What Neredekal.com does

Neredekal.com is a Turkey-focused online travel and accommodation search and booking platform that aggregates hotels, apart hotels, pensions (pansiyonlar), bungalows, villas, and vacation villages across all major Turkish destinations — from high-volume resort regions such as Antalya (4,190+ listed properties) and Bodrum (1,130+) to niche destinations including Bozcaada, Datça, Didim, Abant, and Kapadokya, plus Northern Cyprus. The platform enables consumers to search, filter, and compare accommodation options by destination, theme (honeymoon, all-inclusive, Islamic-friendly, adults-only, bungalow, thermal, pet-friendly, child-friendly), star rating, amenities, and price; it also hosts guest reviews and ratings and supports direct booking. Distribution is digital-first and product-led, served through the neredekal.com website and native iOS and Android applications, with brand presence across Facebook, X, Instagram, YouTube, and Spotify driving top-of-funnel traffic.

The underlying technology is a marketplace search and price-comparison platform aggregating Turkish accommodation supply into a single database with destination- and theme-based taxonomy, map-based search, and amenity filters. The company monetizes via a standard OTA marketplace-commission model, earning fees from hotels and accommodation providers when bookings are completed through the platform. No public pricing model, API, or SDK is disclosed.

Neredekal.com operates as a private, for-profit company headquartered in Istanbul and is a group company of iLab (ilab.com.tr), a diversified Turkish internet conglomerate whose portfolio also includes Kariyer.net, Sigortam.net, Arabam.com, Cimri, Emlakjet, Endeksa, HangiKredi, ChemOrbis, and SteelOrbis. Co-founder and CEO Ozkan Hacıoğlu leads the company, supported by marketing manager Cagdas Polat, with headcount in the 11–50 range. Beyond a single June 2010 funding event from iLab Ventures (undisclosed amount), there is no public record of further fundraising, M&A, or international expansion; operations remain focused on the domestic Turkish market.

Name

Neredekal.com

Legal name

Neredekal.com

Website

https://neredekal.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Neredekal.com is a Turkey-focused online travel platform that lets consumers search, compare, and book hotels, apart hotels, pensions, and bungalows across all major Turkish destinations, monetizing via commission on accommodation bookings. It operates a product-led website and mobile apps under parent group iLab.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hostel & Shared Accommodation Booking Platforms (Short-Stay Shared Inventory) (THAMALAK)

Keywords

• Hotel booking
• Travel accommodation
• Price comparison
• Online travel agency
• Accommodation search

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission-based hotel bookings: The platform likely earns revenue through commissions from hotels and accommodation providers when users complete bookings through the platform. This is a standard marketplace commission model common in online travel agencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Neredekal.com is a Turkey-focused online travel platform that aggregates hotels, apart hotels, pensions, bungalows, and vacation villages across Turkish destinations. Users can search, compare prices, read guest reviews, filter by theme (honeymoon, all-inclusive, thermal, budget, adults-only, pet-friendly, child-friendly), and book accommodations directly through the website or mobile applications.

Product overview

Neredekal.com is a single unified hotel booking and price comparison platform focused on the Turkish accommodation market. The platform aggregates hotels, apart hotels, pensions (pansiyonlar), bungalows, and vacation villages across Turkey, organized by destination regions (such as Bodrum, Antalya, Bozcaada, Abant, Datça, Didim) and themed categories (All-Inclusive Hotels, Honeymoon Hotels, Bungalows, Thermal Hotels, Boutique Hotels). Users can filter by star rating, amenities, property type, and accommodation type through the platform's search interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Neredekal.com Hotel Search and Booking Platform A comprehensive Turkish hotel booking and price comparison platform allowing travelers to search, compare, and book accommodations including hotels, apart hotels, pensions, bungalows, and vacation villages across Turkey, with filtering by destination, theme, amenities, star rating, and price.
• Neredekal.com iOS Mobile Application Native iOS application for iPhone and iPad users in Turkey enabling hotel search, price comparison, reviews, and booking of accommodations on-the-go.
• Neredekal.com Android Mobile Application Native Android application enabling hotel search, price comparison, reviews, and accommodation booking for Android device users in Turkey.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• iLabcoreOthersNeredekal.com is a group company of iLab (ilab.com.tr), indicating that iLab is the parent company or corporate group that owns and operates Neredekal.com. This is an internal corporate relationship rather than an external partnership.
• Kariyer.netminorOthersKariyer.net is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• Sigortam.netminorOthersSigortam.net is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• Arabam.comminorOthersArabam.com is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• CimriminorOthersCimri is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• EmlakjetminorOthersEmlakjet is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• EndeksaminorOthersEndeksa is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• HangiKrediminorOthersHangiKredi is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• ChemOrbisminorOthersChemOrbis is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.
• SteelOrbisminorOthersSteelOrbis is listed as a related company/site alongside Neredekal.com, suggesting they may share common ownership under the iLab group or have some form of corporate association.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Agoda: Booking Holdings-owned OTA with strong Asia-Pacific origins and growing presence in Turkey and EMEA. Comparable commission-based hotel booking model and target traveler, competing head-to-head for Turkish accommodation demand.
• Tripadvisor: Travel discovery and metasearch platform with reviews and hotel price comparison across destinations including Turkey. Comparable through its search-and-compare hotel pricing with embedded reviews, directly mirroring Neredekal's value proposition.
• Tatilsepeti: Turkish online travel agency focused on hotel and package bookings across Turkey and nearby destinations. Closest regional comparable — same Turkish market, similar accommodation focus, comparable commission-based OTA model.
• Trivago: Hotel price-comparison (metasearch) platform owned by Expedia Group that surfaces rates from multiple OTAs for the same property. Highly comparable in core function — comparing hotel prices for travelers — though operating at global scale rather than Turkey-focused.
• Hotels.com: Expedia Group-owned hotel OTA with global inventory and loyalty mechanics. Comparable core product (hotel search, compare, book), and a direct competitor for Turkish accommodation bookings.
• Etstur: Major Turkish OTA offering hotels, tours, and vacation packages across Turkey and abroad. Comparable in customer base (Turkish travelers) and core hotel-booking product, competing for the same accommodation demand.

Broad incumbents

• Booking.com: The dominant global OTA, deeply penetrated in Turkey with broad hotel inventory, pricing comparison, and reviews. It is the primary competitor for Neredekal's hotel-booking use case but operates globally rather than specializing in Turkey.
• Expedia: Global OTA group operating Expedia, Hotels.com, Vrbo, and Trivago, serving Turkish travelers and accommodation supply. Comparable business model (commission-based OTA) and customer overlap, but at much larger global scale.

Emerging players

• Cimri: Turkish price-comparison platform under the same iLab corporate group, with overlap in comparing prices for travel-related and other consumer purchases. Thematically comparable through its metasearch and price-comparison DNA, even though it is broader than accommodation-only.
• Airbnb: Global alternative-accommodation marketplace with meaningful Turkey supply (villas, bungalows, apartments). Comparable on alternative lodging inventory (apartments, bungalows) which overlaps with parts of Neredekal's pension, apart, and bungalow categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/neredekal
• YouTubeyoutube.com/channel/UCCAiSNlzgkzlWh89_HPyGGg
• Facebookfacebook.com/neredekal
• Instagraminstagram.com/neredekal
• LinkedInlinkedin.com/company/neredekal-turizm-ve-internet-hizmetleri-a.s.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neredekal.com