Magnapower

What Magnapower does

Magnapower (legal entity: Magna Power Equipment Ltd) is a UK-based manufacturer of precision-engineered metal separation equipment founded in 1992 and headquartered in Bromsgrove, England. The company designs and builds a comprehensive portfolio of industrial magnetic separation solutions including Eddy Current Separators (ECS, Superfines, ECCS, and the new ECS Mk4), Overband Magnets (Permanent, Electromagnet, In-Line, Crossbelt configurations), Drum Magnets (including the PowerFrag line), the MS600 Induction Sensor Sorter for stainless steel recovery, Magstar separators, Can Sorting Machines, and ancillary material handling equipment. Its core technology centers on a proprietary Rare Earth Neodymium magnet design that delivers highly focused magnetic force for superior metal extraction yields.

The company operates an enterprise field sales model supported by in-house sample testing facilities, plant design support, custom solutions engineering, installation services, and a comprehensive aftermarket parts, repairs, and refurbishment offering. Pricing is quote-based with multi-year contract cadence, reflecting the bespoke nature of each system. Magnapower serves eight primary customer segments across waste management, scrap metal processing, biomass/bioenergy, WEEE processing, cable recycling, fridge recycling, window frame recycling, and incinerator ash processing, with over 250 UK sites supplied since founding and growing international exports.

Magnapower distributes its products through direct sales from UK headquarters for European and ROW markets, complemented by exclusive distribution partnerships with Alan Ross Machinery Corp (Magnapower USA) for the United States and Canada and a partner in Brazil. The company has expanded its geographic footprint into the Middle East (Egypt, UAE) and Africa (Tunisia). In March 2025, the company relocated to a new custom-built manufacturing facility in Bromsgrove that doubled its office and production capacity, signaling continued investment in growth and operational scale.

Name

Magnapower

Legal name

Magna Power Equipment Ltd

Website

https://magnapower.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnapower is a UK-based manufacturer of precision-engineered magnetic separation equipment, including eddy current separators, overband magnets, and drum magnets, serving waste management, scrap metal, and recycling industries across 250+ global sites since 1992.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Separation Equipment

NAICS

Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electrical Industrial Apparatus (3620), Electronic Coils, Transformers & Other Inductors (3677), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC)

akta.pro secondary industries

Post-Shredder Separation & Recovery (Eddy Current, Heavy Media, Sensor Sorting) (EUAIAJAE), Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Radiator, Cable & Wire Recycling (Copper/Aluminum Wire Chopping, Insulated Cable) (IMAKAMAJ), Non-Ferrous Scrap Processing & Recycling (Aluminum, Copper, Brass, Lead, Zinc) (EUAIAJAB)

Keywords

• Magnetic separation equipment
• Eddy current separators
• Ferrous metal recovery
• Non-ferrous metal sorting
• Waste recycling machinery

Headquarters

HQ city

Bromsgrove

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metal Separation Equipment Sales: Manufacturing and sale of high-performance magnetic separation equipment including eddy current separators, overband magnets, drum magnets, and ancillary equipment. Equipment is precision-engineered in the UK with proprietary magnet design.
2. Parts, Repairs & Refurbishment: Aftermarket parts supply, servicing, and refurbishment services to keep customer operations running at peak performance. Includes full rotor overhauls, belt replacements, and complete machine refurbishments for machines of any age.
3. Service and Support: Comprehensive service offering including sample testing at UK testing facility, plant design support, installations, and ongoing maintenance services.
4. Customized Solutions Engineering: Design and engineering of bespoke handling and separation systems tailored to customer-specific material, throughput, and process requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magnapower designs, manufactures, and supplies industrial magnetic separation equipment, including eddy current separators, overband magnets, drum magnets, can sorters, and induction sensor sorters, used by waste management, scrap metal, biomass, and recycling operators to recover ferrous and non-ferrous metals from material streams. The company also delivers bespoke plant design, installations, and aftermarket parts, repairs, and refurbishment services for its equipment.

Product overview

Magnapower is a UK-based manufacturer of precision-engineered metal separation equipment, offering a comprehensive portfolio of industrial magnetic separation solutions. The core product line includes Eddy Current Separators (standard ECS, Superfines ECS for ultra-fine 1-2mm particles, and ECCS for can separation), Overband Magnets (Permanent, Electromagnet, In-Line, and Crossbelt configurations), and Drum Magnets including the PowerFrag Drum. Supporting products include Magnetic Head Pulleys, Can Sorting Machines (MCS 30), Ballistic Separators, the Induction Sensor Sorter (MS600) for stainless steel recovery, and Magstar stainless steel separators. The ancillary equipment portfolio includes Vibratory Feeders, Vibratory Screens, Spiral Vibratory Elevators, Conveyors, and Trommels for complete material handling systems. All products feature the company's proprietary magnet design and are supported by services including sample testing, plant design support, installations, and parts/repairs/refurbishment.

Differentiator

Problem solved

Functional benefit

Brands

• PowerFrag: Registered trademark product line for drum magnets and frag drums. PowerFrag is a registered trade mark of Magna Power Equipment Ltd.

Products and services

• Eddy Current Separator (ECS) High-performance separator using a rapidly alternating magnetic field to induce eddy currents in non-ferrous metals, propelling aluminium, copper, and similar metals into a separate collection zone. Used by waste management, recycling, and scrap metal operators to recover non-ferrous metals from material streams.
• ECS Mk4 Next-generation Eddy Current Separator unveiled at RWM 2025 with engineered improvements in precision, throughput, and energy efficiency to help facilities boost recovery rates while reducing operational costs.
• Superfines Eddy Current Separator Ultra-precise variant of the ECS that recovers fine non-ferrous metal particles as small as 1-2mm, featuring enhanced separation force, higher throughput, and a high-intensity high-frequency rotor with Rare Earth Neodymium magnets. Used by recyclers needing fine-particle recovery from fines and residue streams.
• Eddy Current Can Separator (ECCS) Specialised separator that works with a magnetic can sorter to efficiently separate aluminium cans from non-metallic contaminants such as glass, plastic, and paper, once ferrous cans have been removed. Used in UBC (used beverage can) recovery lines.
• Overband Magnets High-performance separators engineered to extract ferrous metals from fast-moving material streams in recycling and bulk-handling environments. Installed above a conveyor, they generate a powerful magnetic field that lifts ferrous metals while a continuously moving belt carries captured metal away.
• Permanent Magnet Overband Economical and sustainable overband option requiring no power to create and sustain the magnetic field, with compact lightweight design and low maintenance for working gaps up to 400mm.
• Electromagnet Overband High-performance ferrous separator with deep adjustable magnetic field for demanding environments requiring high working gaps (typically above 400mm) or the ability to switch the magnet off. Includes transformer rectifier for DC power supply.
• In-Line Overband Magnet Positioned directly in line with the main conveyor and extraction conveyor, allowing ferrous material to be lifted and carried away in the same direction as the material flow. Offers enhanced recovery with reduced wear and contamination.
• Crossbelt Overband Magnet Positioned across the main conveyor belt for efficient ferrous contaminant removal without disrupting material flow. Offers easy installation with convenient side discharge and flexible positioning options.
• Drum Magnets Combine robust engineering with innovative magnet technology to deliver continuous, high-efficiency separation of ferrous metals from non-magnetic materials.
• Frag Drums Designed for high-performance ferrous metal separation in scrap processing applications.
• PowerFrag Drum Zero electrical power permanent magnet alternative to electro magnet Frag Drums, combining mechanical features with stronger magnetic intensity and more alternating poles to release more non-ferrous metals. Registered trademark of Magna Power Equipment Ltd.
• Magnetic Head Pulley Magnet embedded in the head pulley of a conveyor system where ferrous items cling to the belt as it rotates and drop off once they pass beyond the magnetic field.
• Can Sorting Machines Designed to efficiently separate used beverage cans (UBC) made from aluminium and steel.
• MCS 30 Can Sorter Compact and efficient can sorting solution with 2m height, 0.25m³ hopper capacity, and throughput of 1 tonne per hour for sorting aluminium and steel cans.
• Ballistic Magnet Separator Separator designed for ballistic separation applications in recycling operations.
• Magstar Stainless Steel Separator Stainless steel separator designed for recovery of stainless steel from waste streams.
• Induction Sensor Sorter (MS600) Powerful and streamlined solution designed to recover non-magnetic metals, especially high-value stainless steel, from challenging waste streams using a series of simple induction sensors. Outperforms vision systems in dusty environments.
• Sample Testing Service Full-scale material testing services at Magnapower's UK testing facility where prospective customers run trials of their own material to confirm separation performance prior to purchase.
• Plant Design Support Engineering support to design tailored separation and handling systems around customer-specific material, throughput, and process requirements.
• Installations Service On-site installation services for Magnapower's separation equipment, delivered by the company's service team.
• Parts, Repairs & Refurbishment Service Aftermarket parts supply, servicing, and refurbishment services including full rotor overhauls, belt replacements, and complete machine refurbishments for Magnapower equipment of any age.

Quantifiable outcome

• Zero nitrous oxide canister pass-through rate achieved at AEB Amsterdam waste-to-energy facility processing 1.4 million tonnes per year
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Alan Ross Machinery Corp (Magnapower USA)coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Magnapower in the United States and Canada. Located at 2715 Deborah Ave, Zion, IL 60099, USA. Provides sales and support for North American customers. Contact: +1 847 480 8900, [email protected].
• COMERGO SERVICEScoreChannel Partner/ Reseller/ DistributorMagnapower's partner in Belgium responsible for supplying Magnapower overband magnets to AEB Amsterdam. Facilitated the installation of two Magnapower overband magnets at AEB's waste-to-energy facility.
• DalkiamajorStrategic or Co-development PartnerEuropean leader in energy services that purchased a Magnapower 2-metre wide eddy current separator (ECS2000) for their UK Biomass production site. Unit supplied complete with drum magnet and outfeed conveyor for continuous metal removal from shredded wood waste.
• Worcester Web StudiominorOthersWeb development agency responsible for creating Magnapower's new international website launched in 2020. The team was described as a pleasure to work with.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Eriez: Eriez is one of the largest global manufacturers of magnetic separation, vibratory, and metal detection equipment for recycling, mining, and food processing — directly competing with Magnapower across eddy current separators, overbands, and drum magnets.
• Steinert: Steinert (formerly Steinert Elektromagnetbau) is a German specialist in sensor-based and magnetic sorting equipment for the recycling industry, including eddy current separators — a head-to-head competitor to Magnapower in European waste and scrap metal markets.
• Master Magnets: Master Magnets (UK) designs and manufactures magnetic separation and metal detection equipment for recycling, mining, and process industries, directly competing with Magnapower on overbands, drum magnets, and eddy current separators from a similar UK base.
• Bunting Magnetics: Bunting Magnetics is a US-based manufacturer of magnetic separators, metal detectors, and eddy current separators serving recycling and industrial customers — a direct competitor with overlapping product lines and similar go-to-market via direct sales and channel partners.
• Goudsmit Magnetics: Goudsmit Magnetics is a Dutch manufacturer of permanent and electromagnetic separation equipment (overbands, drums, eddy current separators) for recycling and metals recovery — a direct European competitor with comparable product scope.
• Industrial Magnetics Inc. IMI is a US manufacturer of industrial magnetic products including overband magnets, drum separators, and magnetic pulleys for material handling and recycling — competing with Magnapower particularly in North American MRF and scrap metal applications.
• Dings Company Magnetic Group: Dings is a US manufacturer of magnetic separators (overbands, drums, eddy current) used in recycling, mining, and bulk material handling — a direct product-line overlap with Magnapower's ferrous and non-ferrous separator portfolio.
• MTB Manufacturing: MTB Manufacturing (France) specializes in shredding, separation, and recycling equipment including magnetic separators and eddy current systems for scrap metal and waste recovery — a direct competitor in the European recycling equipment market.

Broad incumbents

• Walker Magnetics: Walker Magnetics (part of the broader industrial lifting/magnetics space) supplies heavy-duty magnetic separation equipment including overbands and drums, broadly overlapping with Magnapower's ferrous separation line but serving a wider industrial customer base.

Others

• Alan Ross Machinery Corp: Alan Ross Machinery is Magnapower's exclusive North American distribution partner and also refurbishes and resells used recycling equipment from multiple OEMs — adjacent as a channel partner and partial competitor in the broader recycling machinery market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user117452946
• Xx.com/magnapoweruk
• LinkedInlinkedin.com/company/magnapower-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnapower