The Studio
The Studio is the in-house creative marketing agency for Anywhere Real Estate brands, providing branding, design, copywriting, video, advertising, social media, and Design Concierge services to Coldwell Banker affiliated agents and brokerages across the United States.
- Company typePrivate
- Founded2017
- HeadquartersMadison, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Studio does
The Studio is the in-house creative marketing agency for Anywhere Real Estate (NYSE: REAL), founded in 2017 and operating as a wholly-owned strategic division within the parent company. It serves Anywhere Real Estate's portfolio of brands — Coldwell Banker, Coldwell Banker Global Luxury, Coldwell Banker Commercial, and related affiliated brokerages — along with more than 100,000 affiliated real estate agents across the United States. The company delivers seven core service lines: Branding, Design, Copywriting, Video, Advertising & Media, Social Media, and Design Concierge, supporting brand identity development, advertising production, social campaigns, agent recruitment/retention, and personal/property marketing assets.
The Studio's underlying technology stack centers on a portfolio of proprietary and integrated platforms. Design Concierge is a self-service personal branding platform enabling agents to order semi-custom and custom creative products (logos, business cards, brochures, listing presentations). Listing Concierge provides personalized property marketing workflows. Moxi Present is a comparative market analysis tool with unified national listing presentation templates, delivered to 45,000+ agents. Workfront serves as the project management backbone enabling a fully remote workforce. The Studio went fully virtual in 2020, operates with no disclosed physical offices, and runs with 101–250 employees.
The business model is professional services revenue delivered through an internal in-house agency structure. The Studio generates revenue through service delivery to Anywhere Real Estate brands and affiliated agents, with a chargeback model introduced in 2020 and self-service platform monetization via Design Concierge (which surpassed $1M with 4,755 agent orders by August 2020). Distribution is split between enterprise agency-of-record work for Coldwell Banker brands and self-serve platform access for individual agents. No external pricing is publicly disclosed.
The Studio firmographics
Firmographics- Name
- The Studio
- Legal name
- The Studio
- Website
- https://thestudiorealestate.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Studio is the in-house creative marketing agency for Anywhere Real Estate brands, providing branding, design, copywriting, video, advertising, social media, and Design Concierge services to Coldwell Banker affiliated agents and brokerages across the United States.
- Ownership category
- akta.pro rank
The Studio industry classification
Industry- Product category
- Real Estate Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where The Studio is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- In-house Agency Services: As the in-house creative agency for Anywhere Real Estate brands, The Studio generates revenue through internal service delivery to Coldwell Banker brands, affiliated agents, and brokerages. Revenue is derived from providing marketing services including branding, design, copywriting, video, advertising, and social media services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Studio product offering
Product offeringCore offering
The Studio is the in-house creative marketing agency for Anywhere Real Estate's brands, including Coldwell Banker, Coldwell Banker Global Luxury, and Coldwell Banker Commercial. It delivers branding, design, copywriting, video production, advertising and media planning/buying, and social media services to 100,000+ affiliated real estate agents and brokerages. The Studio also operates the Design Concierge and Listing Concierge self-service platforms that enable agents to order personal branding assets and property marketing materials on demand.
Product overview
The Studio is the in-house creative marketing agency for Anywhere Real Estate's brands, offering a portfolio of seven core services: Branding, Design, Copywriting, Video, Advertising & Media, Social Media, and Design Concierge. Design Concierge is a self-service personal branding platform enabling real estate agents to create semi-custom and custom marketing assets. The Studio also developed Moxi Present, a real estate comparative market analysis (CMA) tool, and Listing Concierge, a personalized property marketing platform. The agency supports Coldwell Banker, Coldwell Banker Global Luxury, Coldwell Banker Commercial, and other Anywhere Real Estate brands with creative marketing services.
Differentiator
Problem solved
Functional benefit
Brands
- Design Concierge: A personal branding platform for real estate agents offering semi-custom and custom creative products including logos, business cards, listing presentations, professional bios, brochures, postcards, and social media assets.
- Listing Concierge
- Moxi Present
Products and services
- Design Concierge A self-service personal branding platform enabling real estate agents affiliated with Anywhere Real Estate brands to order semi-custom and custom creative products including logos, business cards, flyers, professional bios, listing presentations, brochures, postcards, and social media assets. Includes agent branding consultation and Moxi Websites integration.
- Branding Brand identity development from strategy to implementation, including brand voice and messaging, logo and wordmark design, brand image selection, naming, taglines and slogans, and brand compliance standards. Delivered to Anywhere Real Estate brands including Coldwell Banker and Coldwell Banker Global Luxury.
- Design Design services including advertising, concept development, design strategy, digital design, experiential design, iconology, illustration, infographics, packaging design, print design, recruiting/retention campaigns, and product/program launch campaigns for real estate brands and affiliated agents.
- Copywriting Copywriting services for marketing materials including ad campaigns, bios, blog posts, brochures, eBlast drip campaigns, editorial content, event marketing assets, landing pages, messaging development, presentations, social media, video scripts, and websites for real estate brands and affiliated agents.
- Video Video production services including brand videos, marketing videos, product/program launches, product promotions, recruiting videos, sizzle reels, social media videos, testimonials, tutorials, event videos, and presentations, with motion graphics and arena signage for real estate brands and affiliated agents.
- Advertising & Media Advertising production and campaign management including newspaper and magazine advertising production and placement, custom magazine mapping/production/printing/distribution, digital magazines, digital display advertising, cable TV and streaming real estate shows, versioning and segmentation, and media planning, buying and billing for real estate brands and affiliated agents.
- Social Media Social media campaigns and asset creation including consumer social campaigns, agent social assets, brand campaigns, holiday/seasonal assets, lead-generation campaigns, paid agent retention and recruiting campaigns, product launches, and social media videos across all formats (posts, stories, reels, cover images) for real estate brands and affiliated agents.
- Listing Concierge A platform providing personalized property marketing to agents, helping them win more listings with professional property marketing materials that demonstrate their value to clients and result in referrals and additional listings.
- Moxi Present A real estate comparative market analysis (CMA) tool that enables agents to deliver digital presentations with integrated real-time market data from local MLS. The Studio creates professionally designed seller, buyer, pre-listing, and Coldwell Banker Global Luxury presentations on the platform.
Quantifiable outcome
- Design Concierge topped $1M mark with 4,755 agent orders
- +4 more outcomes
Companies that use The Studio
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
The Studio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
The Studio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Anywhere Real EstatecoreThe Studio is the in-house creative agency for Anywhere Real Estate's brands, including Coldwell Banker, Coldwell Banker Global Luxury, Coldwell Banker Commercial, and related subsidiaries. Founded in 2017 drawing from regional marketing teams of Coldwell Banker NRT (now Coldwell Banker Realty).
Scale indicators17 records
Recent moves9 records
Expansion highlights5 records
The Studio competitors and assessment
Company assessmentBroad incumbents
- Compass: National real estate brokerage that has invested heavily in in-house marketing technology, agent branding tools, and creative services for its affiliated agents. Comparable to The Studio because it bundles real estate brokerage operations with proprietary agent-marketing platforms and creative production.
- Redfin: Technology-enabled residential brokerage with in-house creative, marketing, and agent-support capabilities. Comparable to The Studio as a real estate operating company that has internalized creative production and agent marketing services rather than outsourcing to external agencies.
- eXp Realty: Cloud-based real estate brokerage with a distributed agent model and significant in-house marketing, branding, and agent support infrastructure. Comparable to The Studio because it serves affiliated agents with in-house creative and personal branding resources at national scale.
- WPP: Global advertising holding company with Ogilvy, Grey, and GroupM networks serving real estate and franchise clients. Comparable to The Studio as a full-service advertising agency capable of delivering branding, design, copywriting, video, and media buying at scale.
- Publicis Groupe: Global advertising and marketing services holding company (Leo Burnett, Saatchi, Publicis Sapient) offering integrated creative, media, and digital transformation services. Comparable to The Studio in providing full-service creative marketing at scale to enterprise clients.
- Omnicom Group: Global marketing and corporate communications holding company (BBDO, DDB, TBWA) with deep creative, media planning, and advertising production capabilities. Comparable to The Studio in operating a full-service creative agency model with branding, design, video, and media execution.
Direct peers
- Moxi Works: Real estate technology platform providing agent-facing tools including CMA/listing presentations, marketing automation, and consumer engagement products. Directly comparable to The Studio's Moxi Present, Design Concierge, and Listing Concierge product layer.
- Adwerx: Advertising technology company specifically built for real estate agents and brokerages, providing automated digital ad campaigns and personal branding tools. Comparable to The Studio's Design Concierge self-service platform and its agent-focused digital advertising offering.
Emerging players
- HomeLight: Real estate technology platform offering agent marketing, lead generation, and consumer-facing tools. Comparable to The Studio in its focus on helping agents build personal brands, generate listings, and access marketing infrastructure at scale.
- Real Geeks: Real estate technology provider offering agent websites, lead generation, and CRM/marketing tools. Comparable to The Studio in delivering integrated marketing infrastructure that enables individual real estate agents to build personal brands and listings digitally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Studio social profiles
Digital presenceThe Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Studio leadership team
Management profileNumber of profiles
Profiles15 records
The Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Studio
What does The Studio do?
The Studio is the in-house creative marketing agency for Anywhere Real Estate's brands, including Coldwell Banker, Coldwell Banker Global Luxury, and Coldwell Banker Commercial. It delivers branding, design, copywriting, video production, advertising and media planning/buying, and social media services to 100,000+ affiliated real estate agents and brokerages. The Studio also operates the Design Concierge and Listing Concierge self-service platforms that enable agents to order personal branding assets and property marketing materials on demand.
Is The Studio a public or private company?
The Studio is a private company. It is classified as corporate owned and is currently operating.
When was The Studio founded?
The Studio was founded in 2017. It employs 101 to 250 people.
Where is The Studio based?
The Studio is headquartered in Madison, United States, in the North America region.
How does The Studio make money?
One revenue line is on record: in-house Agency Services.
Who are The Studio's main competitors?
Broad incumbents on record are Compass, Redfin, eXp Realty, WPP, Publicis Groupe and Omnicom Group. Direct peers are Moxi Works and Adwerx. Emerging players are HomeLight and Real Geeks.
Does The Studio have an API?
No public API is recorded for The Studio.
What industry is The Studio in?
The Studio's product category is Real Estate Marketing Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.