What Netify does

Netify Group Limited is a UK-based private limited company headquartered in Melton Constable, Norfolk, operating two connected businesses under the Netify brand. The primary business is an independent B2B marketplace and procurement platform for SASE and SD-WAN, where enterprise buyers use a sector-framed RFP builder to scope requirements — with pre-built frameworks for Healthcare, Retail, Manufacturing and Financial Services — and compare proposals from more than 30 vetted providers. Supporting tools include an SD-WAN RFI builder, a shortlist builder, a vendor comparison hub, and editorial content under the Netify Insights brand. A separate registered trademark (Netify®, UK00003413742) covers the brand.

The secondary business is a long-standing channel partnership programme. Netify became a BT Authorised Partner in 2012 and resells BT Business broadband, BTnet leased lines, BT Cloud Voice, BT Cloud Security (Fortinet and Meraki), BT SD-WAN and BT SASE, alongside a Virgin Media Business resale programme. Revenue mechanics combine a buyer-paid procurement services stream (which the company states preserves editorial independence from providers in the marketplace) with affiliate/referral commissions on BT resold services — 21% upfront on BT Business Broadband and BT Cloud Voice, and 35% first-year commission on BTnet leased lines — paid as usage accrues with no minimum spend or targets for channel partners. UK-based named account managers handle design, procurement and quoting across design, procurement and quoting motions, supported by working pricing and commission calculators (BT Cloud Voice Pricing Calculator, BTnet and Broadband Revenue Simulators).

Name

Netify

Legal name

Netify Group Limited

Website

https://netify.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Netify is a UK-based independent B2B marketplace operating an SASE and SD-WAN procurement platform with sector-specific RFP builders, plus a BT Business and Virgin Media Business reseller programme for UK access circuits, voice and managed security serving enterprise buyers in Healthcare, Retail, Manufacturing and Financial Services.

Ownership category

akta.pro rank

Product category

SASE & SD-WAN Marketplace

NAICS

Wired Telecommunications Carriers (517111)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

akta.pro secondary industry

Intent-Based Networking & Automation (NetOps) (HDABAFAF)

Keywords

• SASE SD-WAN marketplace
• RFP builder software
• BT Business partner
• Telecommunications reseller programme
• Enterprise network procurement

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. BT Reseller Commission: Netify earns commission from BT Business partnership when channel partners and resellers source BT services through them. Commission rates include 21% upfront for BT Business Broadband and BT Cloud Voice, and 35% first-year commission for BTnet leased lines.
2. Buyer Procurement Services: Netify is paid by buyers (not by the providers) for procurement work in the marketplace. The company maintains editorial independence from providers in the marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Netify operates an independent online SASE and SD-WAN marketplace where enterprise buyers use sector-specific RFP and RFI builders to scope requirements and compare proposals from 30+ vetted providers in Healthcare, Retail, Manufacturing and Financial Services. Alongside the marketplace, Netify is a BT Authorised Partner (since 2012) running a UK channel programme in which resellers earn commission for sourcing BT Business broadband, BTnet leased lines, BT Cloud Voice, BT Cloud Security, BT SD-WAN and BT SASE. The company is paid by buyers for procurement services in the marketplace and earns referral commissions from BT in the channel programme.

Product overview

Netify operates a two-part platform architecture: (1) an independent SASE and SD-WAN marketplace with RFP/RFI builder tools that enables enterprise buyers in Healthcare, Retail, Manufacturing, and Financial Services to compare 30+ vetted providers and procurement proposals in one place; and (2) a BT Business Authorised Partner programme (since 2012) for reselling UK access circuits including BTnet leased lines, business broadband, BT Cloud Voice, BT Cloud Security, BT SD-WAN, and BT SASE. The platform also includes sector-specific RFP frameworks, pricing calculators (BT Cloud Voice Pricing Calculator, BTnet Revenue Simulator, Broadband Revenue Simulator), vendor comparison tools, and editorial insights content.

Differentiator

Problem solved

Functional benefit

Products and services

• SASE & SD-WAN Marketplace Independent online marketplace where enterprise buyers in Healthcare, Retail, Manufacturing and Financial Services compare and shortlist 30+ vetted SASE, SD-WAN and managed service providers, and run RFP and RFI processes supported by named UK account managers.
• SASE RFP Builder Structured request-for-proposal tool for SASE procurement that guides enterprise buyers through scoping requirements, layering in sector-specific frameworks and receiving proposals from multiple vetted providers.
• SD-WAN RFP Builder Request-for-proposal builder application for SD-WAN procurement that lets enterprise buyers define requirements and evaluate proposals from multiple vetted providers in a single workflow.
• SD-WAN RFI Builder Request-for-information builder for SD-WAN that enables enterprise buyers to gather preliminary vendor information before progressing to a full RFP.
• BT Business Partnership Programme BT Authorised Partner programme (held since 2012) that enables UK channel partners and resellers to source BT Business services — broadband, leased lines, hosted VoIP, managed security, BT SD-WAN and BT SASE — on commission terms with no minimum spend and no targets.
• BT Business Broadband Resale Resale of BT Business Broadband services to channel partners and enterprise buyers, with revenue simulator tools for modelling first-year and 36-month commission.
• BTnet Leased Lines (BT Business Internet) Resale of BTnet dedicated internet access leased lines with a 100% availability SLA and 5-hour target fix time, available to resellers at 35% first-year commission with revenue modelling tools.
• BT Cloud Voice (Hosted VoIP) Resale of BT's hosted VoIP telephony service through the BT partnership, with a working pricing calculator for line and feature quoting.
• BT Cloud Security Resale of BT's managed security offerings, including Fortinet and Meraki firewall platforms, available through the BT partnership.
• BT SD-WAN Resale of BT's managed software-defined WAN service through the Netify BT partnership programme.
• BT SASE Resale of BT's Secure Access Service Edge (SASE) offering through the Netify BT partnership programme.
• Virgin Media Business Partnership A reseller partnership offering enabling channel partners to source Virgin Media Business services alongside BT products through Netify.
• Healthcare SD-WAN and SASE Solutions Sector-specific SASE and SD-WAN solution set for healthcare organisations covering NHS connectivity, DSPT compliance, information governance and patient data handling.
• Retail SD-WAN and SASE Solutions Sector-specific SASE and SD-WAN solution set for retail covering store networks, EPOS resilience, PCI-DSS compliance and guest Wi-Fi.
• Manufacturing SD-WAN and SASE Solutions Sector-specific SASE and SD-WAN solution set for manufacturing covering OT segmentation, plant uptime, ICS protection and site-to-cloud connectivity.
• Financial Services SD-WAN and SASE Solutions Sector-specific SASE and SD-WAN solution set for financial services covering FCA expectations, low-latency branch connectivity, fraud signal handoff and zero-trust access.
• Food Retail SD-WAN Solutions Sector-specific SASE and SD-WAN solution set for food retail covering cold chain telemetry, refrigeration alerts and same-day store deployment.
• Healthcare Managed Detection and Response (MDR) Sector-specific managed detection and response service sized for NHS trusts and large clinical estates, complementing the Healthcare SD-WAN and SASE offering.

Quantifiable outcome

• BTnet leased lines carry a 100% availability SLA with a 5-hour target fix time, market-leading among UK dedicated internet providers

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BT BusinesscoreChannel Partner/ Reseller/ Distributor · 1 January 2012Netify is a BT Authorised Partner since 2012 across direct sales and the reseller channel. The partnership allows buyers and channel resellers to source BT underlay through Netify when SD-WAN or SASE designs need reliable UK access circuits and voice services. Services include BT Business Broadband, BTnet leased lines, BT Cloud Voice, BT Cloud Security (Fortinet, Meraki), BT SD-WAN, and BT SASE.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gamma Communications: Major UK provider of business communications, connectivity and cloud services with a large partner/reseller channel. Directly comparable to Netify's BT resale motion and overlapping enterprise buyer base across the UK mid-market.
• Virgin Media Business: Large UK connectivity provider for enterprise and wholesale, and explicitly listed as a Netify resale partner. Directly comparable carrier for enterprise broadband, Ethernet and SD-WAN underlay.
• TalkTalk Business: Major UK business connectivity and wholesale provider of broadband, Ethernet and SIP. Comparable to Netify's BT underlay resale and competes for the same enterprise broadband/leased-line buyers.
• BT Business: Incumbent UK telecom whose BT Business portfolio (broadband, BTnet, Cloud Voice, Cloud Security, SD-WAN, SASE) is the backbone of Netify's resale and marketplace offerings. Defines the partner economics and competitive context in which Netify operates.

Emerging players

• G2: B2B SaaS and technology marketplace where buyers compare vendors via reviews, scoring and buying tools. Conceptually comparable to Netify's vetted-provider marketplace, scoring methodology and RFP tooling, though broader than connectivity.
• Mushroom Networks: Specialist SD-WAN and network resilience vendor serving distributed enterprises. Comparable as a SD-WAN provider that could populate a marketplace like Netify's, and as an example of an emerging SD-WAN/SASE player competing for the same enterprise buyers.

Direct peers

• Onecom: UK business mobile, connectivity and cloud reseller serving mid-market and enterprise customers via a partner-led model. Comparable to Netify's BT Business reseller programme and vertical-targeted enterprise sales motion.
• Comms365: UK managed network services and connectivity provider with multi-carrier sourcing for SD-WAN, Ethernet and cloud access. Overlaps with Netify on managed SD-WAN/connectivity procurement for UK enterprise customers.
• Chess ICT: UK business communications and IT services provider with a strong indirect channel selling connectivity, voice and cloud. Comparable business model and customer base to Netify's BT reseller programme.
• Pangea Group: UK digital connectivity provider focused on business broadband, Ethernet and SD-WAN, with multi-carrier sourcing. Closely comparable to Netify's BT underlay-plus-overlay proposition for UK enterprise networking buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thenetworkunion
• Facebookfacebook.com/TheNetworkUnion
• LinkedInlinkedin.com/company/netifyuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netify