Insite

What Insite does

Insite Productions LLC, operating as Insite, is a custom website and cloud-based software development agency headquartered in Dallas, Texas, founded in 1998 by Adrienne Palmer. The firm designs, develops, and supports bespoke websites, web applications, and business software for clients across healthcare, financial services, consumer packaged goods, energy, legal education, and nonprofit sectors. Insite's technology stack spans PHP, Python/Django, C#/.NET, and HTML/CSS/JS, alongside content management system expertise in WordPress, Drupal, Kentico, and Wagtail, with accessibility (WCAG) compliance built into its delivery methodology and ongoing support engagements.

Insite operates as a professional services agency on a project-based pricing model, with Net 30 payment terms and multi-year contract structures, complemented by a 30-day post-acceptance technical support window and optional long-term maintenance. The agency's go-to-market is consultative and sales-led, relying on exploratory consultations, referrals from existing clients (average client tenure exceeds 7 years), and direct enterprise engagement. Named customers include Parkland Health Foundation, Goshen Health, Guaranty Bank & Trust, Galderma, a Fortune 500 CPG company, UT Southwestern Medical Center, Enlink Midstream, Bimbo Bakeries, and Dallas CASA. Distribution is regional, concentrated in the US Southwest and Midwest.

Ownership is privately held; Owen Hannay acquired a majority stake and assumed the CEO role in 2015, Nicki Purcell joined as President in 2020, and Ned Bryant serves as President alongside Karen Stanton as CFO. The firm has not raised institutional funding and operates on retained earnings, with notable industry recognition including W3Awards Silver awards in 2021 and 2022 and a PM360 Best App/Digital Solution award in 2020.

Name

Insite

Legal name

Insite Productions LLC

Website

https://insite.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Insite is a Dallas-based custom website and cloud-based software development agency founded in 1998, serving healthcare, financial services, enterprise, and nonprofit clients with bespoke digital solutions and multi-CMS expertise.

Ownership category

akta.pro rank

Product category

Custom Software & Web Development Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Website development
• Digital strategy consulting
• Web accessibility compliance
• Cloud-based applications

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Insite generates revenue through custom software development projects, building bespoke solutions and digital products from concept to launch. Projects include website development, application development, and full lifecycle projects. Pricing is project-based and determined through proposals developed for each specific project.
2. Digital Strategy and Consulting: Revenue is generated from digital strategy, technology consulting, and advisory services that help organizations identify opportunities and plan solutions before building.
3. Ongoing Support and Maintenance: Technical support services provided for 30 days after acceptance of web-based or digital products, with ongoing services potentially available for long-term maintenance and updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Insite is a Dallas-based custom website and cloud-based software agency that designs and builds bespoke websites, web applications, and business software from concept to launch. It delivers full-lifecycle digital services including strategy, UX/UI design, CMS implementation, accessibility compliance, and ongoing support, primarily for healthcare, financial, nonprofit, and enterprise clients.

Product overview

Insite is a custom website and cloud-based software agency offering a comprehensive portfolio of services centered around two core offerings: Custom Website Development and Cloud-Based Software solutions. Their service suite spans the full project lifecycle including Technology Consulting, Website Development, Software Solutions, Business Applications, Information Architecture, Digital Strategy, Content Strategy, Research & Usability Testing, User Experience Design, User Interface Design, Visual Design, SEO Analysis & Consultation, Data Analytics & Reporting, Security Scans & Remediation, Accessibility Compliance, and Digital Copywriting. The agency supports multiple content management platforms including WordPress, Drupal, Kentico (a hybrid headless CMS), and Wagtail (built on Django/Python), and offers development using Python and the Django framework. With 25 years of experience since founding in 1998, Insite serves diverse clients including healthcare organizations, financial institutions, nonprofits, and consumer goods companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Development Bespoke website design and development creating sustainable, accessible digital solutions tailored to each client's unique business needs and goals.
• Cloud-Based Software Custom web applications and software solutions delivered as cloud-hosted services, built to align with client long-term business strategy and accommodate future growth.
• Technology Consulting Advisory services helping organizations navigate technology decisions, evaluate solutions, and determine the right approach for business needs.
• Business Applications Web-hosted business software applications, particularly for data sharing and processing needs, built when off-the-shelf solutions do not meet requirements.
• Digital Strategy Strategic planning to build the right solutions that solve the right problems, driven by organizational values and competitive positioning.
• Information Architecture Organizing and structuring content to make information easy to find, maintain, and manage while avoiding duplication.
• Content Strategy Planning and prioritizing content efforts to close sales and win customer loyalty through effective content deployment.
• Research & Usability Testing Audience research and testing services to uncover insights that lead to better, more effective designs.
• User Experience Design UX design services creating digital products that delight users by solving challenges through serving audience needs.
• User Interface Design UI design ensuring interactive elements are clearly visible and properly afford their function so users can easily accomplish objectives.
• Visual Design Aesthetic design services that create visually pleasing interfaces, leveraging the aesthetic-usability effect to build trust and maintain attention.
• SEO Analysis & Consultation Search engine optimization services focused on creating helpful, accessible content that search engines recognize as valuable.
• Data Analytics & Reporting Analytics implementation and reporting services to track success and identify areas for improvement in digital projects.
• Security Scans & Remediation Security assessment and hardening services to evaluate organizational risks and protect digital assets from attacks.
• Accessibility Compliance WCAG-compliant website development ensuring digital products are accessible to users with disabilities, with regular accessibility scans and human remediation.
• Digital Copywriting Professional copywriting services creating website content that communicates effectively and persuades users to take action.
• Ongoing Support and Maintenance Technical support services provided for 30 days after acceptance of web-based or digital products, with ongoing maintenance and updates available long-term.

Quantifiable outcome

• Site engagement increased 109%, scroll depth increased 65%, form start rate increased 2.9%, click rate increased 48% for Parkland Health Foundation
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Speak No EvilminorStrategic or Co-development PartnerSister agency partnership for continued content generation after digital projects are complete. Referenced as a recommended partner for content copywriting services.

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Slingshot Advertising: Slingshot Advertising is a Dallas-based digital agency founded by Owen Hannay, Insite's current CEO. It offers custom digital solutions and shares leadership DNA, client access patterns, and the Dallas/Southwest regional focus, making it the most direct comparable peer.
• IdeaLoop: IdeaLoop is a Texas-based digital agency where Insite President Ned Bryant held senior leadership. It delivers custom web and software solutions similar to Insite, including enterprise platforms and digital experiences, overlapping strongly in service mix and regional client base.
• Codal: Codal is a digital agency specializing in custom web and mobile application development, UI/UX design, and digital strategy. It competes for the same custom-software-project RFPs as Insite, particularly in healthcare and enterprise verticals, with similar professional-services delivery model.
• Americaneagle.com: Americaneagle.com is a digital agency offering website design, custom development, and CMS implementations (including WordPress, Drupal, Sitecore) overlapping directly with Insite's technology stack and services for mid-market and enterprise clients.
• RightPoint: RightPoint is a digital experience agency focused on custom web and application development, CMS, and digital strategy. It competes directly with Insite for custom enterprise website and application builds, with similar professional-services pricing model.
• Phase2: Phase2 is a digital agency with deep CMS and custom application expertise, particularly on Drupal and Wagtail. It overlaps with Insite on CMS implementations (e.g., Wagtail) and custom web/software development for non-profits and mid-market clients.

Broad incumbents

• Bounteous: Bounteous (now part of Accenture Song) is a large digital experience consultancy offering strategy, custom development, and platform implementations. It competes for the same enterprise custom-build RFPs as Insite, but at far greater scale across multiple geographies.
• Perficient: Perficient is a large IT and digital consulting firm specializing in custom application development, CMS implementations, and enterprise integrations. It targets many of the same healthcare and financial-services clients as Insite, but as a much broader portfolio player.

Emerging players

• Galvanized Solutions (formerly Galvanon): Galvanized Solutions is a healthcare-focused digital experience agency delivering custom web platforms and patient engagement portals. It overlaps with Insite's healthcare vertical, particularly around health-system websites and accessibility compliance.

Others

• Speak No Evil: Speak No Evil is a content and copywriting agency explicitly referenced by Insite as a sister-agency referral partner. They complement Insite's web-build work with content generation, making them an adjacent rather than directly competing participant in Insite's ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/insitellc
• LinkedInlinkedin.com/company/insite-interactive
• Instagraminstagram.com/insitedallas
• Xx.com/insitedallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insite