Blueprint
Blueprint is a Washington DC-based adtech SaaS that uses AI to deliver cross-channel attribution, analytics, and budget optimization across 50+ ad platforms, serving mid-market and enterprise advertisers — particularly DTC brands and agencies — via tiered subscriptions and a self-service PLG funnel.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blueprint does
Blueprint is a Washington DC-based paid media operating system founded in late 2022 by Abtin Buergari and Ashtan Moore, spun out of their prior agency Model B. The platform provides AI-powered cross-channel attribution, analytics, and budget optimization for advertisers spending across 50+ integrated ad platforms — including Google Ads, Meta, TikTok, Amazon Ads, Snapchat, Pinterest, LinkedIn, YouTube, The Trade Desk, Adform, CTV/linear, and various attribution and analytics tools (Triple Whale, Northbeam, Rockerbox, Amplitude, Adjust, Piwik). The core technical asset is a "Dynamic AI Attribution Model" that is cookie-free and designed for the post-iOS 14.5 measurement environment; it aggregates paid media performance data, surfaces attribution gaps where platforms over-claim credit, models halo effects across channels, detects wasted spend within 4–6 hours, and runs automated budget reallocation toward higher-performing channels.
The product is sold via a tiered SaaS model on 12-month contracts: Starter at $269/month, Pro at $1,948/month, and custom-priced Enterprise aimed at advertisers with $50M+ in annual ad spend. A self-service tier, Blueprint Lite, with Google/Microsoft OAuth signup, Stripe billing, and a 7-day free trial was launched in January 2026 to drive product-led growth, while a separate Start-Up Ecosystem program offers 3 months of free access to e-commerce brands under $3M in revenue as a funnel into paid tiers. GTM motion is hybrid: PLG for SMB/individual users, sales-assisted for Pro and Enterprise, and an ecosystem strategy that competes with — and integrates with — incumbent attribution tools rather than replacing customers' existing stacks. Customers named in marketing materials include Hilton, DoorDash, Rip Curl, Cybersixgill, Deca Dental, Land id, REQ, Advantage Capital, Health Ade, Yotta, Five Iron Golf, and Miami Design District.
The company operates leanly with a 1–10 remote/contract team, has disclosed only ~$300K in external financing (LogicBoost Labs, June 2023; a separate $0 round from LeverageVC in Dec 2023 likely a SAFE or convertible), and has no disclosed ARR or revenue figures. Continuous feature releases across late 2025 and 2026 (The Trade Desk, Adform, Threads, Piwik integrations; video retention analysis; creative performance scoring; guided onboarding) indicate active product investment despite the modest funding base and small headcount.
Blueprint firmographics
Firmographics- Name
- Blueprint
- Legal name
- Blueprint Advertising Machine
- Website
- https://blueprint.tech
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprint is a Washington DC-based adtech SaaS that uses AI to deliver cross-channel attribution, analytics, and budget optimization across 50+ ad platforms, serving mid-market and enterprise advertisers — particularly DTC brands and agencies — via tiered subscriptions and a self-service PLG funnel.
- Ownership category
- akta.pro rank
Blueprint industry classification
Industry- Product category
- Advertising & Marketing Analytics Software
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Blueprint is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blueprint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Blueprint operates as a subscription SaaS with three pricing tiers (Starter, Pro, Enterprise) on annual contracts. Customers pay a monthly fee that scales with usage tier. The Starter tier is priced at $269/month and Pro at $1,948/month for 12-month contracts. Enterprise pricing is custom. The model is primarily recurring subscription revenue with annual contract commitments billed monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Core dashboard and attribution for smaller advertisers |
| Subscription | Annual | Pro - AI-powered insights and cross-channel optimization for growth-stage advertisers |
| Subscription | Annual | Enterprise - Custom reporting and support for large-scale advertisers |
| Freemium | Pay-as-you-go | Start-Up Ecosystem - Free 3-month access for early-stage e-commerce brands |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Blueprint product offering
Product offeringCore offering
Blueprint is a paid media operating system that unifies advertising data from 50+ ad platforms (Google Ads, Meta, TikTok, Amazon, Snapchat, Pinterest, LinkedIn, YouTube, The Trade Desk, Adform, CTV networks, and others) into a single AI-powered dashboard. The platform delivers cross-channel attribution, ad waste detection within 4-6 hours, AI-driven budget optimization, ROAS and revenue forecasting, and creative/video retention analysis, sold as a B2B SaaS subscription to advertisers and e-commerce brands scaling past $100M in ad spend. It is consumed via OAuth-based self-serve signup (Starter $269/month, Pro $1,948/month, Enterprise custom) backed by sales-assisted onboarding for larger accounts.
Product overview
Blueprint is a paid media operating system that provides a unified platform for cross-channel advertising attribution and optimization. The product portfolio consists of the core Blueprint platform with tiered pricing: Blueprint Lite (self-service entry tier), Starter ($269/month), Pro ($1,948/month with AI insights), and Enterprise (custom pricing for $50M+ spend). The platform integrates with 50+ advertising and analytics platforms including Google Ads, Meta, TikTok, Amazon, Snapchat, Pinterest, and YouTube. Key capabilities include Dynamic AI Attribution, cross-channel analytics, automated budget optimization, and AI-powered insights for scaling advertising performance. A separate Starter Edition program offers free access for qualifying e-commerce startups with under $3M in revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueprint A paid media operating system that unifies cross-channel advertising data from 50+ integrated advertising platforms and provides AI-powered attribution, optimization, and performance analytics. It is sold as a B2B SaaS subscription (Starter $269/month, Pro $1,948/month, Enterprise custom) targeting advertisers and e-commerce brands scaling past $100M in ad spend, with named customers including Hilton, DoorDash, Rip Curl, Deca Dental, Cybersixgill, Land id, REQ, Health Ade, Yotta, Five Iron Golf, Miami Design District, Advantage Capital, McCourt Global, Human Rights Campaign, Jackson, CleverCare, and NSU.
Quantifiable outcome
- 30-40% more ROAS vs. manual optimization (company self-reported)
- +3 more outcomes
Companies that use Blueprint
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Blueprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature18 records
Blueprint partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Google AdscoreGoogle Ads is a primary data integration for Blueprint. The platform connects via Google OAuth, pulling ad performance data across Search, Display, YouTube, Shopping, Performance Max, and Demand Gen campaigns into the unified Blueprint dashboard for cross-channel attribution.
- Meta (Facebook / Instagram)coreMeta is a primary platform integration for Blueprint, supporting Facebook, Instagram, and Threads campaigns. Blueprint pulls ad data via Meta's API, normalizing performance across Meta placements alongside other channels. Meta's CAPI and Pixel data are used as part of Blueprint's cookie-free attribution model.
- TikTokcoreTikTok is listed as a primary integration partner. Blueprint pulls TikTok ad performance data into its unified dashboard, enabling cross-channel attribution alongside Meta, Google, and other platforms.
- Amazon AdscoreAmazon Ads is integrated with Blueprint, enabling reporting across Amazon DSP, Sponsored Ads, and streaming TV campaigns alongside other channels in Blueprint's unified dashboard.
- YouTubecoreYouTube advertising data is pulled through the Google Ads integration, enabling reporting on YouTube CTV and video campaigns within Blueprint's unified cross-channel dashboard.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Blueprint competitors and assessment
Company assessmentDirect peers
- Triple Whale: Direct competitor focused on DTC and e-commerce brands, offering cross-channel attribution, creative analytics, and ad-spend optimization across Meta, Google, TikTok, and other platforms — overlapping Blueprint's core cross-channel attribution use case.
- Northbeam: Direct competitor providing multi-touch attribution and marketing measurement for DTC and e-commerce brands. Integrates with the major ad platforms and e-commerce tools, directly comparable to Blueprint's unified cross-channel reporting offering.
- Rockerbox: Direct competitor offering cross-channel marketing measurement and attribution for mid-market and enterprise advertisers. Rockerbox is explicitly listed as one of Blueprint's integration partners, indicating overlapping competitive surface in attribution.
- Measured: Direct competitor for cross-channel media measurement and incrementality testing, with a particular focus on retail and DTC advertisers managing large paid media budgets across digital channels.
- Wicked Reports: Direct competitor in multi-touch attribution for e-commerce and DTC brands, focused on connecting ad spend to revenue across platforms — overlapping significantly with Blueprint's attribution and ROAS reporting capabilities.
Broad incumbents
- AppsFlyer: Broader incumbent in marketing measurement and mobile attribution with deep enterprise penetration. While more focused on mobile attribution, AppsFlyer's expansion into cross-channel measurement places it in adjacent competition with Blueprint.
- Adjust: Broader mobile measurement and attribution incumbent integrated with Blueprint's offering. Adjust's coverage of mobile-first attribution sits alongside its expanding cross-channel analytics capability, creating partial overlap.
Emerging players
- Attribui: Emerging player providing cross-channel marketing analytics for mid-market advertisers, with AI-driven attribution that intersects with Blueprint's automated optimization roadmap.
Others
- Improvado: Adjacent competitor in marketing data integration and ETL — Improvado aggregates cross-channel ad data into BI systems, overlapping with Blueprint's 'Push Button to Looker/BI' value prop on the data-warehousing side.
- Supermetrics: Adjacent competitor offering marketing data connectors and reporting; while more of a data pipeline than an attribution platform, Supermetrics overlaps with Blueprint in cross-channel paid media data aggregation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blueprint social profiles
Digital presenceBlueprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint leadership team
Management profileNumber of profiles
Profiles2 records
Blueprint funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint
What does Blueprint do?
Blueprint is a paid media operating system that unifies advertising data from 50+ ad platforms (Google Ads, Meta, TikTok, Amazon, Snapchat, Pinterest, LinkedIn, YouTube, The Trade Desk, Adform, CTV networks, and others) into a single AI-powered dashboard. The platform delivers cross-channel attribution, ad waste detection within 4-6 hours, AI-driven budget optimization, ROAS and revenue forecasting, and creative/video retention analysis, sold as a B2B SaaS subscription to advertisers and e-commerce brands scaling past $100M in ad spend. It is consumed via OAuth-based self-serve signup (Starter $269/month, Pro $1,948/month, Enterprise custom) backed by sales-assisted onboarding for larger accounts.
Is Blueprint a public or private company?
Blueprint is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blueprint founded?
Blueprint was founded in 2022. It employs 11 to 50 people.
Where is Blueprint based?
Blueprint is headquartered in Washington, United States, in the North America region.
How does Blueprint make money?
One revenue line is on record: saaS Platform Subscription.
Who are Blueprint's main competitors?
Direct peers on record are Triple Whale, Northbeam, Rockerbox, Measured and Wicked Reports. Broad incumbents are AppsFlyer and Adjust. Attribui is listed as an emerging player. Others are Improvado and Supermetrics.
Does Blueprint have an API?
No public API is recorded for Blueprint.
What industry is Blueprint in?
Blueprint's product category is Advertising & Marketing Analytics Software. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7372.