What Configreality does

Configreality (位形空间; legal entity 深圳位形空间科技有限公司) is a Chinese XR content distribution services company founded in 2017 in Shenzhen by three UCL Bartlett School of Architecture graduates — Peng Junxi (Derek), Liu Liquan, and Huang Jiasheng. The company operates a self-developed cloud-based XR distribution platform built on distributed edge computing and NVIDIA CloudXR technology, designed to stream high-quality PCVR content to lightweight end-user devices and thereby remove venue-side backpack computers. Its signature technical asset is a proprietary redirected walking ("Infinite Walk"/无限走路®) algorithm that maps arbitrarily sized virtual spaces into a minimum 4m×8m physical footprint and supports 4–30 simultaneous full-body-tracked users with collision avoidance. The platform also includes DRM, billing, scheduling, analytics, and multi-sensory feedback modules.

The company monetizes through three interconnected product lines: CReal 元空间, an online virtual space platform accessible via WeChat mini-programs that targets brand and enterprise marketing clients with SaaS subscriptions and project-based custom development, including the CReal SDK for no-code/low-code metaverse creation; YOMOV 游幕, an offline LBVR entertainment brand distributed via company-operated stores and partner venues across Chinese shopping malls, theme parks, and cultural sites, generating ticket sales, content licensing fees, and platform usage fees; and Configreality Studio, an in-house XR content production unit that has produced award-winning immersive works and aggregates a catalog of 100+ titles including licensed international content from Tyffon (Japan), ARVI (Ukraine), and DSLCollection (France). Pricing for YOMOV experiences sits at roughly RMB 100/session (15 minutes to 1 hour), while CReal enterprise solutions are quoted project-by-project, and the company targets long-term recurring virtual space operations rather than one-off brand activations.

Customers and partners span cultural institutions (Guan Shanyue Art Museum, DSLCollection Foundation at Pingshan Art Museum), commercial real estate (OCT Group, China Resources Wanxiang City, K11 Art Mall, LVJING Group), state media (CCTV CGTN), theme parks (TEDA Tianjin aircraft carrier theme park), and entertainment/animation (Auldey Entertainment, Aoya Corporation). Strategic and integration partners include HTC (Vive X incubator), NVIDIA (CloudXR), Tencent Cloud (V+ ecosystem partner), and the CAICT-initiated XRMA consortium of ~300 members including Huawei, Baidu, Qualcomm, and SenseTime. The company holds Shenzhen Specialized, Refined, Unique, and New (专精特新) SME certification (2024) and National High-Tech Enterprise status; CEO Peng Junxi was named a Hurun U30 China entrepreneur (2022).

Name

Configreality

Legal name

深圳位形空间科技有限公司

Website

https://configreality.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Configreality (位形空间) operates a cloud-based XR distribution platform spanning CReal 元空间 (online brand metaverse on WeChat), YOMOV 游幕 (offline LBVR entertainment), and Configreality Studio content production. The company serves enterprises, venue operators, and brands across China via its proprietary infinite-walking algorithm.

Ownership category

akta.pro rank

Product category

Cloud XR Distribution Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Rendering, Graphics & Simulation Middleware (MPAFAFAB), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)

Keywords

• Cloud XR distribution
• Location-based VR entertainment
• Metaverse marketing platform
• Virtual space SaaS
• Redirected walking LBVR

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. LBVR Entertainment Content Distribution: Offline entertainment revenue through the 游幕 (YOMOV) platform. The company distributes premium LBVR content to partner venues and operates its own stores. Revenue is generated through ticket sales, content licensing fees to venue operators, and platform usage fees from the cloud XR distribution system. The company has built a content library of nearly 100 titles distributed through hundreds of offline venues.
2. CReal 元空间 Enterprise SaaS: CReal 元空间 provides virtual space marketing solutions to brands and enterprises. Revenue is generated through SaaS subscription and project-based service fees for custom virtual space development, brand metaverse activations, and digital marketing campaigns. The company targets long-term recurring virtual space operations rather than one-time event activations.
3. Content Licensing & Distribution: Revenue from licensing proprietary and代理 distributed XR content to venues, cultural institutions, and brand partners. The company acts as an XR content distributor, distributing both self-produced content and third-party content from international studios (e.g., Tyffon, ARVI) through its cloud platform, earning distribution fees or revenue shares.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Configreality is an XR content distribution service provider operating three interconnected product lines: (1) a self-developed cloud XR distribution platform that streams high-quality 3D content to lightweight devices via edge computing; (2) CReal 元空间, an online virtual space platform accessible via WeChat mini-program for brand metaverse marketing; and (3) 游幕 (YOMOV), offline location-based VR entertainment venues. The company produces and distributes a library of ~100 XR titles and delivers them to enterprise brand clients and end consumers through online and offline channels.

Product overview

Configreality operates as an XR content distribution service provider with three interconnected product lines: the Cloud XR Distribution Platform as the core infrastructure enabling content delivery, supplemented by CReal 元空间 for online virtual space/metaverse marketing and 游幕 (YOMOV) for offline location-based VR entertainment. Configreality Studio functions as an independent content production arm creating proprietary XR experiences. The company distributes over 100 3D interactive content titles and has reached audiences in the millions through various scenarios. The proprietary Infinite Walk Algorithm enables large-space VR experiences in confined physical areas, and the CReal SDK allows developers to create metaverse spaces with minimal coding.

Differentiator

Problem solved

Functional benefit

Brands

• CReal (元空间): Cloud-rendered virtual space platform for brand marketing, enabling virtual exhibitions, meetings, and metaverse experiences accessible via WeChat mini-program without downloads
• YOMOV (游幕)
• Configreality Studio

Products and services

• CReal 元空间 (CReal Metaverse) Cloud-rendered virtual space platform enabling audiences to experience, communicate, and transact in 3D digital environments. Accessible via WeChat mini-program without downloads, featuring high-fidelity graphics and quality user interaction. Targets enterprise brands for private metaverse marketing campaigns, virtual showrooms, digital product launches, virtual concerts, and brand activations.
• 游幕 (YOMOV) Offline LBVR Entertainment Offline location-based VR (LBVR) entertainment brand that brings large-space VR experiences to millions of offline audiences through a cloud XR distribution mechanism. Improves offline store operational efficiency and saves initial investment costs by eliminating backpack computers and enabling large-space VR in minimal physical footprints.
• Cloud XR Distribution Platform (云XR分发平台) Self-developed cloud XR distribution platform based on distributed edge computing. Streams high-quality XR content to various client devices, enabling lightweight equipment to deliver high-quality experiences with strict content protection (DRM), simplified operations, elastic resource scheduling, billing forensics, and analytics modules.
• Configreality Studio Independent XR content studio that produces premium online and offline VR/AR experiences for specific application scenarios. Team consists of members from architecture, film, and gaming backgrounds, creating immersive experiences for mass audiences, including award-winning works such as 《The Apple》, 《Andy's World》, and 《Star Fish》.
• CReal SDK Software development toolkit based on the CReal metaverse platform that breaks WeChat mini-program Web3D limitations. Enables zero-code creation of high-quality metaverse spaces and low-code interactive metaverse creation, supporting PGC, PUGC, and AIGC content development.

Quantifiable outcome

• Reduced physical space requirement from 1,000 sqm to 50 sqm for immersive VR experiences
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Tencent Cloud Audio & Video (腾讯云音视频)coreStrategic or Co-development PartnerStrategic partnership established in August 2022. Configreality became a V+ certified ecological partner of Tencent Cloud Audio & Video. The partnership aims to jointly develop the 'metaverse' and all-true internet (全真互联网)赛道 through combined product, technology, and channel collaboration. Tencent Cloud provides cloud infrastructure and technical support for Configreality's cloud XR platform.
• Design Hub (设计互联)majorStrategic or Co-development PartnerDesign Hub (隶属于招商蛇口) partnered with Configreality to co-create the '5×10: Mixed Reality Lab' — China's first large-space AR/VR immersive art exhibition at the Sea World Culture and Art Center in Shenzhen. Design Hub provided venue and curatorial support while Configreality provided the XR technology and content.
• China Academy of Information and Communications Technology (CAICT) / XRMAcoreStrategic or Co-development PartnerConfigreality became a member unit of the 'Virtual Reality and Metaverse Industry Alliance' (XRMA) initiated by CAICT (中国信通院). CReal 元空间 was selected as a case study in the Metaverse Ecosystem Landscape Map V2.0 (元宇宙生态全景图 V2.0). The alliance has ~300 members including Huawei, Baidu, Qualcomm, and SenseTime.
• Tyffon (Japan)majorTechnology or IntegrationJapanese VR content studio Tyffon's content is distributed through the 游幕 platform in China. Tyffon is known for immersive VR experiences.
• ARVI (Ukraine)majorTechnology or IntegrationUkrainian VR studio ARVI's LBVR content is distributed through the 游幕 platform in China. ARVI is a leading international VR entertainment content provider.
• DSLCollection (France)majorTechnology or IntegrationFrench digital art collection foundation. Configreality created a permanent XR virtual gallery for DSLCollection at Pingshan Art Museum in Shenzhen — the most comprehensive virtual Chinese contemporary art collection globally. DSLCollection content is also featured at Vive Art locations.
• NVIDIA (CloudXR)coreTechnology or IntegrationConfigreality's cloud XR platform is powered by NVIDIA CloudXR technology, enabling high-quality PCVR content to be streamed to lightweight end devices via edge computing.
• ViveLand / ViveArtminorChannel Partner/ Reseller/ DistributorHTC Vive's content distribution and venue program. Configreality's content is distributed through ViveLand venues and ViveArt exhibitions.
• 36krminorGTM or Marketing Partner36kr, a leading Chinese tech media outlet, has covered Configreality's business and fundraising activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• ARVI: Ukrainian VR content studio producing LBVR titles distributed globally. Direct peer as a content/technology provider to the LBVR industry; Configreality has a distribution partnership with ARVI for the China market, indicating overlapping product/market position.
• Sandbox VR: Hong Kong-based location-based VR entertainment operator running free-roam VR venues globally. Direct competitor to YOMOV/游幕 for offline large-space VR entertainment with comparable premium positioning and ticketed per-session pricing model.
• Tyffon: Japanese immersive VR content studio producing LBVR titles, founded by ex-Disney VR talent. Direct peer in the production and distribution of premium location-based VR entertainment content; also a distribution partner of Configreality in China.
• Zero Latency VR: Australia-founded pioneer of free-roam multiplayer VR entertainment operating the largest LBE VR network worldwide. Closely comparable to Configreality's YOMOV product line in target use case (multi-user free-roam VR entertainment), though without the cloud-rendering differentiation.

Others

• NVIDIA CloudXR: Core technology underpinning Configreality's cloud XR platform — NVIDIA's GPU-accelerated XR streaming stack. Enabling/infrastructure relationship rather than direct competitor; however, NVIDIA's broader Omniverse platform increasingly competes in enterprise 3D virtual space deployment.

Broad incumbents

• HTC Vive (ViveLand/ViveArts): Global VR hardware major with ViveLand venue network, ViveArts cultural-installation program, and Vive X accelerator (through which HTC invested in Configreality). Overlaps with YOMOV offline distribution and Configreality Studio content creation but operates at much broader hardware-plus-platform scale.
• NetEase Yaotai (瑶台): NetEase's immersive activity platform for virtual conferences, exhibitions and cultural events in China. Direct overlap with Configreality's CReal brand-marketing and cultural-institution deployments, though NetEase operates it inside a much broader gaming/media portfolio.
• ByteDance Pico: ByteDance-owned VR hardware and distribution platform dominant in the Chinese consumer VR market with aggressive hardware subsidization. Comparable to Configreality in targeting Chinese XR distribution and metaverse content, but with vastly larger capital base and consumer reach.
• Tencent Metaverse Infrastructure: Tencent Cloud's V+ ecosystem and broader metaverse infrastructure including Zepeto China operations. Strategic partner of Configreality since 2022 and the underlying cloud infrastructure provider; a potential competitor if Tencent decides to enter downstream XR distribution more directly.
• Baidu Xirang (希壤): Baidu's hyperscale metaverse platform hosting persistent 3D virtual worlds for enterprise events and conferences in China. Comparable to CReal 元空间 for brand/enterprise virtual space marketing at internet-scale, but Baidu operates at consumer-internet-platform scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/configreality

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Configreality