Kidpower
Kidpower Teenpower Fullpower International is a 501(c)(3) nonprofit founded in 1989 that delivers personal safety education to children, teens, and adults worldwide through workshops, online courses, professional certification, and translated publications across 40+ global centers.
- Company typePrivate
- Founded1989
- HeadquartersSanta Cruz, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Kidpower does
Kidpower Teenpower Fullpower International is a 501(c)(3) nonprofit public charity founded in 1989 and headquartered in Santa Cruz, California. The organization delivers personal safety education to children, teenagers, and adults through three age-segmented programs (Kidpower, Teenpower, Fullpower), teaching prevention skills covering bullying, abuse, stranger safety, online safety, relationship safety, and self-defense using its proprietary Positive Practice Method—an experiential, success-based pedagogical framework developed over 35+ years of operation. Core products include live customized workshops delivered online and in-person, the Safetypowers Learning Center online platform hosting self-paced video courses, the Training of Practitioners (TOP) certification program with three pricing tiers (Auditor at $230/month, Program Completion at $330/month, Authorized Practitioner at $4,300), and an extensive publication library including the Kidpower Safety Comics series, the Girlpower graphic novel, the 30-Skill Coaching Handbook, and translated resources available in 10+ languages.
The organization operates through a hybrid distribution model combining donations and charitable contributions, subscription-based professional training, fee-for-service workshops, one-time publication sales (via Amazon in 20+ countries and direct digital downloads), and self-paced course transactions priced at $10 per individual. Kidpower maintains 40 US and international centers and offices, a staff of 11-50 employees, and a global footprint spanning North America, Latin America, Europe, the Middle East, and Asia. Go-to-market is community-led and event-driven, anchored by free content marketing (blog, downloadable resources, newsletter, video library) that feeds conversion into paid workshops, courses, and the certified-practitioner pipeline. Kidpower has received the Great Nonprofits 'Best in our field' award consecutively from 2012 through 2026 and holds the GuideStar (Candid) Platinum Seal of Transparency.
Kidpower firmographics
Firmographics- Name
- Kidpower
- Legal name
- Kidpower Teenpower Fullpower International
- Website
- https://kidpower.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kidpower Teenpower Fullpower International is a 501(c)(3) nonprofit founded in 1989 that delivers personal safety education to children, teens, and adults worldwide through workshops, online courses, professional certification, and translated publications across 40+ global centers.
- Ownership category
- akta.pro rank
Kidpower industry classification
Industry- Product category
- Personal Safety Education Services
- NAICS
- Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)
- akta.pro secondary industries
- Parenting Skills & Child Development Education (EDACALAA), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)
Keywords
Where Kidpower is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kidpower business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a global nonprofit organization, Kidpower relies on donations from individuals, foundations, and corporate sponsors to fund operations and free resources. The organization emphasizes that all income from book sales goes to covering publication costs and providing educational resources.
- Training of Practitioners (TOP) Program: Online professional training program that prepares educators, counselors, therapists, parents, and youth-serving leaders to teach Kidpower safety skills. Offered through three pathways with monthly fees: Auditor ($230/month), Program Completion ($330/month), and Authorized Practitioner ($4,300 total).
- Live Workshops: Customized workshop programs for organizations, schools, workplaces, and families delivered both online and in-person. Topics include bullying prevention, child protection, workplace safety, sexual abuse prevention, and assault prevention. Pricing varies by group size and customization.
- Books and Publications Sales: Sale of educational materials including the Girlpower comic book ($10), Safety Comics series, Teaching Books curriculum, Training Manuals, and the 30-Skill Coaching Handbook. Distributed through Amazon (print) and the Safetypowers Learning Center (digital).
- Self-Paced Online Courses: Digital courses and e-books available through the Safetypowers Learning Center. Individual pricing at $10 per person, with group rates and scholarships available. Includes Girlpower e-comics and other digital educational content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auditor Pathway - Access to live sessions and materials |
| Subscription | Monthly | Program Completion Pathway - Full training with certificate |
| Subscription | Multi-year contract | Authorized Practitioner Pathway - Certification track |
| One time/ perpetual license | Monthly | Girlpower Comic Book - Individual |
| Unit Pricing | Pay-as-you-go | Live Workshop Programs - Customized training |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Kidpower product offering
Product offeringCore offering
Kidpower is a global nonprofit organization that provides personal safety education through age-segmented programs (Kidpower for children, Teenpower for teens, Fullpower for adults). The organization delivers live workshops (online and in-person), self-paced online courses via the Safetypowers Learning Center, professional Training of Practitioners (TOP) certification, and educational publications including safety comics, handbooks, and posters in more than 10 languages.
Product overview
Kidpower is a global nonprofit organization offering a comprehensive suite of personal safety education products and services. The core offerings include three age-segmented programs: Kidpower (for children ages 3-12), Teenpower (for teenagers), and Fullpower (for adults), each teaching prevention skills appropriate to their developmental stage. These are delivered through multiple channels: in-person live workshops, the Safetypowers Learning Center online platform with self-paced video courses, and the Training of Practitioners (TOP) Program for professionals seeking to teach Kidpower skills. The product portfolio also includes extensive publications including the cartoon-illustrated Safety Comics series, the Girlpower: Be Confident! graphic novel for teen girls, the 30-Skill Coaching Handbook, Safety Tips Handouts, and Protection Promise Posters—all available in up to 11 languages. The company also provides specialized workshops addressing bullying, workplace communication, child protection, sexual abuse prevention, and assault prevention.
Differentiator
Problem solved
Functional benefit
Brands
- Kidpower: Personal safety education program for young children (ages 3-12) teaching prevention skills for staying safe, acting wisely, and believing in themselves.
- Teenpower
- Fullpower
- Safetypowers Learning Center
- Girlpower
- RelationSafe
Quantifiable outcome
- 10+ million people served worldwide since 1989
- +2 more outcomes
Companies that use Kidpower
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles4 records
Kidpower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Kidpower partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Kidpower competitors and assessment
Company assessmentDirect peers
- Common Sense Media: Nonprofit providing online safety, media literacy, and SEL education resources for children, families, and schools. Direct overlap with Kidpower's online-safety curriculum and parent-education content, with stronger digital reach and a broader brand among U.S. parents.
- Committee for Children: Nonprofit publisher of the widely adopted 'Second Step' SEL and bullying-prevention curriculum for K–8 schools. Direct competitor in the U.S. K–12 child safety/SEL segment, with deeper school-district penetration and a larger sales organization than Kidpower.
- Sandy Hook Promise: Nonprofit delivering school-based 'Say Something' and 'Start With Hello' violence-prevention and SEL programs. Direct peer in K–12 safety curriculum delivery, with national awareness and school-district sales infrastructure comparable in scale.
- Stop It Now: Nonprofit focused on the prevention of child sexual abuse through education, helplines, and adult/community training. Closely comparable in mission, methodology, and donor-funded nonprofit model to Kidpower's child-protection and sexual-abuse-prevention programming.
Broad incumbents
- RAINN (Rape, Abuse & Incest National Network): Largest U.S. anti-sexual-violence nonprofit, operating the National Sexual Assault Hotline and running prevention education programs. Overlaps directly with Kidpower's sexual-assault-prevention workshops and shares the nonprofit donation-funded model.
- Sesame Workshop: Global nonprofit behind Sesame Street, producing early-childhood SEL, safety, and resilience educational content across TV, digital, and classroom channels. Comparable audience (young children, families, schools) and free multilingual distribution model, but at vastly larger media scale.
- National Center for Missing & Exploited Children (NCMEC): Large U.S. nonprofit focused on child protection, abduction prevention, and online exploitation, with significant government and donor funding. Comparable in mission scope (child safety education) and nonprofit structure, but operates at substantially larger scale and is a broader incumbent in the safety education space.
- Prevent Child Abuse America: National nonprofit network delivering child abuse prevention education and advocacy through state chapters. Closely comparable in mission (child abuse prevention education) and nonprofit 501(c)(3) model, with deeper institutional/government funding relationships than Kidpower.
Others
- CASEL (Collaborative for Academic, Social, and Emotional Learning): U.S. nonprofit that defines SEL standards and curates school programs. Functions as a standards body and ecosystem convener whose SEL framework many of Kidpower's school-buyer customers align to, making it a key adjacent influencer in the K–12 SEL purchasing process.
Emerging players
- Kimochis: Smaller curriculum publisher of felt-character-based SEL tools for early-elementary classrooms. Direct overlap in the early-childhood SEL and emotional-vocabulary segment of Kidpower's Kidpower program, with comparable curriculum sales motion into schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kidpower social profiles
Digital presenceKidpower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kidpower leadership team
Management profileNumber of profiles
Profiles4 records
Kidpower subsidiaries and ownership
Company hierarchySubsidiaries4 records
Kidpower funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kidpower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kidpower
What does Kidpower do?
Kidpower is a global nonprofit organization that provides personal safety education through age-segmented programs (Kidpower for children, Teenpower for teens, Fullpower for adults). The organization delivers live workshops (online and in-person), self-paced online courses via the Safetypowers Learning Center, professional Training of Practitioners (TOP) certification, and educational publications including safety comics, handbooks, and posters in more than 10 languages.
Is Kidpower a public or private company?
Kidpower is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kidpower founded?
Kidpower was founded in 1989. It employs 11 to 50 people.
Where is Kidpower based?
Kidpower is headquartered in Santa Cruz, United States, in the North America region.
How does Kidpower make money?
Five revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are training of Practitioners (TOP) Program, live Workshops, books and Publications Sales and self-Paced Online Courses.
Who are Kidpower's main competitors?
Direct peers on record are Common Sense Media, Committee for Children, Sandy Hook Promise and Stop It Now. Broad incumbents are RAINN (Rape, Abuse & Incest National Network), Sesame Workshop, National Center for Missing & Exploited Children (NCMEC) and Prevent Child Abuse America. CASEL (Collaborative for Academic, Social, and Emotional Learning) is listed as an others. Kimochis is listed as an emerging player.
Does Kidpower have an API?
No public API is recorded for Kidpower.
What industry is Kidpower in?
Kidpower's product category is Personal Safety Education Services. Its primary akta.pro industry code is EDACAOAD, Trauma-Informed & Resilience-Building Programs (Early Childhood), with a secondary code of EDACALAA, Parenting Skills & Child Development Education. Its NAICS code is 62411 and its SIC code is 8200.