Salzburger Nachrichten

What Salzburger Nachrichten does

Salzburger Nachrichten is an Austrian regional media company headquartered in Salzburg, operating since 1945 as Salzburger Nachrichten Medien GmbH & Co. KG, a private, independently owned enterprise with 251-500 employees. The company publishes a daily regional newspaper serving the Austrian state of Salzburg and broader national audiences with coverage spanning politics, sports, culture, economy, lifestyle, and international news. Its digital news platform at sn.at serves as the core product, supplemented by an e-paper replica edition (epaper.sn.at), digital subscription tiers (SN-Digitalabo), and an archival content service (SN-Archiv).

The company's product ecosystem extends well beyond core news into adjacent media verticals: a real estate marketplace (immo.sn.at), a regional jobs portal (karriere.sn.at), a merchandise shop (SN-Shop), a loyalty program (SN-Card), an event venue (SN-Saal), and a portfolio of proprietary podcasts including ski, culture, and football content. Editorial offices are maintained in Salzburg (headquarters), Zell am See, Graz, and Vienna, supporting both regional depth and national coverage breadth.

Salzburger Nachrichten operates a diversified revenue model combining print and digital subscriptions (monthly and annual billing cadences), print and online advertising (display, classifieds, special formats), e-paper sales, transaction fees from its real estate and job marketplaces, professional services from the SN-Card loyalty program and events, and merchandise revenue. The customer base is predominantly B2C — individual readers and small-to-medium businesses advertising in print and digital channels — with strategic content partnerships anchored by Salzburg's premier cultural institutions (Salzburger Festspiele) and professional sports franchise (Red Bull Salzburg).

Name

Salzburger Nachrichten

Legal name

Salzburger Nachrichten Medien GmbH & Co. KG

Website

https://sn.at

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

Salzburger Nachrichten is a private Austrian regional media company headquartered in Salzburg, publishing a daily newspaper and multi-platform digital news content serving Salzburg state and national Austrian audiences with integrated verticals including real estate, jobs, podcasts, and e-paper subscriptions.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Regional newspaper publishing
• Digital news subscriptions
• Classifieds marketplace
• Podcast content production
• News media advertising

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Revenue from SN-Digitalabo (digital subscriptions) and SN-Archiv (digital archive access) providing premium online content
2. Print Subscriptions: Traditional newspaper subscription revenue through print delivery
3. Print Advertising: Print advertising space sold to businesses including display ads, classifieds (Kleinanzeigen), and special advertising formats (Besondere Werbeformen)
4. Online Advertising: Digital advertising revenue through online-werbung channel including display ads and sponsored content on sn.at
5. E-Paper Sales: Digital replica of print edition sold through epaper.sn.at platform
6. Specialty Services: Revenue from specialty services including SN-Card loyalty program, SN-Shop merchandise, and events
7. Marketplace Services: Real estate platform (immo.sn.at) and job portal (karriere.sn.at) generating listing and service fees

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Salzburger Nachrichten publishes a daily regional newspaper for the Austrian state of Salzburg and operates the sn.at digital news portal delivering local, national, and international news across politics, economy, culture, sports, and lifestyle. The portfolio spans print subscriptions, digital subscriptions (SN-Digitalabo), e-paper, podcasts, classifieds (real estate and jobs), a digital news archive (SN-Archiv), reader loyalty (SN-Card), and merchandise (SN-Shop).

Product overview

Salzburger Nachrichten operates as a regional media company offering a comprehensive news portal (SN.at) alongside multiple subscription and service products. The core offering includes the digital news platform with sections for politics, sports, culture, and local news, supported by subscription products (E-Paper, SN-Digitalabo, SN-Card), classifieds platforms (immobilien.SN for real estate, karriere.SN for jobs), and media products including podcasts. Additional services include the SN-Shop for merchandise, newsletter delivery, and a historical archive (SN-Archiv). The company also offers advertising solutions through its Werbung division.

Differentiator

Problem solved

Functional benefit

Brands

• SNuppi: Children's page and content section targeting young readers and families.
• SN-Digitalabo
• SN-Card
• SN-Saal

Products and services

• SN.at News Portal Main digital news portal providing regional and international news coverage for Salzburg and Austria, with sections on politics, economy, culture, sports, and lifestyle.
• E-Paper Digital replica of the Salzburger Nachrichten newspaper accessible online for subscribers worldwide.
• SN-Digitalabo Premium digital subscription service providing full access to SN.at content, including exclusive articles and features on a monthly recurring billing basis.
• SN Print Subscription Print newspaper subscription including home delivery and combined print + digital packages, available on annual billing cadence.
• SN-Card Membership/loyalty card offering benefits and exclusive offers to Salzburger Nachrichten readers and subscribers.
• immo.sn.at (Real Estate Marketplace) Real estate listing platform for properties in and around Salzburg, including rentals (Mieten) and sales (Kaufen) of apartments and homes.
• karriere.sn.at (Jobs Marketplace) Job listing and career platform featuring employment opportunities in the Salzburg region, including a Karriereblog editorial section.
• SN Podcasts Collection of podcast series including 'Abgefahren - Der SN-Ski-Podcast', 'Die gefragte Frau', 'Salzburger Popcast', 'Schattenorte', 'Fußball aus der Dose', and 'Jederspiele'.
• SN-Shop Online shop offering merchandise and branded products related to Salzburger Nachrichten.
• SN Newsletter Email newsletter service delivering curated news updates and breaking news to subscribers.
• SN-Archiv Digital archive providing access to historical issues and articles of Salzburger Nachrichten.
• Werbung bei SN (Advertising Services) Advertising services including print advertising, online advertising, classified ads (Kleinanzeigen), special advertising formats (Besondere Werbeformen), and event advertising.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and major.

• APA (Austria Presse Agentur)coreTechnology or IntegrationContent partnership for news wire services and media content distribution. APA provides news agency services and content feeds to Salzburger Nachrichten.
• Salzburger VerlagshauscoreOthersParent company/holding entity for Salzburger Nachrichten Medien GmbH & Co. KG. Salzburger Verlagshaus also encompasses SALZBURG24, Druckzentrum Salzburg, Salzburg Logistik, and tele.
• Salzburger FestspielemajorStrategic or Co-development PartnerMajor cultural partnership covering Austria's premier classical music festival. SN provides editorial coverage and promotional partnership for the festival.
• Red Bull SalzburgmajorStrategic or Co-development PartnerPrimary sports coverage partner for Salzburg's professional football club. Extensive editorial coverage including match reports, transfers, player interviews, and club news.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Die Presse: Austrian national quality daily with print, digital subscription, and events. Comparable as a subscription-driven national news brand but operates at broader geographic scale than Salzburger Nachrichten.
• Der Standard: Austria's leading quality national daily with strong digital subscription model (Standard Abo). Competes for premium Austrian digital subscribers and classifieds; comparable in its news-vertical marketplace but broader in geographic coverage.
• Kronen Zeitung: Austria's largest national tabloid, owned by Mediaprint/Funke. Competes for the same Austrian reader and advertiser pool as Salzburger Nachrichten but at national scale and with a much larger print and digital reach.
• Süddeutsche Zeitung: Germany's largest national quality daily, strong digital subscription business (SZ Plus). Comparable in adopting paywall subscriptions and podcast expansion, though serves a much larger national/international audience.

Direct peers

• Tiroler Tageszeitung: Regional newspaper for Tyrol under Moser Holding. Closely comparable structure as an Austrian regional daily with cross-regional digital reach and e-paper subscriptions.
• Oberösterreichische Nachrichten: Regional daily for Upper Austria, owned by Wimmer Medien. Closely comparable as an Austrian regional newspaper operating parallel print, digital, classifieds, and event verticals — direct competitor for regional ad budgets and reader loyalty.
• Vorarlberger Nachrichten: Regional newspaper for Vorarlberg with multi-channel operations including print, digital, and Russmedia's broader portfolio. Direct regional peer with comparable reader-relationship and content-driven subscription model.
• Kleine Zeitung: Austrian regional newspaper covering Styria and Carinthia with a similar print-plus-digital-plus-podcast-plus-marketplace ecosystem. Most direct structural comparable to Salzburger Nachrichten given its regional focus and multi-platform editorial model.

Regional players

• Berliner Morgenpost: Berlin-based regional newspaper in the Funke Mediengruppe portfolio, operating print + digital + marketplace verticals for a single metropolitan region. Comparable as a regional newspaper operating a diversified multi-platform model, although in the German rather than Austrian market.

Others

• APA (Austria Presse Agentur): Austrian national newswire serving as content partner and partially affiliated with the Salzburger Verlagshaus group. Not a competitor but a closely related ecosystem participant — comparable news infrastructure and editorial content partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salzburger.nachrichten
• Xx.com/sn_aktuell
• LinkedInlinkedin.com/company/salzburger-nachrichten

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzburger Nachrichten