Bluewater Yacht Sales

What Bluewater Yacht Sales does

Bluewater Yacht Sales, Inc. is a privately held, family-operated boat dealership founded in 1972 and headquartered in Mobile, Alabama, with a second location in Orange Beach, Alabama. The company sells new boats from eight represented manufacturers (Regulator Marine, Jupiter Marine, Pioneer, Albemarle, Bulls Bay, Avenger, Mag Bay Yachts, and Yamaha Outboards), specializing in center console, express sportfishing, bay boat, and dual console segments, alongside brokerage of pre-owned vessels. The Orange Beach location is anchored by the company-owned Orange Beach Marina, ranked Best Marina in 2021 by Marina Life.

The business operates a full-service model spanning new and brokerage sales, in-house service and repair (factory-certified for Yamaha 5 Star Gold and Mercury Warranty and Parts), parts and accessories, custom rigging and electronics installation, boat transportation, and marine towing. Financing is delivered through an embedded partnership with Newcoast Financing Services, which provides loans up to $350,000 with 15–20 year terms. Go-to-market is a sales-led, relationship-driven retail motion executed from two physical showroom locations and supported by a website catalog and active Facebook, Instagram, and LinkedIn channels. Customer segments are horizontal across Gulf Coast recreational boaters, sportfishing enthusiasts, and family boaters, with no enterprise or fleet accounts in the disclosed data.

The revenue model is a mix of one-time boat-sale transactions, brokerage commissions, service and parts revenue, and financing-related transaction fees. The firm holds between 11 and 50 employees, has raised no external capital, has no parent company or subsidiaries, and shows no documented M&A or leadership turnover. The company's competitive position is anchored on 50+ years of regional brand equity, rare manufacturer certifications (Yamaha 5 Star Gold, Mercury, Regulator Platinum), and locally rooted sales talent rather than on technology differentiation.

Name

Bluewater Yacht Sales

Legal name

Bluewater Yacht Sales, Inc.

Website

https://bluewateryachtsales.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluewater Yacht Sales is a family-owned boat dealership founded in 1972 in Mobile, Alabama, with a second location in Orange Beach. It sells new boats from eight manufacturers (Regulator, Jupiter, Pioneer, Albemarle, Bulls Bay, Avenger, Mag Bay, Yamaha) and brokerage vessels, and operates certified Yamaha and Mercury service, parts, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from represented manufacturers including Regulator, Jupiter, Pioneer, Albemarle, Bulls Bay, Avenger, Mag Bay, and Yamaha Outboards. Inventory includes center consoles, bay boats, dual consoles, express cruisers, and pontoon boats.
2. Used/Brokerage Boat Sales: Brokerage market representation for pre-owned boats. Full-service sales experience including trade-in evaluation.
3. Financing Services: Partnered with Newcoast Financing Services to provide boat financing options. Process loans up to $350,000 with competitive rates and terms.
4. Service and Maintenance: Full-service department offering general repair, maintenance, marine electrical, engine repair, propeller service, winterization/summarization. Certified Yamaha and Mercury service facility.
5. Parts and Accessories: Parts sales including Yamaha genuine parts and accessories. Stock most standard Yamaha parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bluewater Yacht Sales is a Gulf Coast boat dealership selling new boats from represented manufacturers (Regulator, Jupiter, Pioneer, Albemarle, Bulls Bay, Avenger, Mag Bay, Yamaha Outboards) and pre-owned brokerage boats. The company operates a full-service department for repair, maintenance, marine electrical work, engine service, propeller service, and rigging, along with financing solutions through a Newcoast partnership from two physical locations in Mobile and Orange Beach, Alabama.

Product overview

Bluewater Yacht Sales operates as a boat dealership offering new and used/brokerage boat sales, service department operations, and financing services. The company represents multiple boat manufacturer brands including Regulator Marine, Jupiter Marine, Pioneer, Albemarle, Bulls Bay, Avenger, Mag Bay Yachts, and Yamaha Outboards. Bluewater specializes in express sportfishing, center console, and bay boat markets. The company operates a full-service department providing maintenance, repair, rigging, and installation services, and partners with Newcoast Financing Services to offer boat financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Yamaha MarinecoreTechnology or IntegrationBluewater is a fully authorized 5 Star Gold Yamaha Certified Service Facility with highest service ratings. Employs Yamaha Master Technician and stocks most standard Yamaha parts. All outboard technicians receive factory training annually.
• Mercury MarinecoreTechnology or IntegrationBluewater is a Certified Mercury Warranty and Parts facility. Provides complete Mercury outboard service and support with factory-trained technicians.
• Orange Beach MarinacoreOthersOrange Beach Marina is owned by Bluewater Yacht Sales and was ranked Best Marina in 2021 by Marina Life. Provides full-service marina facilities at the Orange Beach location.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MarineMax: MarineMax is the largest publicly-traded recreational boat retailer in the United States, operating a national network of dealerships with new and brokerage sales, service, financing, and parts - the closest large-scale analog to Bluewater's full-service dealership model, though serving a much broader geography.
• OneWater Marine: OneWater Marine is a publicly-traded owner and operator of over 70 boat dealerships across the U.S., combining premium brand representation, brokerage, service, and F&I. It directly competes for franchise allocations and marketplace share with operators like Bluewater, albeit at significantly greater scale.
• Galati Yacht Sales: Galati Yacht Sales is a multi-location yacht and sportfishing dealer on the Florida Gulf Coast, representing premium boat brands, brokerage, and factory-certified service. It operates in an adjacent geography with a substantially overlapping product mix and customer base.
• HMY Yacht Sales: HMY Yacht Sales is one of the largest U.S. yacht dealer networks, operating dozens of locations across the East Coast and Gulf Coast with new yacht sales, brokerage, and service. It is a direct competitor for premium sportfishing and yacht franchises and similar end-customer profiles.

Regional players

• Legendary Marine: Legendary Marine is a multi-location boat dealership serving the Florida Panhandle and Gulf Coast region with similar premium brand representation, service, and marina operations. Geographic proximity creates direct competition for Gulf Coast boating customers and franchise relationships.

Others

• Regulator Marine: Regulator Marine is the manufacturer of the premium sportfishing and center console boats that anchor Bluewater's new-boat lineup and earned its Platinum dealer status. Regulators are central to Bluewater's value proposition and brand reputation.
• Scout Boats: Scout Boats is a U.S. sportfishing and center console boat manufacturer serving very similar Gulf Coast and offshore markets to Bluewater's core customer base. Comparable buyers shop both brands, and Scout competes for similar dealer-mindshare in coastal markets.
• Sailfish Boats: Sailfish Boats manufactures sportfishing and dual console boats targeted at the same offshore and family recreational segments as Bluewater's represented brands. Sailfish competes for dealer floor space and customer consideration in coastal markets like the Gulf Coast.
• Boats Group: Boats Group operates Boat Trader and other online boat listing platforms and currently powers Bluewater's website infrastructure. It is a key ecosystem and technology partner that drives brokerage listing exposure and inbound lead flow for Bluewater.
• Yamaha Motor USA Marine: Yamaha Marine is Bluewater's core outboard partner, with Bluewater holding Yamaha 5 Star Gold service certification and selling new Yamaha outboards. Yamaha's product roadmap and certification standards directly shape Bluewater's service revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluewateryachtsalesgulfcoast
• LinkedInlinkedin.com/company/bw-yacht-sales
• Instagraminstagram.com/bluewateryachtsalesalabama
• Xx.com/bluewater_yacht

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluewater Yacht Sales