Oenopole

What Oenopole does

Oenopole is a Montreal-based natural and artisan wine importer and retailer founded in 2006 by Theo Diamantis. The company curates a portfolio of 280+ wines from independent winemakers across France (multiple regions including Rhône, Roussillon, Loire, Languedoc, Bordeaux), Italy, Greece, Spain, California, and Quebec, applying a 'Boire Vrai' (Drink Real) philosophy that emphasizes organic/biodynamic viticulture and minimal-intervention winemaking. Operationally it is a sourcing and curation business with no proprietary technology platform; product surface consists of the wine catalogue, the Vivant magazine (currently on issue #6), the 'Boire Vrai' editorial content hub, the 'Trouve ta bouteille!' online discovery tool, and private-import coordination services. Distribution is structured around Quebec's SAQ (Société des alcools du Québec) monopoly as the core channel partner, covering SAQ succursale retail and SAQ.com online, with a case-based private-import workflow routed through SAQ pickup and a direct B2B restaurant channel accessed via a dedicated 'Liste de prix restaurants' price list. Oenopole employs 11-50 people and is headquartered at 5605, de Gaspé #206, Montréal. Revenue is generated through wholesale/case sale of curated wines to SAQ and private customers, and through restaurant B2B supply; per-bottle pricing spans roughly $19.55 to $472 with most SKUs concentrated in the $20-$50 SAQ band.

Name

Oenopole

Legal name

Oenopole

Website

https://oenopole.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Montreal-based natural wine importer and retailer founded in 2006, curating 280+ artisan wines from independent international winemakers for distribution through Quebec's SAQ network, restaurants, and private-import customers.

Ownership category

akta.pro rank

Product category

Natural Wine Import and Retail

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Natural wine importation
• Artisan wine retail
• Wine private import
• Restaurant wine supply
• Sommelier wine curation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Wine Sales through SAQ: Oenopole sells natural/artisan wines through the SAQ (Société des alcools du Québec) retail network. Customers can purchase wines online or in SAQ stores.
2. Private Import Sales: Wines available via private import are sold by the case through SAQ stores. Customers order through Oenopole who coordinates with SAQ for delivery and pickup.
3. Restaurant/B2B Sales: Oenopole provides wines to restaurants with dedicated pricing through their 'Liste de prix restaurants' (restaurant price list).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oenopole imports, curates, and distributes natural and artisan wines from independent winemakers across France, Italy, Greece, Spain, Quebec, California, and the USA. Wines are sold primarily through the SAQ retail network (in-store and online) with additional offerings including private import services and direct B2B sales to restaurants via a dedicated price list.

Product overview

Oenopole is a Quebec-based natural wine importer and retailer founded in 2006, offering a curated portfolio of artisan wines through SAQ channels and private import services. The company's core offerings include a diverse selection of natural wines from international winemakers, supported by editorial content through its Vivant magazine and 'Boire Vrai' stories platform. Customers can discover wines through the 'Trouve ta bouteille!' tool and purchase through SAQ or via private import orders. Oenopole positions itself around the philosophy of 'boire vrai' (drinking true/authentic) wine.

Differentiator

Problem solved

Functional benefit

Brands

• Vivant: The company's magazine publication that explores themes around natural wine and the stories of winemakers.

Products and services

• Natural Wine Catalog Curated selection of natural and artisan wines from independent winemakers across France, Italy, Greece, Spain, Quebec, California, and other regions, distributed through the SAQ network and private imports for Quebec consumers.
• Trouve ta bouteille! A wine discovery tool that helps customers identify the right bottle from the Oenopole catalog based on their preferences, available wines, and sommelier recommendations.
• Private Import Services Coordination of private wine imports for individuals and restaurants, with wines ordered by the case through Oenopole and picked up at SAQ locations across Quebec.
• Restaurant Wine Supply (Liste de prix restaurants) B2B offering providing Quebec restaurants access to Oenopole's curated natural wine portfolio through a dedicated restaurant price list and ordering process.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SAQ (Société des alcools du Québec)coreChannel Partner/ Reseller/ DistributorOenopole distributes their curated selection of natural wines through SAQ retail locations and online store. SAQ handles the retail sales and distribution across Quebec, while Oenopole manages the producer relationships and import logistics.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Polaner Selections: US importer curating artisanal and natural wines from small European estates, with emphasis on producer storytelling. Comparable on curation scale and producer-relationship-driven distribution.
• Louis/Dressner Selections: NYC-based importer of natural wines from small, often organic/biodynamic European producers. Strong direct comparability to Oenopole's curated, low-intervention importer identity.
• Jenny & François Selections: US importer specialized in natural wines from small French and European producers, sharing Oenopole's commitment to minimal-intervention winemaking and small-producer curation.
• Kermit Lynch Wine Merchant: Iconic US importer specializing in natural and artisanal wines from small French and European producers with direct-to-consumer shipping and restaurant sales. Closest structural analogue to Oenopole's 'Boire Vrai' curated natural-wine philosophy.
• Philippe Dandurand Wines: Major Quebec-based wine agency with broad curated portfolio distributed across SAQ. Geographic and channel overlap with Oenopole, though broader portfolio breadth differs.
• Lifford Wine & Spirits Agency: A leading Canadian wine and spirits agency representing a curated portfolio of boutique and natural producers with national distribution including Quebec via SAQ listings. Directly comparable to Oenopole's curated-import model and producer-relationship approach.
• Rosenthal Wine Merchants: US importer specializing in artisanal and natural wines from small French producers, with strong restaurant and DTC channel focus. Directly comparable to Oenopole on producer curation, natural-wine emphasis, and multi-channel distribution.
• Trialto Wine & Spirits Agency: Multi-channel Canadian wine and spirits importer distributing curated producer portfolios across SAQ and provincial retail. Compares to Oenopole on the curated boutique-producer model and on parallel B2B/retail distribution across Quebec.
• Skurnik Wines: Family-owned US importer of artisanal wines from small producers across Europe, with strong natural/organic portfolio focus and deep producer relationships. Matches Oenopole's importer-of-indie-producers model.

Broad incumbents

• Mark Anthony Group: One of North America's largest alcohol producers and importers with broad wine, beer and spirits portfolios. Relevant as a benchmark incumbent competitor for shelf space and producer access within SAQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oenopole.ca
• Instagraminstagram.com/oenopole
• Xx.com/oenopole
• LinkedInlinkedin.com/company/oenopole

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oenopole