Gamification+
- Company typePrivate
- Founded1999
- HeadquartersShoreham-by-sea, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Gamification+ firmographics
Firmographics- Name
- Gamification+
- Legal name
- Gamification+ Ltd
- Website
- https://gamificationplus.uk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gamification+ industry classification
Industry- Product category
- Behavioural Design Consultancy
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (541690), Environmental Consulting Services (54162), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Sustainability, ESG & Climate Risk Advisory (BPAHAJAH), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)
Keywords
Where Gamification+ is headquartered
LocationHeadquarters
- HQ city
- Shoreham-by-sea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gamification+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Fractional CGO Services: Part-time chief gamification officer working alongside senior teams on strategy and decision-making
- Strategic Consultancy: From strategic audits to behavioural roadmaps, helping clients make better decisions about what will genuinely move behaviour
- Training Workshops: Workshops, mentoring and practical learning shaped by client work, insights from the Health Points podcast, and years of teaching experience
- Speaking Engagements: Speaking on gamification topics at conferences and events
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Gamification+ product offering
Product offeringCore offering
Gamification+ provides gamification and behavioural design consultancy, training, and executive advisory services, primarily delivered through a part-time Fractional Chief Gamification Officer (FCGO) engagement model. The firm specialises in helping organisations design products, programmes and services that drive lasting behaviour change in Health & Wellbeing (patient adherence, rehabilitation, clinical engagement) and Sustainability & Local Resilience (conservation, community action, circular economy habits). Offerings include strategic audits, behavioural roadmaps, workshops, mentoring, keynote speaking, and the Health Points podcast.
Product overview
Gamification+ is a consultancy and training company specialising in health and sustainability gamification, operating as a single-service firm rather than a platform. The core offerings consist of Fractional CGO (part-time executive leadership), Consultancy (strategic audits and behavioural roadmaps), Training (workshops and mentoring), and Speaking engagements. The company also produces the Health Points Podcast as a thought leadership content platform. Specialisms span Health & Wellbeing (patient adherence, rehabilitation, clinical engagement) and Sustainability & Circularity (conservation, community action, circular economy). The company does not offer a standalone software product but works alongside client organisations to develop their own gamified solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Health Points Podcast: A health gamification podcast co-hosted by Pete Baikins, featuring interviews with experts in health gamification, behavioural design, and therapeutic game development.
Products and services
- Fractional CGO (Fractional Chief Gamification Officer) Part-time executive leadership service providing behavioural design thinking at the senior level, working alongside client leadership teams to shape strategy, guide decision-making, and build lasting organisational capability in gamification.
- Gamification Consultancy Strategic consultancy engagement delivering strategic audits and behavioural roadmaps that help organisations make better decisions about what will genuinely move user behaviour, including applications in patient adherence, rehabilitation journeys, clinical engagement, tech-enabled conservation, community action, and circular economy habits.
- Gamification Training Workshops, mentoring and practical learning programmes shaped by client work, insights from the Health Points podcast, and years of teaching in universities, translating gamification theory into tools that client teams can apply immediately.
- Gamification Speaking Engagements Keynote presentations and speaking engagements delivered by CEO Pete Baikins on gamification topics, covering health gamification, sustainability and behavioural design at conferences, client events and webinars.
Quantifiable outcome
- Good Boost contributed to £1.5 million in innovation funding through gamification support
- +1 more outcomes
Companies that use Gamification+
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles3 records
Gamification+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gamification+ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CareTech Impact ProgrammecorePartnership bringing Good Boost to Jersey as part of the CareTech Impact programme, expanding reach to new communities and demonstrating adaptability across different health and care settings
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Gamification+ competitors and assessment
Company assessmentEmerging players
- Centrical: Employee engagement and performance platform with gamification mechanics. Adjacent competitor addressing enterprise demand for gamified behaviour change that Gamification+ serves via consulting.
- Mambo.io: Gamification-as-a-service platform aimed at product teams. Direct category peer that productises gamification design, an alternative delivery model to Gamification+ consulting engagements.
- Spinify: SaaS gamification platform for employee recognition and sales performance. Represents the productised alternative to Gamification+'s service-led model in the same behavioural-engagement space.
- Bunchball (Kahuna): Long-standing gamification platform targeting customer and employee engagement. Peer in the gamification category where Gamification+ also operates on the consulting/training side.
- Influitive: Customer advocacy and community gamification platform. Overlaps with Gamification+'s enterprise engagement and behaviour-change work in the same buyer verticals (B2B, healthcare, financial services).
Regional players
- EcoAct: Europe-based sustainability and climate consultancy. Comparable in the Sustainability & Local Resilience vertical where Gamification+ delivers behaviour-change advisory, though EcoAct is heavier on carbon strategy than gamification.
Direct peers
- Andrzej Marczewski: Independent gamification consultant, author and trainer offering workshops and advisory services. Comparable to Gamification+ as a solo-practitioner consultancy monetising gamification expertise through training and speaking.
- The Octalysis Group (Yu-kai Chou): Gamification design, consulting and training firm built around the founder's Octalysis Framework. Closest direct competitor to Gamification+ in selling methodology-led gamification advisory, training and speaking.
Others
- GamFed (International Gamification Confederation): Industry body for gamification practitioners. Gamification+ and its founder (Honorary Ambassador) participate actively; the organisation is an ecosystem peer rather than a competitor.
Broad incumbents
- Accenture Interactive: Large global consultancy with established gamification, design and behavioural-change practices. Competes for large enterprise transformation mandates where Gamification+ might also be considered, especially in healthcare and sustainability.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gamification+ social profiles
Digital presenceGamification+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamification+ leadership team
Management profileNumber of profiles
Profiles1 record
Gamification+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamification+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamification+
What does Gamification+ do?
Gamification+ provides gamification and behavioural design consultancy, training, and executive advisory services, primarily delivered through a part-time Fractional Chief Gamification Officer (FCGO) engagement model. The firm specialises in helping organisations design products, programmes and services that drive lasting behaviour change in Health & Wellbeing (patient adherence, rehabilitation, clinical engagement) and Sustainability & Local Resilience (conservation, community action, circular economy habits). Offerings include strategic audits, behavioural roadmaps, workshops, mentoring, keynote speaking, and the Health Points podcast.
Is Gamification+ a public or private company?
Gamification+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gamification+ founded?
Gamification+ was founded in 1999. It employs 1 to 10 people.
Where is Gamification+ based?
Gamification+ is headquartered in Shoreham-by-sea, United Kingdom, in the Europe region.
How does Gamification+ make money?
Four revenue lines are on record. Fractional CGO Services are the primary driver. The others are strategic Consultancy, training Workshops and speaking Engagements.
Who are Gamification+'s main competitors?
Emerging players on record are Centrical, Mambo.io, Spinify, Bunchball (Kahuna) and Influitive. EcoAct is listed as a regional player. Direct peers are Andrzej Marczewski and The Octalysis Group (Yu-kai Chou). GamFed (International Gamification Confederation) is listed as an others. Accenture Interactive is listed as a broad incumbent.
Does Gamification+ have an API?
No public API is recorded for Gamification+.
What industry is Gamification+ in?
Gamification+'s product category is Behavioural Design Consultancy. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of BPAHAJAH, Sustainability, ESG & Climate Risk Advisory. Its NAICS code is 54161 and its SIC code is 8742.