Hatch Homes Group

What Hatch Homes Group does

Hatch Homes Group is a family-owned residential real estate agency founded in 1994 by John and Melody Hatch and headquartered at 9755 SW Barnes Rd STE 560 in Portland, Oregon. The firm operates as a team under the Keller Williams Realty Professionals franchise, providing buyer representation, seller representation, property search, and investment-property services to home buyers, sellers, and investors across the Portland metro area and, as of 2024, in Vancouver, Washington.

The company's core offerings are full-service agent representation on both sides of a transaction, supported by a digital surface that includes a Property Search Platform, Perfect Home Finder matching service, What's My Home Worth valuation tool, Mortgage Calculator, Explore The Area neighborhood pages, and an educational blog. Technology is standard for a small brokerage: an AgentFire WordPress website with IDX integration of MLS/RMLS listing data. There is no proprietary platform, no API surface, and no internal AI/ML capability.

Revenue is generated entirely through percentage-based real estate commissions on closed transactions, billed at the close of each deal rather than on subscription or retainer. GTM is sales-led: licensed agents source and close deals directly, with lead generation supplemented by content marketing (blog, YouTube, Hatch Happenings email newsletter), organic social on Facebook and Instagram, and community involvement. The firm employs 1-10 people across roughly nine named agents, with second-generation family members Angela Stevens and Michele DesCombes active in day-to-day agent work alongside non-family agents.

Name

Hatch Homes Group

Legal name

Hatch Homes Group

Website

https://hatchhomes.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Hatch Homes Group is a family-owned, Keller Williams-affiliated residential real estate agency based in Portland, Oregon, founded in 1994, that provides buyer, seller, and investor representation services to homeowners across the Portland metro area and Vancouver, Washington.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller representation services
• Property search platform
• Real estate advisory

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. Real Estate Commission Revenue: The company earns revenue through real estate transaction commissions on home buying and selling services. Agents represent buyers and sellers in property transactions and earn percentage-based commissions typically split with the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hatch Homes Group is a family-owned, full-service residential real estate agency operating as an affiliated team under Keller Williams Realty Professionals. It represents residential buyers and sellers across the Portland, Oregon metro area and Vancouver, Washington through licensed agents, with brokerage commissions on transaction closings as its primary revenue stream. Service is delivered through direct agent representation, an MLS/RMLS-integrated property search platform, personalized home-finding tools, home valuation tools, and educational content.

Product overview

Hatch Homes Group is a full-service real estate team operating as part of Keller Williams Realty Professionals in Portland, Oregon. The company offers a unified suite of residential real estate services encompassing buyer representation, seller representation, and property search capabilities. The core offering centers on personalized agent services (Buyer Representation and Seller Representation) supported by digital tools including a Property Search Platform, Perfect Home Finder matching service, What's My Home Worth valuation tool, Mortgage Calculator, and neighborhood exploration features. Educational content is delivered through a Real Estate Blog covering market updates and buying/selling guidance. The company primarily serves the Portland metro area and Vancouver, Washington markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Comprehensive residential buyer representation for clients purchasing homes in the Portland metro area and Vancouver, WA, including property search, offer negotiation, transaction management, and guidance for first-time and move-up buyers. Delivered by licensed real estate agents affiliated with Keller Williams Realty Professionals.
• Seller Representation Services Full-service residential seller representation for homeowners in the Portland metro area and Vancouver, WA, including property valuation, marketing, listing management, MLS (RMLS) syndication, and closing support. Delivered by licensed real estate agents affiliated with Keller Williams Realty Professionals.
• Perfect Home Finder Personalized home-finding service that matches prospective buyers with properties in the Portland metro area based on their specific criteria and preferences, delivered as part of the buyer representation offering.
• Property Search Platform Interactive property search tool on hatchhomes.com that allows buyers to browse residential listings with filters for price, location, bedrooms, bathrooms, and square footage, integrated with RMLS data via IDX.
• What's My Home Worth Home valuation service that provides sellers with estimated market values for their properties in the Portland metro area to help set listing prices, offered as a lead-in to seller representation.

Quantifiable outcome

• 30 years of continuous operation serving the greater Portland community
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keller Williams Realty ProfessionalscoreChannel Partner/ Reseller/ DistributorHatch Homes Group operates as an affiliated team under Keller Williams Realty Professionals, using the Keller Williams brand, brokerage services, and MLS access. Properties are listed courtesy of Keller Williams Realty Professionals (503) 758-9207. The brokerage provides administrative support, branding, and transaction coordination services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Coldwell Banker Bain: Established Pacific NW brokerage (Coldwell Banker affiliate) with significant Portland and Vancouver, WA presence. Directly comparable residential brokerage services with broader corporate brand backing.
• Windermere Real Estate: Pacific Northwest-headquartered residential real estate brand with strong presence across Oregon and Washington. Operates team-based brokerages comparable to Hatch Homes but with broader regional brand recognition and cross-market referral pipelines.
• John L. Scott Real Estate: Pacific Northwest regional brokerage with strong Oregon and Washington footprint. Comparable to Hatch Homes in serving family-oriented residential buyers and sellers through affiliated agent teams, with larger regional scale.

Broad incumbents

• Sotheby's International Realty - Portland Premier: Luxury-focused residential brokerage with Portland-area affiliates competing for higher-end listings in the same metro as Hatch Homes. Comparable buyer/seller representation model but positioned at the premium segment.
• Redfin: Tech-enabled residential brokerage operating in Portland metro with discounted commission model and proprietary digital platform. Represents the structural competitive pressure on traditional team-based brokerages like Hatch Homes.
• Compass: National tech-forward residential brokerage with Portland-area operations, offering proprietary platform, marketing tools, and agent support at scale. Comparable to Hatch Homes in serving buyers/sellers but with significantly larger technology investment.
• RE/MAX: Global residential real estate franchise with strong agent-network presence in Portland and Vancouver. Comparable to Keller Williams-affiliated team model but with broader national brand recognition and recruiting reach.
• eXp Realty: Cloud-based brokerage franchise model attracting independent teams and agents with revenue-sharing and low overhead. Operates in Portland metro and competes with Keller Williams-affiliated teams like Hatch Homes for agent recruitment and listings.

Direct peers

• Hasson Company Realtors: Independent Portland-area residential brokerage with deep local market presence and team-based agent structure, competing head-to-head with Hatch Homes for Portland metro buyers and sellers.
• Premiere Property Group: Portland-metro residential real estate team/brokerage serving the same geographic market as Hatch Homes Group with a comparable team-based model and full-service buyer/seller representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZgQJ1EMT8kz4Yl5ZcPNwSw
• Facebookfacebook.com/hatchhomes
• Instagraminstagram.com/hatchhomesgroup
• Xx.com/hatchhomesgroup
• LinkedInlinkedin.com/company/hatch-homes-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatch Homes Group