Sunnyvale Seafood

What Sunnyvale Seafood does

Sunnyvale Seafood Co. (SSC, Inc.) is a Union City, California-based B2B seafood distributor, importer, and wholesaler founded in 1983. The company has operated as a subsidiary of Goulian Aquatic Group, a global vertically integrated aquaculture leader, since 2012. It sells frozen and value-added seafood — including shrimp, Swai, tilapia, golden pompano, dim sum products, and assorted frozen finfish and shellfish — under five brands (Talassa for value tier, Sea Chef for premium, iCook for Asian flavors, Sunnyvale Delight as a private-label line, and DimSun for value-added Asian seafood) to retailers and grocery chains, foodservice distributors, and wholesale distributors across the United States.

The business is built on vertically integrated operations anchored by Goulian's own production facilities in China and a sourcing network spanning more than a dozen countries across Asia, South America, the Middle East, and Africa. Core product processing uses IQF (Individually Quick Frozen) and IVP (Individual Vacuum Packaging) techniques for preservation and quality maintenance. The company maintains FOUR STAR BAP, MSC, FDA-registered facility, and EU Organic certifications on key product lines and operates two value-added seafood innovation facilities supporting consumer-driven product development in breaded, coconut-breaded, and specialty Asian categories.

Sunnyvale generates revenue through negotiated, quote-based wholesale transactions (pay-as-you-go cadence) with enterprise and mid-market buyers in retail, foodservice, and wholesale channels; pricing is not publicly disclosed. The go-to-market is enterprise field sales, with field representatives supporting accounts and an office-based sales support function based in Union City, CA. Marketing relies primarily on the company website and organic social channels (Facebook, LinkedIn, Twitter/X, YouTube, WeChat), with a direct contact form offering 48-hour response for business inquiries.

Name

Sunnyvale Seafood

Legal name

Sunnyvale Seafood Co. (SSC, Inc.)

Website

https://sunnyvaleseafood.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunnyvale Seafood is a Union City, California-based B2B wholesaler and importer of frozen and value-added seafood, distributing shrimp, finfish, and Asian specialty products across five brands to U.S. retailers, foodservice distributors, and wholesalers since 1983.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH), Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA), Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)

Keywords

• Frozen seafood distribution
• Seafood wholesale supply
• Value-added seafood products
• Aquaculture seafood sourcing
• Foodservice seafood supplier

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Seafood Wholesale Distribution: B2B wholesale and distribution of frozen and value-added seafood products to retailers, foodservice distributors, grocery chains, and institutional buyers across the United States. Products include shrimp, fish fillets, and specialty seafood sold under proprietary brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sunnyvale Seafood is a U.S. importer and wholesale distributor of sustainably sourced frozen and value-added seafood, including shrimp, swai, tilapia, golden pompano, breaded and dim sum products, and assorted frozen fish. The company sells these products under proprietary brands (Talassa, Sea Chef, iCook, Sunnyvale Delight, DimSun) to retailers, foodservice distributors, grocery chains, and wholesale distributors across the United States through direct B2B sales and nationwide logistics.

Product overview

Sunnyvale Seafood is a seafood distributor offering a diversified portfolio of frozen seafood products through multiple product categories including Shrimp, Swai, Tilapia, Golden Pompano, Value Added Seafood, and Frozen Fish & Seafood. The company operates under four main brands: Talassa (everyday value), Sea Chef (premium), iCook (Asian flavors), and Sunnyvale Delight. Products range from raw commodities like whole fish and fillets to value-added processed items including breaded shrimp, dim sum products (Shumai, Hargow), and seafood mixes. The company emphasizes FOUR STAR BAP-certified products and supplies to retail and foodservice distributors across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Talassa: Trusted Seafood. Everyday Value.
• Sea Chef
• iCook
• Sunnyvale Delight

Products and services

• Shrimp Core product category offering multiple shrimp varieties for B2B wholesale including Black Tiger Shrimp, IQF Head Less Shrimp, BLK Head Less Shrimp, EZ Peel Shrimp, Head On White Shrimp, and P&D White Shrimp, sourced from China, India, Indonesia, and Ecuador. Sold to retailers and foodservice distributors under Talassa, Sea Chef, Champmar, Tropical, Naviks, Surya, and Sunnyvale Delight brands.
• Swai Swai fish fillet product line featuring Swai Skinless Boneless Fillet IQF/IVP in multiple sizes (3-5, 5-7, 7-9, 9-11), 15 LB IQF or 22 LB S/P cases, sourced from Vietnam. BAP-certified supply for B2B wholesale to retailers and foodservice.
• Tilapia Tilapia product line including Whole Tilapia (S&G, 40 LB case, sizes 350/550, 550/750, 750/950) sourced from China and Tilapia Fillets IQF & IVP (10 LB case, sizes 3/5, 5/7, 7/9). Distributed wholesale to retailers and foodservice operators.
• Golden Pompano Golden Pompano fish product available in 40 LB cases, sizes 400/600, 600/800, and 800+. BAP-certified, fully integrated supply for B2B wholesale distribution.
• Value Added Seafood Processed and prepared seafood products including Breaded Butterfly Shrimp, Coconut Breaded Butterfly Shrimp, DimSun Shumai, DimSun Hargow, Snakehead Fish Slice, Grass Carp Slice, and Hotpot Shrimp Paste Meat, developed in Sunnyvale's two innovation facilities for retail and foodservice customers.
• Frozen Fish & Seafood Frozen seafood products including Milk Fish, Ribbon Fish, King Weak Fish, Butterfish, Coho Salmon, Imitation Crab, Seafood Mix, and Squid T&T, sourced globally (Taiwan, China, Oman, Brazil, Chile, USA) and distributed wholesale under Talassa brand.
• Talassa Proprietary seafood brand offering 'Trusted Seafood. Everyday Value.' products positioned at the everyday-value segment of Sunnyvale's multi-brand portfolio.
• Sea Chef Proprietary seafood brand offering 'Clean. Premium. Purpose-Driven Seafood.' products positioned at the premium segment of Sunnyvale's brand portfolio.
• iCook Proprietary seafood brand offering 'Authentic Asian Flavors. Easy to Make, Hard to Forget.' products, including Snakehead Fish Slice and other Asian-style seafood SKUs.
• Sunnyvale Delight Private-label seafood brand offering select Sunnyvale seafood products to wholesale customers.
• DimSun Value-added seafood brand for dim sum products including Shumai and Hargow sold in 30 LB cases with retail tray options and 25g portions.

Quantifiable outcome

• FOUR STAR BAP-certified shrimp, Swai, and Golden Pompano with full traceability

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Goulian Aquatic GroupcoreStrategic or Co-development Partner · 1 January 2012Goulian Aquatic Group is a global, vertically integrated aquaculture leader that acquired Sunnyvale Seafood in 2012. This partnership provides Sunnyvale with total control and traceability through Goulian's fully integrated operations, including own production facilities in China. Sunnyvale offers FOUR STAR BAP-certified shrimp, Swai, and Golden Pompano raised through Goulian's fully integrated operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pacific Seafood: Pacific Seafood is one of the largest vertically integrated seafood companies in North America, harvesting, processing, and distributing a broad portfolio of fresh and frozen seafood to retail and foodservice. It is highly comparable to Sunnyvale as a U.S. B2B seafood distributor with vertically integrated operations and nationwide reach, but operates at meaningfully larger scale.
• Trident Seafoods: Trident Seafoods is one of the largest seafood companies in North America, vertically integrated from harvesting/processing through branded retail and foodservice distribution. It is a broad incumbent peer to Sunnyvale, operating at much larger scale across similar U.S. retail and foodservice channels.
• High Liner Foods: High Liner Foods is a publicly traded North American processor and marketer of value-added frozen seafood, supplying retail and foodservice with branded and private-label products. It is comparable to Sunnyvale in value-added frozen seafood and B2B distribution, but at much larger scale and with broader brand reach.
• Thai Union Group: Thai Union is a global seafood processor and distributor of shelf-stable and frozen seafood (Chicken of the Sea, Bumble Bee, etc.) serving retail and foodservice worldwide. It is comparable to Sunnyvale through Goulian as a vertically integrated aquaculture-to-distribution seafood player with global sourcing.
• Sysco: Sysco is the largest U.S. foodservice distributor, carrying a broad assortment including frozen seafood to restaurants, hotels, and institutional buyers. It is comparable to Sunnyvale as a downstream foodservice buyer of frozen seafood and a competitive channel for Sunnyvale's foodservice distributor customers.

Direct peers

• Inland Seafood: Inland Seafood is a U.S. seafood processor and distributor supplying fresh and frozen seafood to retail, foodservice, and wholesale customers across the Southeast. It directly competes with Sunnyvale in B2B wholesale seafood distribution with a comparable value-added product mix.
• Fortune Fish & Gourmet: Fortune Fish & Gourmet is a U.S. specialty seafood and gourmet food distributor serving retail, foodservice, and wholesale customers. It is a direct comparable to Sunnyvale as a mid-market seafood distributor with a broad product portfolio and value-added capability.
• Royal Hawaiian Seafood: Royal Hawaiian Seafood is a U.S. seafood distributor serving retail and foodservice channels with fresh and frozen products sourced globally. It closely matches Sunnyvale's B2B wholesale model, import-led sourcing strategy, and mid-market customer profile.
• Sam Rust Seafood: Sam Rust Seafood is a Mid-Atlantic seafood processor and distributor supplying retail and foodservice customers with fresh and frozen products. It is comparable to Sunnyvale in its import-driven sourcing, B2B distribution motion, and value-added seafood focus.
• Eastern Fish Company: Eastern Fish Company is a U.S. importer and processor of frozen seafood (including tilapia, swai, and value-added products) supplying retail and foodservice. It is a direct peer to Sunnyvale in import-led frozen seafood distribution with comparable species mix and B2B customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/SSCSeafood
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sunnyvale-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunnyvale Seafood