Steve Cook & Co.

What Steve Cook & Co. does

Steve Cook & Co. Realtors is a privately-held, founder-owned residential and land real estate brokerage founded in 1980 by Steve Cook and headquartered in Pottsboro, Texas, with a second office in Denison, Texas. The firm operates primarily across the Lake Texoma region on the Texas-Oklahoma border, including sub-markets such as Denison, Pottsboro, Sherman, Whitesboro, Gordonville, Kingston (OK), and Colbert, serving individual buyers and sellers of primary residences, recreational/second homes, lakefront properties, and undeveloped land. The company employs approximately 20 licensed real estate professionals and support staff, with Steve Cook serving as Broker/Owner and his spouse Linda Cook as a long-tenured top-producing REALTOR.

The firm's service stack is built around industry-standard real estate technology rather than proprietary IP: an IDX-enabled website (gotexoma.com) for property search, MLS participation for listing distribution, email alert tools, a mortgage calculator, a 'What's My Home Worth' comps-based valuation tool, and neighborhood-level market reports. Marketing is conducted through content (blog), email, SEO, and social media (Facebook, Instagram, LinkedIn, X), supplemented by referral relationships with inspectors, appraisers, and mortgage brokers. Product offerings are organized horizontally across home buying, home selling, land transactions, and new construction buyer representation.

Revenue is generated entirely through transaction-based real estate commissions on completed buyer and seller representations; commissions are negotiable and not publicly disclosed. There is no evidence of outside capital, acquisitions, subsidiaries, or institutional ownership — the firm operates as a family-owned independent brokerage. The go-to-market motion is sales-led and relationship-driven, leveraging Steve Cook's four-decade local reputation and agent-held credentials (GRI, SRES, ABR, CLHMS, etc.) rather than technology or scale advantages.

Name

Steve Cook & Co.

Legal name

Steve Cook & Co. Realtors

Website

https://gotexoma.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Steve Cook & Co. Realtors is a privately-held real estate brokerage founded in 1980, serving buyers and sellers of residential homes, lakefront properties, and land across the Lake Texoma region of Texas and Oklahoma through roughly 20 licensed agents based in Pottsboro and Denison, TX.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

Keywords

• Real estate brokerage
• Residential home sales
• Land transactions
• Buyer representation
• Lake Texoma properties

Headquarters

HQ city

Pottsboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commissions on property sales and purchases. Agents earn commission based on completed transactions for both buyer and seller representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Steve Cook & Co. Realtors is a real estate brokerage providing buyer and seller representation for residential homes, land, new construction, and commercial properties in the Lake Texoma region spanning the Texas-Oklahoma border. Services are delivered by approximately 20 licensed agents operating from offices in Pottsboro and Denison, Texas, supported by an MLS-integrated website with property search, valuation tools, mortgage calculators, market reports, and email alerts.

Product overview

Steve Cook & Co. Realtors operates as a real estate brokerage offering a unified platform of property transaction services centered on Lake Texoma area properties in Texas and Oklahoma. The core offering consists of property search and listing services combined with buyer representation and home selling assistance. Supporting services include specialized land transaction support, new construction buyer representation, mortgage calculation tools, free home value assessments, and neighborhood market reports. The company also provides email alert notifications for new listings and price changes. All services are delivered through their website platform and supported by a team of approximately 20 real estate professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search and Listings Online property search platform allowing users to browse homes for sale, land, and featured listings in the Lake Texoma area across Texas and Oklahoma.
• Home Buying Services Buyer representation services including market research, property showings, contract negotiation, and closing support for residential home purchases in the Lake Texoma area.
• Home Selling Services Full-service home selling assistance including pricing strategy, professional marketing, MLS listing, negotiation, and closing coordination for residential properties in the Lake Texoma area.
• Land Buying and Selling Specialized land transaction services covering zoning guidance, title issues, environmental considerations, and land use planning for parcels in the Lake Texoma region.
• New Construction Services Buyer representation for new construction homes, including builder selection guidance, contract negotiation, and project coordination from foundation to closing.
• What's My Home Worth Free market analysis tool providing property value estimates based on comparable sales and current market conditions in the Lake Texoma area.
• Mortgage Calculator Online financial tool helping buyers estimate monthly mortgage payments, compare loan options, and understand financing costs.
• Market Reports Neighborhood-level market data reports showing recent sales, active listings, and market trends for specific Lake Texoma communities.
• Email Alerts New listing notification service sending email alerts when properties matching buyer criteria are listed or when price changes occur.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• eXp Realty: Cloud-based brokerage model rapidly recruiting independent agents in secondary Texas markets. Lower overhead structure and revenue sharing model make it an active disruptor for small traditional independent brokerages like Steve Cook & Co.
• Compass: Tech-forward national brokerage expanding into Texas luxury and second-home markets. While not yet heavily concentrated in Lake Texoma, its proprietary tech platform and agent economics represent a future competitive threat for premium-property buyers/sellers in the region.
• Lake Homes Realty: Niche-focused brokerage specializing exclusively in lake properties nationwide, with active listings in the Texoma region. Overlaps directly with Steve Cook & Co.'s waterfront/recreational land segment and represents a specialist competitor for that higher-margin slice of the business.

Direct peers

• Coldwell Banker Apex, Realtors: Coldwell Banker is a major national franchise with brokerage operations across Texas. While it operates at a different scale, it competes directly for the same residential, land, and luxury-lakefront buyers and sellers in the Texoma region and offers similar buyer/seller representation services.
• Keller Williams Realty: The largest real estate franchise by agent count in the US with significant North Texas presence. Operates agent-centric model competing directly with independent brokerages like Steve Cook & Co. for agents and clients in the same Grayson County / Lake Texoma geography.
• Ebby Halliday Companies: One of the largest independently owned residential brokerages in Texas, headquartered in North Texas (Dallas region). Competes with Steve Cook & Co. for North Texas residential buyers and luxury/second-home lake property clients across the broader Texoma market.
• Century 21 Harvey Properties: Century 21 franchise with North Texas operations serving residential and lake property markets. Same broker/agent service model, same geographic reach, and same commission-based revenue structure as Steve Cook & Co.
• Cottonwood Creek Realty: Independent local brokerage operating in the Lake Texoma / North Texas region offering similar residential, land, and waterfront services. Most direct local small-firm competitor with comparable service offering and client base.
• RE/MAX Lake Texoma / RE/MAX of Texoma: RE/MAX franchises in the immediate Lake Texoma market offer competing residential, land, and waterfront brokerage services. Same geography, same buyer pool, same property categories — direct head-to-head competition for Steve Cook & Co.'s core listings.

Broad incumbents

• Berkshire Hathaway HomeServices: National franchise leveraging the Berkshire Hathaway brand to compete in residential luxury and lake-property markets. Same residential brokerage model, broader marketing footprint, and stronger brand recognition for high-net-worth client capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/erastevecookandco.realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Cook & Co.