EE Times-Asia

What EE Times-Asia does

EE Times Asia is a B2B digital media platform serving electronics engineers, semiconductor professionals, R&D designers, and technical managers across the Asia-Pacific electronics and semiconductor industry. Operating under the AspenCore Network alongside sister publications such as EE Times, EDN, EET-China, EET-India, EET-Taiwan, EET-Japan, and ESM-China, the platform delivers daily news coverage across 16+ technology categories including automotive, AI, semiconductors, manufacturing, sensors, embedded systems, RFICs, and power management. The site is built on a WordPress-based content management system supporting multimedia delivery of articles, webinars, videos, eGuides, and an FPGA/embedded community forum, with regional sub-sites for Taiwan, Singapore, and Malaysia plus multi-language translation (Indonesian, Japanese, Korean, Thai, Vietnamese) via Google Translate integration.

Core products include the news portal, sponsored webinars, downloadable eGuides and white papers, in-depth "In Focus" special reports, an industry events calendar, an embedded systems community, a video library, the annual EE Awards Asia ceremony, and the EPA (Electronics Products Award) event series. A third-party Datasheets.com widget is embedded for component search. Distribution is free with registration, and the business model is anchored on sponsored content, webinar partnerships, and event monetization rather than paid subscription.

The revenue model is B2B sponsorship-driven: semiconductor and component vendors such as Analog Devices (ADI), Arrow Electronics, and Infineon co-host webinars, supply partner content, and participate in EPA and EE Awards Asia. Marketing channels combine organic social (LinkedIn, Facebook), RSS syndication, multi-language translation, and webinar partnerships used for thought leadership and lead generation across the Asia electronics engineering community.

Name

EE Times-Asia

Legal name

AspenCore

Website

https://eetasia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EE Times Asia is a B2B digital media platform under the AspenCore Network serving electronics engineers and semiconductor professionals across Asia with news, webinars, eGuides, special reports, and industry events, monetized primarily through sponsored content and partnerships with chip vendors.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

EE Times Asia is a digital B2B media platform that publishes daily electronics engineering news, technical articles, and industry analysis for the Asia-Pacific semiconductor and electronics design community. It distributes sponsored webinars, downloadable eGuides, special reports, and event coverage in partnership with major semiconductor vendors, and operates an embedded systems community forum alongside an annual industry awards program (EE Awards Asia).

Product overview

EE Times Asia is a comprehensive electronics engineering news portal serving the Asia-Pacific region. The platform operates as a unified content and community hub featuring news articles across multiple technology categories (semiconductors, automotive, AI, IoT, embedded systems, sensors, communications, and more). Key offerings include a news portal with industry coverage, webinars featuring technical presentations from major electronics companies, downloadable eGuides and white papers, special reports on focused topics, an events calendar for industry conferences, and an embedded systems community forum. The platform also hosts the annual EE Awards Asia ceremony and provides regional coverage for Taiwan, Singapore, and Malaysia. A third-party datasheet search widget is integrated for component research. The platform is part of the AspenCore Network of electronics industry publications.

Differentiator

Problem solved

Functional benefit

Products and services

• EE Times Asia News Portal Core electronics engineering news website providing daily news articles, technical analysis, and industry coverage across semiconductor, embedded systems, automotive, AI, IoT, and other electronics technology topics for Asia-based professionals.
• Webinars Online webinar platform hosting on-demand technical presentations from semiconductor and electronics companies on topics including power management, signal chain design, AI applications, and automotive electronics.
• eGuide Downloads Downloadable electronic guides and white papers covering industry topics including AI and connectivity, India's semiconductor industry, and other technology trends, with content provided in partnership with industry sponsors.
• Special Reports (In Focus) In-depth editorial collections and special reports focused on semiconductor and electronics topics including AI, GaN/SiC developments, automotive electronics, and IoT.
• EE Awards Asia Annual awards ceremony recognizing innovation and excellence in the electronics industry across Asia, including sponsored categories from semiconductor vendors such as Arrow Electronics.
• Embedded Community

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Analog Devices (ADI)coreGTM or Marketing Partner · 25 May 2026ADI partners with EE Times Asia to deliver webinar content on power management topics, with Frederik Dostal as Power Management Expert presenting on robust power supply design topics including GaN switches, simulation tools, and digital telemetry.
• InfineoncoreGTM or Marketing Partner · 12 May 2026Infineon delivers webinar content on power management and AI applications through EE Times Asia platform, covering topics related to AI power supply units optimization.
• Analog Devices (ADI) / Arrow ElectronicscoreGTM or Marketing Partner · 27 April 2026ADI and Arrow Electronics co-host webinars on EE Times Asia platform covering technical topics such as precision signal chains for scientific instrumentation, power supply design, and AI power optimization solutions. The partnership involves webinar sponsorship, content development, and lead generation activities targeting electronics engineers in Asia.
• Arrow ElectronicscoreGTM or Marketing PartnerArrow Electronics is a key sponsor and content partner, providing webinars and featured content on electrification, industrial automation, and automotive applications through the EE Times Asia platform and EPA (Electronics Products Award) events.
• Aspencore NetworkflagshipOthersEE Times Asia is part of the Aspencore Network, a global electronics media network including EE Times, EDN, EET-China, EET-India, EET-Taiwan, EET-Japan, ESM-China, and other regional electronics publications.

Recent moves6 records

Expansion highlights5 records

Direct peers

• EE Times (Global): The flagship EE Times brand under AspenCore, covering global electronics engineering news for the same semiconductor and embedded systems audience that EE Times Asia targets; structurally the closest comparable property given shared editorial, sponsors, and parent network.
• EDN (Electronic Design News): An AspenCore sister publication delivering electronics design news, technical articles, and product coverage to design engineers globally; directly comparable content model, sponsor base, and audience overlap with EE Times Asia.
• All About Circuits: Independent online publication serving electrical engineers with technical articles, news, and embedded electronics design content; closely mirrors EE Times Asia's verticals (embedded, power, analog, semiconductors) and educational depth.
• Electronic Design: Long-running B2B trade publication covering electronics design engineering, components, and embedded systems with news, technical articles, and webinars; directly competitive in editorial focus and advertiser base.
• Semiconductor Engineering: Specialist trade publication targeting semiconductor design, manufacturing, and test engineering professionals; closely comparable audience (chip and systems engineers in Asia) and similar deep technical content model.
• Embedded.com: OpenSystems Media property covering embedded systems design, software, and hardware for embedded engineers; directly overlapping with EE Times Asia's Embedded Systems, FPGAs/PLDs, and Processors coverage.

Broad incumbents

• Digi-Key TechZone: Digi-Key's content and resource platform serving electronics design engineers with technical articles, reference designs, and tutorials; a distributor-owned incumbent that competes for the same engineering audience and ad/sponsor budgets as EE Times Asia.
• Mouser Electronics Resources: Global electronics distributor producing technical articles, eBooks, and project content for design engineers; competes with EE Times Asia as a distributor-driven content destination but is part of a much broader commercial distribution business.

Regional players

• Electronics Weekly: UK-focused trade publication for electronics design and manufacturing professionals; comparable editorial and sponsor model but geographically focused on the UK and European market rather than Asia.

Emerging players

• Hackster.io: Community-driven platform for hardware and embedded systems engineers featuring project tutorials, news, and partner content; an emerging direct rival for engineering mindshare and community engagement in Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eetasia
• LinkedInlinkedin.com/company/ee-times-asia
• Xx.com/EETimesAsia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EE Times-Asia