Satra Group

What Satra Group does

Satra Group (Tổng Công ty Thương mại Sài Gòn) is a state-owned One Member Limited Liability Company wholly owned by the Ho Chi Minh City People's Committee, established on November 2, 1995 with 27 founding member enterprises and now encompassing 78 member units across retail, wholesale, manufacturing, distribution, import-export, and financial investment. The group operates an integrated retail and wholesale platform built around the 3F (Feed-Farm-Food) value chain, controlling Satramart supermarkets (4 locations, 30,000+ SKUs), Satrafoods convenience stores (150+ locations, 4,000+ food items), Centre Mall shopping centers (3+ locations including the January 2025 Võ Văn Kiệt opening), and Thương xá TAX department store, alongside the 65-hectare Bình Điền wholesale market and 22,000-pallet cold storage infrastructure.

Revenue is generated through retail commerce (transaction-based sales across physical stores), wholesale market management fees at Bình Điền, distribution and logistics services via Satra DC (200+ suppliers, 15,000+ products, 30%/year growth), manufacturing and processing through majority-owned subsidiaries VISSAN, Land Pearl (rice, 1,000 tons/day), APT, COFIDEC, and CJ Cầu Tre, plus import-export (rice to 10+ countries, seafood across five continents), fuel retail through 15 petrol stations, and financial investment returns across a 39-enterprise portfolio. Customer segments span individual urban consumers in HCMC and southern Vietnam, wholesale buyers and small retailers, enterprise/institutional procurement, and Vietnamese manufacturers seeking modern retail channel access.

The group reported H1 2026 revenue of 35,542 billion VND with 13.1% year-over-year growth and Q1 2026 revenue exceeding 16,000 billion VND, while 2025 financial investments delivered 164% ROI. Recent strategic priorities include the Becamex Group partnership (2026-2031) for embedded retail across residential and industrial real estate, ITPC-coordinated trade connection events onboarding domestic manufacturers, and ongoing state budget contributions (171,727.7 billion VND during 2020-2025). The company is not listed on any stock exchange and has no private equity, venture capital, or public shareholders; ownership and governance rest entirely with the HCMC government.

Name

Satra Group

Legal name

Tổng Công ty Thương mại Sài Gòn – TNHH Một Thành Viên

Website

https://satra.com.vn

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Satra Group is a state-owned Ho Chi Minh City trading and retail conglomerate operating 150+ Satrafoods convenience stores, 4 Satramart supermarkets, 3 Centre Malls, the Bình Điền wholesale market, and integrated food processing and distribution via member companies VISSAN, Land Pearl, APT, and COFIDEC across southern Vietnam.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Commerce: Revenue from operating retail stores including Satramart supermarkets, Satrafoods convenience stores, and Centre Mall shopping centers. The retail segment offers food, consumer goods, and daily essentials to end consumers.
2. Wholesale Market Operations: Revenue from managing Binh Dien wholesale market - one of the largest wholesale markets for agricultural, aquatic, and seafood products in Vietnam. Market management fees and service charges.
3. Distribution and Logistics: Revenue from Satra Distribution Center managing over 200 suppliers with 15,000+ products. Distribution services for internal retail network and external customers.
4. Manufacturing and Processing: Revenue from member companies involved in food processing, rice processing (Land Pearl with 1,000 tons/day capacity), meat processing (VISSAN), and seafood processing (APT, CJ Cầu Tre).
5. Import and Export: International trade operations including rice exports (exporting to over 10 countries), seafood exports to markets across 5 continents, and fuel/gasoline distribution through 15 petrol stations.
6. Financial Investment Returns: Returns from financial investments across 39 enterprises with over 2,033 billion VND in invested capital, generating over 3,300 billion VND in revenue in 2025 with 164% return rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Satra Group operates an integrated retail, wholesale, and food processing platform across Ho Chi Minh City and southern Vietnam. Core offerings include supermarket retail (Satramart), convenience stores (Satrafoods), shopping centers (Centre Mall), wholesale market operations (Binh Dien), distribution and cold storage logistics, and food processing/export through subsidiaries covering rice (Land Pearl), meat (VISSAN), aquatic products (APT), and processed foods (CJ Cầu Tre). The group also manages 15 petrol stations and pursues financial investments across 39 enterprises.

Product overview

Satra Group operates as a diversified state-owned commercial enterprise with a platform-plus-subsidiary architecture. The core retail platform consists of Satramart supermarkets (4 locations), Satrafoods convenience stores (150+ locations), Centre Mall shopping centers (3+ locations), and Thương xá TAX department store. Supporting infrastructure includes Bình Điền wholesale market, Satra DC distribution center with 200+ suppliers, and cold storage facilities (22,000 pallet capacity). The subsidiary portfolio includes VISSAN (meat processing), Land Pearl (rice processing/export), APT (aquatic products), COFIDEC (agricultural processing), and CJ Cầu Tre (food processing). The group follows a 3F (Feed, Farm, Food) ecosystem model integrating from raw materials through processing to consumer distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Satramart: Supermarket chain operated by SATRA, offering a wide range of food and consumer products across multiple locations in Ho Chi Minh City.
• Satrafoods
• Centre Mall
• CBD (Công ty Quản lý và Kinh doanh Chợ Bình Điền)
• Land Pearl (Ngọc Đồng)

Products and services

• Satramart Supermarkets Self-service supermarket chain offering over 30,000 product items including fresh produce, meat, seafood, frozen foods, and consumer goods. Locations in Ho Chi Minh City include Sài Gòn, Phạm Hùng, Củ Chi, and Võ Văn Kiệt, serving urban and suburban household shoppers.
• Satrafoods Convenience Stores Convenience food store chain providing over 4,000 food items including fresh fruits and vegetables, frozen foods, and daily essentials. Operates from 6:00 to 21:00 daily across 150+ locations in Ho Chi Minh City districts, targeting urban residents and apartment dwellers seeking convenient neighborhood access.
• Centre Mall Shopping Centers

Quantifiable outcome

• Revenue exceeded 35,542 billion VND in first half 2026, with 13.1% growth
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Becamex Group (Tập đoàn Đầu tư và Phát triển Công nghiệp Becamex - CTCP)coreStrategic or Co-development Partner · 3 July 2026Strategic partnership signed for 2026-2031 to develop modern trade-industrial ecosystem. Becamex will provide commercial spaces including residential apartments, shopping centers, industrial zones, and service areas for SATRA to expand retail presence. SATRA will become priority supplier of essential goods, food, fast-moving consumer goods, and fuel for Becamex ecosystem. Both parties also exploring real estate development on SATRA land plots.
• ITPC (Trung tâm Xúc tiến Thương mại và Đầu tư TP.HCM)coreStrategic or Co-development Partner · 18 June 2026Joint organization of 'Trade Connection Week and Vietnamese Product Showcase Space at SATRA Modern Distribution System 2026' event at Centre Mall Võ Văn Kiệt. Purpose: promoting domestic consumption and creating direct connection between manufacturers and markets. Event featured hundreds of enterprises and cooperatives with diverse products.
• Báo Sài Gòn Giải Phóng (SGGP)majorGTM or Marketing Partner · 28 May 2024Strategic media communication partnership signed to build communication channels and content to support SATRA and its business ecosystem. Both parties collaborate on media coverage and corporate communications.
• VISSAN (Công ty Cổ phần Việt Nam Kỹ nghệ súc sản)coreStrategic or Co-development PartnerMember company specializing in fresh meat, frozen meat, and processed meat products. Part of SATRA's vertical integration strategy (3F model: Feed, Farm, Food) controlling the value chain from raw materials to production, processing, and distribution.
• COFIDEC (Công ty Phát triển Kinh tế Duyên Hải)coreStrategic or Co-development PartnerMember company specializing in seafood processing with vegetable processing workshop capacity of 15-17 tons/day. Contributes to SATRA's supply chain with average annual growth rate of 30%.
• CJ Cầu Tre (Công ty Cổ phần Thực phẩm CJ Cầu Tre)coreStrategic or Co-development PartnerMember company processing seafood and agricultural products. Built from 1982 on nearly 80,000m2 area with over 30,000m2 of modern production facilities. Products distributed through supermarket systems nationwide.

Scale indicators25 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Saigon Co.op (Saigon Union of Trading Cooperatives): Vietnam's largest domestic retail cooperative, operating Co.opmart, Co.opXtra, Co.op Food, and Co.op Smile convenience formats across Vietnam. Most direct comparator to SATRA's multi-format retail platform (supermarkets, convenience stores, hypermarkets) serving urban Vietnamese consumers with daily essentials.
• WinCommerce / WinMart (Vingroup): Vingroup's retail arm operating WinMart supermarkets and WinMart+ convenience stores across Vietnam. Directly competes with Satramart and Satrafoods, often with more aggressive pricing and faster rollout, backed by Vingroup's deep capital resources.
• Bach Hoa Xanh (Mobile World Investment Corp.): Fast-growing grocery chain owned by Mobile World Investment (MWG), combining supermarket and convenience-store formats with daily-low-price positioning. One of the most aggressive private-sector competitors to SATRA's Satramart and Satrafoods in HCMC and southern Vietnam.
• BRG Group: Vietnamese conglomerate operating BRG Mart supermarkets, Fujimart, and Seika convenience stores, with deep retail-property development. Comparable multi-format retail-distribution platform with integrated real-estate positioning similar to SATRA's Centre Mall concept.
• Big C Vietnam (Central Retail): Major hypermarket and supermarket operator in Vietnam owned by Thailand's Central Group. Competes with Satramart for grocery share and shares SATRA's wholesale-distribution + retail combined model, including sourcing relationships with Vietnamese manufacturers.

Broad incumbents

• Masan Group (WinCommerce parent / consumer-retail conglomerate): Vietnamese consumer conglomerate spanning retail (WinCommerce), FMCG manufacturing (Masan Consumer), and meat processing (MEATDeli). Comparable integrated food value-chain model spanning feed-farm-food with retail distribution — directly comparable to SATRA's 3F model and member-company structure.
• Vingroup: Vietnam's largest private conglomerate, with WinCommerce retail plus VinEco agriculture, Vinamilk dairy exposure, and real-estate platforms. Comparable in scale and integrated ecosystem ambition to SATRA, though privately held and broader in industry scope (automotive, real estate, education).

Emerging players

• Lotte Mart Vietnam: Korean-backed hypermarket and supermarket operator with stores across major Vietnamese cities including HCMC. Competes with Satramart for mid-to-premium grocery share, with stronger private-label and Korean-product assortment but less integrated sourcing.
• AEON Vietnam: Japanese hypermarket operator expanding in HCMC and Bình Dương. Comparable to Centre Mall's one-stop shopping format with strong fresh-food and private-label positioning; targets similar upper-middle-class Vietnamese consumers as SATRA's higher-end Satramart locations.

Others

• CP Vietnam (Charoen Pokphand Group): Thai conglomerate operating integrated feed-farm-food operations in Vietnam including poultry, pork, and processed-meat retail (CP Shop, CP Fresh Mart). Directly comparable to SATRA's VISSAN-meatprocessing + Satrafoods-distribution integration, representing the private-sector archetype of the 3F model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/centremallvovankiet
• LinkedInlinkedin.com/company/satra-saigon-trading-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satra Group