Crafted Communications
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Crafted Communications firmographics
Firmographics- Name
- Crafted Communications
- Legal name
- Crafted Communications, LLC
- Website
- https://craftedpr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Crafted Communications is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Crafted Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Performance Communications Services: PR and communications agency services treating earned media as a measurable business input. Services include media relations, thought leadership, AI search visibility, and affiliate PR.
- Affiliate PR and Attribution: End-to-end affiliate PR across media, loyalty, creators, and deal sites. Includes conversion optimization and affiliate partner management. Results tracked through attribution platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Crafted Communications product offering
Product offeringCore offering
Crafted Communications is a Performance Communications agency that delivers PR, media relations, thought leadership, affiliate PR, AI visibility (GEO), and creative campaigns for enterprise and mid-market brands. The agency's work is organized around its proprietary Trust Stack framework, which treats earned media as the measurable, load-bearing foundation beneath paid, owned, social, and retail channels, with results tied to revenue signals rather than impressions.
Product overview
Crafted Communications is a Performance Communications agency (founded 2014) offering a unified service portfolio centered on its proprietary Trust Stack™ methodology and Performance Communications model. The core offering treats earned media as the load-bearing foundation, with services spanning earned media relations, affiliate PR, AI visibility/GEO, and creative campaigns. Their proprietary tools include the Trust Stack™ (five-layer marketing framework: Earned, Paid, Owned, Social, Retail) and Coverage Intelligence (reporting system tracking citations across AI engines). Services are delivered across five practice areas: consumer electronics and connected tech, food and CPG, travel, consumer products, and financial. The agency is women-owned and small/senior by design with no junior account leads.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Communications
- Earned Media Relations
- Creative Campaigns
- Affiliate PR
- AI Visibility & GEO Service
- Coverage Intelligence
Quantifiable outcome
- 600% month-over-month affiliate revenue lift on cosori.com after Oprah's Favorite Things pickup
- +4 more outcomes
Companies that use Crafted Communications
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Crafted Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
Crafted Communications partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Oprah's Favorite ThingsminorThe Cosori TurboBlaze product was featured on Oprah's Favorite Things, an iconic honor that drives brand awareness and sales. Crafted worked with the O team to secure the honor, manage review processes, and activate across affiliate partners.
- Oprah's Favorite ThingsminorCosori TurboBlaze landed on Oprah's Favorite Things; Crafted activated the honor across affiliate, media, and creator partners driving 600% month-over-month affiliate revenue lift on cosori.com.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Crafted Communications competitors and assessment
Company assessmentDirect peers
- Zeno Group: Mid-size tech, consumer, and travel PR firm where Crafted's founders and senior team previously worked; serves many of the same consumer-electronics and travel brands and competes head-to-head for similar enterprise mandates.
- 5W Public Relations: Independent mid-size agency with strong consumer, tech, and travel practices and a results-driven positioning very similar to Crafted's Performance Communications model; competes directly for enterprise brand PR engagements.
- M Booth: Mid-size consumer and lifestyle PR agency known for earned-media-led creative campaigns and brand storytelling; directly comparable in scale, vertical mix, and high-touch senior model.
- Finn Partners: Mid-size independent agency with deep tech, consumer, and travel practices and an explicitly outcome-measured PR approach; the closest large-indirect comparison to Crafted in terms of verticals and culture.
- Walker Sands Communications: Tech and consumer-tech-focused PR firm with strong B2B and consumer electronics roots; competes for many of the same connected-tech and product-launch mandates.
- Hotwire Global: Tech and consumer-tech marketing and communications agency with global reach; comparable to Crafted in technology-and-consumer vertical focus and brand-led campaign work.
Broad incumbents
- Edelman: Largest independent global PR firm with broad industry coverage; competes with Crafted for enterprise and global mandates but operates at vastly greater scale and holding-company-like breadth.
- Weber Shandwick: Global PR network with strong consumer, tech, and corporate practices; competes for multi-region enterprise work where Crafted cannot match geographic coverage.
- FleishmanHillard: Large multi-discipline agency with consumer marketing, tech, and corporate practices; comparable on enterprise client base and campaign capabilities though at much greater scale.
Emerging players
- TrailRunner International: Boutique B2B and tech-focused PR firm with strong measurement and analytics orientation; comparable to Crafted's methodology-first, senior-only positioning in the mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crafted Communications social profiles
Digital presenceCrafted Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crafted Communications leadership team
Management profileNumber of profiles
Profiles8 records
Crafted Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crafted Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crafted Communications
What does Crafted Communications do?
Crafted Communications is a Performance Communications agency that delivers PR, media relations, thought leadership, affiliate PR, AI visibility (GEO), and creative campaigns for enterprise and mid-market brands. The agency's work is organized around its proprietary Trust Stack framework, which treats earned media as the measurable, load-bearing foundation beneath paid, owned, social, and retail channels, with results tied to revenue signals rather than impressions.
Is Crafted Communications a public or private company?
Crafted Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crafted Communications founded?
Crafted Communications was founded in 2014. It employs 11 to 50 people.
Where is Crafted Communications based?
Crafted Communications is headquartered in Los Angeles, United States, in the North America region.
How does Crafted Communications make money?
Two revenue lines are on record. Performance Communications Services are the primary driver. The others are affiliate PR and Attribution.
Who are Crafted Communications's main competitors?
Direct peers on record are Zeno Group, 5W Public Relations, M Booth, Finn Partners, Walker Sands Communications and Hotwire Global. Broad incumbents are Edelman, Weber Shandwick and FleishmanHillard. TrailRunner International is listed as an emerging player.
Does Crafted Communications have an API?
No public API is recorded for Crafted Communications.