Medit
MEDIT Inc., founded in 2002 and headquartered in Winnipeg, Canada, designs and distributes rigid and flexible endoscopes, videoscopes, borescopes, light sources, and camera systems for veterinary, medical, and industrial visual-inspection applications across more than 38 countries.
- Company typePrivate
- Founded2002
- HeadquartersWoburn, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Medit does
MEDIT Inc. is a privately held Canadian-founded company that designs, distributes, and in some cases manufactures rigid and flexible endoscopes, videoscopes, borescopes, light sources, and endoscopy camera systems for veterinary, medical, and industrial visual-inspection applications. Founded by Vladimir Khubiryants in 2002 and headquartered in Winnipeg, Manitoba, with a US distribution entity (Strahl LLC) in Woburn, Massachusetts, the company serves customers in over 38 countries and positions itself as one of the largest online suppliers of remote visual inspection devices. Its leadership team is small and includes a VP of Sales (Terry Peristerakis) and Technical Sales Specialists (Josh Halprin, Tihon Khubiryants).
The company's core technology stack rests on rod-lens optics, CIS/CMOS video camera chips embedded in probe tips, and LED or metal-halide illumination. The MICRON micro video endoscope — manufactured in the US and available in 1.0mm to 1.95mm probe diameters — represents its flagship miniaturization achievement, while the SPARK PRO sterilizable LED light handle carries patent-pending optics. MEDIT's product portfolio is organized into rigid and flexible endoscopes (otoscopes, sinuscopes, laryngoscopes, laparoscopes, cystoscopes, gastroscopes), industrial borescopes, light sources (MS-LED, SPARK series, MS-24 metal halide), camera systems (ImagePRO USB 3.0 / HDMI, ED-Cam, LOOK-SEE, IP USB, Easy-See), and a full accessory ecosystem (fiber-optic light guide cables, sheaths, couplers, replacement lamps). Product prices range from $299 to over $26,725, with most items sold as one-time purchases backed by a one-year manufacturer's warranty.
MEDIT operates a hybrid go-to-market combining direct e-commerce (store.fiberscope.net), a direct enterprise sales team, an international reseller network, and equipment rental. Revenue is generated primarily from hardware sales, with secondary streams from accessories and consumables, equipment rentals, and customization services. Its customer base is fragmented across veterinary practices (small and large animal), medical device reprocessing and infection-control facilities, and industrial inspection users; named reference customers include Merit Medical Systems, VES Custom Optics, and Alexandria Otolaryngology Associates. The company has not raised external funding, has no disclosed acquisitions or executive changes, and is wholly founder-owned.
Medit firmographics
Firmographics- Name
- Medit
- Legal name
- MEDIT INC
- Website
- https://meditinc.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEDIT Inc., founded in 2002 and headquartered in Winnipeg, Canada, designs and distributes rigid and flexible endoscopes, videoscopes, borescopes, light sources, and camera systems for veterinary, medical, and industrial visual-inspection applications across more than 38 countries.
- Ownership category
- akta.pro rank
Medit industry classification
Industry- Product category
- Medical Devices / Endoscopy Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)
Keywords
Where Medit is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Medit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Others
Revenue model
- Hardware Sales — Endoscopes and Borescopes: MEDIT's primary revenue stream is the sale of physical inspection devices — rigid and flexible endoscopes, videoscopes, borescopes, and accessories. These are one-time capital purchases with a one-year manufacturer's warranty. Many products are available as configurable sets or individual components. Customization services are also offered.
- Accessories and Consumables: The company sells a full line of accessories including light sources, light guide cables, camera couplers, sheaths, forceps, and replacement lamps (e.g., AL-1824 metal halide arc lamps). These provide recurring purchase opportunities alongside the core equipment.
- Equipment Rental: MEDIT offers a rental service allowing customers to test products before purchasing. This serves as both a demand-generation tool and a standalone revenue stream, particularly for higher-value industrial borescope inspection equipment.
- Professional Services and Customization: The company provides after-sales service, on-site demonstrations, and customization services for products. If a standard product does not meet a customer's needs, the team can work on custom configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | MICRON Micro Video Endoscope — priced by diameter and length configuration |
| One time/ perpetual license | Pay-as-you-go | Veterinary Oto-Endoscope Set — universal multi-procedure set |
| One time/ perpetual license | Pay-as-you-go | SPARK PRO Sterilizable LED Light Handle |
| One time/ perpetual license | Pay-as-you-go | MS-LED Extremely Bright LED Light Source |
| One time/ perpetual license | Pay-as-you-go | Sheep Laparoscopic Insemination (LAI) Set |
| One time/ perpetual license | Pay-as-you-go | Optical Otoscope with Fiber Optic Illumination |
| One time/ perpetual license | Pay-as-you-go | ED-Cam Portable Endoscopy Camera System |
| One time/ perpetual license | Pay-as-you-go | SPARK-OL Olympus Endoscope LED Light Source |
| One time/ perpetual license | Pay-as-you-go | SPARK LED Light Handle (Standard) |
| One time/ perpetual license | Pay-as-you-go | Veterinary Telescope for Cystoscopy and Transcervical Insemination |
| One time/ perpetual license | Pay-as-you-go | Veterinary Otoscope with Integrated Working Channel |
| One time/ perpetual license | Pay-as-you-go | Portable Veterinary HD Video Gastroscope |
| One time/ perpetual license | Pay-as-you-go | Veterinary HD Video Gastroscope for Small Animals |
| One time/ perpetual license | Pay-as-you-go | Veterinary Gastroscope for Large Animals / Equine |
| One time/ perpetual license | Pay-as-you-go | Rigid Veterinary Sinuscope |
| One time/ perpetual license | Pay-as-you-go | MS-24 Metal Halide Light Source |
| One time/ perpetual license | Pay-as-you-go | Veterinary USB Endoscope Camera |
| One time/ perpetual license | Pay-as-you-go | Easy-See Endoscopy Camera Handle |
| One time/ perpetual license | Pay-as-you-go | ImagePRO HDMI Video Camera |
| One time/ perpetual license | Pay-as-you-go | LOOK-SEE Endoscopy Camera System with Monitor |
| One time/ perpetual license | Pay-as-you-go | ImagePRO USB 3.0 Endoscope Camera |
| One time/ perpetual license | Pay-as-you-go | Universal Video Coupler for Endoscopes |
| One time/ perpetual license | Pay-as-you-go | AL-1824 Arc Lamp — Metal Halide Lamp |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Medit product offering
Product offeringCore offering
MEDIT manufactures and sells rigid and flexible endoscopes, videoscopes, borescopes, LED and metal halide light sources, and endoscopy camera systems used by veterinary clinics, medical facilities, and industrial operators for visual inspection, diagnostic, and surgical procedures. The company sells primarily one-time hardware purchases through direct e-commerce, enterprise field sales, an international reseller network, and its US entity Strahl LLC, supplemented by equipment rentals and product customization services.
Product overview
MEDIT is a North American company founded in 2002 specializing in visual inspection devices for veterinary and medical applications. The company offers rigid and flexible endoscopes, videoscopes, borescopes, and a full line of accessories. The product portfolio centers on veterinary endoscopy equipment including multi-purpose endoscopy sets, micro video endoscopes like the MICRON, portable and fixed light sources (MS-LED, SPARK series, Metal Halide MS-24), camera systems (ImagePRO USB 3.0, ImagePRO HDMI, ED-Cam, LOOK-SEE, IP USB, Easy-See), video couplers, specialized scopes (otoscopes, laryngoscopes, sinuscopes, laparoscopes), and video gastroscopes for small and large animals. Medical endoscopes are also offered as part of the product range. The company serves a global market with clients in over 38 countries and backs all products with a one-year manufacturer's warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Multi-Purpose Endoscopy Set Multi-purpose veterinary endoscope set for small and large animal applications including otoscopy, cystoscopy, arthroscopy, trans-cervical insemination, and gastro-intestinal procedures, featuring rigid glass lens optics, interchangeable sheaths, and forceps. Sold to veterinary clinics and hospitals.
- MICRON Micro Video Endoscope Ultra-thin USB video endoscope with flexible insertion tube starting from 1.00mm diameter, featuring a CIS CMOS video camera chip in the tip of the probe. US-manufactured; designed for reaching extremely narrow or difficult-to-reach areas including catheters, endoscope working channels, and body cavities. Used for endoscope reprocessing QA and industrial inspection.
- SPARK PRO Sterilizable LED Light Source Handheld sterilizable LED light source for rigid and flexible endoscopes with patent-pending optics, brightness control 10-100%, up to 45 minutes battery life at full power, and sterilization compatibility with Cidex OPA, Sterrad, and Sterris.
- MS-LED Endoscopy Light Source High-brightness LED light source producing 1,850 lumens with 60,000 hour LED life, 6,000K color temperature, encoder light intensity control, and ACMI receptacle connection for endoscopy illumination.
- MS-24 Metal Halide Light Source 24-watt short arc metal halide lamp with 5,500K daylight color temperature, up to 150,000 Lux output, manual illumination adjustment, ISO9001/EN46001 certification, FDA-registered, and CGMP-compliant.
- SPARK LED Light Source Portable LED light handle producing 15% more light intensity than competing sources, running up to 4 hours on standard AAA batteries with a high-grade anodized aluminum body.
- SPARK-OL Olympus Endoscope LED Light Source Compact portable LED light handle specifically designed for Olympus endoscopes, running on 3 standard AAA batteries with over 80,000 hour LED lifespan.
- Fiber Optic Light Guide Cable 10mm diameter fiber optic light cable available in 1.8m, 2.5m, and 5m lengths with STORZ, WOLF, and OLYMPUS adaptors, autoclavable to 135°C, featuring strain-relief design.
- AL-1824 Arc Lamp High-intensity metal-halide arc lamp assembly serving as a replacement lamp for MS24 and MS48 metal halide light sources.
- ED-Cam Portable Endoscopy Camera System Portable veterinary endoscopy camera system with a 3.5-inch TFT LCD color monitor, 1/2-inch CCD camera (1,300,000 pixels), built-in rechargeable battery, and image/video capture to SD card.
- LOOK-SEE Endoscopy Camera System 22-inch LCD monitor endoscopy camera system with 1000 TV line resolution, 1980x1080 HD video, adaptive LED lighting (5000K-8000K), automatic/manual white balance, and integrated light source with WOLF connection.
- Endoscope Camera IP USB Professional USB endoscope camera with 1/4-inch CCIQ III digital CMOS sensor, 5.0 megapixel full HD resolution, 2.0 Hi-Speed USB data transfer, compatible with Windows 10 and macOS.
- Easy-See Endoscopy Camera Handle Battery-operated camera handle connecting to endoscopes with Wi-Fi streaming to mobile devices, manual white balance correction, and photo/video capture through the Endovision app.
- ImagePRO USB 3.0 Endoscope Camera USB 3.0 endoscope camera with 1/2.8-inch CMOS sensor, 2.16 megapixel full HD resolution, driver-free operation, and clips onto endoscope eyepiece with focal length coupler options.
- ImagePRO HDMI Video Camera HDMI veterinary endoscope camera with 1/2.8-inch 16:9 CMOS image sensor, true HD resolution (1920x1080 pixels), 60fps frame rate, and plug-and-view operation with C-Mount coupler.
- Universal Video Coupler Video camera coupler clipping onto a 32mm borescope eyepiece, connecting with C-mount video camera units, with 14mm, 18mm, 28mm, and 35mm focus options and an Olympus version available.
- Veterinary Otoscope with Integrated Working Channel Hybrid veterinary otoscope with integrated 5F Luer-fitted working channel for suction, irrigation, and flexible forceps, 5.5mm diameter at optical end with 85mm working length.
- Telescope for Vaginoscopy, Cystoscopy and Transcervical Insemination Multi-purpose 4mm diameter rigid endoscope with 30-degree angle of view and 300mm working length, including operational sheath with two fluid ports and one working channel for forceps or catheters.
- Sheep Laparoscopic Insemination (LAI) Set Affordable laparoscopic sheep insemination set with 5mm or 7mm rod-glass-lens laparoscope, stainless steel trocars and cannulas, and LED light source with flexible fiber optic cable.
- Veterinary HD Video Gastroscope (Small Animals) HD video gastroscope for small animals with 6.8mm insertion tube, 1.5M working length, all-in-one monitor processor integrating LED light source, water/air pump, and 15.6-inch FHD display.
- HD Video Gastroscope for Large Animals Veterinary gastrointestinal endoscope for large dogs and horses with 9.2mm insertion tube, 1.5M or 3M working lengths, FHD 1080p (2M pixels) resolution, and 15.6-inch all-in-one monitor processor.
- Portable Veterinary HD Video Gastroscope Portable battery-powered video gastroscope for small animal veterinary practice with insertion tube diameters of 5.8mm, 3.8mm, and 2.8mm, up to 1.5M working length, suitable for farm and barnyard use.
- Veterinary Laparoscope Veterinary laparoscope for abdominal inspections and insemination in sheep and livestock, available in 5mm, 7mm, or 10mm diameters, 0 or 30 degree angles of view, and 300-330mm working lengths.
- Ultra Fine Micro Borescope Ultra-thin micro borescope for veterinary and industrial applications, starting at $3,600, with a flexible insertion tube for reaching narrow inspection areas.
- Rigid Veterinary Endoscope (Sinuscope) Rigid veterinary sinuscopes for inspections of the nose and sinuses with 175mm working length, advanced optics for clear images, and optional sheaths for different procedures.
- Video Otoscope CrystalEye Veterinary video otoscope with 1/4-inch color CCD camera, glass rod lens optics, LEMO cable connection, RCA video output, 45-degree field of view, and portable design.
- CrystalEye Video Otoscope with Portable Monitor Portable veterinary video otoscope with 4mm rigid glass lens otoscope, 1/4-inch color CMOS video camera chip, 3.5-inch LCD portable monitor with SD card, and rechargeable battery for up to 4 hours portable use.
- Optical Otoscope Veterinary optical otoscope for ear, nose, and throat endoscopy with 2.7mm and 4mm diameters, 0 or 30 degree angles of view, featuring rigid glass lens optics.
- Laryngoscope Medical laryngoscope for inspecting the mouth, tonsils, throat, and tongue papilla, available with 8mm diameter and 0, 30, 70, and 90 degree angles, 185mm working length, featuring rod lens optics.
- MICRON Videoscope for Endoscope Reprocessing Video borescope for visual examination of endoscope lumens after reprocessing, assessing abnormalities within channel lumen including moisture, soil/debris, blood, scratches, and discoloration, used by sterile processing departments and infection control teams.
- Equipment Rental Service Rental service allowing customers — particularly industrial buyers — to test MEDIT's visual inspection products (notably industrial borescopes) before committing to purchase. Functions as both a standalone revenue stream and a demand-generation tool.
- Custom Endoscope Configuration Services Customization services allowing MEDIT's team to work with customers to design configurations when a standard product does not meet specific needs, including custom-length endoscopes and specialized sheath assemblies.
Quantifiable outcome
- MEDIT's MS-LED light source provides 1850 lumens while consuming less energy and lasting 60,000 hours, significantly reducing total cost of ownership compared to halogen or xenon alternatives.
- +3 more outcomes
Companies that use Medit
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Medit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Medit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Strahl LLCcoreStrahl LLC is MEDIT's US operational entity, handling US sales, distribution, and customer support. Located at 76 Winn St., Woburn, MA 01801, it represents MEDIT's primary distribution infrastructure for the United States market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Medit competitors and assessment
Company assessmentBroad incumbents
- Stryker: Major diversified medical device company with strong presence in rigid endoscopy, surgical cameras, and OR integration. Competes with MEDIT where vet/medical accounts standardize on integrated towers.
- PENTAX Medical: Major flexible endoscopy brand with human-medical focus and growing veterinary channel. Provides overlapping flexible scope, processor, and accessory product family that competes with MEDIT's HD gastroscopes and reprocessing offerings.
- Steris: Dominant endoscope reprocessing and infection-control solution provider. Competes with MEDIT's MICRON videoscope line in the endoscope QA / reprocessing inspection use case and bundles workflow tools that hospitals value.
- Fujifilm Healthcare: Established flexible endoscopy and imaging systems manufacturer across human and select veterinary applications. Overlaps with MEDIT in HD video endoscopes, processors, and camera/light-source bundles.
- Olympus Medical Systems: Largest incumbent in flexible endoscopy for human medicine; Olympus light posts, scopes, and processors form the de facto standard across many clinics and hospitals that MEDIT's SPARK-OL and couplers explicitly target. Broad incumbent overlap in imaging chain components.
Direct peers
- Optim LLC: Specialist manufacturer of industrial borescopes, videoscopes, and remote visual inspection tools. Closest direct peer for MEDIT's fiberscope.net industrial division and equipment rental business.
- KARL STORZ: Global endoscopy systems manufacturer with both human medical and dedicated veterinary endoscopy divisions. Most directly comparable competitor to MEDIT across rigid/flexible scopes, cameras, light sources, and accessory ecosystem.
- Advanced Monitors Corporation: Veterinary-specific endoscopy and patient monitoring equipment maker. Direct peer to MEDIT's vet-focused rigid endoscopy kits and camera/light-source sets for small and large animal practices.
- Eickemeyer: European veterinary-specialty equipment distributor with a strong endoscopy product line for small and large animal practice. Direct channel and product-line overlap with MEDIT's primary veterinary segment.
Emerging players
- Jorgensen Laboratories (JorVet): Veterinary surgical instruments and specialty equipment supplier offering endoscopy-related SKUs and surgical consumables (forceps, trocars) that overlap with MEDIT's accessory and sheath line. Comparable in serving vet SMB clinics through specialty distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medit social profiles
Digital presenceMedit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medit leadership team
Management profileNumber of profiles
Profiles4 records
Medit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medit
What does Medit do?
MEDIT manufactures and sells rigid and flexible endoscopes, videoscopes, borescopes, LED and metal halide light sources, and endoscopy camera systems used by veterinary clinics, medical facilities, and industrial operators for visual inspection, diagnostic, and surgical procedures. The company sells primarily one-time hardware purchases through direct e-commerce, enterprise field sales, an international reseller network, and its US entity Strahl LLC, supplemented by equipment rentals and product customization services.
Is Medit a public or private company?
Medit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medit founded?
Medit was founded in 2002. It employs 1 to 10 people.
Where is Medit based?
Medit is headquartered in Woburn, United States, in the North America region.
How does Medit make money?
Four revenue lines are on record. Hardware Sales — Endoscopes and Borescopes are the primary driver. The others are accessories and Consumables, equipment Rental and professional Services and Customization.
Who are Medit's main competitors?
Broad incumbents on record are Stryker, PENTAX Medical, Steris, Fujifilm Healthcare and Olympus Medical Systems. Direct peers are Optim LLC, KARL STORZ, Advanced Monitors Corporation and Eickemeyer. Jorgensen Laboratories (JorVet) is listed as an emerging player.
Does Medit have an API?
No public API is recorded for Medit.
What industry is Medit in?
Medit's product category is Medical Devices / Endoscopy Equipment. Its primary akta.pro industry code is HLAHADAB, Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation). Its NAICS code is 339112 and its SIC code is 3841.