St. Louis Rams
The Los Angeles Rams are a privately owned NFL franchise competing in the NFC West, playing home games at SoFi Stadium in Inglewood, California. The team generates revenue from ticket sales, merchandise, and shared NFL media rights while serving NFL fans across the Los Angeles market.
- Company typePrivate
- Founded1936
- HeadquartersSt Louis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What St. Louis Rams does
The Los Angeles Rams are a privately owned professional American football franchise competing in the National Football League (NFL), headquartered and playing home games at SoFi Stadium in Inglewood, California. The franchise was originally founded in 1936 as the Cleveland Rams, relocated to Los Angeles in 1946, moved to St. Louis in 1995, and returned to Los Angeles in 2016, where it currently operates under the ownership of Stan Kroenke through Kroenke Sports & Entertainment. The team's core product is professional football entertainment — live regular-season and playoff home games plus nationally televised away games — supported by an integrated digital fan engagement ecosystem that includes the official therams.com website, iOS and Android mobile applications, three podcast series, and the "Behind The Grind" documentary series.
Revenue is generated across multiple consumer-facing streams: ticket sales (season tickets, single-game tickets, and suite rentals distributed via Ticketmaster), merchandise sales through the Rams Shop e-commerce storefront, and media/broadcasting revenue shared via league-level NFL rights and NFL+ streaming subscriptions. Customer segments are entirely consumer (B2C) — general NFL fans, season ticket holders, suite buyers, and merchandise purchasers — with adjacent community programming including the Rams Football Academy (youth development), WalkUnitedLA (United Way fundraiser), cheerleader appearances, and Pride outreach. There is no enterprise software, SaaS, or technology product layer; the franchise operates a sports-and-entertainment business model with a digital marketing and content overlay.
Following the 2022 Super Bowl LVI championship and aggressive 2026 offseason roster investment, the franchise has prioritized win-now talent acquisition and brand-building content production. Key commercial relationships include a co-tenancy arrangement with the LA Chargers at SoFi Stadium, a presenting sponsorship with CommunityAmerica Credit Union for the 2026 training camp at Loyola Marymount University, a United Way community partnership, and a Cedars-Sinai presenting partnership for documentary content.
St. Louis Rams firmographics
Firmographics- Name
- St. Louis Rams
- Legal name
- Los Angeles Rams
- Website
- https://stlouisrams.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Los Angeles Rams are a privately owned NFL franchise competing in the NFC West, playing home games at SoFi Stadium in Inglewood, California. The team generates revenue from ticket sales, merchandise, and shared NFL media rights while serving NFL fans across the Los Angeles market.
- Ownership category
- akta.pro rank
St. Louis Rams industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Broadcasting and Content Providers (516), Radio Broadcasting Stations (51611)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)
- akta.pro secondary industry
- Live Podcast Recordings (MPAGACAJ)
Keywords
Where St. Louis Rams is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
St. Louis Rams business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from season tickets, single-game tickets, and suite rentals at SoFi Stadium through Ticketmaster.
- Merchandise Sales: Official Rams Shop selling jerseys, apparel, and fan merchandise through e-commerce.
- Media and Broadcasting: NFL broadcasting rights, NFL+ streaming subscriptions, and multimedia content including video highlights, podcasts, and Behind The Grind documentary series.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
St. Louis Rams product offering
Product offeringCore offering
The St. Louis Rams operate as a professional NFL football franchise delivering live American football entertainment, including home games at SoFi Stadium, official team merchandise through the Rams Shop, subscription-based media content (podcasts, Behind The Grind documentary, NFL+ streaming), and community programs such as the Rams Football Academy and WalkUnitedLA events.
Product overview
The Los Angeles Rams website (therams.com) serves as the official digital hub for the NFL team, providing fans with team information, news, schedule, video content, photos, community initiatives, and ticketing services. The site functions as a unified fan engagement platform rather than a traditional software product. Key digital offerings include the Rams Mobile App for iOS and Android, the Rams Podcast series featuring player interviews and team shows, Rams Football Academy youth programs, and the Behind The Grind video documentary series presented by Cedars-Sinai. The team plays home games at SoFi Stadium, a shared venue with the Los Angeles Chargers.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticket Sales (Season, Single-Game, Suite Rentals) Live NFL game attendance offerings at SoFi Stadium in Inglewood, California, sold to fans via Ticketmaster. Includes season tickets, single-game tickets, and quote-based suite rentals for individual consumers, corporate hospitality buyers, and premium guests.
- Rams Shop Merchandise Official team merchandise including jerseys, apparel, and fan gear sold through the online Rams Shop at ramsfanshop.com to fans worldwide.
- NFL+ Streaming and Media Content
Quantifiable outcome
- Super Bowl LVI Championship (2021 season)
Companies that use St. Louis Rams
Customer profileSegments2 records
Ideal customer profiles3 records
St. Louis Rams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. Louis Rams partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CommunityAmerica Credit UnioncorePresenting sponsor of 2026 Training Camp at Loyola Marymount University. CommunityAmerica Credit Union partners with the Rams to engage fans through the annual training camp event.
- United WaycoreAnnual WalkUnitedLA event held at SoFi Stadium to raise money for students in the L.A. community. Matthew Stafford and mascot Rampage host the event.
- Cedars-SinaiminorMedical partner presenting the Behind The Grind documentary series covering the Rams' free agency and 2026 NFL Draft activities.
- Los Angeles Chargers (SoFi Stadium)coreCo-tenant sharing SoFi Stadium with the LA Chargers. Both teams share the state-of-the-art 70,000+ seat stadium in Inglewood, California.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
St. Louis Rams competitors and assessment
Company assessmentDirect peers
- Los Angeles Chargers: Co-tenant at SoFi Stadium; directly competes for the LA market, sponsorship dollars, and local media rights. Same sport, same city, same venue - the most directly comparable peer.
- San Francisco 49ers: NFC West division rival; directly competes twice per season in standings and shares the division's regional fan/TV market. Comparable franchise size and Bay Area/SoCal dynamic.
- Seattle Seahawks: NFC West division rival competing for the Pacific Northwest fan base and divisional playoff positioning. Closest benchmark for NFL West Coast revenue mix.
- Arizona Cardinals: NFC West division rival; completes the divisional peer set and shares travel/rest schedules that affect operating cost benchmarks.
Broad incumbents
- Dallas Cowboys: The NFL's flagship franchise and global benchmark for sponsorship and merchandise monetization. Comparable revenue mix (tickets, premium seating, merchandise) though with their own stadium economics.
- Kansas City Chiefs: Recent back-to-back Super Bowl champions and current gold-standard comparator for title-window economics, merchandise sell-through, and Patrick Mahomes-era brand uplift.
- New England Patriots: Historic NFL dynasty franchise; comparable scale of brand value, multi-channel content operation, and ownership-group governance (Kraft Group).
- Las Vegas Raiders: NFL franchise that recently relocated to Las Vegas; analogous modern stadium (Allegiant), West Coast adjacency, and premium-positioning business model.
- Green Bay Packers: Comparable mid-to-large market NFL franchise and useful peer for understanding community-owned vs. privately-owned governance differences and league economics.
- New York Giants: Large-market NFL franchise sharing comparable premium-seating inventory, sponsorship depth, and SoFi-metropolitan-area-style multi-team market dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Louis Rams social profiles
Digital presenceSt. Louis Rams financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Louis Rams leadership team
Management profileNumber of profiles
Profiles6 records
St. Louis Rams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Louis Rams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Louis Rams
What does St. Louis Rams do?
The St. Louis Rams operate as a professional NFL football franchise delivering live American football entertainment, including home games at SoFi Stadium, official team merchandise through the Rams Shop, subscription-based media content (podcasts, Behind The Grind documentary, NFL+ streaming), and community programs such as the Rams Football Academy and WalkUnitedLA events.
Is St. Louis Rams a public or private company?
St. Louis Rams is a private company. It is classified as corporate owned and is currently operating.
When was St. Louis Rams founded?
St. Louis Rams was founded in 1936. It employs 101 to 250 people.
Where is St. Louis Rams based?
St. Louis Rams is headquartered in St Louis, United States, in the North America region.
How does St. Louis Rams make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and media and Broadcasting.
Who are St. Louis Rams's main competitors?
Direct peers on record are Los Angeles Chargers, San Francisco 49ers, Seattle Seahawks and Arizona Cardinals. Broad incumbents are Dallas Cowboys, Kansas City Chiefs, New England Patriots, Las Vegas Raiders, Green Bay Packers and New York Giants.
Does St. Louis Rams have an API?
No public API is recorded for St. Louis Rams.
What industry is St. Louis Rams in?
St. Louis Rams's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAOAG, Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts), with a secondary code of MPAGACAJ, Live Podcast Recordings. Its NAICS code is 516 and its SIC code is 7900.