What Eagle Crest does

Eagle Crest, Inc. is a privately held, Jacksonville, Florida-based e-commerce company founded in 1981 by Dan Libera, a former Navy pilot and Vietnam Veteran who continues to serve as President. The company operates a direct-to-consumer online store and a parallel wholesale channel selling officially licensed U.S. military merchandise—headwear (including a signature 100% Made in America ball cap line), apparel, embroidered designs, challenge coins, patches, novelties, displays, and dedicated women's and 'American Valor' lines—across all six U.S. military branches: Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. Its underlying capability set centers on in-house embroidery manufacturing and ball-cap production in the United States, paired with proprietary officially-licensed design assets accumulated over more than four decades.

The business model is fundamentally catalog-driven e-commerce: individual consumers and wholesale buyers access eaglecrest.com behind an account login to view pricing and place orders, with a dedicated wholesale contact email for B2B buyers such as military organizations, retailers, and the Army & Air Force Exchange Service (AFCS). Revenue is generated through per-order retail product sales (one-time purchases of headwear, apparel, coins, patches, novelties, and displays) and bulk wholesale orders, with a supplementary custom-design/manufacturing service for personalized merchandise. Marketing is concentrated on the owned e-commerce storefront with a supporting Instagram presence (@eaglecrestinc), targeting active-duty military personnel, veterans, first responders, and civilian patriots worldwide. Eagle Crest is bootstrapped with no disclosed external funding, no parent company, no acquisitions, and no formal partnerships in the source data, and it operates from a single headquarters in Jacksonville with an 11-50 employee footprint.

Name

Eagle Crest

Legal name

Eagle Crest, Inc.

Website

https://eaglecrest.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Crest is a privately held Jacksonville, FL e-commerce company that sells officially licensed U.S. military merchandise—headwear, apparel, coins, patches, and novelties—across all six service branches to active-duty personnel, veterans, first responders, and civilian patriots worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Direct-to-consumer sales of patriotic and military-themed products including headwear, apparel, coins, patches, novelties, and displays through the company's e-commerce platform.
2. Wholesale/B2B Sales: Bulk sales to military organizations, retailers, and other business customers through wholesale accounts. Contact email: [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Eagle Crest manufactures and retails officially licensed military and patriotic merchandise through its e-commerce platform, including headwear (notably a full line of 100% Made in America ball caps), branch-themed apparel, embroidered patches and designs, challenge coins, novelties, and display cases. The company serves active-duty military, veterans, first responders, and patriotic supporters, and also operates a wholesale program for bulk buyers such as military organizations and retailers. Custom design and manufacturing services are offered for personalized military merchandise.

Product overview

Eagle Crest is an e-commerce platform offering officially licensed military and patriotic merchandise. The company provides a comprehensive portfolio of headwear (including their signature 100% Made in America ball caps), apparel, embroidered designs, challenge coins, patches, novelties (magnets, decals, dog tags, key chains, lapel pins, lanyards), displays, and women's products across all U.S. military branches (Army, Marine Corps, Navy, Air Force, Space Force, Coast Guard). The product lineup also includes American Valor commemorative items and Custom Services for personalized merchandise. Founded in 1981, Eagle Crest serves active-duty military, veterans, first responders, and patriotic supporters worldwide.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grunt Style: Veteran-founded licensed military-themed apparel, headwear, and accessories brand sold DTC at scale. Closest direct comparable to Eagle Crest by category (military apparel/headwear), GTM (DTC-led e-commerce), and target customer (military/veteran/patriot community).
• Optimum Military Apparel: Online retailer specializing in officially licensed military apparel and accessories across all branches. Direct DTC peer with similar product mix to Eagle Crest's catalog.
• Military 1st: Online retailer of military clothing, footwear, headwear, and tactical gear serving military, security, and outdoor enthusiasts worldwide. Direct DTC peer with comparable product breadth in military headwear, apparel, and accessories.
• Ranger Up: Veteran-owned apparel and headwear brand built around military and patriotic themes with strong social/community marketing. Comparable to Eagle Crest by audience, theme, and DTC orientation.
• Armed Forces Gear: Officially licensed military branch merchandise retailer (Army, Navy, Air Force, Marines, Coast Guard) selling apparel, headwear, decals, and gifts DTC. Directly comparable to Eagle Crest on licensing model and six-branch product mix.
• US Cavalry Store: Online and catalog retailer of military uniforms, insignia, headwear, and tactical gear. Comparable to Eagle Crest on licensed-insignia headwear and patches with an established e-commerce presence.

Broad incumbents

• Rothco: Long-established military and tactical apparel/accessories wholesaler and retailer with a much broader product line. Overlaps heavily with Eagle Crest on headwear, apparel, patches, and military-themed accessories, but operates at significantly larger scale as a broad incumbent.
• Propper International: Long-standing U.S. manufacturer of military uniforms, tactical apparel, and headwear with military procurement contracts. Comparable on headwear and apparel manufacturing for military customers, though broader and more institutional than Eagle Crest.
• 5.11 Tactical: Large tactical and military-inspired apparel, footwear, and headwear brand serving military, law enforcement, and consumer markets. Adjacent category overlap with Eagle Crest's tactical/patriotic headwear and apparel.

Others

• Black Rifle Coffee Company: Veteran-founded brand serving a similar military/patriot customer cohort with complementary apparel and accessories lines. Comparable on customer-base and brand positioning rather than core product category (coffee vs. merchandise).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eaglecrestinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Crest