Spinify
Spinify is an AI-powered sales gamification platform that transforms CRM data into real-time leaderboards, competitions, recognition, and coaching for enterprise and mid-market sales and front-line teams across SaaS, insurance, recruitment, real estate, and financial services.
- Company typePrivate
- Founded2016
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spinify does
Spinify is an AI-powered sales gamification platform founded in 2016, originally in Australia and now headquartered in San Francisco. The company's core product transforms CRM and operational data from systems such as Salesforce, HubSpot, and Microsoft Dynamics into real-time leaderboards, competitions, recognition events, and coaching insights designed to motivate sales and front-line teams. The modular platform comprises a Sales Gamification engine, Leaderboards, Competitions and Visibility, Recognition and Fun, Metrics and Targets, TV/Web/Mobile delivery, Coaching scorecards, and proprietary AI modules including Sidekick AI (generative auto-creation of competitions, badges, and tier designs) and Recognition Agent (autonomous detection and celebration of rep milestones). Spinify serves enterprise and mid-market customers across verticals including SaaS/software, insurance, recruitment, real estate, sports ticketing, call centers, financial services, and solar, with named customers such as Coca-Cola, Cisco, Deloitte, Prudential, Druva, Univar Solutions, Toon Boom, Global Payments, and Appreciation Financial.
The company operates a subscription SaaS model with month-to-month billing, a per-usage (rather than per-seat) pricing structure, and an all-in-one feature bundle with no hidden modules. Go-to-market combines direct enterprise field sales for large organizations, inside sales for mid-market, and self-serve free trials for SMBs, supported by content marketing, a Spinify Academy certification program, and a strong G2 profile (935+ reviews, 4.6/5, ranked #1 gamification platform). Spinify connects to 100+ third-party tools across CRM, dialer, BI, communication, spreadsheet, recruitment, and data warehouse categories, and is SOC 2 Type 2 and GDPR compliant. The company is privately held and founder-led under CEO Matt Bullock, with Chief Scientist Matthew Horoschun; only one funding round (approximately $5.4M from Bullock Empire in April 2016) has been disclosed, after which the company has operated without additional outside capital.
Spinify firmographics
Firmographics- Name
- Spinify
- Legal name
- Spinify
- Website
- https://spinify.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spinify is an AI-powered sales gamification platform that transforms CRM data into real-time leaderboards, competitions, recognition, and coaching for enterprise and mid-market sales and front-line teams across SaaS, insurance, recruitment, real estate, and financial services.
- Ownership category
- akta.pro rank
Spinify industry classification
Industry- Product category
- Sales Gamification Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Advertising Agencies (7311), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Spinify is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Spinify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Monthly subscription-based SaaS model with per-usage pricing. Offers month-to-month plans with all features included, no hidden modules. Competes on transparent pricing versus per-user models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-one subscription with transparent pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Spinify product offering
Product offeringCore offering
Spinify provides an AI-powered sales gamification platform that transforms CRM data into real-time leaderboards, competitions, automated recognition, and coaching tools for sales and customer-facing teams. The platform integrates natively with Salesforce, HubSpot, Microsoft Dynamics, and 100+ other tools to deliver live performance tracking across office TVs, web, and mobile devices.
Product overview
Spinify is an AI-powered sales gamification platform that combines a core platform with a modular suite of products. The central Platform connects directly to CRMs and data sources, transforming real-time performance data into dynamic leaderboards, automated competitions, and instant recognition. The product suite consists of: Sales Gamification Software as the core engagement engine; Leaderboards and Competitions & Visibility modules for tracking and displaying performance; Recognition & Fun and Metrics & Targets modules for celebrating achievements and managing goals; TV, Web & Mobile for multi-device delivery; Coaching for AI-enhanced manager tools; Sidekick AI and Recognition Agent as proprietary AI modules powering auto-generation and autonomous celebration; and an Integrations Hub connecting 100+ third-party tools including Salesforce, HubSpot, Microsoft Dynamics, Slack, Teams, Excel, Google Sheets, Zapier, and an open API. The platform is SOC 2 Type 2 and GDPR compliant, ranked #1 on G2 for sales gamification.
Differentiator
Problem solved
Functional benefit
Brands
- Sidekick AI: AI-powered auto-generation tool that creates personalized competitions, badges, achievements, and suggestions based on company industry and goals
- Recognition Agent
Products and services
- Spinify Platform The central AI-powered hub connecting CRM data and third-party tools, orchestrating gamification, leaderboards, competitions, recognition, and coaching across the entire Spinify product suite.
- Sales Gamification Software Spinify's flagship gamification engine that transforms sales activities (calls, demos, deals) into dynamic challenges where reps earn points, badges, and levels for hitting targets and milestones, with real-time leaderboards and automated celebrations.
- Sidekick AI AI-powered auto-generation tool that uses company industry, KPIs, success metrics, and goals to create personalized competition suggestions, badges, achievements, tier designs, and custom messages—eliminating manual setup for managers.
- Recognition Agent Autonomous AI agent that continuously monitors rep performance data, automatically discovers notable achievements and milestones, and generates dynamic non-repetitive congratulatory messages shared with the team without any manual intervention.
Quantifiable outcome
- 37% average revenue increase month-over-month
- +5 more outcomes
Companies that use Spinify
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles1 record
Spinify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration43 records
AI capability8 records
Feature7 records
Spinify partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and strategic.
- SalesforcecoreNative Salesforce integration allows real-time sync of CRM data into Spinify leaderboards. Track deals, won sales, and coaching opportunities directly from Salesforce data.
- HubSpotcoreHubSpot integration enables employee performance monitoring and engagement through gamified leaderboards displaying key business activities.
- Microsoft DynamicscoreAutomatically track deals and won sales, create advanced leaderboards to improve team performance using Dynamics data.
- Microsoft TeamscoreVisualize progress on important metrics on multiple Teams channels. Share accomplishments with ease across the entire company.
- Google SheetscoreTurn Google Sheets metrics into live leaderboards - update the sheet and watch progress climb in real time.
- Microsoft ExcelcorePlug in Excel spreadsheets and watch cell values turn into leaderboards for instant competition.
- SlackcoreRun leaderboards on Slack interactions and send celebrations to Slack Channels to boost motivation and collaboration.
- ZapiercoreCreate even more leaderboards using data from all favorite apps through Zapier automation.
- TableaustrategicAdd more skills to team players and level up stats. Know the best way to guide them with Spinify.
- Microsoft Power BIstrategicMotivate team to power up and power through every goal with Power BI data visualization.
- SalesloftcoreGamify targets and perform better with every goal using Salesloft data.
- PipedrivecoreKeep deals coming, close more deals, and see leads with Pipedrive CRM integration.
- BullhornstrategicInstant leaderboards that inspire results for recruitment teams using Bullhorn CRM.
- GongstrategicFind out who the best reps are in your team and celebrate them with dynamic recognition.
- OutreachcoreWin in sales even if remote. See top scorers and motivate team every day with Outreach data.
- ZendeskstrategicKnow who closes more tickets and improve team batting average with Zendesk integration.
- SnowflakestrategicSync data and get more visibility on team performance with Snowflake data warehouse.
- FreshdeskstrategicClose more tickets when you know team stats. Create instant competition in just a few clicks.
- AgentboxstrategicCelebrate every win and keep morale high - connect Agentbox results to real-time recognition.
- ZohostrategicElevate Zoho Invoice data into thrilling competitions and empower team motivation.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
Spinify competitors and assessment
Company assessmentDirect peers
- SalesScreen: Direct competitor named by Spinify on its own comparison page. SalesScreen offers sales gamification, leaderboards, and contests for inside-sales teams - the same core product category.
- Ambition: Named direct competitor on Spinify's website. Ambition provides sales gamification, performance management, and coaching - directly comparable feature stack to Spinify's leaderboards, competitions, and coaching modules.
- LevelEleven: Listed as a direct competitor on Spinify's comparison page. LevelEleven focuses on sales performance management and gamification for sales teams, the exact niche Spinify addresses.
- Hoopla: Direct competitor per Spinify's site. Hoopla delivers sales gamification and TV leaderboards targeting sales teams - an essentially identical buying persona and product category.
- Hurrah: Listed as a direct competitor on Spinify's comparison page. Hurrah provides sales gamification and engagement tools aimed at enterprise sales teams.
- Plecto: Named direct competitor by Spinify. Plecto offers real-time KPI dashboards, leaderboards, and gamification for sales and customer-success teams - comparable in form factor and target buyer.
- Centrical: Listed as a direct competitor. Centrical is an employee gamification and performance platform with broader scope than pure sales, overlapping with Spinify's recognition and leaderboard capabilities.
Emerging players
- Mambo.io: Sales engagement and gamification platform with leaderboards and contests for sales teams. Overlaps with Spinify but tends to compete more in the SMB/mid-market segment.
Broad incumbents
- Salesforce (Sales Cloud / Sales Engagement): CRM incumbent that is simultaneously Spinify's largest integration partner and biggest competitive threat. Salesforce can natively ship leaderboards, streaks, and AI-assisted coaching via Einstein/Copilot - potentially absorbing Spinify's category.
- Kahoot! (Work / Engage): Broader gamification platform with enterprise sales/learning use cases. Kahoot! brings consumer-grade gamification mechanics and a much larger brand footprint that adjacent buyers compare to Spinify when evaluating gamification tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spinify social profiles
Digital presenceSpinify compliance and trust
Trust signalCompliance2 records
Spinify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spinify leadership team
Management profileNumber of profiles
Profiles2 records
Spinify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spinify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spinify
What does Spinify do?
Spinify provides an AI-powered sales gamification platform that transforms CRM data into real-time leaderboards, competitions, automated recognition, and coaching tools for sales and customer-facing teams. The platform integrates natively with Salesforce, HubSpot, Microsoft Dynamics, and 100+ other tools to deliver live performance tracking across office TVs, web, and mobile devices.
Is Spinify a public or private company?
Spinify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spinify founded?
Spinify was founded in 2016. It employs 11 to 50 people.
Where is Spinify based?
Spinify is headquartered in Canberra, Australia, in the Oceania region.
How does Spinify make money?
One revenue line is on record: subscription Licensing.
Who are Spinify's main competitors?
Direct peers on record are SalesScreen, Ambition, LevelEleven, Hoopla, Hurrah, Plecto and Centrical. Mambo.io is listed as an emerging player. Broad incumbents are Salesforce (Sales Cloud / Sales Engagement) and Kahoot! (Work / Engage).
Does Spinify have an API?
Yes. Spinify offers an open API that allows users to integrate their CRM or other software platforms directly with Spinify. The API enables custom data connections and is referenced as part of Spinify's broader integrations ecosystem supporting real-time data synchronization. Developer documentation is at spinify.com/integrations/api.
What industry is Spinify in?
Spinify's product category is Sales Gamification Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 5132 and its SIC code is 7311.