Angelini Design
Angelini Design is an independent Italian brand consulting and communication agency founded in 1985, operating four studios in Rome, Turin, Paris, and Shanghai. It provides strategy, identity, and brand experience services to enterprise clients across automotive, energy, F&B, and entertainment.
- Company typePrivate
- Founded1985
- HeadquartersRoma, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Angelini Design does
Angelini Design S.r.l. is an independent brand consulting and communication agency founded in 1985 in Rome by Carlo Angelini. The firm operates four studios across three countries — Rome (headquarters, Via del Colosseo 23), Turin, Paris (Marais district), and Shanghai (Jing'an District, opened 2016) — serving large enterprise clients in automotive, energy, food and beverage, entertainment, financial services, telecommunications, and luxury sectors. Its service portfolio is organized into three modules: Strategy & Positioning (diagnostics, consumer research, purpose definition, brand architecture, innovation), Identity & Design (visual identity, logo, typography, naming, verbal identity), and Experience & Engagement (launch planning, content, campaigns, space design, events, digital/technology, packaging, media strategy). Named clients include Ferrari, Eni, Versalis, Starbucks, Shanghai Disney Resort, SACE, Berlucchi, Strega Alberti, Amarelli, Wind Tre, FCA Heritage, Francorosso/Alpitour, ENGIE Italia, and the Italian Trade Agency.
The business model is project-based professional services: the firm generates revenue through fixed-fee engagements for brand strategy, visual identity systems, rebranding initiatives, packaging design, campaign development, and creative production. Pricing is not publicly disclosed and is determined on a project-by-project basis. Go-to-market relies on portfolio-driven enterprise field sales, direct client engagement, and the firm's long-standing industry reputation, with marketing primarily conducted through its website, LinkedIn, Instagram, Twitter, Facebook, and WeChat. The company is privately held with no disclosed parent, investors, or funding rounds, and has grown organically over four decades while maintaining independence.
The firm is a professional services agency rather than a technology company; it does not develop proprietary platforms, software products, or AI models. Its "Digital & Technology Solutions" offering covers website and application development plus emerging technology/AI integration, and the firm has shipped digital campaign work (e.g., Olio Basso digital storytelling) and WeChat-first content for the Chinese market. The agency emphasizes a narrative-driven, people-centered methodology and long-tenure client relationships, with multi-year engagements such as the 20-year Wind Tre relationship and ongoing Ferrari, Eni, and Berlucchi work.
Angelini Design firmographics
Firmographics- Name
- Angelini Design
- Legal name
- Angelini Design S.r.l.
- Website
- https://angelinidesign.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Angelini Design is an independent Italian brand consulting and communication agency founded in 1985, operating four studios in Rome, Turin, Paris, and Shanghai. It provides strategy, identity, and brand experience services to enterprise clients across automotive, energy, F&B, and entertainment.
- Ownership category
- akta.pro rank
Angelini Design industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA), Exhibition, Retail & Experiential Design (BPAHAKAL), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Angelini Design is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Angelini Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Consulting and Creative Services: Angelini Design generates revenue by providing brand strategy, visual identity development, brand experience design, and communication services to enterprise clients. As a professional services firm, revenue is project-based and typically involves fixed-fee engagements for brand consulting, rebranding initiatives, campaign development, and creative production work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Angelini Design product offering
Product offeringCore offering
Angelini Design is an independent brand consulting and communication agency that plans and executes branding strategies, visual identity systems, packaging, point-of-sale, promotional campaigns, and web/multimedia projects for enterprise clients. The firm operates across three service pillars—Strategy & Positioning, Identity & Design, and Experience & Engagement—delivering work from strategy and naming through to packaging, editorial design, events, and digital experiences for clients in automotive, energy, food & beverage, financial services, and entertainment.
Product overview
Angelini Design is an independent brand consulting and communication agency founded in 1985, offering a comprehensive suite of services organized into three core areas: Strategy & Positioning (diagnostics, consumer analysis, purpose definition, brand architecture, innovation), Identity & Design (visual identity, naming, verbal identity), and Experience & Engagement (launch planning, content development, campaigns, space design, events, digital/technology, product packaging, and media/socials). The agency operates studios in Rome (headquarters), Turin, Paris, and Shanghai, serving international clients across automotive, energy, food & beverage, finance, hospitality, and entertainment sectors. The portfolio includes projects for Ferrari, Eni, Shanghai Disney Resort, SACE, Berlucchi, Strega, Francorosso, and Versalis, among others.
Differentiator
Problem solved
Functional benefit
Companies that use Angelini Design
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles4 records
Angelini Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Angelini Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Angelini Design competitors and assessment
Company assessmentDirect peers
- Landor & Fitch: Global brand consulting and design firm operating across strategy, identity, and experience — directly comparable to Angelini Design's core offering, but at significantly larger scale and with a WPP-network footprint that enables global rollout.
- Interbrand: Pioneering brand consultancy delivering brand strategy, naming, visual identity, and brand valuation — directly comparable in service mix and enterprise client targeting, with broader global office coverage.
- Pentagram: Independent partner-led design firm known for visual identity, packaging, and editorial work for major brands — closest peer in independent-boutique positioning and senior-led creative model.
- FutureBrand: IPG-owned brand consultancy covering strategy, identity, and experience design for global enterprises — directly comparable service portfolio with multinational network reach.
- Superunion: WPP brand and design consultancy combining brand strategy, identity, and experience work — comparable integrated offering for enterprise clients across multiple geographies.
- Saffron Brand Consultants: Independent brand consultancy focused on strategy and identity for global challengers and incumbents — comparable independent positioning with similar enterprise client mix.
- MetaDesign: European brand and design agency with strong heritage in visual identity systems — comparable in continental-European roots, design-led approach, and enterprise client roster.
- Moving Brands: Independent brand and design firm specializing in visual identity, motion, and experience — comparable in boutique scale and integrated creative offering.
- CBA Design: Italian brand and design consultancy with overlapping capabilities in strategy, identity, packaging, and communication — closest geographic peer, serving similar Italian enterprise clients.
Broad incumbents
- Designworks (BMW Group): BMW-owned design consultancy spanning brand, product, and experience design — comparable automotive client exposure (also working with luxury car brands) but with broader scope including transportation and industrial design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Angelini Design social profiles
Digital presenceAngelini Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angelini Design leadership team
Management profileNumber of profiles
Profiles1 record
Angelini Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angelini Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angelini Design
What does Angelini Design do?
Angelini Design is an independent brand consulting and communication agency that plans and executes branding strategies, visual identity systems, packaging, point-of-sale, promotional campaigns, and web/multimedia projects for enterprise clients. The firm operates across three service pillars—Strategy & Positioning, Identity & Design, and Experience & Engagement—delivering work from strategy and naming through to packaging, editorial design, events, and digital experiences for clients in automotive, energy, food & beverage, financial services, and entertainment.
Is Angelini Design a public or private company?
Angelini Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Angelini Design founded?
Angelini Design was founded in 1985. It employs 101 to 250 people.
Where is Angelini Design based?
Angelini Design is headquartered in Roma, Italy, in the Europe region.
How does Angelini Design make money?
One revenue line is on record: brand Consulting and Creative Services.
Who are Angelini Design's main competitors?
Direct peers on record are Landor & Fitch, Interbrand, Pentagram, FutureBrand, Superunion, Saffron Brand Consultants, MetaDesign, Moving Brands and CBA Design. Designworks (BMW Group) is listed as a broad incumbent.
Does Angelini Design have an API?
No public API is recorded for Angelini Design.
What industry is Angelini Design in?
Angelini Design's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.