Sigortam.net
Sigortam.net is Turkey's first online insurance broker, operating a self-serve digital platform that aggregates and compares quotes from ~30 partner insurers across vehicle, health, home, and specialty insurance lines for individual consumers and used-car dealers, earning revenue through insurance commissions.
- Company typePrivate
- Founded2000
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sigortam.net does
Sigortam.net is Turkey's first and longest-running online insurance broker, founded in 2000 and operated as part of the iLab Ventures digital portfolio. The company operates a self-serve digital insurance comparison platform that aggregates quotes from approximately 30 partner insurance companies — including Allianz, Axa, Mapfre, Türkiye Sigorta, Zurich, and Anadolu Sigorta — across vehicle, health, home, and specialty insurance lines. Customers input their details and receive AI-ranked recommendations ('En Ucuz' cheapest, 'En Kapsamlı' most comprehensive, 'Önerilen' recommended) within approximately 2 minutes, then purchase policies entirely online without additional platform fees. The platform issues policies digitally via email, integrates with the Turkish notary system for automatic policy reflection during vehicle transfers (a capability strengthened by the December 2024 'Önce Trafik Poliçesi Sonra Ruhsat' regulation), and offers 24/7 expert consultant support via a dedicated phone line (444 24 00). Product categories span traffic insurance, comprehensive auto (kasko) including specialized EV kasko, supplementary and private health insurance, mandatory earthquake insurance (DASK), home insurance, and niche products such as women's critical illness (Pembe Kurdele), Green Card international motor insurance, pet, mobile phone, and personal accident coverage.
The company earns revenue exclusively through insurance commissions paid by insurer partners on policies sold through the platform — customers pay only the insurer-quoted premium. Sigortam.net may apply platform-specific discounts funded by its commission revenue, refunded to customers within one week of purchase, and offers a 'Best Price Guarantee' (Daha Ucuzunu Bulursan Farkı Bizden). GTM motion combines product-led growth (self-serve comparison, SEO/content marketing, referral program offering up to 280,000 TL in gift vouchers) with inside-sales phone support. The platform serves primarily individual consumers across Turkey, with an emerging B2B segment for authorized used-car dealers requiring short-term traffic insurance. Sigortam.net reports 12 million+ customers served, 50 million+ quotes generated over 26 years, and holds the TOBB Güven Damgası (Trust Mark) — the first in Turkey's insurance sector — alongside Stevie Awards (Best Insurance Industry Website) and IF Design Award 2024.
Sigortam.net firmographics
Firmographics- Name
- Sigortam.net
- Legal name
- Sigortam.net
- Website
- https://sigortam.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sigortam.net is Turkey's first online insurance broker, operating a self-serve digital platform that aggregates and compares quotes from ~30 partner insurers across vehicle, health, home, and specialty insurance lines for individual consumers and used-car dealers, earning revenue through insurance commissions.
- Ownership category
- akta.pro rank
Sigortam.net industry classification
Industry- Product category
- Online Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)
Keywords
Where Sigortam.net is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Sigortam.net business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Commission (Brokerage): Sigortam.net acts as Turkey's first online insurance broker. The company earns commissions from insurance companies for policies sold through its platform. No additional fees are charged to customers — customers only pay the insurance premium set by the insurance company. The company may apply customer-specific discounts funded by its commission revenue, with discount amounts refunded to the customer's payment card within 1 week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Traffic Insurance — price varies by vehicle type, city, and no-claims discount step (1–8) |
| Transaction based/ take rate | Annual | Comprehensive Auto (Kasko) — price varies by vehicle make/model/year and no-claims discount |
| Transaction based/ take rate | Annual | Supplementary Health Insurance (TSS) — price varies by city, age, gender, and coverage type |
| Transaction based/ take rate | Annual | DASK (Earthquake Insurance) — price varies by city and property characteristics |
| Transaction based/ take rate | Annual | Electric Vehicle Kasko — price varies by vehicle make/model and no-claims discount |
| Transaction based/ take rate | Annual | IMM (Optional Liability Insurance) — price varies by coverage limit |
| Transaction based/ take rate | Pay-as-you-go | Green Card (Yeşil Kart) — international insurance prices set annually by Turkey Motorlu Taşıt Bürosu |
| Transaction based/ take rate | Annual | Pink Ribbon (Pembe Kurdele) — critical illness/life insurance for women with coverage limit options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sigortam.net product offering
Product offeringCore offering
Sigortam.net operates Turkey's first online insurance brokerage platform, aggregating quotes from approximately 30 insurance companies so customers can compare, select, and purchase insurance policies digitally. The AI-powered platform recommends the cheapest, most comprehensive, and best-fit policies in approximately 2 minutes, issues policies online with instant email delivery, and supports 7/24 expert consultant assistance via the 444 24 00 helpline and direct notary integration for vehicle insurance.
Product overview
Sigortam.net is Turkey's leading online insurance broker platform (Sigorta Teklifi Al) offering a comprehensive digital marketplace where customers can compare and purchase insurance products from approximately 30 partner insurance companies. The platform operates as a broker representing customer interests, utilizing AI-powered quote comparison technology to generate personalized recommendations. The product portfolio spans five core categories: (1) Vehicle insurance including Traffic Insurance, Used Vehicle Traffic Insurance, Green Card International Insurance, Comprehensive Auto Insurance (Kasko), Electric Vehicle Kasko, Short-Term Traffic Insurance, and Optional Liability Insurance (İMM); (2) Health insurance including Supplementary Health Insurance (TSS), Private Health Insurance (ÖSS), Travel Health Insurance, and Women's Cancer Insurance (Pembe Kurdele); (3) Home insurance including Mandatory Earthquake Insurance (DASK), Homeowner Insurance (Konut), and Evim Güvende package; (4) Specialty coverage including Mobile Phone Insurance, Pet Insurance, and Personal Accident Insurance with extended assistance. All products are accessible through a unified digital platform with 24/7 support, with pricing and coverage comparisons available via AI-driven recommendation engine.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 12 million+ customers served and 50+ million policy quotes generated
- +3 more outcomes
Companies that use Sigortam.net
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Sigortam.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Sigortam.net partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- Acıbadem SigortaminorHealth insurance partner offering supplementary and private health insurance products through the Sigortam.net platform.
- Ak SigortaminorInsurance company offering auto, health, and other insurance products through the Sigortam.net comparison platform.
- Allianz SigortaminorAllianz insurance products available for comparison and purchase through the Sigortam.net platform.
- Anadolu SigortaminorAnadolu Sigorta offers auto (traffic, kasko), health, and other insurance products via the Sigortam.net platform.
- Anadolu Hayat EmeklilikminorPension and life insurance products offered through the Sigortam.net platform.
- Ankara SigortaminorInsurance products available through the Sigortam.net platform.
- Axa Sigorta & Axa Hayat EmeklilikminorAxa insurance products including auto, health, home available on the Sigortam.net platform.
- HDI SigortaminorHDI Sigorta products including auto and other insurance lines available on the platform.
- HDI Fiba EmeklilikminorHDI Fiba Emeklilik offers the 'Pembe Kurdele' (Pink Ribbon) women's critical illness/life insurance exclusively through Sigortam.net.
- Mapfre SigortaminorMapfre insurance products available through the Sigortam.net platform.
- Sompo SigortaminorSompo insurance products available through the Sigortam.net platform.
- Türkiye SigortaminorTürkiye Sigorta products available through the Sigortam.net platform.
- Zurich SigortaminorZurich insurance products available through the Sigortam.net platform.
- Türk Nippon SigortaminorTürk Nippon insurance products including kasko and health available on the platform.
- Ray SigortaminorRay Sigorta products available through the Sigortam.net platform.
- Doğa SigortaminorDoğa Sigorta products available through the Sigortam.net platform.
- Neova SigortaminorNeova Sigorta products available through the Sigortam.net platform.
- Quick SigortaminorQuick Sigorta products available through the Sigortam.net platform.
- Gulf SigortaminorGulf Sigorta products available through the Sigortam.net platform.
- Türkiye Katılım SigortaminorTürkiye Katılım Sigorta (participation/compliant insurance) products available through the platform.
- TOBB (Türkiye Odalar ve Borsalar Birliği)coreSigortam.net holds the Güven Damgası (Trust Mark) issued by TOBB — the first company in Turkey's insurance sector to receive this certification. This establishes regulatory credibility and trust in the Turkish business community.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sigortam.net competitors and assessment
Company assessmentDirect peers
- PolicyBazaar (PB Fintech): India's leading online insurance aggregator and comparison platform. Directly comparable on business model (lead/affiliate commission from carriers), product breadth across life/health/motor, and AI-driven quote comparison across dozens of carriers.
- SelectQuote: US online insurance distributor aggregating life, auto, and home insurance from multiple carriers. Comparable as a digital-first insurance brokerage operating on carrier commissions with comparable agent-supported conversion.
- GoCompare (GoCo Group): UK price comparison website focused on insurance and financial services. Strong comparable on aggregator-led insurance comparison with carrier-commission economics.
- Moneysupermarket.com Group: UK's leading price comparison platform covering insurance, banking, and travel. One of the closest functional comps globally to Sigortam.net's multi-line insurance aggregator model.
- HangiKredi: Turkish financial product comparison platform owned by the same iLab Ventures parent company as Sigortam.net. Compares banking, credit card, and personal finance products using a similar aggregator-led model, making it directly comparable in distribution mechanics.
- Coverfox (by PB Fintech subsidiary): India-based online insurance comparison platform operating alongside PolicyBazaar. Comparable on aggregator-led insurance distribution across motor, health, and life with similar carrier-commission revenue model.
Emerging players
- Lemonade: US-based digital-first insurance carrier using AI-driven underwriting and a mobile-first experience. Not a direct aggregator peer (Lemonade underwrites vs. Sigortam.net distributes), but comparable as a tech-native insurance brand competing for the same digital consumer.
Broad incumbents
- Ak Sigorta: One of Turkey's largest traditional insurers (Sabancı Holding group) available on Sigortam.net. Comparable as a major Turkish insurance carrier with broad product range across auto, health, and home; relevant for assessing channel relationships.
- Türkiye Sigorta: Turkey's largest state-affiliated insurance carrier, with the broadest direct distribution. Comparable as a major carrier partner on Sigortam.net that could also compete via direct channels.
- Cimri: Turkish price comparison engine for general retail products, also part of iLab Ventures. Adjacent to insurance comparison but operates more broadly in shopping and electronics, sharing parent-company user pools with Sigortam.net.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sigortam.net social profiles
Digital presenceSigortam.net compliance and trust
Trust signalCompliance2 records
Sigortam.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sigortam.net leadership team
Management profileNumber of profiles
Sigortam.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sigortam.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sigortam.net
What does Sigortam.net do?
Sigortam.net operates Turkey's first online insurance brokerage platform, aggregating quotes from approximately 30 insurance companies so customers can compare, select, and purchase insurance policies digitally. The AI-powered platform recommends the cheapest, most comprehensive, and best-fit policies in approximately 2 minutes, issues policies online with instant email delivery, and supports 7/24 expert consultant assistance via the 444 24 00 helpline and direct notary integration for vehicle insurance.
Is Sigortam.net a public or private company?
Sigortam.net is a private company. It is classified as corporate owned and is currently operating.
When was Sigortam.net founded?
Sigortam.net was founded in 2000. It employs 101 to 250 people.
Where is Sigortam.net based?
Sigortam.net is headquartered in Istanbul.
How does Sigortam.net make money?
One revenue line is on record: insurance Commission (Brokerage).
Who are Sigortam.net's main competitors?
Direct peers on record are PolicyBazaar (PB Fintech), SelectQuote, GoCompare (GoCo Group), Moneysupermarket.com Group, HangiKredi and Coverfox (by PB Fintech subsidiary). Lemonade is listed as an emerging player. Broad incumbents are Ak Sigorta, Türkiye Sigorta and Cimri.
Does Sigortam.net have an API?
No public API is recorded for Sigortam.net.
What industry is Sigortam.net in?
Sigortam.net's product category is Online Insurance Brokerage. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAGAGAD, Customer Engagement, CRM & Agent/Broker Enablement Platforms. Its NAICS code is 52421 and its SIC code is 6411.