What Dynamicard does

Dynamicard (legally DynamiCard, Inc.) is a San Marcos, California-based direct mail marketing company founded in 2008 that manufactures and distributes plastic and paper postcards, primarily differentiated by credit-card-thickness (28 mil) plastic mailers with snap-out promotional gift cards. The company serves small and medium businesses across at least nine verticals — restaurants, automotive, health and beauty, retail, cannabis, home services, real estate, casinos, and franchises — with a 2,500-unit minimum order and quote-based, pay-as-you-go pricing. Multi-location franchise operators are a distinct segment served through self-serve web-to-print franchise automation portals.

The company's core technology layer is DynamiScan, a patent-pending tracking and analytics platform that captures point-of-sale responses, demographic profiles, and geomapped campaign performance data, with iPhone and USB scanner support and a real-time dashboard. This is complemented by variable data printing on state-of-the-art digital presses, Dynamic Addressable Geofencing that retargets mail-recipient households with online ads, and a stack of tracking services including AccuTrace delivery reporting, toll-free phone tracking with call recording, and dynamic QR code mapping. Supporting services include targeted mailing list rentals with a 94% deliverability guarantee, USPS NCOA-based list hygiene, in-house graphic design, and white-label reseller options for agencies and print brokers. Multiple national manufacturing hubs support a guaranteed 5-day production turnaround.

Dynamicard operates a sales-led go-to-market with a dedicated customer service team accessible via an 800 number (Mon-Fri 7:30am-4:30pm PST), Calendly-scheduled demo consultations with named sales staff, free marketing consultations, and free media kits. Distribution combines direct sales, self-serve franchise portals, and a white-label reseller/agency channel. The company is privately held with no disclosed outside funding or investors, was recognized on the INC 5000 for six consecutive years (2013-2018), holds a 4.9-star Google rating across 216+ reviews, and was endorsed by the USPS in Deliver Magazine. Leadership includes founder and CEO Ivan Farber and VP of Sales & Business Development Michael Casler.

Name

Dynamicard

Legal name

DynamiCard, Inc.

Website

https://dynamicard.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamicard (DynamiCard, Inc.) is a San Marcos, California-based direct mail marketing company that manufactures plastic postcard mailers with snap-out gift cards and operates the patent-pending DynamiScan analytics platform. It serves SMBs and franchise operators across restaurants, automotive, cannabis, retail, home services, real estate, casinos, and health and beauty verticals nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plastic Postcard Mailers: Core product revenue from manufacturing and distributing credit card thick plastic postcards with snap-out promotional gift cards. Available in Standard, Medium, Jumbo, and Sumo sizes. Includes eco postcard options.
2. Eco Postcard Mailers: Recyclable board stock postcards with glossy UV coating and gift card pop-outs for environmentally conscious campaigns.
3. Plastic Gift Cards: Custom plastic gift card printing services made with Teslin and 30 mil lamination for loyalty programs and promotions.
4. Scratch Ticket Mailers: Interactive game mailers with scratch-off features for engagement and promotional campaigns.
5. Plastic Door Hangers: PVC door hangers with weatherproof durability and optional gift card pop-outs for local service area targeting.
6. Mailing List Rentals: Targeted prospect mailing lists with 94% deliverability guarantee. Includes interest selects, buying behavior, homeowner, individual, life event, wealth indicator, auto, health, and specialty demographic selections.
7. Mailing List Hygiene Services: List scrubbing services removing undeliverable addresses, duplicates, typos, and updating mover addresses using USPS National Change of Address database.
8. DynamiScan Analytics Platform: Proprietary tracking and analytics software providing real-time campaign performance data, demographic analysis, and customer capture capabilities.
9. Dynamic Addressable Geofencing: Multi-media advertising service targeting same households receiving direct mail with online/digital ads.
10. Graphic Design Services: In-house agency-level design team providing mockups, revisions, and final proofing for direct mail collateral.
11. Delivery Tracking: AccuTrace progress reports including out-for-delivery, in-home performance, first scan, and results by state reporting.
12. Phone Tracking: Toll-free 800 number service with call recording, analytics, and customer database building capabilities.
13. Dynamic QR Code Tracking:

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dynamicard manufactures and mails credit-card thick (28 mil) plastic postcard mailers — featuring snap-out promotional gift cards — for business direct marketing campaigns. Offerings are available in Standard, Medium, Jumbo, and Sumo sizes, alongside eco-friendly board stock postcards, scratch-off ticket mailers, plastic door hangers, and custom plastic gift cards. The physical mailers are paired with the proprietary DynamiScan analytics platform for response tracking and demographic profiling, mailing list rentals and hygiene, addressable geofencing, design services, and franchise automation portals for multi-location campaigns.

Product overview

Dynamicard operates as a direct mail marketing company offering a portfolio of physical and digital products centered on plastic postcard mailers. The core offering consists of Plastic Postcard Mailers (featuring snap-out gift cards in 4 sizes: Standard, Medium, Jumbo, Sumo), Eco Postcard Mailers (recyclable board stock), Scratch Ticket Mailers (interactive scratch-off games), Plastic Door Hangers, and Plastic Gift Cards. These physical products are complemented by the proprietary DynamiScan tracking and analytics platform (patent-pending) that provides response rate measurement, demographic profiling, and real-time campaign optimization. Supporting services include Mailing List Rentals (with extensive targeting options), Mailing List Hygiene Services, Graphic Design Services, Dynamic Addressable Geofencing (multi-media advertising), Delivery Tracking (via AccuTrace), Phone Tracking (800 numbers), Dynamic QR Code Tracking, and Franchise Automation Tools (web-to-print portals for multi-location businesses). The portfolio is designed to provide end-to-end direct mail campaign management with measurable outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• DynamiScan: Proprietary tracking and analytics platform for direct mail campaign performance monitoring and customer response tracking

Products and services

• Plastic Postcard Mailers Credit card thick (28 mil) plastic postcards featuring snap-out promotional gift cards, with variable data printing, barcoding, addressing, and DynamiScan tracking. Available in Standard (5.652 x 4.25 in.), Medium (8 x 3.75 in.), Jumbo (8.5 x 5.5 in.), and Sumo (11 x 5.5 in.) sizes. Sold to businesses running direct mail customer acquisition, loyalty, and promotional campaigns.
• Eco Postcard Mailers Recyclable board stock postcards with glossy UV coating, laminate-free design, and die-cut pop-out gift cards. Printed on a digital press with variable personalization, numbering, barcoding, and addressing — an alternative to plastic postcards for environmentally conscious direct mail campaigns.
• Scratch Ticket Mailers Interactive scratch-off postcard mailers with glossy UV coating, high-resolution graphics, and customizable scratch-off game elements. Designed to engage recipients with hidden prizes or special deals; available in 5x7 and 4x6 inch sizes for promotional campaigns.
• Plastic Door Hangers Weatherproof PVC door hangers at 20-22 mil thickness with detachable gift card or business card pop-outs. Designed for targeted placement on homes in a business's preferred service areas, with long shelf life in outdoor conditions.
• Plastic Gift Cards Custom plastic gift cards made with Teslin material featuring 30 mil lamination, high-resolution graphics, and barcodes. Offered as standard gift cards, gift card with key tag combos, and retail hanger versions with point-of-sale redemption — sold to businesses for loyalty programs and promotions.
• DynamiScan Patent-pending proprietary tracking and analytics platform enabling response rate measurement, customer profiling, demographic analysis, and real-time campaign optimization. Includes plug-n-play scanner interface, USB hand scanners, iPhone app scanner, real-time dashboard, geomapping, and multi-location support — sold to businesses running DynamiCard direct mail campaigns.
• Mailing List Rentals Prospect targeting service providing mailing list data with extensive selection options including interest selects, buying behavior, homeowner data, individual demographics, life events, wealth indicators, market segmentation, travel, household, auto selects, health-related data, and specialty lists. Lists updated monthly with a 94% deliverability guarantee.
• Mailing List Hygiene Services List optimization service that removes undeliverable addresses, eliminates duplicates, corrects address typos, and updates mover information using the USPS National Change of Address database to identify relocations within 24-48 months.
• Graphic Design Services Agency-level in-house design service providing mockups, variable data personalization, targeted messaging, and proof overview. Includes direct mail best practices guidance and campaign strategy support.
• Dynamic Addressable Geofencing Multi-media advertising service that serves online ads to households receiving direct mail, using geofencing technology based on the mailing list addresses. Provides near 100% household coverage and trackable phone/device visits to business locations.
• Delivery Tracking Mail tracking solution using AccuTrace Progress Reports with out-for-delivery, in-home performance, first scan, and results-by-state reporting.
• Phone Tracking Toll-free 800 number service for direct mail campaigns with email notifications, real-time call detail reports, call analytics, and call recording/monitoring capabilities — builds call-driven customer databases.
• Dynamic QR Code Tracking QR code tracking service that maps scan locations on Google Maps and provides engagement statistics for print-to-web conversion analysis on direct mail campaigns.
• Franchise Automation Tools (Web-to-Print Portal) Web-to-print portals enabling franchisees to login, customize templates, and proof online in minutes. Includes brand marketing portals for multi-location management with local offer customization and template pre-approval workflows — sold to franchisors and franchise operators.

Quantifiable outcome

• 3X higher response rates vs paper postcards
• +8 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Resellers and Print BrokersminorChannel Partner/ Reseller/ DistributorAdvertising agencies, printers, and print brokers reselling DynamiCard products. Partners receive white-label options, marketing materials, product samples, quick turn times, and account protection.
• Franchise OrganizationscoreChannel Partner/ Reseller/ DistributorMulti-location franchise businesses using DynamiCard's franchise automation portals for centralized marketing management across store locations.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PostcardMania: PostcardMania is a direct mail marketing company offering postcard design, printing, list rental, and mailing services to SMBs across verticals — the closest direct competitor to Dynamicard in product mix, customer profile, and bundled services.
• Modern Postcard: Modern Postcard provides direct mail postcard printing, list services, and design to SMBs and agencies nationwide, with comparable production capabilities and a similar self-serve plus sales-led model to Dynamicard.
• Valpak: Valpak is a long-standing direct mail coupon and mailbox marketing franchise that sells shared-mail envelopes to local businesses; it competes with Dynamicard for the same SMB direct mail budgets, though in a shared-mail rather than plastic mailer format.
• AmeriQuest Business Services: AmeriQuest (doing business as AmeriQuest Mailing Services / AmeriPrint) provides direct mail printing, list services, and fulfillment to SMB and mid-market customers, overlapping with Dynamicard's mailer production and list rental offerings.

Emerging players

• Lob: Lob is an API-first direct mail automation platform that lets software teams programmatically send postcards, letters, and checks; it overlaps with Dynamicard's print and mailing capability but competes primarily in the developer/martech segment rather than SMB marketing buyers.
• PebblePost: PebblePost offers programmatic direct mail with retargeting signals from digital behavior, overlapping with Dynamicard's geofencing-plus-mail positioning but targeting mid-market and enterprise digital marketers rather than local SMBs.
• Reachdesk: Reachdesk is a direct mail and gifting platform for B2B sales and marketing teams, comparable to Dynamicard's franchise and enterprise motions but focused on account-based marketing gifting rather than consumer SMB mailers.
• Postalytics: Postalytics is a self-serve direct mail automation platform with mail tracking, personalized URLs, and CRM integrations; it competes with DynamiScan and Dynamicard's franchise automation portal for marketing teams that want software-driven rather than full-service direct mail execution.

Broad incumbents

• IWCO Direct: IWCO Direct is a large-scale direct mail production and marketing services provider serving enterprise financial services, insurance, and retail clients; it competes with Dynamicard for larger direct mail budgets and offers data, print, and personalization at industrial scale.
• Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a global mass-customization printing and marketing services platform whose small-business marketing services overlap with Dynamicard's SMB direct mail and design offerings, though it serves a much broader print and signage portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dynamicard22
• Facebookfacebook.com/DynamicardInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamicard