AGV

Name

AGV

Legal name

Dainese USA, Inc

Website

https://agv.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Motorcycle helmets
• Racing helmets
• Full-face helmets
• Modular helmets
• Motorsport safety equipment

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Helmet Sales: AGV generates revenue primarily through direct sales of motorcycle helmets across multiple categories: full-face, modular/flip-up, and jet/open-face helmets. Products range from entry-level to premium racing helmets with prices spanning from approximately $249 to $1,999.
2. Helmet Accessories: Sales of accessories including visors, ratchet kits, breath deflectors, wind protectors, communication systems, interiors, and essentials for existing helmet models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AGV manufactures and sells motorcycle helmets across full-face, modular/flip-up, and open-face categories, ranging from entry-level thermoplastic models to premium MotoGP-derived carbon fiber racing helmets, complemented by related accessories such as replacement visors and communication systems. The product portfolio is sold under the AGV brand globally through the company's own e-commerce platform and the physical retail network of parent company Dainese S.p.A.

Product overview

AGV is an Italian motorcycle helmet manufacturer founded in 1947, offering a comprehensive portfolio of helmets across three main categories: Full-face helmets (Pista GP RR, K6 S, K1 S, K7, K3, AX9), Modular/Flip-up helmets (Streetmodular, Tourmodular), and Accessories (Visors, Communication Systems, Interiors, Ratchet Kits, Breath Deflectors, Wind Protectors, Essentials). The product line ranges from premium racing helmets like the Pista GP RR, developed with MotoGP technology, to versatile touring and sport helmets like the K6 S and K1 S, to urban-focused modular helmets like Streetmodular. Accessories include helmet-specific visors and communication systems. AGV emphasizes safety certification (DOT, ECE22.06), premium materials including carbon fiber, and design inspired by professional racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Pista GP RR Premium full-face motorcycle racing helmet designed for the fastest riders. Features forged carbon fiber construction and MotoGP-derived aerodynamics. Targeted at professional and high-level amateur racers, priced from $1,679 to $1,999 with multiple special editions including Valentino Rossi tributes.
• K6 S Versatile premium sport road helmet combining lightness, safety, and versatility. Features a carbon and aramid fiber shell, aerodynamic design, premium interior, and air vents. Targeted at riders seeking high-performance protection for any riding style, priced from $639 to $769.
• K1 S Road helmet designed for accessibility and everyday use. Features an aerodynamic shape, a high-strength thermoplastic shell, a scratch-resistant panoramic visor, and ECE22.06 safety compliance. Priced from $249 to $329.
• K7 Full-face helmet positioned as the best of AGV's Touring and Sport categories. Designed for versatile protection across diverse riding conditions using MPLK (Motocross Pinlock) visor technology. Priced from $639 to $759.
• K3 Entry-level full-face helmet providing AGV's safety standards and construction quality at an accessible price. Available with various graphics including Valentino Rossi tribute designs. Priced from $319 to $399.
• AX9 Premium adventure / touring full-face helmet featuring carbon fiber construction. Designed for off-road and touring enthusiasts. Priced from $749 to $799.
• Streetmodular Flip-up modular helmet designed for urban riding and daily commutes, offering versatility between full-face protection and open-face convenience. Priced from $349 to $399 (currently featured with a 20% promotional discount). Sizes XS to XXL.
• Tourmodular Modular touring helmet designed for long journeys, providing comfort and protection for extended adventures. Subject to a product safety recall campaign referenced in the source data.
• Visors Replacement and upgrade visors for AGV helmets, including photochromic adaptive options. Sold as aftermarket accessories to extend or refresh the function of existing helmets.
• Communication System Bluetooth communication systems compatible with AGV helmets, enabling rider-to-rider and rider-to-device connectivity during motorcycle rides.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Dainese S.p.A.coreOthersAGV is a subsidiary/brand owned by Dainese S.p.A., an Italian company specializing in motorsport protection equipment. Dainese manages AGV's corporate functions including newsletter subscriptions (privacy policy references Dainese S.p.A.), retail stores, and corporate operations. AGV and Dainese products are sold through shared retail channels.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shoei: Japanese premium motorcycle helmet manufacturer with comparable flagship racing helmets (X-SPR Pro) and a strong MotoGP/WorldSBK rider roster. Directly competes with AGV in the premium sport and racing helmet segment globally.
• Arai: Family-owned Japanese premium helmet maker known for round-shell safety philosophy and strong racing pedigree. Competes head-to-head with AGV's Pista GP RR and K6 S in the high-end full-face and racing categories.
• Schuberth: German helmet manufacturer specializing in premium modular and sport helmets with quiet-aerodynamics engineering. Directly competes with AGV's Streetmodular, Tourmodular, and premium full-face lines in Europe and globally.
• Nolan: Italian motorcycle helmet brand owned by the Nolan Group (alongside X-Lite and Grex). Closest geographic and segment peer to AGV, competing across entry-level to premium full-face and modular categories in the Italian and European markets.
• X-Lite: Italian premium racing-oriented helmet brand within the Nolan Group. Directly competes with AGV's Pista GP RR and K6 S using carbon shells and racing-derived technology, sharing the Italian heritage narrative with AGV.
• Bell Helmets: American helmet brand with deep motorsport heritage (auto and motorcycle) and a broad full-face, modular, and off-road lineup. Competes with AGV in the North American market across sport, touring, and adventure categories.
• HJC: South Korean helmet manufacturer with global distribution and strong MotoGP presence. Competes across AGV's full price ladder, particularly pressuring the K1 S and K3 entry-level lines with comparable safety at lower price points.
• Shark Helmets: French helmet maker offering racing, sport, modular, and adventure models. Overlaps with AGV across the full-face sport (Race-R Pro vs. K6 S) and modular (Evo vs. Streetmodular) categories in European markets.

Emerging players

• Suomy: Italian premium helmet specialist with carbon-shell racing models and strong design DNA. A smaller, niche Italian peer whose target rider (track-day enthusiasts) overlaps with AGV's K6 S and Pista GP RR customers.
• LS2: Spanish helmet brand with a value-to-mid-tier positioning and rapidly expanding global distribution. Pressures AGV's entry tiers (K1 S, K3) with comparable ECE-certified products at meaningfully lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agvhelmets
• YouTubeyoutube.com/channel/UCfbxWBQCgVy1IJSEvaKJZpA
• Facebookfacebook.com/AGVhelmets
• Instagraminstagram.com/agvhelmets
• LinkedInlinkedin.com/company/agvhelmets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGV