BRG Group
BRG Group is a private Vietnamese multi-sector conglomerate operating hotels and resorts, retail (BRGMart, FujiMart), golf, real estate development, pharmaceuticals, and cultural products, serving domestic Vietnamese consumers and international visitors through international brand partnerships.
- Company typePrivate
- Founded1990
- HeadquartersHanoi, Vietnam
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What BRG Group does
BRG Group is a privately-held Vietnamese multi-sector economic group, founded in 1990 and headquartered at 198 Tran Quang Khai Street, Hoan Kiem District, Hanoi. It operates six interlocking business lines: hotels and resorts (managed under international brand franchises including Hilton, Marriott, InterContinental, Four Seasons, and Sheraton across properties in Hanoi, Da Nang, Nha Trang, Hue, and Vung Tau), retail (over 100 supermarkets operated under BRGMart plus the FujiMart chain co-developed with Sumitomo Corporation of Japan), golf (9 courses with 163 holes across 6 complexes including Kings Island, Legend Hill, Legend Danang, Legend Valley, Golden Sands, and Ruby Tree), real estate development (most prominently the $4.2 billion North Hanoi Smart City joint venture with Sumitomo, the 2,080-hectare Nhat Tan-Noi Bai masterplanning, and the Vinh-Cua Lo 11.2 km boulevard), pharmaceuticals (DNA Pharma, the first GMP-WHO-certified unit in Vietnam's North Central region), and cultural products (Chu Dau Ceramic, a Guinness World Record holder). The group employs nearly 22,000 people including doctorate, master, and bachelor's degree holders as well as foreign experts.
The group's revenue mechanics are a hybrid of asset-heavy and management-fee models: hotel operations generate hospitality revenue under franchise agreements; retail runs on transactional markups through owned BRGMart and JV FujiMart stores; golf produces recurring membership and green-fee revenue; real estate is largely one-time license and sale revenue tied to large master-planned urban deliveries; pharmaceuticals combine manufacturing margin with distribution markups; and the Chu Dau collection sells luxury cultural goods through physical and museum channels. The BRG Elite Card loyalty program and BRG Retail's centralized procurement function (approximately 15,000 billion VND in annual purchasing value, with stated 20% annual growth expectation) knit the segments together, supplying the group's own supermarkets, golf courses, hotels, and member companies as an internal anchor customer base. International brand partnerships (Hilton, Marriott, IHG, Four Seasons, Sumitomo) supply standards, distribution, and credibility, while major Vietnamese government endorsements (First-Class Labor Order, Prime Minister's Certificate of Merit, designation of North Hanoi Smart City as a national flagship project) anchor the group's policy access and project pipeline.
BRG Group firmographics
Firmographics- Name
- BRG Group
- Legal name
- BRG Group
- Website
- https://brggroup.vn
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- BRG Group is a private Vietnamese multi-sector conglomerate operating hotels and resorts, retail (BRGMart, FujiMart), golf, real estate development, pharmaceuticals, and cultural products, serving domestic Vietnamese consumers and international visitors through international brand partnerships.
- Ownership category
- akta.pro rank
Where BRG Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices8 records
Markets served
BRG Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Hotels and Resorts: BRG Hotel and Resort operates first-rate hotels and resorts across Vietnam managed by prestigious international partners including Hilton, Four Seasons, Marriott, and InterContinental
- Retail Operations: Retail segment operating a chain of more than 100 supermarkets and stores under brands BRGMart and FujiMart
- Golf Operations: BRG Golf operates 9 golf courses with 163 holes across 6 complexes including Kings Island Golf Resort, Ruby Tree Golf Resort, Legend Hill Country Club, Legend Danang Golf Resort, Legend Valley Country Club, and Golden Sands Golf Resort
- Real Estate Development: Major urban development projects including North Hanoi Smart City ($4.2 billion), Nhat Tan - Noi Bai Masterplanning (2,080 hectares), Vinh - Cua Lo boulevard project (11.2km)
- Pharmaceutical Distribution and Manufacturing: BRG pharmaceutical companies are reputable distributors and partners of world-renowned multinational pharmaceutical companies, producing pharmaceutical products for domestic and international consumers
- Collection (Chu Dau Ceramic): BRG collection promotes Vietnamese cultural identity through Chu Dau ceramic products, preserving traditional craftsmanship while promoting international integration
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
BRG Group product offering
Product offeringCore offering
BRG Group operates as a diversified Vietnamese conglomerate providing luxury hospitality under international brand partnerships, a retail supermarket chain (BRGMart and FujiMart), golf course and resort operations, large-scale real estate development including smart-city projects, pharmaceutical manufacturing and distribution through DNA Pharma, and traditional ceramic collections through Chu Dau Ceramic. Its offerings reach both domestic Vietnamese consumers and international visitors across hotels, retail, golf, real estate, pharmaceuticals, and cultural products.
Product overview
BRG Group is a diversified Vietnamese private multi-sector economic group providing products and services across hotels and resorts, retail (BRGMart and FujiMart supermarkets), golf courses, real estate development (including North Hanoi Smart City), pharmaceuticals (DNA Pharma), and cultural products (Chu Dau Ceramic). The group operates a portfolio of 9 golf courses, over 100 retail stores, international brand hotels (InterContinental, Hilton, Marriott), and major urban development projects. Key business segments include BRG Hotel and Resort (luxury accommodation), BRG Golf Group (golf courses and resorts), BRG Retail (supermarkets and centralized purchasing), and Key Projects division (smart city development and urban planning).
Differentiator
Problem solved
Functional benefit
Brands
- BRGMart: Supermarket and retail chain operated by BRG Group offering domestic and imported products
- FujiMart
- DNA Pharma
- Chu Dau Ceramic (Gốm Chu Đậu)
- Legend Valley Country Club
- Kings Island Golf Resort
- Do Son Seaside Golf Resort
- Legend Hill Golf Resort
- BRIGHTPARK
- BRG Elite Card
Products and services
- BRG Hotel and Resort Luxury hotel and resort management division operating first-rate hotels and resorts across Vietnam under international brand partnerships including InterContinental, Hilton, Marriott (Sheraton), and Four Seasons, alongside local hospitality brands.
- BRGMart Retail supermarket chain operating more than 100 stores across Vietnam under the BRGMart brand, offering quality domestic and imported products to consumers.
- FujiMart Japanese-style supermarket brand operated in partnership with Sumitomo Corporation (Japan), combining Vietnamese cuisine with Japanese service standards and featuring imported Japanese products and local Vietnamese specialties.
- DNA Pharma Pharmaceutical company specializing in manufacturing and trading pharmaceutical products, cosmetics, functional foods, and medical equipment, with a GMP-WHO certified production facility, the first unit in Vietnam's North Central region to receive the GMP-WHO certificate.
- Chu Dau Ceramic Collection Collection of traditional Vietnamese ceramic products from Chu Dau Ceramic promoting and preserving Vietnamese cultural identity, with products displayed in 46 museums across 32 countries and a Guinness World Record for a 1,000-character dragon calligraphy plate.
- North Hanoi Smart City Smart city development project with estimated investment of $4.2 billion applying Industry 4.0 smart features across energy, transport, communities, education, healthcare, and economics, structured as a joint venture with Sumitomo Corporation.
- Nhat Tan - Noi Bai Masterplanning 2,080-hectare urban planning project connecting Hanoi city center with Noi Bai International Airport, creating a modern expressway and new urban area serving as the gateway of Hanoi.
- BRG Golf Group Golf course portfolio including 9 golf courses with 163 holes across 6 complexes in Vietnam: Kings Island Golf Resort, Ruby Tree Golf Resort, Legend Hill Country Club, Legend Danang Golf Resort, Legend Valley Country Club, and Golden Sands Golf Resort.
- BRG Elite Card Loyalty and membership card program providing ecosystem benefits across BRG Group's hotels, golf courses, retail stores, and entertainment complexes in Vietnam.
Quantifiable outcome
- 9 world-class golf courses attracting hundreds of thousands of visitors annually
- +3 more outcomes
Companies that use BRG Group
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
BRG Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BRG Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- Vietnam National University, Hanoi (VNU)majorStrategic cooperation agreement with BRG Group, SeABank and VNU for science and technology development, innovation, and knowledge transfer to enhance economic competitiveness and Vietnam's integration into the global knowledge economy
- Hilton WorldwidecorePartnership for hotel management including Hilton Garden Inn Hanoi and Hilton Hanoi Opera, bringing international hospitality standards to Vietnam
- Marriott InternationalcorePartnership for Sheraton Grand Danang Resort and Sheraton Nha Trang, managing luxury hotel properties under Sheraton brand
- Sumitomo Corporation (Japan)coreStrategic partnership with Sumitomo Corporation for retail operations including FujiMart expansion from 20 to 50 stores, and joint development of North Hanoi Smart City project ($4.2 billion investment) through joint venture Công ty Cổ phần Đầu tư Phát triển Thành phố Thông minh Bắc Hà Nội
- InterContinental Hotels Group (IHG)corePartnership for InterContinental Hanoi Westlake hotel management
- Four Seasons Hotels and ResortscorePartnership for luxury hotel operations in Vietnam
- Nicklaus DesignmajorGolf course design partnership for Legend Hill Golf Resort designed by Nicklaus Design (founded by golf legend Jack Nicklaus)
- Greg NormanmajorGolf course design partnership with Greg Norman, one of the world's leading golf course architects
- DBFoodminorMoU for business connection, trade promotion, and local agricultural product consumption signed under witness of Prime Minister Pham Minh Chinh during the 2023 Female Entrepreneurship competition
- Tyson FoodsminorBRG Retail directly imported high-quality pork from Tyson Foods, Inc. (the world's second largest meat exporter) for sale at BRGMart stores
- An Phát HoldingsminorBRGMart piloted use of AnEco biodegradable bags from An Phát Holdings as part of the 'Green Transformation' program
- USDA (United States Department of Agriculture)minorUS Deputy Secretary of Agriculture Luke J. Lindberg attended California Prune Festival at Thủy Tạ Gourmet and visited Fujimart supermarket, promoting bilateral trade in high-quality agricultural products
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
BRG Group competitors and assessment
Company assessmentDirect peers
- THACO: Vietnamese private conglomerate spanning automotive, real estate and industrial parks with a similar diversified private economic group profile anchored by a powerful founder.
- FLC Group: Vietnamese conglomerate historically focused on real estate, hospitality, golf and aviation with overlapping resort-led and golf-led development model, though currently undergoing restructuring.
- CT Group: Vietnamese private conglomerate with interests in real estate, F&B retail and consumer products. Comparable in operating as a multi-sector private group with retail and real estate exposure.
- Vingroup: Vietnam's largest private conglomerate with overlapping verticals including real estate (Vinhomes), retail (VinMart/WinMart), hospitality, pharma and entertainment. Most direct peer given its multi-sector Vietnamese private economic group structure.
- Sovico Group: Vietnamese private conglomerate with aviation (VietJet), real estate, financial services and hospitality. Comparable as a diversified Vietnamese private economic group with government-linked leadership and multi-vertical strategy.
- Saigon Co.op: Vietnam's largest retail cooperative operating Co.opmart supermarkets and Co.opXtra hypermarkets. Direct retail peer in modern grocery retail that BRGMart competes against for consumer share.
- Sun Group: Vietnamese private conglomerate operating resorts, hotels, golf, real estate and entertainment complexes. Comparable in tourism/hospitality and large-scale resort-led development, including premium golf and integrated entertainment.
Others
- Mitsui & Co. Japanese sogo shosha (general trading company) comparable as Sumitomo's peer and JV partner archetype; BRG's Sumitomo partnership replicates the global conglomerate + local partner model used by Mitsui-style trading houses across Asia.
Broad incumbents
- Vinhomes: Largest listed Vietnamese residential real estate developer (Vingroup subsidiary). Comparable real estate scale and master-planned community model to BRG's North Hanoi Smart City and Nhat Tan–Noi Bai projects.
Regional players
- Saigontourist: Vietnamese state-owned hospitality and tourism conglomerate operating hotels and resorts nationwide. Comparable hospitality portfolio within Vietnam, particularly in classic and resort destinations like Hue and Vung Tau where BRG also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BRG Group social profiles
Digital presenceBRG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRG Group leadership team
Management profileNumber of profiles
Profiles3 records
BRG Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
BRG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRG Group
What does BRG Group do?
BRG Group operates as a diversified Vietnamese conglomerate providing luxury hospitality under international brand partnerships, a retail supermarket chain (BRGMart and FujiMart), golf course and resort operations, large-scale real estate development including smart-city projects, pharmaceutical manufacturing and distribution through DNA Pharma, and traditional ceramic collections through Chu Dau Ceramic. Its offerings reach both domestic Vietnamese consumers and international visitors across hotels, retail, golf, real estate, pharmaceuticals, and cultural products.
Is BRG Group a public or private company?
BRG Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRG Group founded?
BRG Group was founded in 1990. It employs 5,001 to 10,000 people.
Where is BRG Group based?
BRG Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does BRG Group make money?
Six revenue lines are on record. Hotels and Resorts are the primary driver. The others are retail Operations, golf Operations, real Estate Development, pharmaceutical Distribution and Manufacturing and collection (Chu Dau Ceramic).
Who are BRG Group's main competitors?
Direct peers on record are THACO, FLC Group, CT Group, Vingroup, Sovico Group, Saigon Co.op and Sun Group. Mitsui & Co. is listed as an others. Vinhomes is listed as a broad incumbent. Saigontourist is listed as a regional player.
Does BRG Group have an API?
No public API is recorded for BRG Group.