Good + Bar

What Good + Bar does

Good + Bar is a privately-held branded hospitality company founded in 2023 in Southern California. It designs and executes hospitality experiences for experiential marketing agencies, exhibit fabricators, and direct brand clients across three core service lines: Brand Activations (trade show floors, product launches, experiential campaigns), Influencer & Social Events (launch parties, gifting suites, PR dinners, content creation days), and Corporate Gatherings (holiday parties, leadership dinners, employee engagement, networking events). The company’s signature is a 100% alcohol-free mocktail program with custom menus, serviceware, spatial design, and staff that are brand-immersed before every event, positioning hospitality as a deliberate brand touchpoint rather than a generic catering add-on.

The business is structured as project-based professional services with custom-quoted engagements typically ranging from $2,500 for small gatherings to $15,000+ for large-scale activations of up to 6,000+ guests, with volume discounts available for recurring clients. Good + Bar employs a direct enterprise sales motion — clients submit event details through the website, receive custom proposals within 24 hours, and engage for project work, with no subscription, SaaS, or recurring-contract structure. The company operates from an Irvine, California headquarters and serves Los Angeles, Orange County, Newport Beach, Beverly Hills, San Diego, Santa Barbara & Ventura County, and Inland Empire & Palm Springs, with multi-city touring capability for national campaigns. There is no proprietary technology platform; delivery depends on a 7-person internal team plus on-site event staffing.

The customer base spans 100+ enterprise and institutional brand partners across Beauty & Skincare (YSL Beauté, Dermalogica, Hourglass), Fashion & Apparel (Nike, Victoria's Secret, Bloomingdale's, Fabletics, Good American), Technology (Apple, Sony, Prime Video), Financial Services (Morgan Stanley), Healthcare (AbbVie), Hospitality (Marriott), Retail (REI Co-op, Westfield), Automotive (Honda, Galpin Motors), Real Estate (CBRE, Irvine Company), Wellness & CPG (Pendulum, MUD\\WTR, Mary Ruth's, Dr. Squatch), Fitness (KINRGY, PVOLVE), and Education (USC, USD, Cal Poly, LMU). Since founding the company has delivered 250+ events to 25,000+ guests, generated millions of impressions across influencer activations, and reports an 85% rebooking rate and 4.9/5 client rating. The company is founder-owned with no disclosed institutional funding, no parent entity, and no M&A activity to date.

Name

Good + Bar

Legal name

Good + Bar

Website

https://drinkgoodbar.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Good + Bar is a Southern California branded hospitality company, founded in 2023, that designs and executes 100% alcohol-free custom mocktail experiences for brand activations, influencer events, and corporate gatherings, primarily serving Fortune 500 brands and experiential agencies.

Ownership category

akta.pro rank

Product category

Branded Hospitality and Event Beverage Services

NAICS

Food Services and Drinking Places (722), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Branded hospitality services
• Custom mocktail design
• Brand activation catering
• Experiential event bar
• Non-alcoholic event service

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Branded Hospitality Event Services: Custom-quoted professional services for branded hospitality at events including brand activations, trade shows, influencer events, and corporate gatherings. Pricing based on scope, guest count, event duration, menu complexity, and customization level. Project-based engagements rather than recurring contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Good + Bar is a branded hospitality company that designs and executes custom non-alcoholic cocktail (mocktail) experiences for agencies, fabricators, and brand teams. Services span brand activations, influencer and social events, corporate gatherings, and multi-city touring campaigns, with each engagement featuring custom menus, branded serviceware, staff trained in brand immersion, and spatial design tied to the client's brand identity.

Product overview

Good + Bar is a branded hospitality company that designs and executes hospitality experiences for agencies, fabricators, and brand teams. The core offering includes Brand Activations, Influencer & Social Events, and Corporate Gatherings services, all built around custom non-alcoholic cocktail experiences. The company creates branded hospitality from the ground up—custom mocktail menus tied to brand identity, spatial and environmental design, branded serviceware, and staff trained to represent the brand. Services scale from intimate 30-person events to 6,000+ guest trade show activations across multiple cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activations Service Branded hospitality design and execution for product launches, trade shows, and experiential marketing activations. Includes custom mocktail menus, spatial design, branded serviceware, and staff trained to represent the brand. Built for experiential agencies, fabricators, and in-house brand teams running brand activations.
• Influencer and Social Events Service Hospitality experiences designed for influencer events, PR dinners, launch parties, gifting suites, and brand celebrations. Features Instagram-optimized signature mocktails, branded bar setups, and staff trained for influencer engagement and organic social sharing.
• Corporate Gatherings Service Branded hospitality for corporate events including holiday parties, team building, client entertainment, networking events, and award ceremonies. Calibrated to event standard with scalable service from 30 to 1,500+ guests, fully alcohol-free for inclusive, zero-liability execution.
• Custom Non-Alcoholic Cocktails and Mocktails Custom mocktail menus designed around brand identity, with signature drinks named after products or campaigns, premium garnishes, and presentation engineered for photography and social sharing. Available as a standalone ordered service for brand activations, influencer events, and corporate gatherings.
• Multi-City Touring Campaigns Service Hospitality partnership for brands running multi-city experiential campaigns, with Good + Bar traveling to activations to deliver consistent execution across markets and eliminate the need to re-source hospitality vendors in each city.

Quantifiable outcome

• 71% of visitors spend more time at activations with hospitality, leading to deeper brand connection
• +7 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Experiential Agencies (unspecified)coreStrategic or Co-development PartnerGood + Bar positions itself as a hospitality design partner for experiential marketing agencies. They plug into agency workflows during planning phase and own the hospitality component from design through execution. Does not compete with agency scope but completes it.
• Exhibit Fabricators (unspecified)coreStrategic or Co-development PartnerPartners with fabricators who build trade show exhibits and activation spaces. Good + Bar integrates their hospitality design into the overall physical build, coordinating before floor plans are locked.
• PR Agencies (unspecified)coreStrategic or Co-development PartnerRegularly partners with PR agencies managing influencer relations for events. Provides pre-event drink photography for invitations, coordinates with agency event timelines and brand messaging.
• Event Production Companies (unspecified)coreImplementation/ SI/ Consulting PartnerCollaborates with event production companies on logistics, venue coordination, and execution. Coordinates directly with production teams and other event vendors.
• In-House Marketing Teams (unspecified)coreStrategic or Co-development PartnerWorks directly with brand in-house marketing teams on activation planning and execution. Coordinates with internal stakeholders and brand guidelines.
• Social Media Agencies (unspecified)minorGTM or Marketing PartnerPartners with social media agencies to align hospitality design with content strategy, hashtags, and brand messaging for influencer events.
• Event Venues & Hotels (unspecified)minorStrategic or Co-development PartnerWorks with venues and hotels for corporate events, coordinating logistics including permits and insurance. Handles all venue coordination as part of service.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pentire: Non-alcoholic coastal aperitif brand positioned for premium hospitality and sober-curious consumers. Comparable on the alcohol-free premium positioning that drives Good + Bar's value proposition for wellness-aligned brand clients.
• Free Spirits: Non-alcoholic distilled spirit brand designed specifically for the sober-curious bar and hospitality channel. Comparable through the alcohol-free positioning that anchors Good + Bar's brand activations, though operates as a product supplier rather than service provider.
• Lyre's Non-Alcoholic Spirit Co. Leading non-alcoholic spirits brand distributed through bars, hotels, and hospitality programs globally. Aligns with Good + Bar's alcohol-free positioning and represents both ingredient supply and a category-level trend indicator for the niche.

Direct peers

• The Cocktail Cart Co. Mobile bar cart service providing custom cocktail and mocktail catering for events. Comparable on on-location bar service, custom drink menus, and corporate/private event focus.
• Underbar Beverage Co. Los Angeles-based mobile bartending and beverage catering company serving weddings, corporate events, and brand activations. Directly comparable on Southern California geography, mobile bar delivery model, and custom cocktail design for clients.
• Muddle: Mobile mocktail and cocktail bar catering service with comparable custom-menu design for events. Overlaps strongly with Good + Bar on branded hospitality, custom drink creation, and event-based service delivery.
• Drinkable Moments: Mobile mocktail and cocktail bar service operating across events and brand activations with a similarly bar-driven hospitality model. Closely comparable on product category (custom drinks for events), customer base (corporate and brand clients), and on-site bar service delivery.

Broad incumbents

• Athletic Brewing Company: Largest non-alcoholic craft beer brand in the U.S. with deep on-premise distribution and event-sponsorship presence. Broader and product-side, but shares Good + Bar's alcohol-free positioning and overlap with brands seeking non-alcoholic beverage options at activations.

Others

• Sparks: Global experiential marketing agency that plans and executes brand activations and trade show experiences. Not a direct competitor — agencies like Sparks are buyers of branded hospitality services like Good + Bar — but adjacent in the experiential value chain.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences and trade show programs for enterprise clients. Relevant adjacently as a partnership channel and ecosystem participant rather than a competitive peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinkgoodbar
• LinkedInlinkedin.com/company/good-bar-llc
• Instagraminstagram.com/drinkgoodbar
• TikToktiktok.com/@drinkgoodbar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good + Bar