ThriveMore
ThriveMore is a faith-based, not-for-profit senior living organization operating five North Carolina communities that provide independent living, assisted living, memory care, skilled nursing, and rehabilitation services to older adults statewide.
- Company typePrivate
- Founded1951
- HeadquartersWinston Salem, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ThriveMore does
ThriveMore (legal name: Baptist Retirement Homes of North Carolina) is a faith-based, not-for-profit senior living organization founded in 1951 and headquartered in Winston-Salem, NC. It operates a portfolio of senior living communities across North Carolina — Brookridge (Winston-Salem), Taylor Glen (Concord), Ardenwoods (Arden, acquired Oct 2023), Taylor House (Albemarle), and Brice Pointe (New Bern, under development on 70 acres). The organization offers a continuum of care including Independent Living, Assisted Living, Memory Care (via its Mindful Impressions signature program and North Carolina's first GREEN HOUSE memory care home at Taylor Glen), Skilled Nursing, and Rehabilitation services, plus an in-home care line called ThriveMore at Home.
The business model is a hybrid of one-time Life Plan Community entry fees and recurring monthly service/care fees, supplemented by charitable contributions through the Baptist Retirement Homes Foundation (Good Neighbor Fund, Pastoral Legacy Fund) that support benevolent care. ThriveMore also pursues product innovation — most notably the EverTogether Residence, a first-of-its-kind couples memory care model opening at Brookridge in late 2026 in partnership with Virginia Tech — and has deployed the Meela AI companion (Dec 2025) for outbound voice-based resident engagement, with planned portfolio-wide expansion in 2026.
Go-to-market is direct-to-consumer across North Carolina: on-site sales tours, website and phone inquiries, community events, faith-based referral channels, and industry-conference presence (LeadingAge NC). The organization has no parent company, no private equity backing, and no public equity, operating on resident fees, donations, and foundation support under the leadership of President and CEO Reed VanderSlik.
ThriveMore firmographics
Firmographics- Name
- ThriveMore
- Legal name
- Baptist Retirement Homes of North Carolina
- Website
- https://thrivemorenc.org
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThriveMore is a faith-based, not-for-profit senior living organization operating five North Carolina communities that provide independent living, assisted living, memory care, skilled nursing, and rehabilitation services to older adults statewide.
- Ownership category
- akta.pro rank
Where ThriveMore is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ThriveMore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Life Plan Community Entry Fees: One-time entry fees for residents joining Life Plan Communities (Brookridge and Taylor Glen), providing access to the full continuum of care.
- Monthly Service Fees: Recurring monthly fees covering housing, utilities, dining plans, housekeeping, maintenance, and access to amenities and social programs.
- Care Services Revenue: Fees for assisted living, memory care, skilled nursing, and rehabilitation services as residents' care needs evolve.
- Entrance Fee Assistance Funds: The Good Neighbor Fund and Pastoral Legacy Fund provide entry fee assistance programs, expanding access to communities while generating donation revenue for benevolent care.
- Charitable Contributions: Donations to the Baptist Retirement Homes Foundation support benevolent care for older adults and community improvements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living - Entry fee + monthly service fee |
| Subscription | Monthly | Assisted Living - Monthly care fees |
| Subscription | Monthly | Memory Care - Specialized care fees |
| Subscription | Monthly | Skilled Nursing & Rehabilitation |
| Other | Multi-year contract | Entry Fee Assistance Programs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
ThriveMore product offering
Product offeringCore offering
ThriveMore is a faith-based, not-for-profit senior living organization that operates retirement communities offering a full continuum of care, including Independent Living, Assisted Living, Memory Care (Mindful Impressions program), Skilled Nursing, and Rehabilitation services, serving older adults across North Carolina since 1951. The organization also offers ThriveMore at Home, in-home care services, and innovative models such as the GREEN HOUSE memory care home and the EverTogether Residence for couples facing dementia.
Product overview
ThriveMore is a faith-based, not-for-profit senior living organization serving North Carolina since 1951. The company operates a portfolio of five senior living communities (Brookridge, Taylor Glen, Ardenwoods, Taylor House, and Brice Pointe under development) offering a continuum of care including Independent Living, Assisted Living, Memory Care through the Mindful Impressions program, Skilled Nursing, and Rehabilitation services. Special innovative products include the EverTogether Residence (couples memory care) and Green House homes for memory care. The company also provides ThriveMore at Home for in-home care support.
Differentiator
Problem solved
Functional benefit
Brands
- Brookridge: Life Plan Community in Winston-Salem, NC offering independent living, assisted living, memory care, short-term rehab, skilled nursing and long-term care
- Taylor Glen
- Ardenwoods
- Taylor House
- Brice Pointe
- Mindful Impressions
- ThriveMore at Home
- EverTogether Residence
- The Center for Thriving Children
Products and services
- Independent Living Residential housing option for active seniors who wish to maintain independence while enjoying a maintenance-free lifestyle, with access to amenities, dining, social activities, and priority access to higher levels of care within the Life Plan Community.
- Assisted Living Residential care providing assistance with activities of daily living such as dressing, bathing, eating, and medication management, delivered by caring staff available 24/7.
- Memory Care (Mindful Impressions) Signature specialized care program fostering meaningful connections in a safe, supportive environment for individuals with dementia-related diseases, including Alzheimer's, delivered through structured activities, therapies, and trained staff.
- Skilled Nursing Round-the-clock nursing care provided by registered and licensed nurses with an interdisciplinary care team, ensuring residents' medical needs are met in comfortable surroundings.
- Rehabilitation Physical, occupational, and speech therapy services to help residents recover quickly and safely following hospital stays, surgeries, or injuries, with care models tailored to improve efficiency and clinical outcomes.
- ThriveMore at Home Home care program helping members stay independent at home with personalized support, wellness services, and a care plan guided by a dedicated Wellness Coordinator.
- Green House Home for Memory Care North Carolina's first GREEN HOUSE home dedicated to memory care at Taylor Glen, featuring a small-scale, homelike environment with private bedrooms and centralized living spaces designed for residents with dementia.
- EverTogether Residence First-of-its-kind couples memory care residence at Brookridge allowing couples to live together when one partner requires dementia care, featuring 12 connected homes surrounding a central courtyard.
- Meela AI Companion AI companion service that makes friendly outbound voice and text calls to help older adults feel connected and share stories, supporting social engagement and companionship for residents.
Quantifiable outcome
- First GREEN HOUSE home in North Carolina dedicated to memory care
- +3 more outcomes
Companies that use ThriveMore
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
ThriveMore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
ThriveMore partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Virginia TechcoreThriveMore is partnering with Virginia Tech to study the EverTogether couples memory care model for potential replication in other communities. Virginia Tech researchers will conduct studies to validate the model and develop best practices for wider implementation.
- The DAISY FoundationminorThriveMore partnered with The DAISY Foundation to honor extraordinary nurses in their communities across North Carolina through the DAISY Award for Extraordinary Nurses.
- Imprints CarescoreBrookridge and Imprints Cares partnered to break ground on an innovative intergenerational childcare center called The Center for Thriving Children at the Brookridge Auditorium. This is a first-of-its-kind in Winston-Salem intergenerational center.
- CJMW ArchitecturecoreCJMW Architecture collaborated with ThriveMore and Dementia by Day to design the innovative couples memory care project at Brookridge, receiving recognition in Environments for Aging Magazine's Design Showcase.
- Dementia by Day (Rachael Wonderlin)coreBaptist Retirement Homes of North Carolina partnered with Dementia by Day founder Rachael Wonderlin to build a comprehensive dementia care program. Rachael works with the team for 6-12 months or longer to build dementia care programs unique to ThriveMore, training staff and holding workshops.
- Comprehensive Rehab Consultants (CRC)coreBrookridge partnered with Comprehensive Rehab Consultants to add a physiatry position and enhance rehabilitation services. CRC tailors programs to meet individual community needs, designing care models to improve efficiency, decrease hospitalizations, and improve clinical outcomes.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ThriveMore competitors and assessment
Company assessmentDirect peers
- Asbury Communities: Not-for-profit operator of continuing care retirement communities in the Mid-Atlantic and Southeast. Comparable as a multi-site non-profit CCRC with a faith-informed mission and full care continuum.
- Life Care Services (LCS): One of the largest CCRC management and development companies in the U.S., operating Life Plan Communities with full care continuums. Directly comparable to ThriveMore's operating model across IL, AL, memory care, and SNF.
- National Lutheran Communities & Services: Faith-based non-profit senior living provider operating multiple Life Plan Communities. Directly comparable as a denominational, mission-driven operator with similar IL/AL/memory care/SNF offerings.
- Presbyterian Senior Living: Faith-affiliated (Presbyterian) non-profit provider of retirement and senior care services across multiple communities. Closely matches ThriveMore's faith-based non-profit positioning and continuum-of-care structure.
- National HealthCare Corporation: Operator of skilled nursing and assisted living facilities across the Southeast, headquartered in Tennessee. Closely comparable to ThriveMore's skilled nursing, rehabilitation, and assisted living service lines in the same regional footprint.
- Acts Retirement-Life Communities: Largest faith-based, not-for-profit CCRC operator in the United States. Highly comparable to ThriveMore as a multi-site, faith-affiliated non-profit offering the full continuum of care with a benevolent care commitment.
- Five Star Senior Living: Senior living operator managing IL, AL, and memory care communities, with a meaningful footprint in the Southeast U.S. Comparable to ThriveMore in service mix and operational scale of individual communities.
Broad incumbents
- Atria Senior Living: Major for-profit operator of senior living communities across the U.S. Overlaps with ThriveMore on assisted living and memory care, and competes in many of the same regional markets.
- Sunrise Senior Living: Established senior living provider with a strong focus on assisted living and memory care, including signature reminiscence neighborhoods. Comparable offerings to ThriveMore's Mindful Impressions memory care program.
- Brookdale Senior Living: Largest senior living operator in the United States, offering independent living, assisted living, and memory care across hundreds of communities. Comparable as a direct competitor in ThriveMore's NC MSAs but operates as a for-profit, public company with a broader, less mission-driven footprint.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ThriveMore social profiles
Digital presenceThriveMore financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThriveMore leadership team
Management profileNumber of profiles
Profiles8 records
ThriveMore subsidiaries and ownership
Company hierarchySubsidiaries5 records
ThriveMore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThriveMore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThriveMore
What does ThriveMore do?
ThriveMore is a faith-based, not-for-profit senior living organization that operates retirement communities offering a full continuum of care, including Independent Living, Assisted Living, Memory Care (Mindful Impressions program), Skilled Nursing, and Rehabilitation services, serving older adults across North Carolina since 1951. The organization also offers ThriveMore at Home, in-home care services, and innovative models such as the GREEN HOUSE memory care home and the EverTogether Residence for couples facing dementia.
Is ThriveMore a public or private company?
ThriveMore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ThriveMore founded?
ThriveMore was founded in 1951. It employs 1 to 10 people.
Where is ThriveMore based?
ThriveMore is headquartered in Winston Salem, United States, in the North America region.
How does ThriveMore make money?
Five revenue lines are on record. Life Plan Community Entry Fees are the primary driver. The others are monthly Service Fees, care Services Revenue, entrance Fee Assistance Funds and charitable Contributions.
Who are ThriveMore's main competitors?
Direct peers on record are Asbury Communities, Life Care Services (LCS), National Lutheran Communities & Services, Presbyterian Senior Living, National HealthCare Corporation, Acts Retirement-Life Communities and Five Star Senior Living. Broad incumbents are Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living.
Does ThriveMore have an API?
No public API is recorded for ThriveMore.