Pro Soccer

What Pro Soccer does

Pro Soccer is a family-owned, direct-to-consumer e-commerce retailer specializing in officially licensed soccer gear, founded in 1991 and headquartered in Pasadena, California. The company sells soccer cleats, jerseys, apparel, equipment, balls, and goalkeeper gear through prosoccer.com and dedicated mobile applications on iOS and Android, shipping to over 150 countries with localized currency. It serves individual soccer players and fans as well as organized teams, clubs, schools, and coaches, with a separate B2B Team Store subsidiary (prosoccerteamstore.com) handling bulk uniform orders for institutional buyers.

Pro Soccer operates as an authorized reseller for a broad roster of soccer brands including Nike, adidas, Puma, New Balance, Reusch, Kwik Goal, Select, Charly, Elite Sport, Storelli, and Sokito. The catalog spans multiple cleat platforms (adidas Copa/Predator/F50/X, Nike Mercurial/Phantom/Tiempo, New Balance Furon/Tekela, Puma Future/King), official national team jerseys for 17+ countries, goalkeeper equipment, accessories, and customization services for jerseys and team uniforms. The company launched a native mobile app in December 2024 offering a 15% first-order incentive, and has built event-driven merchandising around the 2025-2026 FIFA World Cup cycle and marquee players such as Messi, Mbappé, and Bellingham.

Revenue is generated through one-time product sales at fixed retail prices, with volume discounts and bundle pricing applied to team and bulk orders. Ticket sizes range from roughly $13 for accessories to $299.99 for premium cleats. Customer-acquisition channels are primarily digital — SEO, social media (Facebook, X, Instagram), email, and the mobile app — supplemented by a best-price guarantee, free U.S. shipping over $100, and a loyalty rewards program. No external funding rounds, revenue figures, or AI/ML capabilities are disclosed in the source material.

Name

Pro Soccer

Legal name

Pro Soccer

Website

https://prosoccer.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Soccer is a family-owned, direct-to-consumer e-commerce retailer founded in 1991 and based in Pasadena, California. It sells officially licensed soccer cleats, apparel, equipment, and jerseys from major brands to individual players, fans, teams, and coaches worldwide.

Ownership category

akta.pro rank

Product category

Soccer Equipment E-commerce Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports Equipment & Uniforms Retail (CRAMABAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer cleats retail
• Licensed soccer apparel
• Soccer equipment store
• Team uniforms custom
• National team jerseys

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Revenue generated through direct retail sales of soccer equipment, cleats, apparel, jerseys, and accessories to consumers. Products are sold at fixed retail prices with occasional discounts and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pro Soccer (ProSoccer) is a family-owned online retailer selling officially licensed soccer cleats, footwear, apparel, jerseys, equipment, and goalkeeper gear from major brands including adidas, Nike, Puma, and New Balance. The company operates as a direct-to-consumer e-commerce platform shipping to 150+ countries with localized currency, and offers a separate Team Store for custom bulk team uniforms with branding and player names/numbers.

Product overview

ProSoccer is a soccer specialty e-commerce retailer offering a comprehensive portfolio of soccer gear through its online platform. The core offering centers on soccer cleats/footwear across major brands (adidas, Nike, Puma, New Balance, Mizuno, Joma, Umbro, Sokito) with named product lines including adidas Copa, Predator, F50, X; Nike Mercurial, Phantom, Tiempo; New Balance Furon, Tekela, 442; Puma Future, King, Ultra; and Mizuno Morelia. Supporting product categories include soccer apparel (jerseys, training gear, fan apparel for men/women/youth), equipment (balls, goals, training gear, shin guards, bags), goalkeeper gear (gloves, jerseys, protection), and officially licensed national team and club team merchandise including the FIFA World Cup 2026 collection. Additional services include a Team Store for custom team uniforms, a mobile ProSoccer App for exclusive shopping, and customization services for jerseys. The company operates as a family-owned business since 1991 with free shipping on orders over $100 and a best price guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• ProSoccer Team Store: A separate platform for team custom jersey and apparel orders with bulk purchasing options.

Products and services

• Soccer Cleats and Footwear Soccer cleats and footwear for men, women, and youth covering all playing surfaces (FG, TF, IN, AG), available in wide, leather, and laceless styles from adidas, Nike, Puma, New Balance, Mizuno, Joma, Umbro, and Sokito, priced from $54.99 to $299.99.
• Soccer Apparel Complete range of soccer clothing including jerseys, training tops, shorts, pants, jackets, hoodies, socks, compression wear, and referee gear for men, women, and youth.
• Soccer Equipment Soccer equipment including soccer balls (match, training, mini, futsal, indoor), goals (backyard, full-size, portable), training equipment, shin guards, medical supplies, cones, corner flags, pinnies, and water bottles.
• Goalkeeper Gear Complete goalkeeper equipment including gloves (adult and youth) with finger protection and negative cut options, plus jerseys, pants, shorts, and protection accessories from adidas, Nike, Puma, Reusch, Select, Elite, Storelli, and Uhlsport.
• Officially Licensed Jerseys Officially licensed national team and club team jerseys including World Cup 2026 national team jerseys, retro jerseys, and customizable options for Argentina, Spain, Brazil, England, Germany, Mexico, USA, Portugal, France, and major club teams, priced from $22 to $174.99 for authentic versions.
• Fan Shop and Collectibles Fan merchandise including team flags, scarves, trading cards, patches, stickers, decals, and gift items for soccer fans, players, and coaches.
• Soccer Ball Bundles Ball pack bundles offering savings when purchasing multiple balls, including the option to bundle 12+ balls with a bag for a 30% discount and 20% off select bundles.
• FIFA World Cup 2026 Collection Official merchandise for the 2026 FIFA World Cup including national team jerseys from qualified nations, tournament cleats, accessories, and the official match ball.
• Team Store Custom Uniform Program Custom team uniform program allowing teams to outfit with custom jerseys, shorts, and socks from adidas, New Balance, Puma, and Joma featuring team logos, player names, and numbers, with team discount pricing for bulk orders.
• Jersey Customization Service Customization service allowing fans to personalize officially licensed jerseys with player names, numbers, and custom lettering.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NikecoreChannel Partner/ Reseller/ DistributorAuthorized partner selling Nike-branded soccer cleats, jerseys, apparel, and equipment through ProSoccer's e-commerce platform. Nike products represent a significant portion of inventory with dedicated collections and seasonal releases.
• adidascoreChannel Partner/ Reseller/ DistributorAuthorized partner offering adidas soccer cleats, jerseys, balls, and accessories. Features exclusive Messi collaboration products and World Cup 2026 licensed merchandise.
• PumacoreChannel Partner/ Reseller/ DistributorAuthorized partner distributing Puma soccer cleats, jerseys, and athletic wear through ProSoccer platform.
• New BalancecoreChannel Partner/ Reseller/ DistributorAuthorized partner offering New Balance soccer cleats (Furon, Tekela, 442 lines) and apparel collections.
• ReuschminorChannel Partner/ Reseller/ DistributorAuthorized goalkeeper glove partner offering Reusch Attrakt and other professional goalkeeper products.
• Kwik GoalminorChannel Partner/ Reseller/ DistributorEquipment partner supplying soccer goals and field equipment through ProSoccer's equipment category.
• SelectminorChannel Partner/ Reseller/ DistributorAuthorized soccer ball partner offering Select-branded match and training balls.
• CharlyminorChannel Partner/ Reseller/ DistributorLatin American-focused soccer brand partner offering Charly soccer cleats and apparel.
• Elite SportminorChannel Partner/ Reseller/ DistributorGoalkeeper gear partner providing Elite Sport goalkeeper gloves and equipment.
• StorelliminorChannel Partner/ Reseller/ DistributorGoalkeeper apparel partner offering Storelli protective gear and clothing.
• SokitominorChannel Partner/ Reseller/ DistributorSustainable soccer cleats brand using animal-free materials, positioned as an eco-friendly alternative. Featured as a brand spotlight on the homepage.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soccer.com: Soccer.com is one of the largest US-based soccer specialty e-commerce retailers, offering cleats, apparel, equipment, and licensed team merchandise from the same major brands. It is the closest head-to-head competitor to ProSoccer in the US market.
• Kitbag: Kitbag is a UK-based specialist retailer of officially licensed soccer kits and fan apparel from clubs and national teams. Operates in the same licensed-merchandise niche as ProSoccer.
• Pro:Direct Soccer: Pro:Direct Soccer is a UK-based specialist soccer retailer known for deep cleat expertise, player-endorsement collections, and premium pricing. Comparable to ProSoccer in its soccer-only focus and depth across major boot lines.
• SubsideSports: SubsideSports is a US/UK soccer retailer specializing in officially licensed club and national team jerseys, retro kits, and name/number customization. Directly comparable to ProSoccer's jersey and customization business.
• World Soccer Shop: World Soccer Shop is a US soccer specialist online retailer carrying licensed jerseys, cleats, and equipment worldwide. It competes directly with ProSoccer on officially licensed inventory and global shipping.

Broad incumbents

• Fanatics: Fanatics is the dominant global licensed sports merchandise operator with extensive soccer jersey, apparel, and equipment inventory. It competes with ProSoccer across all licensed categories but as a broad multi-sport platform rather than soccer-specialist.
• Dick's Sporting Goods: Dick's Sporting Goods is a US big-box sporting goods retailer carrying soccer cleats, apparel, and equipment. It is a broad incumbent with overlap in the soccer category but covers many other sports at much larger scale than ProSoccer.
• Sports Direct (Frasers Group): Sports Direct is Europe's largest sporting goods retailer with deep soccer category presence. It is a broad incumbent that competes with ProSoccer on cleat pricing and replica kit volume across multiple European geographies.
• adidas Direct (adidas.com): adidas' direct e-commerce channel sells the same X, Predator, Copa, and F50 lines that anchor ProSoccer's catalog. It is the primary brand-DTC competitor for adidas product share.
• Nike Direct (Nike.com): Nike's own direct-to-consumer e-commerce site sells the same Nike soccer cleats, jerseys, and apparel that ProSoccer resells. It represents the most significant brand-DTC threat and competitive benchmark for ProSoccer's Nike inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• Xx.com/prosoccer_store
• Facebookfacebook.com/prosoccerdotcom
• Instagraminstagram.com/prosoccerdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Soccer