Vytelle
Vytelle is a precision livestock technology company that combines proprietary individual animal data capture (SENSE), AI-based genetic analytics (INSIGHT), and hormone-free IVF (ADVANCE) to accelerate genetic progress for cattle producers across beef, dairy, seedstock, and feedlot segments globally.
- Company typePrivate
- Founded2015
- HeadquartersLenexa, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Vytelle does
Vytelle is a precision livestock technology company that built an integrated platform to accelerate genetic progress in commercial cattle herds. The company develops three core products: Vytelle SENSE, a proprietary data capture system using low-contact devices to record individual animal feed intake and in-pen weight gain; Vytelle ADVANCE, a hormone-free in vitro fertilization (IVF) technology that avoids follicle-stimulating hormone (FSH) and uses a proprietary embryo culture system free of fetal bovine serum; and Vytelle INSIGHT, an AI-based analytics layer that transforms phenotypic, genomic, and operational data into breeding and marketing decision dashboards.
Vytelle serves four primary customer segments: beef producers, dairy producers, seedstock operations, and feedlot operators, with named enterprise customers across the US, Australia, and New Zealand. The business operates through a sales-led model with regional account managers in the US (North Plains, East, SouthWest) and international markets (Australia, New Zealand, International), supplemented by an online event calendar for OPU session scheduling and a client portal for inventory and reporting. Services are delivered via owned labs, 39 US satellite locations, and a "Powered by Vytelle Partner Labs" channel. Vytelle monetizes through outcomes-based transaction pricing on Grade 1 embryos produced and recurring SENSE data subscriptions, with no disclosed pricing tiers.
The company was founded in 2015 in Kansas City, raised $13.2M in Series A funding in September 2021 and $20M in Series B funding in April 2023, and was acquired by Trans Ova Genetics in May 2026 for an undisclosed amount. As of April 2026, Vytelle's Global Pregnancy Summary reported 72,928 pregnancy checks across 11 countries, with 55% fresh and 47% frozen embryo success rates. The company employed 51-100 people and was ranked #392 on the Deloitte Technology Fast 500 in 2024.
Vytelle firmographics
Firmographics- Name
- Vytelle
- Legal name
- Vytelle, LLC
- Website
- https://vytelle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Vytelle is a precision livestock technology company that combines proprietary individual animal data capture (SENSE), AI-based genetic analytics (INSIGHT), and hormone-free IVF (ADVANCE) to accelerate genetic progress for cattle producers across beef, dairy, seedstock, and feedlot segments globally.
- Ownership category
- akta.pro rank
Vytelle industry classification
Industry- Product category
- Precision Livestock Genetics
- NAICS
- Support Activities for Animal Production (11521)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Embryo Transfer (ET) & IVF Services (AFAEAJAB)
- akta.pro secondary industries
- Embryo Transfer (ET) & IVF Services (Superovulation, Flushing, Implantation) (AFACAEAB), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK)
Keywords
Where Vytelle is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vytelle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IVF Embryo Production Services: Vytelle charges clients upon receiving Grade 1 embryos produced. There are no hidden fees and no additional charges beyond the embryos received. This is an outcomes-based pricing model where clients pay only for successful embryo production.
- Vytelle SENSE Data Services: Feed efficiency data capture and analytics services for cattle producers, measuring individual animal feed intake and weight data to support genetic selection and marketing decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay only for embryos produced - outcomes-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Vytelle product offering
Product offeringCore offering
Vytelle operates an integrated precision livestock technology platform for cattle producers, combining three core products: Vytelle SENSE (proprietary individual animal data capture system measuring feed intake and in-pen weight gain), Vytelle ADVANCE (hormone-free in vitro fertilization for multiplying elite genetics without follicle-stimulating hormone), and AI-based analytics that turn phenotypic and genomic data into breeding and marketing decision dashboards. The company delivers outcomes-based IVF embryo production services and recurring feed-efficiency data services through its lab and satellite network spanning 11 countries.
Product overview
Vytelle offers an integrated precision livestock technology platform designed to accelerate genetic progress in cattle. The platform consists of three core products: Vytelle SENSE (proprietary individual animal data capture system for feed intake and weight measurements), Vytelle ADVANCE (hormone-free in vitro fertilization technology for multiplying elite genetics), and Vytelle INSIGHT (AI-based analytics transforming phenotypic and genomic data into decision-support dashboards). Additional offerings include the Global Pregnancy Summary report, Top 150 Proven Bulls catalog, and a client portal for inventory management and real-time reporting. The company serves both beef and dairy producers across 11 countries through its network of labs, satellites, and partner facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Vytelle SENSE: Proprietary individual animal data capture system that records feed intake and in-pen weight gain measurements to help identify elite-performing animals expressing economically and environmentally important traits.
- Vytelle ADVANCE
Products and services
- Vytelle SENSE Proprietary individual animal data capture system that records feed intake and in-pen weight gain measurements using low-contact devices, identifying elite-performing animals for cattle producers and seedstock operations.
- Vytelle ADVANCE High-performance hormone-free in vitro fertilization technology that multiplies genetics from elite-performing animals without requiring follicle-stimulating hormone (FSH), enabling oocyte collection from pregnant cows and weekly schedules for beef and dairy producers.
- Vytelle Platform Integrated precision livestock platform combining Vytelle SENSE data capture, AI-based analytics, and Vytelle ADVANCE hormone-free IVF into a unified offering that accelerates genetic progress in cattle.
- IVF Program for Beef and Dairy In vitro fertilization service program for both beef and dairy producers that enables collection from heifers as young as six months and from cows up to 100 days pregnant, with outcomes-based pricing tied to Grade 1 embryos delivered.
- Beef Marketing Program Feedlot program leveraging SENSE In-Pen Weighing Positions to capture individual animal body weight and growth, enabling optimized nutritional decisions, reduced labor for weighing, and more accurate marketing weight forecasting.
- Personalized Client Account Personalized client portal providing Vytelle customers access to embryo and semen inventory, real-time tracking, donor and sire performance evaluation tools, production reports, and IETS certificates.
Quantifiable outcome
- 55% fresh embryo pregnancy success rate globally
- +4 more outcomes
Companies that use Vytelle
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Vytelle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Vytelle partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights7 records
Vytelle competitors and assessment
Company assessmentDirect peers
- Trans Ova Genetics: Iowa-based bovine reproductive services company and now Vytelle's parent. Offers conventional IVF, embryo transfer, and artificial insemination services to cattle producers in North America, directly overlapping with Vytelle ADVANCE and SENSE offerings.
- ABS Global (Genus plc): One of the world's largest cattle genetics and artificial insemination businesses, also offering IVF and reproductive services. Competes with Vytelle on the genetic-improvement and reproductive-technology layer for beef and dairy producers globally.
- ST Genetics: U.S.-based cattle genetics and reproductive services provider offering IVF, embryo transfer, and sexed semen. Targets the same seedstock and commercial producer segments as Vytelle with overlapping reproductive technology services.
- Genex Cooperative: Cooperative-owned cattle genetics and artificial insemination organization offering reproductive services and herd management solutions. Comparable to Vytelle in serving dairy and beef producers with genetic improvement programs.
- Select Sires Inc. Federated cooperative providing bovine artificial insemination and reproductive services across North America. Competes for the same producer customers seeking genetic progress through reproductive technology.
Regional players
- CRV: Dutch-headquartered cattle genetics cooperative with strong European and Oceania presence offering IVF, AI, and genomic services. Comparable technology stack and customer base to Vytelle, with overlapping operations in New Zealand and Australia.
- Cogent Breeding (UK): UK-based cattle genetics and reproductive services business, part of the Alta Genetics group. Offers IVF and genomic evaluation services to dairy and beef producers, mirroring Vytelle's integrated data-plus-IVF approach in a different geography.
Emerging players
- Neogen (Igenity): Genomics and animal safety testing provider whose Igenity product line offers DNA-based selection tools for cattle. Adjacent competitor in the genetic-decision-support layer where Vytelle INSIGHT operates, though Neogen focuses on genomic rather than feed-efficiency data.
- Allflex Livestock Intelligence (Merck): Livestock identification and monitoring technology provider owned by Merck Animal Health. Offers individual animal monitoring comparable to Vytelle SENSE, particularly in dairy, with broader scale and complementary ear-tag infrastructure.
Broad incumbents
- Zoetis: Global animal health giant offering reproductive hormones, diagnostics, and genetic services across livestock species. Has the scale and distribution to enter or absorb cattle IVF/genetics markets, representing a broad incumbent threat to focused players like Vytelle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vytelle social profiles
Digital presenceVytelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vytelle leadership team
Management profileNumber of profiles
Profiles1 record
Vytelle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vytelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vytelle
What does Vytelle do?
Vytelle operates an integrated precision livestock technology platform for cattle producers, combining three core products: Vytelle SENSE (proprietary individual animal data capture system measuring feed intake and in-pen weight gain), Vytelle ADVANCE (hormone-free in vitro fertilization for multiplying elite genetics without follicle-stimulating hormone), and AI-based analytics that turn phenotypic and genomic data into breeding and marketing decision dashboards. The company delivers outcomes-based IVF embryo production services and recurring feed-efficiency data services through its lab and satellite network spanning 11 countries.
Is Vytelle a public or private company?
Vytelle is a private company. It is classified as corporate owned and is currently acquired.
When was Vytelle founded?
Vytelle was founded in 2015. It employs 51 to 100 people.
Where is Vytelle based?
Vytelle is headquartered in Lenexa, United States, in the North America region.
How does Vytelle make money?
Two revenue lines are on record. IVF Embryo Production Services are the primary driver. The others are vytelle SENSE Data Services.
Who are Vytelle's main competitors?
Direct peers on record are Trans Ova Genetics, ABS Global (Genus plc), ST Genetics, Genex Cooperative and Select Sires Inc.. Regional players are CRV and Cogent Breeding (UK). Emerging players are Neogen (Igenity) and Allflex Livestock Intelligence (Merck). Zoetis is listed as a broad incumbent.
Does Vytelle have an API?
No public API is recorded for Vytelle.
What industry is Vytelle in?
Vytelle's product category is Precision Livestock Genetics. Its primary akta.pro industry code is AFAEAJAB, Embryo Transfer (ET) & IVF Services, with a secondary code of AFACAEAB, Embryo Transfer (ET) & IVF Services (Superovulation, Flushing, Implantation). Its NAICS code is 11521 and its SIC code is 200.