Ptengine
Ptengine is an all-in-one website optimization platform offering heatmaps, no-code A/B testing, pop-ups, and personalization via a single JavaScript tag, serving digital marketers and SMBs across 180 countries and operated by Tokyo-based Ptmind Co., Ltd.
- Company typePrivate
- Founded2010
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Ptengine does
Ptengine is a horizontal website optimization platform that consolidates website analytics, heatmaps, no-code A/B testing, pop-ups and engagement triggers, and content personalization into a single product accessed via one JavaScript tag. The platform is built on JavaScript-based visitor tracking using first-party cookies and tag-based implementation, with GDPR-compliant data handling (IP anonymization, retention controls, deletion on account closure). It serves primarily website owners, digital marketers, and growth teams across SMB and mid-market segments, with e-commerce as a secondary vertical. The product is operated by Ptmind Co., Ltd., a Tokyo-incorporated private limited company (CEO: Yuan Zheng), with an affiliated Beijing entity (Beijing Bojinzhui Internet Technology Co., Ltd.) and claims 200,000+ users across 180 countries, anchored by a No.1 customer-review ranking in Japan on ITReview.
Ptengine operates a freemium, product-led growth motion with self-serve free signup as the primary acquisition channel, supplemented by a 'Book a Demo' enterprise sales motion for larger accounts. Monetization is via monthly or annual subscription tiers with non-refundable, advance-paid pricing processed through PayPal; enterprise pricing is quote-based and not publicly disclosed. The company also offers Kocoro, an AI assistant add-on built on third-party OpenAI and Google APIs. No public funding rounds, M&A, or ownership changes are disclosed in the source data, and the company appears privately held with no parent organization. Distribution relies on direct website signup, content marketing (blog, help center), a user community (easygrowth.jp), and a single documented technology integration with Google Tag Manager.
Ptengine firmographics
Firmographics- Name
- Ptengine
- Legal name
- Ptmind (Beijing Bojinzhui Internet Technology Co., Ltd.)
- Website
- https://ptengine.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ptengine is an all-in-one website optimization platform offering heatmaps, no-code A/B testing, pop-ups, and personalization via a single JavaScript tag, serving digital marketers and SMBs across 180 countries and operated by Tokyo-based Ptmind Co., Ltd.
- Ownership category
- akta.pro rank
Where Ptengine is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Ptengine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly and annual subscription-based pricing model where fees are paid in advance. Offers a free plan for evaluation and paid tiers for full feature access.
- Enterprise Custom Pricing: Custom enterprise packages with dedicated support and advanced features for large organizations, sold through direct sales outreach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available for evaluation |
| Subscription | Annual | Paid subscription tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ptengine product offering
Product offeringCore offering
Ptengine is an all-in-one website optimization platform that combines website analytics, heatmap analysis, no-code A/B testing, pop-ups and behavioral triggers, and content personalization within a single product deployed through one JavaScript tag. It is operated by Ptmind Co., Ltd. with an affiliated China entity (Beijing Bojinzhui Internet Technology Co., Ltd.) and serves digital marketers, e-commerce businesses and enterprise customers worldwide.
Product overview
Ptengine is a single unified all-in-one website optimization platform. The product is architected as a single JavaScript tag deployment that provides five integrated modules: Data & Heatmap Analysis (visual user behavior analytics), A/B Testing (code-free experimentation), Pop-ups & Triggers (engagement and conversion tools), and Content Personalization (user segmentation and targeting). Additionally, an AI assistant called Kocoro is provided as a separate interactive tool for business efficiency improvement. The entire suite is accessed through one Ptengine installation tag, with all modules operating within the same account dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- Kocoro: Interactive AI assistant tool for improving business efficiency
Products and services
- Ptengine (Core Platform) All-in-one website optimization platform combining website analytics, heatmap analysis, no-code A/B testing, pop-ups and behavioral triggers, and content personalization, deployed through a single JavaScript tag. Targeted at website owners, digital marketers, e-commerce businesses and enterprise customers.
- Kocoro (AI Assistant) Interactive AI assistant tool for improving business efficiency, operated by Ptmind and implemented using third-party AI service providers (OpenAI and Google).
Companies that use Ptengine
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Ptengine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ptengine partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Ptengine competitors and assessment
Company assessmentDirect peers
- VWO (Visual Website Optimizer): VWO provides A/B testing, heatmaps, session recordings, and personalization as an integrated CRO platform. It directly overlaps with Ptengine's bundled analytics-plus-experimentation offering and competes for the same mid-market digital marketing buyer.
- FullStory: FullStory delivers digital experience intelligence via session replay, heatmaps, and product analytics. It competes with Ptengine's heatmap and analytics modules while pushing more aggressively upmarket into enterprise digital experience analytics.
- Hotjar: Hotjar offers heatmaps, session recordings, and on-site surveys for website optimization. It is one of the closest direct competitors to Ptengine, serving SMB and mid-market marketers with a similarly easy-to-deploy, PLG-led model.
- Crazy Egg: Crazy Egg is an SMB-focused heatmap, session recording, and A/B testing tool. It targets the same website-owner/digital-marketer segment as Ptengine with a similarly simple, self-serve onboarding motion.
- Optimizely: Optimizely is an established experimentation and personalization platform offering A/B testing, feature flags, and content personalization. It overlaps directly with Ptengine's experimentation and personalization modules and is a credible enterprise alternative.
- Mouseflow: Mouseflow offers session replay, heatmaps, funnels, and form analytics targeted at SMB and mid-market websites. Its feature set and target buyer profile closely mirror Ptengine's positioning.
- AB Tasty: AB Tasty provides A/B testing, personalization, and feature experimentation for enterprise marketers. It competes head-on with Ptengine's experimentation and personalization modules and has stronger enterprise brand recognition in Europe.
Broad incumbents
- Contentsquare: Contentsquare is a global digital experience analytics incumbent (also owning Hotjar and Heap) offering session replay, journey analysis, and voice-of-customer. It competes with Ptengine at the higher end of the market and benefits from a much larger R&D and sales footprint.
Emerging players
- Amplitude: Amplitude provides product and digital analytics with experimentation capabilities. It overlaps with Ptengine in the analytics and A/B testing layers but is oriented toward product-led organizations rather than website-CRO buyers.
- Mixpanel: Mixpanel is a product analytics platform with event-based analytics and funnel analysis. It partially overlaps with Ptengine's analytics module but skews more toward product teams than marketing/website owners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ptengine social profiles
Digital presencePtengine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ptengine leadership team
Management profileNumber of profiles
Profiles2 records
Ptengine subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ptengine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ptengine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ptengine
What does Ptengine do?
Ptengine is an all-in-one website optimization platform that combines website analytics, heatmap analysis, no-code A/B testing, pop-ups and behavioral triggers, and content personalization within a single product deployed through one JavaScript tag. It is operated by Ptmind Co., Ltd. with an affiliated China entity (Beijing Bojinzhui Internet Technology Co., Ltd.) and serves digital marketers, e-commerce businesses and enterprise customers worldwide.
Is Ptengine a public or private company?
Ptengine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ptengine founded?
Ptengine was founded in 2010. It employs 101 to 250 people.
Where is Ptengine based?
Ptengine is headquartered in Beijing, China, in the Asia region.
How does Ptengine make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are enterprise Custom Pricing.
Who are Ptengine's main competitors?
Direct peers on record are VWO (Visual Website Optimizer), FullStory, Hotjar, Crazy Egg, Optimizely, Mouseflow and AB Tasty. Contentsquare is listed as a broad incumbent. Emerging players are Amplitude and Mixpanel.
Does Ptengine have an API?
No public API is recorded for Ptengine.