Abcom
Abcom, Inc. is a private Atlanta-based event marketing and management firm providing custom exhibits, branded environments, fabrication, integrated marketing, and program management services to Fortune 100 corporations across food and beverage, telecommunications, healthcare, medical devices, and transportation.
- Company typePrivate
- Founded1994
- HeadquartersMarietta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Abcom does
Abcom, Inc. is a privately held event marketing and management company headquartered at 3655 Atlanta Industrial Drive, Building 100, Atlanta, Georgia, operating from a 75,000+ square foot production and program management facility. The company was founded in the 1980s and has, per its own materials, created, designed, built, and managed face-to-face marketing programs for over 30 years, serving Fortune 100 corporations across food and beverage, telecommunications, healthcare, medical devices, and transportation.
The company delivers a stack of six integrated service lines: Design Services (exhibit, environment, theatrical, retail, and permanent installation design), Graphics Services (strategic brand-aligned exhibit and event graphics), Custom Fabrication Services (in-house metal work, fabric, glassworks, three-dimensional signs and logos, and custom props), Integrated Marketing Services (trade show marketing, event production, website, video, email, and podcast), Program Management Services (pre-show planning, space selection, supplier management, transportation, on-site management, storage, financial reporting), and Social Distancing Solutions (COVID-era safety products including graphics, banners, acrylic dividers, and face shields with optional antimicrobial coating).
Revenue is generated under quote-based, custom-priced engagements delivered through a sales-led, event-driven go-to-market motion targeting enterprise buyers; contracts range from single-project engagements to multi-year program management arrangements. Abcom is independently owned, has not raised institutional capital, has no disclosed subsidiaries or parent company, and serves a single domestic facility footprint. No named customers, customer logos, awards, patents, partnerships, or leadership bios are disclosed in the available source data.
Abcom firmographics
Firmographics- Name
- Abcom
- Legal name
- Abcom, Inc.
- Website
- https://abcominc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Abcom, Inc. is a private Atlanta-based event marketing and management firm providing custom exhibits, branded environments, fabrication, integrated marketing, and program management services to Fortune 100 corporations across food and beverage, telecommunications, healthcare, medical devices, and transportation.
- Ownership category
- akta.pro rank
Abcom industry classification
Industry- Product category
- Event Marketing and Production Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850), Motion Picture and Video Production (51211)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Full-Service Event Planning & Production (HSACAAAA), Exhibitions, Trade Shows & Booth Management (HSACADAH), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
Keywords
Where Abcom is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Abcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Marketing Program Management: Project and contract-based revenue from managing all aspects of tradeshow programs and events, including pre-show planning, space selection, supplier management, transportation coordination, on-site management, storage services, and financial reporting. Services can be tailored to specific needs on short- or long-term contractual basis.
- Custom Fabrication: Revenue from custom fabrication of exhibits, events, branded environments, and permanent exhibits using their state-of-the-art production facility.
- Integrated Marketing Services: Revenue from marketing communications, trade show marketing, event production, and media services including website development, video content, and email campaigns.
- Social Distancing Solutions: Sales of COVID-19 and social distancing products including floor/window graphics, banners, signs, acrylic dividers, and face shields with fast turnaround nationwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event marketing programs tailored to client needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Abcom product offering
Product offeringCore offering
Abcom designs, fabricates, and manages event-based marketing programs for enterprise clients. Core offerings span six integrated service lines: exhibit and event design, graphics, in-house custom fabrication of exhibits and branded environments, integrated marketing communications, and full program management for tradeshows and events. The company also produces social distancing signage and safety products. Services are delivered through a 75,000+ square foot production facility and tailored to Fortune 100 corporations on a project or long-term contract basis.
Product overview
Abcom is an event marketing and management company offering a unified suite of face-to-face marketing services. The company provides six core service offerings: Social Distancing Solutions (COVID-19 safety products), Design Services (award-winning exhibit and event design), Graphics Services (strategic graphic design), Custom Fabrication Services (in-house production of exhibits and environments), Integrated Marketing Services (marketing communications and media), and Program Management Services (full-service event planning and logistics). These services are organized under a portfolio system featuring Exhibit Design, Graphic Design, Branded Environments, and Photo Gallery categories. With over 30 years of experience and 75,000 square feet of production space, the company serves Fortune 100 corporations across industries including food and beverage, telecommunications, healthcare, medical devices, and transportation.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Distancing Solutions COVID-19 and social distancing signage, graphics, acrylic dividers, and safety products including floor and window graphics, banners, stands, flags, signs, decals, clings, face shields, with optional antimicrobial coating; sold with fast turnaround nationwide.
- Design Services Award-winning creative design services for exhibits, environments, and events, including theatrical sets, retail spaces, permanent installations, product presentations, demonstration areas, mock-ups, and animations.
- Graphics Services Strategic planning and creative design for exhibit and event graphics that grab attention and communicate brand messaging consistently and professionally.
- Custom Fabrication Services Full-service custom fabrication for exhibits, events, branded environments, and permanent exhibits including traditional fabrication, metal work, fabric, glassworks, three-dimensional signs, logos, custom props, and product replicas, produced in Abcom's 75,000+ square foot facility.
- Integrated Marketing Services Strategic marketing communications including trade show marketing, event production, media services, website development, video content, email campaigns, and podcasts.
- Program Management Services Comprehensive event and tradeshow program management including program assessment, budget development, space selection, supplier management, transportation coordination, on-site management, property management, storage, financial reporting, and measurement, on a short-term project or long-term contractual basis.
Quantifiable outcome
- Measurable results for clients through comprehensive event and tradeshow marketing programs
Companies that use Abcom
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Abcom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Abcom partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights4 records
Abcom competitors and assessment
Company assessmentEmerging players
- HL Group: Marketing and brand experience agency offering events, PR, and experiential services. Partial overlap with Abcom's integrated marketing and event production capabilities, though typically more agency-led than fabrication-heavy.
Broad incumbents
- GES (Global Experience Specialists): Major trade show and event services provider offering custom exhibits, event logistics, and program management. Competes with Abcom for enterprise trade show programs and exhibits, but operates at a much larger scale across multiple geographies.
- Jack Morton Worldwide: Global brand experience agency producing experiential marketing campaigns, events, and activations for major brands. Overlaps with Abcom's event production and integrated marketing services for large enterprise clients.
- George P. Johnson Experience Marketing: Large experiential marketing agency specializing in events, exhibits, and brand experiences for global brands. Competes with Abcom for enterprise event programs but with a broader agency-led creative model rather than fabrication-centric.
- Freeman (Freeman Company): One of the largest event and trade show services firms in the world, offering exhibit fabrication, event management, and brand experience services. Directly comparable to Abcom's custom fabrication and program management offerings but at much greater scale and global reach.
Direct peers
- The Trade Group: Provider of custom exhibits, branded environments, and event marketing services to enterprise clients. Highly comparable business model to Abcom with in-house fabrication and design capabilities for trade shows and corporate events.
- Derse: Full-service exhibit and brand experience company offering design, fabrication, and program management for trade shows and events. Closely comparable service stack and enterprise client focus to Abcom.
- Czarnowski: Custom exhibit and brand experience builder serving enterprise clients with design, fabrication, and program management services. Closely aligned with Abcom's integrated exhibit, environment, and event services model for Fortune 100 accounts.
- 2020 Exhibits: Custom exhibit design and fabrication firm serving enterprise clients with exhibits, environments, and event programs. Operates a similar in-house fabrication model to Abcom and competes for the same mid-to-large enterprise accounts.
- Sparks: Experiential marketing agency producing events, exhibits, and brand activations for enterprise clients. Comparable to Abcom's integrated marketing and event production offerings for Fortune 100-style clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Abcom social profiles
Digital presenceAbcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abcom leadership team
Management profileNumber of profiles
Abcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abcom
What does Abcom do?
Abcom designs, fabricates, and manages event-based marketing programs for enterprise clients. Core offerings span six integrated service lines: exhibit and event design, graphics, in-house custom fabrication of exhibits and branded environments, integrated marketing communications, and full program management for tradeshows and events. The company also produces social distancing signage and safety products. Services are delivered through a 75,000+ square foot production facility and tailored to Fortune 100 corporations on a project or long-term contract basis.
Is Abcom a public or private company?
Abcom is a private company. It is classified as unknown and is currently operating.
When was Abcom founded?
Abcom was founded in 1994. It employs 101 to 250 people.
Where is Abcom based?
Abcom is headquartered in Marietta, United States, in the North America region.
How does Abcom make money?
Four revenue lines are on record. Event Marketing Program Management is the primary driver. The others are custom Fabrication, integrated Marketing Services and social Distancing Solutions.
Who are Abcom's main competitors?
HL Group is listed as an emerging player. Broad incumbents are GES (Global Experience Specialists), Jack Morton Worldwide, George P. Johnson Experience Marketing and Freeman (Freeman Company). Direct peers are The Trade Group, Derse, Czarnowski, 2020 Exhibits and Sparks.
Does Abcom have an API?
No public API is recorded for Abcom.
What industry is Abcom in?
Abcom's product category is Event Marketing and Production Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of HSACAAAA, Full-Service Event Planning & Production. Its NAICS code is 56192 and its SIC code is 7311.