What SeniorCare Homes does

SeniorCare Homes is a privately held, family-owned residential senior care provider founded in 2007 by Jerry Pullins and headquartered in Overland Park, Kansas. The company operates small-home memory care and assisted living residences limited to 5-9 residents each, serving seniors with Alzheimer's disease, other forms of dementia, and Parkinson's disease in the Johnson County / Kansas City metro area. Following its 2026 acquisition of Care Haven Homes, the portfolio comprises twelve residential homes (Nantucket, Newport, Ted Hersey, Vineyard, Waveny Park, New Canaan, WycKlow, Sunflower, Southmoor, Fontana, Broadmoor, and Overbrook), differentiated by a 1:5 caregiver-to-resident ratio, Memory Care Specialists on structured 12-hour shifts, 24/7 licensed nursing, and an ongoing record of zero-deficiency State of Kansas surveys.

The service portfolio spans core residential memory care and assisted living, specialized Alzheimer's and Parkinson's care programs (the latter built on the Alzheimer's Association's 7 Stages framework), end-of-life hospice coordination with Grace, Kansas City, and Catholic Charities hospices, an Adult Day Stay program with a complimentary first-day trial, non-medical Home Care, and a placement service via sister company Carestreet. Operational technology is light and care-centric rather than software-centric: iPad-based memory games, custom motion monitoring (Vineyard House), whole-house air filtration and bedroom motion sensors (Ted Hersey House), therapy tubs and sit-to-stand lifts (Nantucket House), and three company vehicles for resident outings.

The business model is recurring monthly subscription revenue at $7,895 (companion room) and $8,495 (private room) per resident, supplemented by pay-as-you-go Adult Day Stay fees and Home Care managed services. A $2,495 community deposit is collected at reservation. Sales is direct-to-family through phone (913-210-5813), website inquiries, and private home tours, with trust built via family testimonials, deficiency-free regulatory record, and four consecutive Best of Johnson County awards (2023-2026). The company is licensed as a Home Plus provider by the State of Kansas, and its six-year operating footprint in Johnson County is supported by partnerships with the Alzheimer's Association Kansas City Chapter, the Johnson County Health Department, KDHE, and the CDC.

Name

SeniorCare Homes

Legal name

SeniorCare Homes, LLC

Website

https://seniorcare-homes.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned residential memory care and assisted living provider in Johnson County, Kansas, operating 12 small homes (5-9 residents each) for seniors with Alzheimer's, dementia, and Parkinson's at $7,895-$8,495/month, following a 2026 acquisition of Care Haven Homes.

Ownership category

akta.pro rank

Product category

Residential Memory Care and Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industries

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH), Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• Residential memory care
• Assisted living services
• Dementia care homes
• Parkinson's care
• Senior hospice care

Headquarters

HQ city

Prairie Village

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Residential Care Fees: Core revenue stream from monthly fees for residential memory care and assisted living services in small residential homes. Fees include private room, companion room options, all meals, housekeeping, laundry, grooming, activities, nursing care, and outings.
2. Adult Day Stay Services: Day care services for seniors providing caregivers respite, including home-cooked meals, activities, and supervised outings in a safe environment. First day is offered free for trial.
3. Senior Care Placement Services: Referral and placement services for families through sister company Carestreet, helping place seniors in appropriate care settings. Services offered at low or no cost to families.
4. Home Care Services: Non-medical in-home care services for seniors not yet ready for full-time move to SeniorCare Homes, including companion care, personal care assistance, and skilled nursing referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SeniorCare Homes operates a portfolio of 12 small residential care homes in the Johnson County, Kansas area providing memory care, assisted living, hospice care, and adult day stay services for seniors with Alzheimer's, dementia, Parkinson's disease, and other memory-related conditions. Each home is limited to 5-9 residents, delivering personalized care with a 1:5 caregiver-to-resident ratio. The company also provides non-medical home care and senior care placement referrals through its sister company Carestreet.

Product overview

SeniorCare Homes operates a portfolio of 12 residential senior care homes in the Johnson County/Kansas City metro area, offering small residential memory care and assisted living services. The homes include Nantucket House, Newport House, Ted Hersey House, Vineyard House, Waveny Park House, New Canaan House, and six additional homes (WycKlow, Sunflower, Southmoor, Fontana, Broadmoor, Overbrook) acquired from Care Haven Homes. Each residence is limited to 5-9 residents, providing a real home alternative to large institutional facilities. Core service offerings include Alzheimer's Care, Parkinson's Care, Memory Care Services, Memory Loss & Dementia Care, Assisted Living, Hospice Care for End of Life, Adult Day Stay, House Activities, Home Care, and Senior Care Placement Services. The company also provides specialized programs such as the Memories in the Making art program through the Alzheimer's Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Alzheimer's Care

Quantifiable outcome

• 1 caregiver per 5 residents compared to 1 per 25-30 at typical Alzheimer's facilities
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, supporting, minor and strategic.

• Alzheimer's Association - Kansas City ChaptercoreStrategic or Co-development PartnerSeniorCare Homes works closely with the Alzheimer's Association Kansas City Chapter. The company is a designated provider of the 'Memories in the Making' weekly art program for residents, with five certified instructors on staff. The Alzheimer's Association offers support groups, educational library, and other services for families.
• Grace HospicesupportingImplementation/ SI/ Consulting PartnerLocal hospice organization that SeniorCare Homes works with to provide end-of-life care for residents. Hospice coordinates equipment, supplies, and support services for residents in final stages of life.
• Kansas City HospicesupportingImplementation/ SI/ Consulting PartnerHospice care provider serving the Kansas City area that partners with SeniorCare Homes for end-of-life care coordination, ensuring residents can remain in the home setting during final days.
• Catholic Charities HospicesupportingImplementation/ SI/ Consulting PartnerFaith-based hospice organization providing end-of-life care services in partnership with SeniorCare Homes for residents requiring spiritual and medical end-of-life support.
• Pets for LifeminorStrategic or Co-development PartnerDog visit program providing pet therapy and companionship for residents at SeniorCare Homes, enhancing emotional well-being and creating joyful moments.
• Land of PawsminorStrategic or Co-development PartnerPuppy visitation program offering spur-of-the-moment trips for residents to visit puppies, providing emotional stimulation and joy as part of personalized activity programming.
• CarestreetcoreChannel Partner/ Reseller/ DistributorSister company providing senior care placement services for families. Carestreet offers personalized recommendations, tours, paperwork assistance, and ongoing support for families placing seniors in care facilities. Services offered at low or no cost to families.
• American Red CrosssupportingStrategic or Co-development PartnerBonnie Lee, LPN at SeniorCare Homes, completed Red Cross CPR Certified Instructor training, enabling the company to provide comprehensive CPR instruction to staff internally.
• Johnson County Health DepartmentcoreStrategic or Co-development PartnerSeniorCare Homes leadership participates in weekly Johnson County COVID leadership calls with the health department, emergency management teams, and other senior living providers to coordinate pandemic response and safety protocols.
• Kansas Department of Health and Environment (KDHE)coreOthersState agency providing regulatory oversight, guidance on COVID-19 protocols, and coordination with SeniorCare Homes on infection control and safety measures.
• Centers for Disease Control (CDC)coreOthersFederal health agency providing COVID-19 and infection control guidance that SeniorCare Homes follows for resident and staff safety protocols.
• Care Haven HomesstrategicOthersCare Haven Homes, a long-established Home Plus residential care provider serving Johnson County, Kansas, was acquired by SeniorCare Homes in 2026. This acquisition expanded SeniorCare's presence in the Johnson County market.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Five Star Senior Living: Senior living operator with assisted living and memory care communities nationwide. Comparable service categories and resident demographics, though at institutional scale rather than small residential homes.
• Atria Senior Living: National senior living operator with extensive assisted living and memory care offerings. Overlaps with SeniorCare's core services but operates larger communities and a broader, corporate-led model.
• Silverado Senior Living: National memory care specialist operating assisted living and memory care communities. Comparable to SeniorCare because it also focuses on dementia/Alzheimer's care as a core service line, though at much larger scale and broader geographic footprint.
• Enlivant: Senior living operator focused on assisted living and memory care across the U.S. Comparable resident population and care services to SeniorCare, with a similar emphasis on dementia and Alzheimer's support.
• Sunrise Senior Living: Large national operator of senior living communities with a strong memory care and assisted living program. Serves a similar resident population to SeniorCare but at significantly larger facility sizes and corporate scale.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and related services. Comparable resident profile and service mix, but operates large institutional communities rather than small residential homes.

Direct peers

• Pegasus Senior Living: Operator of small-to-mid-size assisted living and memory care communities across multiple states. Comparable to SeniorCare in providing residential memory care for dementia patients with a community-based model.
• A Place for Mom: Senior care referral and placement marketplace connecting families with assisted living, memory care, and other senior living options. Directly comparable to SeniorCare's sister company Carestreet, which provides free/low-cost placement services.
• Koelsch Senior Communities: Family-owned operator of small residential-style assisted living and memory care homes. Highly comparable to SeniorCare's family-led, small-home model targeting dementia residents in intimate settings.

Others

• Caring.com: Online senior care resource and referral platform helping families evaluate assisted living, memory care, and in-home care options. Comparable to SeniorCare's placement and referral arm in terms of family decision-support and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alzheimershomes
• Facebookfacebook.com/seniorcarefamilies
• Instagraminstagram.com/seniorcarefamilies
• LinkedInlinkedin.com/company/seniorcare-homes

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorCare Homes