NorthStar Flags
NorthStar Flags is a U.S. manufacturer and direct-to-consumer e-commerce retailer of custom and stock flags, banners, flagpoles, printed tents, and tradeshow displays, serving individual consumers, organizations, schools, nonprofits, and golf/marine customers nationwide.
- Company typePrivate
- Founded2001
- HeadquartersRocky Mount, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NorthStar Flags does
NorthStar Flags is a vertically integrated U.S. manufacturer and direct-to-consumer retailer of custom and stock flags, banners, flagpoles, custom printed tents, and tradeshow displays. Founded in April 2001 in Rocky Mount, North Carolina by Greg Schultz, the company began as a one-person operation selling American flags and has grown into a multi-state manufacturer with 101-250 employees and 11 distribution warehouses spanning NC, SC, WI, FL, TX, CA, MD, MO, TN, NY, and IL. Its core differentiator is the proprietary Jet Flo Process, a printing system that delivers unlimited colors with no set-up charges, paired with a dispersed dye ink system heat-set at 400 degrees for color durability, and 250 Denier Polynex fabric for premium house flag applications. Approximately 99% of products are produced in the United States, reinforcing a 'Made in USA' positioning that the company emphasizes in marketing.
The company operates a primarily direct-to-consumer e-commerce model through northstarflags.com, supplemented by toll-free phone sales staffed by personal project specialists. Products are designed either via an interactive online design tool or through dedicated design support, then manufactured to order with 7-10 business day production for custom items and 24-48 hour shipping for stock items via FedEx and USPS. Revenue is generated through one-time unit sales across a wide horizontal segmentation: individual consumers (American flags, garden flags, novelty/club flags), businesses and organizations (custom corporate logo flags, street pole banners, podium banners), schools/churches/nonprofits (fundraising flags), and golf/marine verticals (golf course flags, boat flags). The product catalog spans custom flags, stock flags, commercial and residential flagpoles, flagpole accessories, custom printed pop-up tents, and full tradeshow exhibit systems. NorthStar Flags holds ASI (Advertising Specialty Institute) membership, providing channel access to promotional products distributors, and maintains an active presence across major social media platforms and a company blog. The company is privately held with no disclosed institutional investors, parent company, or subsidiary relationships.
NorthStar Flags firmographics
Firmographics- Name
- NorthStar Flags
- Legal name
- NorthStar Flags
- Website
- https://northstarflags.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NorthStar Flags is a U.S. manufacturer and direct-to-consumer e-commerce retailer of custom and stock flags, banners, flagpoles, printed tents, and tradeshow displays, serving individual consumers, organizations, schools, nonprofits, and golf/marine customers nationwide.
- Ownership category
- akta.pro rank
NorthStar Flags industry classification
Industry- Product category
- Custom Flag and Banner Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
Keywords
Where NorthStar Flags is headquartered
LocationHeadquarters
- HQ city
- Rocky Mount
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NorthStar Flags business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Flags and Banners: One-time purchase of custom-printed flags and banners made to order. No recurring revenue; pure transaction-based sales with per-order pricing.
- Stock Flags and Banners: Pre-made, standard flags and banners sold at established price points. Revenue from inventory sales.
- Flagpoles and Accessories: Sale of flagpoles, brackets, cleats, ropes, ornaments, and other hardware accessories.
- Custom Tents and Displays: Custom printed pop-up tents, backwall displays, banner stands, and exhibit products for events and tradeshows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | House Flags - $44.90 |
| Unit Pricing | Pay-as-you-go | Garden Flags - $22.90 |
| Unit Pricing | Pay-as-you-go | Car Flags - $24.90 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NorthStar Flags product offering
Product offeringCore offering
NorthStar Flags manufactures and sells custom flags, stock flags, banners, flagpoles, flagpole accessories, and tradeshow/exhibit displays. Products are primarily made-to-order using a proprietary Jet Flo Process that enables unlimited colors with no setup charges, and are shipped nationwide from 11 U.S. warehouses. The company sells directly to consumers, organizations, schools, churches, and businesses via its website and toll-free phone line.
Product overview
NorthStar Flags is a custom flag, banner, and flagpole manufacturer offering a comprehensive product portfolio centered around customizable flags and banners. The core offerings include Custom Flags and Banners (featuring Jet Flo Process printing with unlimited colors), Stock Flags & Banners (pre-made designs including American flags), Flagpoles (commercial and residential), Flag Accessories, Custom Printed Tents, and Exhibits & Displays. Products are primarily made to order with manufacturing in the United States. The company operates as a direct manufacturer offering design tools and personal project specialists to assist customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Flags and Banners Custom-printed flags and banners made to order using the proprietary Jet Flo Process, which allows unlimited colors with no set-up charges. Customers use the online design tool or work with a personal project specialist to create custom designs. Production takes 7-10 business days.
- Stock Flags and Banners Pre-made, in-stock flags and banners including American flags, state flags, international flags, Christian/faith flags, club and organizational flags, city flags, avenue banners, and themed designs. Most stock items ship within 24 to 48 hours.
- Flagpoles Commercial and residential flagpoles including internal halyard rope system flagpoles, display flagpoles, feather flag poles, golf and putting green flagpoles, indoor flagpole sets, indoor/parade flagpoles, nautical series flagpoles, outrigger wall-mounted flagpoles, parade and marching flagpoles, and rooftop/wall mounted flagpoles.
- Flagpole Accessories Hardware accessories for flagpoles including brackets, cleats, ropes, trucks, ornaments, and other installation hardware.
- Exhibits and Displays Trade show displays, backwalls, banner stands, folding displays, and table covers designed for events, conventions, and tradeshows.
- Custom Printed Tents Custom printed pop-up tents, canopies, and portable pop-up tents with custom branding for events, outdoor advertising, and tradeshows.
Quantifiable outcome
- 64% savings on house flags (from $123.95 to $44.90)
- +1 more outcomes
Companies that use NorthStar Flags
Customer profileSegments4 records
Ideal customer profiles4 records
NorthStar Flags technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NorthStar Flags partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ASI (Advertising Specialty Institute)minorNorthStar Flags is a member of ASI (Advertising Specialty Institute), a trade organization for the promotional products industry. This affiliation indicates they serve the promotional products/marketing specialty market.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
NorthStar Flags competitors and assessment
Company assessmentBroad incumbents
- Annin Flagmakers: Annin is the oldest and largest U.S. flag manufacturer, offering American flags, state flags, and custom flags. It is a broad incumbent that overlaps with NorthStar's stock and custom flag business but operates at a much larger scale and broader distribution.
- 4imprint: 4imprint is a large promotional products distributor offering custom flags, banners, tents, and event signage through B2B channels. It is a broader incumbent that overlaps with NorthStar's custom corporate-branding offerings but as part of a much wider promotional products catalog.
- HALO Branded Solutions: HALO is a large-scale distributor of custom promotional products including flags, banners, and event signage. Like 4imprint, it competes with NorthStar primarily through its ASI distribution channel for corporate logo merchandise.
Direct peers
- Carrot-Top Industries: Carrot-Top is a direct competitor in custom and stock U.S. flags, patriotic banners, and outdoor commercial-grade flags. It targets the same patriotic, government, school, and business buyer segments as NorthStar with a similar made-in-USA emphasis.
- Eagle Crest Flags: Eagle Crest manufactures custom flags, banners, and flagpoles and serves schools, government, and corporate buyers. It competes head-to-head with NorthStar in made-to-order flags and pole hardware.
- Flagandbanner.com (Hercules Flag): Flagandbanner.com produces custom flags, banners, and accessories for commercial and consumer customers. It directly overlaps NorthStar's custom flag, banner, and flagpole catalog and serves a similar customer mix.
- Vispronet: Vispronet manufactures custom-printed flags, banners, tents, and tradeshow displays with a similar product breadth to NorthStar. It is a direct competitor in custom large-format textile printing for events and branding.
- BannerBuzz: BannerBuzz sells custom vinyl banners, fabric banners, flags, and tradeshow displays primarily through e-commerce. It competes directly with NorthStar in custom banner and flag printing for businesses and events.
- Discount Flag Company: Discount Flag sells custom flags, feather flags, and banners online at value price points. It is a direct e-commerce competitor to NorthStar in custom promotional flag retail.
- Trade Show Displays by Classic Exhibits: Classic Exhibits designs and sells custom tradeshow displays, banner stands, and pop-up exhibits. It directly overlaps NorthStar's Exhibits & Displays product line and targets the same tradeshow/event buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NorthStar Flags social profiles
Digital presenceNorthStar Flags financial estimates
Financial estimateRevenue estimate
Valuation estimate
NorthStar Flags leadership team
Management profileNumber of profiles
Profiles1 record
NorthStar Flags funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NorthStar Flags M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NorthStar Flags
What does NorthStar Flags do?
NorthStar Flags manufactures and sells custom flags, stock flags, banners, flagpoles, flagpole accessories, and tradeshow/exhibit displays. Products are primarily made-to-order using a proprietary Jet Flo Process that enables unlimited colors with no setup charges, and are shipped nationwide from 11 U.S. warehouses. The company sells directly to consumers, organizations, schools, churches, and businesses via its website and toll-free phone line.
Is NorthStar Flags a public or private company?
NorthStar Flags is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NorthStar Flags founded?
NorthStar Flags was founded in 2001. It employs 101 to 250 people.
Where is NorthStar Flags based?
NorthStar Flags is headquartered in Rocky Mount, United States, in the North America region.
How does NorthStar Flags make money?
Four revenue lines are on record. Custom Flags and Banners are the primary driver. The others are stock Flags and Banners, flagpoles and Accessories and custom Tents and Displays.
Who are NorthStar Flags's main competitors?
Broad incumbents on record are Annin Flagmakers, 4imprint and HALO Branded Solutions. Direct peers are Carrot-Top Industries, Eagle Crest Flags, Flagandbanner.com (Hercules Flag), Vispronet, BannerBuzz, Discount Flag Company and Trade Show Displays by Classic Exhibits.
Does NorthStar Flags have an API?
No public API is recorded for NorthStar Flags.
What industry is NorthStar Flags in?
NorthStar Flags's product category is Custom Flag and Banner Manufacturing. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows. Its NAICS code is 33992.