What Adwerx does

Adwerx is a digital advertising automation platform founded in 2013 and headquartered in Durham, North Carolina, that serves real estate and mortgage professionals (and adjacent insurance, wealth management, financial services, and franchise verticals) in the United States and Canada. The platform enables individual agents, top performers, teams, and enterprises to deploy personalized, hyper-targeted digital ads across premium websites, social media (Facebook, Instagram), mobile apps, and streaming TV (Roku, Hulu, Amazon Fire TV, Samsung Smart TV), with Digital Out-of-Home screens added in 2024. Its core technology centers on the proprietary FaceForward™ methodology and Adwerx Motion™ automated ad design, which place the local agent's or loan officer's photo and contact information on every ad to build trust and local brand recognition. The platform integrates with major CRM systems (HubSpot, Zoho, Moxi Works, Total Expert, Surefire) so audience updates flow automatically from existing contact databases.

Adwerx operates a hybrid go-to-market model that pairs product-led growth through a self-serve platform at app.adwerx.com with enterprise field sales targeting brokerages and mortgage firms via demo-driven sales cycles. Its product portfolio spans Zip Code Ads, Streaming TV Ads, Video Ads, Retargeting Ads, Sphere Ads, Digital Out-of-Home Ads, Listing Ads, Video Listing Ads, Top Performer Packages, and Listing Credit Bundles for individual buyers, with enterprise modules (Automated Listing Ads, Automated Retargeting, Recruiting Solutions, Automated Sphere Advertising) and a branded self-service portal for brokerages. Revenue is generated through subscription fees at the individual level (monthly/annual) and through enterprise licensing agreements that are typically multi-year, with listing-credit unit pricing as a complementary stream.

The company was operated as ADWX OPCO LLC, a Delaware LLC, and was privately held. Adwerx scaled to 51–100 employees, served over 400,000 sales producers across 500+ enterprises, and secured multiple funding rounds including a $12.5M raise in late 2021 led by Texas Capital Bank, additional rounds in 2023, and an SEC Form D filing in 2024 targeting approximately $6.28M. In November 2025, Imaginuity's subsidiary acquired Adwerx's assets, folding the platform into a larger digital advertising operation.

Name

Adwerx

Legal name

ADWX OPCO LLC

Website

https://adwerx.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

51–100 employees

Short description

Adwerx is a digital advertising automation platform founded in 2013 that serves real estate and mortgage professionals (plus adjacent insurance, wealth, and franchise verticals) with personalized ads across web, social, streaming TV, and digital out-of-home. It combines a self-serve SMB product with enterprise licensing for brokerages and mortgage firms across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Advertising Services: Adwerx generates revenue primarily through subscription fees for its digital advertising platform. Customers pay service fees for access to automated advertising tools, with pricing varying by service type. The platform commits to advertising partners for campaign lengths, and fees include quarterly subscription fees, annual subscription fees, one-time product purchase fees, recurring fees, quarterly and annual renewal fees, third-party fees, and applicable taxes.
2. Enterprise Licensing: Brokerages and mortgage firms pay for enterprise-level access to Adwerx's automated advertising platform, enabling them to provide advertising tools to their agents and loan officers at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Adwerx provides a digital advertising automation platform that enables real estate and mortgage professionals to run personalized, hyper-targeted digital ad campaigns without manual effort. The offering spans individual ad products (Zip Code, Streaming TV, Video, Retargeting, Sphere, Digital Out-of-Home, Listing, and Video Listing Ads), pre-built Top Performer Packages, Listing Credit Bundles, and the Adwerx Enterprise Platform serving brokerages, mortgage firms, franchises, and financial services companies across the U.S. and Canada.

Product overview

Adwerx is a digital advertising automation platform that provides a unified portfolio of personalized advertising solutions for real estate and mortgage professionals. The core offering consists of individual ad products (Zip Code Ads, Streaming TV Ads, Video Ads, Retargeting Ads, Sphere Ads, Digital Out-of-Home Ads, Listing Ads, and Video Listing Ads) that agents can purchase individually or through pre-built packages. For enterprise clients, the Adwerx Enterprise Platform provides centralized automation with modules including Automated Listing Ads, Automated Retargeting, Automated Sphere Advertising, and Recruiting Solutions. All ads feature the FaceForward methodology with the agent's headshot and contact information. The platform integrates with CRM systems (HubSpot, Zoho, Moxi Works, Total Expert, Surefire) for automatic audience syncing.

Differentiator

Problem solved

Functional benefit

Brands

• Adwerx Motion: Adwerx Motion ad design leveraging FaceForward methodology for personalized digital advertising.
• FaceForward
• Adwerx Customer Relationship Advertising

Products and services

• Zip Code Ads Hyperlocal digital advertising that targets consumers within specific zip codes where the real estate agent operates. Ads feature the agent's headshot and contact information, personalized via the FaceForward™ methodology, and run across premium websites, mobile apps, social media, and streaming TV.
• Streaming TV Ads Pre-built streaming television commercials delivered through connected TV devices including Roku, Hulu, Amazon Fire TV, and Samsung Smart TV. Provides affordable access to streaming TV advertising with personalized video content featuring the agent's headshot.
• Video Ads Dynamic video ad campaigns with flexible, built-in designs for establishing expertise and engaging audiences. Run across premium websites and social media to build personal brand recognition for individual agents and loan officers.
• Retargeting Ads Advertising solution that targets people who have previously visited the agent's website, keeping the agent top-of-mind throughout their online journey. Combined with other advertising tools it increases chances of a sale by 50% per Adwerx data.
• Sphere Ads Custom audience advertising that targets contacts in the agent's database or CRM to stay top-of-mind with existing relationships and generate referrals. Integrates with HubSpot, Zoho, Moxi Works, Total Expert, and Surefire for automatic audience syncing.
• Digital Out-of-Home Ads Digital advertising displayed on screens in public spaces including restaurants, gyms, malls, stores, and offices. Extends brand reach beyond the web to physical locations and supports promotion of high-priority listings.
• Listing Ads Real estate listing display ads shown on websites and social media platforms to promote properties to local buyers actively looking to move. Available to individual agents and via Listing Credit Bundles.
• Video Listing Ads Video ad campaigns specifically designed to showcase properties, with ready-to-run video content for premium websites and social media. Helps agents create engaging listing videos without production effort.
• Top Performer Packages Pre-built advertising packages designed from insights gathered over 10+ years, providing curated campaigns for awareness and nurture advertising. Sold to top-performing agents and teams seeking comprehensive advertising strategies without manual design.
• Listing Credit Bundles Discount bundles that provide cost savings when purchasing multiple listing ad credits. Bulk purchase option for agents managing multiple properties simultaneously.
• Adwerx Enterprise Platform Branded, self-service portal for brokerages and mortgage companies enabling agents and loan officers to launch localized brand campaigns. Includes automated listing ads, automated retargeting, automated sphere advertising, recruiting solutions, and a centralized Compliance Dashboard for enterprise brand governance.

Quantifiable outcome

• Agents using Adwerx Automated Listing Ads win 35% more listings versus peers (study of 30,000+ agents over two years)
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• ReliancecoreStrategic or Co-development Partner · 22 August 2023Technology companies Adwerx and Reliance created an innovative partnership for real estate leaders announced August 22, 2023. The partnership enables Adwerx to leverage Reliance's platform capabilities for enhanced service delivery to real estate professionals.
• HubSpotcoreTechnology or IntegrationCRM integration enabling automatic syncing of contact databases for sphere of influence advertising. Audiences automatically update when changes are detected in the HubSpot system, allowing seamless campaign management.
• ZohocoreTechnology or IntegrationCRM integration partner allowing automatic audience updates for Zoho CRM users. Enables users to leverage existing contact data for targeted advertising campaigns.
• Moxi WorkscoreTechnology or IntegrationReal estate technology platform integration enabling automated audience management for real estate brokerages using Moxi Works products for their CRM and productivity needs.
• Total ExpertcoreTechnology or IntegrationIntegration partner providing automated audience updates and CRM connectivity for mortgage and real estate professionals using the Total Expert platform.
• SurefirecoreTechnology or IntegrationCRM integration enabling automated sphere of influence advertising for Surefire users, allowing real estate and mortgage professionals to target their existing contact databases.
• T3 SixtycoreStrategic or Co-development PartnerT3 Sixty conducted independent analysis of Adwerx Listing Data, examining more than 30,000 agents over a two-year period. The research demonstrated that agents using Adwerx Automated Listing Ads win 35% more listings than peers, providing third-party validation of platform effectiveness.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BoomTown: BoomTown provides a real estate CRM, lead generation, and digital marketing automation platform for agents and brokerages. It overlaps directly with Adwerx on automated agent marketing, IDX-enabled websites, and enterprise brokerage solutions, competing for the same enterprise sales pipeline.
• Ylopo: Ylopo offers AI-powered lead generation and digital advertising (Facebook, Google, retargeting) tailored to real estate teams and brokerages. It is a direct competitor to Adwerx's automated listing ads and sphere/retargeting products for the same agent customer base.
• Real Geeks: Real Geeks provides IDX websites, lead generation, and integrated digital marketing tools for real estate agents. It competes with Adwerx's automated ad products at the individual-agent and small-team level on subscription-based marketing automation.
• CINC (Commissions Inc): CINC provides lead generation, CRM, and digital advertising automation platforms for real estate teams and brokerages. It competes with Adwerx for enterprise brokerage marketing budgets with overlapping automated advertising and lead-nurture capabilities.
• Chime Technologies: Chime offers a real estate CRM, IDX websites, and AI-driven marketing automation including automated advertising and lead nurture. It directly overlaps with Adwerx's enterprise brokerage automation suite and competes for similar mid-market and enterprise deals.
• Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform provides CRM, IDX, and digital marketing tools for real estate brokerages and teams. It competes with Adwerx on the enterprise brokerage side, including automated marketing and lead-nurture workflows.
• Zurple: Zurple provides automated behavioral marketing and lead nurturing for real estate professionals, including automated email and digital advertising triggered by consumer behavior. It overlaps with Adwerx's sphere/retargeting and automated nurture advertising products.
• Offrs: Offrs combines seller prediction data with automated direct mail and digital marketing for real estate agents. While it leans on direct mail, its digital marketing automation and agent-focused marketing services compete with Adwerx's automated listing and sphere ad offerings.

Emerging players

• AdRoll: AdRoll is a retargeting and programmatic display advertising platform serving SMB and mid-market customers across verticals. It overlaps with Adwerx's retargeting and display ad automation but lacks Adwerx's vertical specialization and FaceForward™ personalization for real estate.

Broad incumbents

• Meta (Facebook Ads / Instagram Ads): Meta operates the Facebook and Instagram advertising platforms that Adwerx uses as a delivery channel for its agents' campaigns. While not a vertical-specialist, Meta's continuously improving self-serve tools and AI campaign automation represent the broadest incumbent alternative for real estate advertisers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Adwerx
• LinkedInlinkedin.com/company/adwerx
• Instagraminstagram.com/adwerxre
• Xx.com/Adwerx

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adwerx