St. Louis Rams

What St. Louis Rams does

The Los Angeles Rams are a privately owned professional American football franchise competing in the National Football League (NFL), headquartered and playing home games at SoFi Stadium in Inglewood, California. The franchise was originally founded in 1936 as the Cleveland Rams, relocated to Los Angeles in 1946, moved to St. Louis in 1995, and returned to Los Angeles in 2016, where it currently operates under the ownership of Stan Kroenke through Kroenke Sports & Entertainment. The team's core product is professional football entertainment — live regular-season and playoff home games plus nationally televised away games — supported by an integrated digital fan engagement ecosystem that includes the official therams.com website, iOS and Android mobile applications, three podcast series, and the "Behind The Grind" documentary series.

Revenue is generated across multiple consumer-facing streams: ticket sales (season tickets, single-game tickets, and suite rentals distributed via Ticketmaster), merchandise sales through the Rams Shop e-commerce storefront, and media/broadcasting revenue shared via league-level NFL rights and NFL+ streaming subscriptions. Customer segments are entirely consumer (B2C) — general NFL fans, season ticket holders, suite buyers, and merchandise purchasers — with adjacent community programming including the Rams Football Academy (youth development), WalkUnitedLA (United Way fundraiser), cheerleader appearances, and Pride outreach. There is no enterprise software, SaaS, or technology product layer; the franchise operates a sports-and-entertainment business model with a digital marketing and content overlay.

Following the 2022 Super Bowl LVI championship and aggressive 2026 offseason roster investment, the franchise has prioritized win-now talent acquisition and brand-building content production. Key commercial relationships include a co-tenancy arrangement with the LA Chargers at SoFi Stadium, a presenting sponsorship with CommunityAmerica Credit Union for the 2026 training camp at Loyola Marymount University, a United Way community partnership, and a Cedars-Sinai presenting partnership for documentary content.

Name

St. Louis Rams

Legal name

Los Angeles Rams

Website

https://stlouisrams.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

The Los Angeles Rams are a privately owned NFL franchise competing in the NFC West, playing home games at SoFi Stadium in Inglewood, California. The team generates revenue from ticket sales, merchandise, and shared NFL media rights while serving NFL fans across the Los Angeles market.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Broadcasting and Content Providers (516), Radio Broadcasting Stations (51611)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

akta.pro secondary industry

Live Podcast Recordings (MPAGACAJ)

Keywords

• Professional football team
• NFL franchise operations
• Live sports entertainment
• Football merchandise sales
• Sports media broadcasting

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from season tickets, single-game tickets, and suite rentals at SoFi Stadium through Ticketmaster.
2. Merchandise Sales: Official Rams Shop selling jerseys, apparel, and fan merchandise through e-commerce.
3. Media and Broadcasting: NFL broadcasting rights, NFL+ streaming subscriptions, and multimedia content including video highlights, podcasts, and Behind The Grind documentary series.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The St. Louis Rams operate as a professional NFL football franchise delivering live American football entertainment, including home games at SoFi Stadium, official team merchandise through the Rams Shop, subscription-based media content (podcasts, Behind The Grind documentary, NFL+ streaming), and community programs such as the Rams Football Academy and WalkUnitedLA events.

Product overview

The Los Angeles Rams website (therams.com) serves as the official digital hub for the NFL team, providing fans with team information, news, schedule, video content, photos, community initiatives, and ticketing services. The site functions as a unified fan engagement platform rather than a traditional software product. Key digital offerings include the Rams Mobile App for iOS and Android, the Rams Podcast series featuring player interviews and team shows, Rams Football Academy youth programs, and the Behind The Grind video documentary series presented by Cedars-Sinai. The team plays home games at SoFi Stadium, a shared venue with the Los Angeles Chargers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Sales (Season, Single-Game, Suite Rentals) Live NFL game attendance offerings at SoFi Stadium in Inglewood, California, sold to fans via Ticketmaster. Includes season tickets, single-game tickets, and quote-based suite rentals for individual consumers, corporate hospitality buyers, and premium guests.
• Rams Shop Merchandise Official team merchandise including jerseys, apparel, and fan gear sold through the online Rams Shop at ramsfanshop.com to fans worldwide.
• NFL+ Streaming and Media Content

Quantifiable outcome

• Super Bowl LVI Championship (2021 season)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CommunityAmerica Credit UnioncoreGTM or Marketing Partner · 1 January 2026Presenting sponsor of 2026 Training Camp at Loyola Marymount University. CommunityAmerica Credit Union partners with the Rams to engage fans through the annual training camp event.
• United WaycoreStrategic or Co-development Partner · 1 January 2026Annual WalkUnitedLA event held at SoFi Stadium to raise money for students in the L.A. community. Matthew Stafford and mascot Rampage host the event.
• Cedars-SinaiminorGTM or Marketing Partner · 1 January 2026Medical partner presenting the Behind The Grind documentary series covering the Rams' free agency and 2026 NFL Draft activities.
• Los Angeles Chargers (SoFi Stadium)coreStrategic or Co-development Partner · 1 January 2019Co-tenant sharing SoFi Stadium with the LA Chargers. Both teams share the state-of-the-art 70,000+ seat stadium in Inglewood, California.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Los Angeles Chargers: Co-tenant at SoFi Stadium; directly competes for the LA market, sponsorship dollars, and local media rights. Same sport, same city, same venue - the most directly comparable peer.
• San Francisco 49ers: NFC West division rival; directly competes twice per season in standings and shares the division's regional fan/TV market. Comparable franchise size and Bay Area/SoCal dynamic.
• Seattle Seahawks: NFC West division rival competing for the Pacific Northwest fan base and divisional playoff positioning. Closest benchmark for NFL West Coast revenue mix.
• Arizona Cardinals: NFC West division rival; completes the divisional peer set and shares travel/rest schedules that affect operating cost benchmarks.

Broad incumbents

• Dallas Cowboys: The NFL's flagship franchise and global benchmark for sponsorship and merchandise monetization. Comparable revenue mix (tickets, premium seating, merchandise) though with their own stadium economics.
• Kansas City Chiefs: Recent back-to-back Super Bowl champions and current gold-standard comparator for title-window economics, merchandise sell-through, and Patrick Mahomes-era brand uplift.
• New England Patriots: Historic NFL dynasty franchise; comparable scale of brand value, multi-channel content operation, and ownership-group governance (Kraft Group).
• Las Vegas Raiders: NFL franchise that recently relocated to Las Vegas; analogous modern stadium (Allegiant), West Coast adjacency, and premium-positioning business model.
• Green Bay Packers: Comparable mid-to-large market NFL franchise and useful peer for understanding community-owned vs. privately-owned governance differences and league economics.
• New York Giants: Large-market NFL franchise sharing comparable premium-seating inventory, sponsorship depth, and SoFi-metropolitan-area-style multi-team market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StLouisRams
• YouTubeyoutube.com/channel/UCyJ6yZdVUkBvt2vl4R03jcA
• Facebookfacebook.com/Rams
• LinkedInlinkedin.com/company/st.-louis-rams
• Instagraminstagram.com/rams
• TikToktiktok.com/@rams?

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. Louis Rams