Kidpower

What Kidpower does

Kidpower Teenpower Fullpower International is a 501(c)(3) nonprofit public charity founded in 1989 and headquartered in Santa Cruz, California. The organization delivers personal safety education to children, teenagers, and adults through three age-segmented programs (Kidpower, Teenpower, Fullpower), teaching prevention skills covering bullying, abuse, stranger safety, online safety, relationship safety, and self-defense using its proprietary Positive Practice Method—an experiential, success-based pedagogical framework developed over 35+ years of operation. Core products include live customized workshops delivered online and in-person, the Safetypowers Learning Center online platform hosting self-paced video courses, the Training of Practitioners (TOP) certification program with three pricing tiers (Auditor at $230/month, Program Completion at $330/month, Authorized Practitioner at $4,300), and an extensive publication library including the Kidpower Safety Comics series, the Girlpower graphic novel, the 30-Skill Coaching Handbook, and translated resources available in 10+ languages.

The organization operates through a hybrid distribution model combining donations and charitable contributions, subscription-based professional training, fee-for-service workshops, one-time publication sales (via Amazon in 20+ countries and direct digital downloads), and self-paced course transactions priced at $10 per individual. Kidpower maintains 40 US and international centers and offices, a staff of 11-50 employees, and a global footprint spanning North America, Latin America, Europe, the Middle East, and Asia. Go-to-market is community-led and event-driven, anchored by free content marketing (blog, downloadable resources, newsletter, video library) that feeds conversion into paid workshops, courses, and the certified-practitioner pipeline. Kidpower has received the Great Nonprofits 'Best in our field' award consecutively from 2012 through 2026 and holds the GuideStar (Candid) Platinum Seal of Transparency.

Name

Kidpower

Legal name

Kidpower Teenpower Fullpower International

Website

https://kidpower.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidpower Teenpower Fullpower International is a 501(c)(3) nonprofit founded in 1989 that delivers personal safety education to children, teens, and adults worldwide through workshops, online courses, professional certification, and translated publications across 40+ global centers.

Ownership category

akta.pro rank

Product category

Personal Safety Education Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

akta.pro secondary industries

Parenting Skills & Child Development Education (EDACALAA), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• Personal safety education
• Bullying prevention training
• Child protection programs
• Safety skills workshops
• Abuse prevention services

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a global nonprofit organization, Kidpower relies on donations from individuals, foundations, and corporate sponsors to fund operations and free resources. The organization emphasizes that all income from book sales goes to covering publication costs and providing educational resources.
2. Training of Practitioners (TOP) Program: Online professional training program that prepares educators, counselors, therapists, parents, and youth-serving leaders to teach Kidpower safety skills. Offered through three pathways with monthly fees: Auditor ($230/month), Program Completion ($330/month), and Authorized Practitioner ($4,300 total).
3. Live Workshops: Customized workshop programs for organizations, schools, workplaces, and families delivered both online and in-person. Topics include bullying prevention, child protection, workplace safety, sexual abuse prevention, and assault prevention. Pricing varies by group size and customization.
4. Books and Publications Sales: Sale of educational materials including the Girlpower comic book ($10), Safety Comics series, Teaching Books curriculum, Training Manuals, and the 30-Skill Coaching Handbook. Distributed through Amazon (print) and the Safetypowers Learning Center (digital).
5. Self-Paced Online Courses: Digital courses and e-books available through the Safetypowers Learning Center. Individual pricing at $10 per person, with group rates and scholarships available. Includes Girlpower e-comics and other digital educational content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kidpower is a global nonprofit organization that provides personal safety education through age-segmented programs (Kidpower for children, Teenpower for teens, Fullpower for adults). The organization delivers live workshops (online and in-person), self-paced online courses via the Safetypowers Learning Center, professional Training of Practitioners (TOP) certification, and educational publications including safety comics, handbooks, and posters in more than 10 languages.

Product overview

Kidpower is a global nonprofit organization offering a comprehensive suite of personal safety education products and services. The core offerings include three age-segmented programs: Kidpower (for children ages 3-12), Teenpower (for teenagers), and Fullpower (for adults), each teaching prevention skills appropriate to their developmental stage. These are delivered through multiple channels: in-person live workshops, the Safetypowers Learning Center online platform with self-paced video courses, and the Training of Practitioners (TOP) Program for professionals seeking to teach Kidpower skills. The product portfolio also includes extensive publications including the cartoon-illustrated Safety Comics series, the Girlpower: Be Confident! graphic novel for teen girls, the 30-Skill Coaching Handbook, Safety Tips Handouts, and Protection Promise Posters—all available in up to 11 languages. The company also provides specialized workshops addressing bullying, workplace communication, child protection, sexual abuse prevention, and assault prevention.

Differentiator

Problem solved

Functional benefit

Brands

• Kidpower: Personal safety education program for young children (ages 3-12) teaching prevention skills for staying safe, acting wisely, and believing in themselves.
• Teenpower
• Fullpower
• Safetypowers Learning Center
• Girlpower
• RelationSafe

Quantifiable outcome

• 10+ million people served worldwide since 1989
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Common Sense Media: Nonprofit providing online safety, media literacy, and SEL education resources for children, families, and schools. Direct overlap with Kidpower's online-safety curriculum and parent-education content, with stronger digital reach and a broader brand among U.S. parents.
• Committee for Children: Nonprofit publisher of the widely adopted 'Second Step' SEL and bullying-prevention curriculum for K–8 schools. Direct competitor in the U.S. K–12 child safety/SEL segment, with deeper school-district penetration and a larger sales organization than Kidpower.
• Sandy Hook Promise: Nonprofit delivering school-based 'Say Something' and 'Start With Hello' violence-prevention and SEL programs. Direct peer in K–12 safety curriculum delivery, with national awareness and school-district sales infrastructure comparable in scale.
• Stop It Now: Nonprofit focused on the prevention of child sexual abuse through education, helplines, and adult/community training. Closely comparable in mission, methodology, and donor-funded nonprofit model to Kidpower's child-protection and sexual-abuse-prevention programming.

Broad incumbents

• RAINN (Rape, Abuse & Incest National Network): Largest U.S. anti-sexual-violence nonprofit, operating the National Sexual Assault Hotline and running prevention education programs. Overlaps directly with Kidpower's sexual-assault-prevention workshops and shares the nonprofit donation-funded model.
• Sesame Workshop: Global nonprofit behind Sesame Street, producing early-childhood SEL, safety, and resilience educational content across TV, digital, and classroom channels. Comparable audience (young children, families, schools) and free multilingual distribution model, but at vastly larger media scale.
• National Center for Missing & Exploited Children (NCMEC): Large U.S. nonprofit focused on child protection, abduction prevention, and online exploitation, with significant government and donor funding. Comparable in mission scope (child safety education) and nonprofit structure, but operates at substantially larger scale and is a broader incumbent in the safety education space.
• Prevent Child Abuse America: National nonprofit network delivering child abuse prevention education and advocacy through state chapters. Closely comparable in mission (child abuse prevention education) and nonprofit 501(c)(3) model, with deeper institutional/government funding relationships than Kidpower.

Others

• CASEL (Collaborative for Academic, Social, and Emotional Learning): U.S. nonprofit that defines SEL standards and curates school programs. Functions as a standards body and ecosystem convener whose SEL framework many of Kidpower's school-buyer customers align to, making it a key adjacent influencer in the K–12 SEL purchasing process.

Emerging players

• Kimochis: Smaller curriculum publisher of felt-character-based SEL tools for early-elementary classrooms. Direct overlap in the early-childhood SEL and emotional-vocabulary segment of Kidpower's Kidpower program, with comparable curriculum sales motion into schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KIDPOWER89
• Facebookfacebook.com/Kidpower.org
• LinkedInlinkedin.com/company/kidpower
• Instagraminstagram.com/kidpowerintl
• Pinterestpinterest.com/KidpowerIntl
• Xx.com/kidpower_intl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidpower