What Deetu does

Deetu is a UK-based digital engagement and data consultancy operating as the technology and innovation arm of BWB Group, an established engineering and environmental design consultancy. Founded in 2016 and headquartered in Nottingham, Deetu builds and deploys digital engagement platforms for planning consultations, stakeholder engagement, policy development, and infrastructure asset management. Its core product family includes Explore (an interactive 4D platform for showcasing cities and developments), Engage (an online consultation platform with multilingual support, interactive maps, and multimedia content), and a suite of specialised tools such as the Jargon Glossary, Digital Classroom Kit, Location Alerts (flood and weather monitoring), and the Asset Information Model.

The company primarily serves UK local authorities, combined authorities, and government bodies (e.g., Nottingham, West Northamptonshire, Manchester, Leicester, South Yorkshire MCA, Carmarthenshire) alongside property developers, regeneration specialists, and large asset owners (Blueprint, Peel NRE, Royal Mail, SEGRO, IM Properties, Studio Egret West). Its services are sold through a direct, consultative enterprise sales motion on a project-by-project basis, with a stated mix of professional services and recurring/subscription-style digital platform deployments.

Deetu differentiates on digital-first engagement methodology that demonstrably increases participation rates (reported 500%–1500% over traditional methods), accessibility for seldom-heard communities including youth, BAME, and non-English speakers, and multi-disciplinary consortium positioning on major regeneration schemes such as Holt Town Manchester and Fiddler's Ferry. The business operates from five UK offices (Nottingham, Birmingham, Leeds, London, Manchester) and serves an England-only market with no documented international customers. Deetu is privately held, wholly owned by BWB Group, and has not raised external venture or private equity capital.

Name

Deetu

Legal name

Deetu Consulting Limited

Website

https://deetu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Deetu is a UK digital engagement and data consultancy serving local authorities, developers, and asset owners in the built environment sector with proprietary platforms for planning consultation, stakeholder engagement, and asset information management.

Ownership category

akta.pro rank

Product category

Digital Engagement and Data Solutions for the Built Environment

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Digital engagement platforms
• Stakeholder engagement services
• Planning consultation services
• Built environment data
• Asset information management

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Engagement and Consultation Services: Professional consulting services for digital-led stakeholder and community engagement, including planning consultations, policy consultations, and stakeholder engagement exercises for the built environment sector.
2. Digital Platform and Software Solutions: Custom-built digital applications for asset management, engagement platforms, and location intelligence solutions deployed for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Deetu provides digital engagement and data solutions for the built environment sector, combining proprietary platforms (Explore, Engage, Asset Information Model, Location Alerts) with professional consulting services for planning consultations, policy consultations, and stakeholder engagement. The company delivers project-based digital-first community engagement, custom-built consultation applications, and asset management tools to developers, local authorities, and built environment consultants across the UK.

Product overview

Deetu offers a suite of digital engagement and data platforms designed for the built environment sector. Their core product family includes Explore (interactive 4D visualisation platform) and Engage (online consultation platform with interactive maps), complemented by specialised tools: Jargon Glossary (a plain-language tool embedded in consultations), Digital Classroom Kit (youth engagement module), Location Alerts (flood and weather alert system), and Asset Information Model (asset management platform). Together these products enable digital-first community engagement, data-driven planning decisions, and stakeholder communication throughout project lifecycles.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore Interactive 4D platform for showcasing cities, developments, or property portfolios with 3D perspectives accessible on any device; used by developers, local authorities, and placemakers for promotional and consultation visualisation.
• Engage Online consultation platform enabling interactive maps, multilingual presentations, surveys, and community engagement activities for planning and policy consultations.
• Jargon Glossary Living glossary of planning and development terms that provides plain-spoken definitions, embedded directly into Deetu's online engagement platforms to improve accessibility and comprehension.
• Digital Classroom Kit Youth engagement tool enabling schools to conduct consultation exercises with students, including quiz functionality for feedback collection, aligned with GCSE Geography syllabus.
• Location Alerts Location-based alert system providing contextualised flood warnings and severe weather notifications to asset managers, with dashboard visualisation and targeted messaging to relevant teams; deployed for Royal Mail nationally.
• Asset Information Model Custom digital application hosting and managing asset and maintenance information for infrastructure sites, featuring cloud-hosted documents, custom mapping portal, offline mobile app, and automated reporting.
• Planning Consultation Services Professional consulting service for planning consultations, helping developers and local authorities run digital-first engagement exercises that deliver meaningful feedback for planning applications.
• Policy Consultation Services Professional consulting service for policy consultations, gathering crowdsourced evidence bases to support local authority and combined authority policy development at scale.
• Stakeholder Engagement Services Professional consulting service for stakeholder engagement, forming lasting engagement between clients and local communities for development and regeneration projects.
• Digital Transformation Services Professional consulting service providing innovative, technology-led solutions to help built environment clients transform their business processes and make smarter decisions faster.
• ESG Solutions for Commercial Real Estate Professional consulting service providing ESG solutions tailored to commercial real estate clients in the built environment sector.

Quantifiable outcome

• 1500% increase in participation rates (Trent Basin)
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• MIPIM / Reed MIDEMcoreStrategic or Co-development Partner · 1 March 2019Deetu serves as the official Technical Partner for MIPIM, the world's largest real estate market event held in Cannes. They provide innovative digital solutions to showcase cities, regions, and developments to international investors at the event.
• BWB GroupcoreOthersDeetu is the technology and innovation arm of BWB Group, a collection of multi-award-winning engineering and environmental design consultancies. BWB provides the broader consultancy infrastructure while Deetu focuses on digital engagement solutions.
• Blueprint (Developer)coreStrategic or Co-development PartnerSustainable developer client for Trent Basin Nottingham waterside regeneration. Deetu conducted award-winning digital engagement for their flagship regeneration project.
• Peel NREcoreStrategic or Co-development PartnerClient for Fiddler's Ferry Power Station regeneration. Deetu provided engagement services for this nationally significant brownfield site transformation.
• Studio Egret WestcoreStrategic or Co-development PartnerArchitecture firm leading Holt Town Manchester regeneration team and Greyfriars Northampton project. Deetu serves as Digital Engagement Lead on both major regeneration schemes.
• Manchester City CouncilcoreStrategic or Co-development PartnerSelected Deetu as Digital Engagement Lead for Holt Town regeneration, one of Manchester's most significant regeneration schemes covering 30ha of brownfield land.
• DeloitteflagshipStrategic or Co-development PartnerPart of the multi-disciplinary team appointed by Manchester City Council for Holt Town Neighbourhood Development Framework, bringing financial and advisory expertise.
• MVRDV NEXTflagshipStrategic or Co-development PartnerInternational architecture firm part of Holt Town regeneration team, bringing global design expertise to Manchester's new town development.
• TurleyflagshipStrategic or Co-development PartnerPlanning and development consultancy part of Holt Town regeneration team.
• AKT IIflagshipStrategic or Co-development PartnerStructural and civil engineering firm part of Holt Town regeneration team.
• HatchflagshipStrategic or Co-development PartnerInfrastructure consultancy part of Holt Town regeneration team.
• Babington AcademyminorStrategic or Co-development PartnerSecondary school partnered with Deetu for youth engagement pilot using Digital Classroom Kit aligned with GCSE Geography syllabus.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arup: Global engineering and design consultancy with significant UK built environment practice serving developers and government on regeneration and infrastructure. Comparable customer overlap with Deetu, particularly on large-scale regeneration schemes where stakeholder engagement is a workstream.
• AECOM: Global built environment consultancy providing planning, design, engineering, and project management services. Overlaps with Deetu in serving developers and local authorities on major regeneration projects (including alongside Deetu on Holt Town) and could expand internal digital engagement capabilities.
• Granicus: Granicus is a large-scale government technology platform providing communications, digital services, and citizen engagement tools to public-sector organizations. Comparable to Deetu in serving local authorities for citizen engagement but operates at significantly larger scale with broader portfolio.
• Turley: UK planning, design, and development consultancy serving housebuilders, public sector, and landowners. Direct competitor on planning and engagement mandates; partnered with Deetu on Holt Town regeneration team, demonstrating overlapping service offerings.
• Deloitte Real Estate: Big Four advisory firm with real estate and infrastructure consulting practices serving public sector and developers. Partnered alongside Deetu on Holt Town regeneration team and broadly comparable as a multi-disciplinary competitor for major regeneration mandates.

Direct peers

• CitizenLab: CitizenLab is a digital citizen engagement platform serving local governments and public-sector organizations with consultation, ideation, and participatory tools. Directly comparable to Deetu's Engage platform in target market (local authorities) and core offering (online consultation with interactive maps and surveys).
• Metro Dynamics: UK-based consultancy focused on place-based regeneration, economic strategy, and stakeholder engagement. Comparable to Deetu in working with local authorities, combined authorities, and developers on regeneration and policy consultation projects.
• Bang the Table: Bang the Table provides online community engagement software (EngagementHQ) for government and planning consultation. Direct competitor to Deetu's Engage platform, serving overlapping UK/Australia/North America local authority and developer segments.
• Place Studio: UK-based planning and engagement consultancy specializing in community engagement for development projects. Direct competitor to Deetu's planning consultation services, serving overlapping UK developer and local authority clients.
• Social Pinpoint: Social Pinpoint offers interactive community engagement tools for planning and infrastructure projects, including interactive mapping and crowdsourced feedback. Comparable to Deetu's Engage platform and Interactive Active Travel Map in functionality and target customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/Deetu
• Xx.com/wearedeetu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deetu