Lapaas Digital Marketing Institute and Company

What Lapaas Digital Marketing Institute and Company does

Lapaas Digital Marketing Institute and Company, operating legally as Lapaas Digital Private Limited, is a Delhi-based bootstrapped education and services business founded in 2011 by Sahil Khanna. It sells a catalog of nine premium and five free digital-marketing courses — covering branding, Google and Facebook ads, SEO, content creation, design, no-code websites, time management, and AI-assisted product development — through its website and the proprietary Edrilla learning management system, which is available on Android and iOS. Pricing follows a one-time perpetual license model ranging from ₹49 to ₹5,999 per course, with revenue supplemented by Solopreneur mentorship and Done-For-You services that include in-studio personal branding video production and vertical-specific marketing strategy packages for ten industries (schools, grocery, pharmacy, real estate, restaurants, doctors, among others).

The underlying technology stack is anchored by the Edrilla platform, which provides enrollment, progress tracking, community access, and certificate issuance, alongside mobile apps and a personality-test lead-magnet funnel. The business explicitly leverages AI tools such as ChatGPT and Canva across its curriculum, and the MVP Engineering course teaches AI-assisted development ('vibe coding') for non-technical founders. Distribution is largely organic and founder-led: Sahil Khanna has reportedly built a YouTube footprint exceeding 1 billion cumulative views across more than 10 channels and 5,000 videos, and the company also offers an in-house video studio that produces end-to-end personal-branding content for clients.

The go-to-market motion is community-led combined with product-led self-serve checkout on lapaas.com, supported by direct consultation bookings for higher-value services. The primary customer segments are solopreneurs, individual entrepreneurs, content creators, and small business owners in India, with tangential reach into aspiring technical founders and vertical-specific SMBs (restaurants, real estate, pharmacies, healthcare, etc.). Funding is undisclosed and the company remains founder-owned, with related entities Intellectual Indies (a media channel) and the Litmus marketing platform functioning as adjacent properties within the broader Lapaas ecosystem.

Name

Lapaas Digital Marketing Institute and Company

Legal name

Lapaas Digital Private Limited

Website

https://lapaas.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lapaas Digital Marketing Institute is a bootstrapped, Delhi-based education and services company selling online digital-marketing courses, AI-assisted product-building courses, and Done-For-You personal branding services to solopreneurs, content creators, and small business owners primarily in India.

Ownership category

akta.pro rank

Product category

Digital Marketing Education and Training

NAICS

Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACALAD

Workshops, Webinars & Live Masterclasses

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

SECONDARYMPACALAH

Corporate/L&D Course Licensing from Creators (B2B Upskilling)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Online Learning Content Platforms (Creator-Led Courses)

Keywords

• Digital marketing training
• Online marketing courses
• Personal branding services
• Entrepreneur education programs
• Content creation courses

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Online Course Sales: One-time purchase model for individual courses with prices ranging from ₹49 to ₹5,999. Courses include 1-year access, certificates of completion, and community access.
2. Done For You Services: Personal branding and video production services including script writing, studio recording, editing, and publishing for entrepreneurs and content creators. Pricing based on number of videos and services required.
3. Mentorship Programs: Solopreneur mentorship and consultation services providing actionable advice, in-depth feedback, and proven processes for personal branding and business growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lapaas is a digital marketing education institute that sells online self-paced courses (9 premium and 5 free) covering branding, SEO, Google Ads, Facebook Ads, design, content creation, website building, AI-assisted product development, and productivity, delivered through its own Edrilla learning platform with mobile apps. It complements courses with done-for-you marketing strategy services across 10 verticals, end-to-end personal branding video production via an in-house studio, and a Solopreneur mentorship program for individual entrepreneurs.

Product overview

Lapaas is a digital marketing education institute offering a comprehensive portfolio of 9 premium paid courses and 5 free courses, alongside done-for-you marketing strategy services and personal branding solutions. The premium courses cover Branding Masterclass, MVP Engineering (AI-assisted product development), Google Ads Mastery, Design Mastery, SEO Masterclass, Facebook Ads Domination, Website Made Easy, The Art of Content Creation, and Smart Time Management Hacks. Free offerings include Sales Mastery, Marketing Mindset, Startup Guide, Online MBA, and Social Media Entrepreneurship. The Done For You services provide tailored marketing strategies for 10 industries (Schools, Electronics, Grocery, Local Business, Manufacturers, Online Courses, Pharmacies, Real Estate, Restaurants, Doctors) plus end-to-end personal branding video production. All courses are delivered through the Edrilla platform with mobile app access on Android and iOS.

Differentiator

Problem solved

Functional benefit

Brands

• Litmus: Marketing platform/service linked at litmus.lapaas.com
• Edrilla

Products and services

• Branding Masterclass A premium self-paced course teaching entrepreneurs how to build brands into recognized market leaders using proven branding strategies, emotional triggers, and Indian market-tested techniques for brand identity, voice, and positioning. Sold at ₹5,999 with 1-year access, certificate, and community access.
• MVP Engineering A program for founders and non-developers to build, ship, and scale digital products using AI-assisted development tools, vibe coding, product architecture, and cloud deployment. Sold at ₹3,499.
• Google Ads Mastery An advanced course on Google Ads covering real campaign structures, advanced targeting, ROI-driven bidding strategies, and profit-focused advertising across Search, Display, Video, and Performance Max. Sold at ₹4,999.
• Design Mastery A course on creating professional designs using AI-powered tools, brand kit creation, grid systems, and visual hierarchy techniques, covering Photoshop, Canva, and AI-driven design automation. Sold at ₹1,999.
• SEO Masterclass A comprehensive SEO course covering Google algorithm insights, keyword research, technical audits, content strategy, and sustainable organic traffic growth. Sold at ₹49 as an entry-level offering.
• Facebook Ads Domination A course on mastering Facebook and Instagram advertising including audience targeting secrets, winning ad creatives framework, full-funnel scaling, retargeting, and ROAS optimization. Sold at ₹4,999.
• Website Made Easy A no-code website building course teaching how to create professional websites using WordPress, Webflow, Wix, and Shopify, including web design process, SEO structure, lead capture, and e-commerce setup. Sold at ₹2,999.
• The Art of Content Creation A comprehensive course on storytelling, content strategy, and AI tools for creating high-impact content across blogs, videos, social media, and email, including video production, editing, YouTube SEO, and content repurposing. Sold at ₹1,999.
• Smart Time Management Hacks A practical course on time management systems for entrepreneurs featuring productivity frameworks, task management, AI delegation, automation, and burnout prevention using modern techniques like Pomodoro, Deep Work, and Kaizen. Sold at ₹299 (+18% GST).
• Sales Mastery A free course covering persuasive communication, effective negotiation, sales process mastery, and customer relationship building for market success.
• Marketing Mindset A free course on marketing fundamentals including STP strategies, market segmentation, and gaining a competitive edge in diverse markets.
• Startup Guide A free course on personal branding and influence tactics for becoming a successful influencer in the digital age.
• Online MBA A free program designed to empower participants with essential business skills and knowledge for today's dynamic business landscape.
• Social Media Entrepreneurship A free course on mastering sales processes, customer relationships, and achieving success in competitive markets through social media.
• Personal Branding Done For You Service End-to-end personal branding solution delivering video content for entrepreneurs and storytellers, including brainstorming, script writing, professional studio recording, editing, and publishing across Reels, Studio, Editing, Scripting, Long Videos, Podcast, and Distribution. Pricing is based on the number of videos and services required and is sold via website booking with limited slots.
• Solopreneur Program A subscription-based consultation, mentorship, and personal branding service for solopreneurs providing actionable advice, in-depth feedback, and proven processes for personal branding and business growth.

Quantifiable outcome

• 1,40,000+ entrepreneurs globally empowered with digital marketing skills
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HubSpot Academy: HubSpot's free digital marketing and inbound certification platform; competes with Lapaas on free-to-paid marketing education, especially for SMBs and solopreneurs, though without Lapaas's India-context positioning.

Direct peers

• Digital Vidya: One of the earliest Indian digital marketing training providers offering certified courses across SEO, social media, and analytics to working professionals and entrepreneurs; directly comparable in course format and India enterprise/SMB audience.
• IIDE (Indian Institute of Digital Education): Mumbai-based digital marketing institute offering short-term certifications and postgraduate programs priced in similar bands to Lapaas; competes for the same Indian solopreneur and career-switcher learner.
• Digital Scholar: India-based digital marketing institute founded by Karan Shah selling cohort-based and self-paced courses to entrepreneurs and students; overlaps with Lapaas on curriculum (SEO, ads, branding), Indian target market, and founder-led YouTube acquisition.
• Techstack: Indian digital marketing training institute with classroom and online programs covering SEO, PPC, and analytics; competes with Lapaas for the same career-launcher and solopreneur segment in India.
• WsCube Tech: Indian IT and digital marketing training company selling self-paced and live video courses across SEO, ads, and web development; comparable in course catalog breadth, pricing tiering, and India-focused SMB/individual learner.

Broad incumbents

• Simplilearn: Global professional training platform with a deep digital marketing and analytics course portfolio; comparable to Lapaas on digital marketing upskilling for working professionals but operates at much larger scale and price points.
• Udemy: Global marketplace for self-paced creator-led courses including a large digital marketing catalog; overlaps with Lapaas in self-paced video course format and creator-driven content but at much broader and lower-priced scale.
• UpGrad: Large, venture-funded Indian edtech offering digital marketing certificate and degree programs alongside many other verticals; broader incumbent that overlaps Lapaas in the digital marketing course category but at higher price points and with university affiliations.
• Coursera: Large online learning platform offering digital marketing specializations from universities and companies; overlaps on structured digital marketing courses for working professionals but with much broader catalog and institutional pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lapaas-digital-marketing-institute-and-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lapaas Digital Marketing Institute and Company