Geno Source
GenoSource is a privately held Iowa-based dairy cattle genetics company operating a 4,000-cow Holstein herd and selling elite bull sires (via STgenetics), embryos (via its own webstore), and breeding cattle to dairy producers and breeders worldwide.
- Company typePrivate
- Founded2014
- HeadquartersBaldwin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Geno Source does
GenoSource is a privately held dairy cattle genetics company founded in 2014 and headquartered in Blairstown, Iowa. The company is structured around three integrated product lines: (1) GenoSource Sires — high-ranking Holstein bull genetics exceeding +3300 GTPI and +1450 NM$, distributed globally through a partnership with STgenetics' sire directory; (2) Embryos — packaged offerings (genomic, type, polled, and group) sold direct-to-consumer through the company's own e-commerce webstore at shop.genosource.com; and (3) Cattle — large groups of high-genetic-caliber breeding stock, including elite donor cow families such as Ladyrose Caught Your Eye (EX-95), Erbacres Snapple Shakira (EX-97), Farnear TBR Aria Adler (EX-96), and AOT Doc Hooligan (VG-87), also distributed through national and regional consignment sales.
The underlying technology is traditional animal breeding science: selective breeding, embryo transfer, in vitro fertilization, and third-party genomic testing against industry-standard indices (GTPI, NM$). GenoSource vertically integrates this by operating a 4,000-cow milking herd in a 90-stall rotary parlor, milked three times daily at 90 lbs/cow/day with 4.5% butterfat and 3.5% protein. This in-house herd generates the production data and donor animals that feed the genetics program, providing a data validation loop that purely marketing-focused competitors lack.
Revenue is generated through one-time transactions across the three product lines plus milk from the commercial herd. The go-to-market is multi-channel: STgenetics handles worldwide AI distribution of GenoSource sires, the company's own webstore handles direct embryo sales to dairymen globally, and consignment sales at events such as the World Dairy Expo, Fun in the Sun, Cardinal & Gold Classic, and Iowa Spring Holstein Sale handle elite cattle and IVF embryo package transactions. Customer segments are primarily commercial and progressive dairy producers seeking genetic advancement at lower cost, with a secondary segment of dairy breeders and exhibitors interested in show-quality bloodlines. The company has been recognized with multiple industry awards, including the 2023 Supreme Champion at the Royal Winter Fair and 9 All-American Nominations in 2023, supporting premium positioning for its elite genetics offerings.
Geno Source firmographics
Firmographics- Name
- Geno Source
- Legal name
- GenoSource
- Website
- https://genosource.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GenoSource is a privately held Iowa-based dairy cattle genetics company operating a 4,000-cow Holstein herd and selling elite bull sires (via STgenetics), embryos (via its own webstore), and breeding cattle to dairy producers and breeders worldwide.
- Ownership category
- akta.pro rank
Geno Source industry classification
Industry- Product category
- Dairy Cattle Genetics
- NAICS
- Dairy Cattle and Milk Production (11212), Dairy Cattle and Milk Production (112120)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
- akta.pro secondary industries
- Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Stud Services & Managed Mating Programs (AFAEAJAG)
Keywords
Where Geno Source is headquartered
LocationHeadquarters
- HQ city
- Baldwin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geno Source business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Bull/Sire Genetics Sales: Sale of bull genetics through STgenetics distribution partnership. GenoSource bulls are marketed via STgenetics' sire directory for worldwide dairy producer access.
- Embryo Sales: Direct-to-consumer embryo sales through GenoSource's webstore. Offerings include genomic, type, polled, and group embryo packages from elite cow families.
- Cattle Sales: Sale of high genetic caliber cattle, including donor cows, heifers, and breeding stock to dairy producers.
- Sale Consignments: Consignment sales through industry events including Fun in the Sun Grand Cayman Edition, Cardinal & Gold Classic, and Iowa Spring Holstein Sale. IVF embryo packages and elite heifers sold via online bidding platforms.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Geno Source product offering
Product offeringCore offering
GenoSource produces and markets elite Holstein dairy cattle genetics from a 4,000-cow commercial milking herd. Its sellable offerings include marketed bull sires, bovine embryos, and high-genetic-merit live cattle, sold directly through its webstore and nationally through STgenetics.
Product overview
GenoSource is a dairy genetics company founded in 2014 by dairymen, offering a unified portfolio of genetic products and services. The core offerings consist of three interconnected products: Sires (high-ranking bull genetics distributed through STgenetics), Embryos (sold via their own webstore at shop.genosource.com), and Cattle (large groups of elite genetic animals). The company is particularly known for champion cow families including Ladyrose Caught Your Eye, Erbacres Snapple Shakira, Farnear TBR Aria Adler, and AOT Doc Hooligan. Additionally, the Future Breeder Program provides youth development through World Dairy Expo partnerships. The company operates a 4,000-cow milking herd and has achieved breeding results exceeding +3300 GTPI and +1450 NM$.
Differentiator
Problem solved
Functional benefit
Products and services
- GenoSource Sires
- Bovine Embryos
- High-Genetic-Merit Live Cattle
Companies that use Geno Source
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Geno Source technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Geno Source partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- STgeneticscoreStrategic distribution partnership where GenoSource bulls are made available through STgenetics' sire directory, enabling worldwide market access for GenoSource genetics to dairy producers. STgenetics handles the distribution and marketing of GenoSource sires globally.
- World Dairy ExpocorePartnership with World Dairy Expo to launch GenoSource's Future Breeder Program, creating opportunities for participants in World Dairy Expo Showmanship and Fitting Contests. Program provides 5 embryo packages (3 embryos each) to contest finalists.
- Budjon FarmsminorCo-ownership of Jacobs Lambda Shayla-ET VG-87 with Budjon Farms. Partnership in elite breeding cattle ownership and marketing.
- Peter VailminorCo-ownership of Jacobs Lambda Shayla-ET VG-87 with Peter Vail. Partnership in elite breeding cattle ownership and marketing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Geno Source competitors and assessment
Company assessmentDirect peers
- STgenetics: Major US-based dairy genetics and AI distribution company and GenoSource's exclusive bull distribution partner. STgenetics operates its own sire program and competes in the same Holstein genetics market, while also serving as the channel through which GenoSource reaches global dairy producers.
- Select Sires: One of the largest US dairy and beef AI cooperatives, marketing elite Holstein genetics globally. Directly comparable to GenoSource's sire business and competes for the same premium-genetics buyer segment, though at substantially larger scale.
- Trans Ova Genetics: US leader in advanced reproductive technologies including embryo transfer, IVF, and cloning for elite dairy and beef genetics customers. Directly comparable to GenoSource's embryo program and offers a similar high-end service model to progressive dairy producers.
Broad incumbents
- ABS Global (Genus plc): Global dairy and beef genetics leader owned by Genus plc, marketing elite Holstein sires through worldwide AI distribution. A direct competitor in the bull genetics market with significantly larger scale, R&D budget, and proprietary genomic technology.
- Alta Genetics (URUS Group): Major US-based dairy genetics company within the URUS Group, offering elite Holstein sires and reproductive services. Competes in the same premium dairy genetics segment as GenoSource and shares the multi-channel GTM (AI distribution, embryo programs, on-farm service).
- CRV: Dutch-headquartered global cattle genetics cooperative with a major Holstein sire program and worldwide distribution. Comparable to GenoSource in the elite Holstein genetics category but with substantially larger international footprint and broader product portfolio.
- Cogent Breeding: UK-based dairy genetics company marketing elite Holstein sires globally with a strong embryo program. Comparable to GenoSource in combining sire, embryo, and breeding stock offerings for the premium dairy genetics market.
Emerging players
- Vytelle: Technology-driven livestock genetics company focused on IVF and in vitro embryo production for dairy and beef. Comparable to GenoSource's embryo transfer and IVF programs, with an emerging technology-led approach to advancing reproductive efficiency.
Others
- Sexing Technologies: Global leader in sex-sorted semen technology, supplying processors and AI companies including major Holstein genetics providers. Adjacent infrastructure partner to companies like GenoSource that rely on advanced reproductive technology to deliver differentiated products.
Regional players
- Budjon Farms: Established US Holstein show-cattle operation and partnership counterparty for GenoSource (co-owner of Jacobs Lambda Shayla-ET). Comparable as a high-type, show-winning Holstein program that competes for elite genetics buyers and consignment sale premiums in the North American market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geno Source social profiles
Digital presenceGeno Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geno Source leadership team
Management profileNumber of profiles
Profiles6 records
Geno Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geno Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geno Source
What does Geno Source do?
GenoSource produces and markets elite Holstein dairy cattle genetics from a 4,000-cow commercial milking herd. Its sellable offerings include marketed bull sires, bovine embryos, and high-genetic-merit live cattle, sold directly through its webstore and nationally through STgenetics.
Is Geno Source a public or private company?
Geno Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geno Source founded?
Geno Source was founded in 2014. It employs 11 to 50 people.
Where is Geno Source based?
Geno Source is headquartered in Baldwin, United States, in the North America region.
How does Geno Source make money?
Four revenue lines are on record. Bull/Sire Genetics Sales are the primary driver. The others are embryo Sales, cattle Sales and sale Consignments.
Who are Geno Source's main competitors?
Direct peers on record are STgenetics, Select Sires and Trans Ova Genetics. Broad incumbents are ABS Global (Genus plc), Alta Genetics (URUS Group), CRV and Cogent Breeding. Vytelle is listed as an emerging player. Sexing Technologies is listed as an others. Budjon Farms is listed as a regional player.
Does Geno Source have an API?
No public API is recorded for Geno Source.
What industry is Geno Source in?
Geno Source's product category is Dairy Cattle Genetics. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEAJAC, Genomic Testing & Genetic Evaluation Services. Its NAICS code is 11212 and its SIC code is 200.