Indidesign
Indidesign is a Los Angeles-based interior architecture and design studio founded in 2003, specializing in luxury hospitality projects for enterprise owners and operators, including Hyatt, Hilton, Marriott, and independent boutique hotel properties, with complementary bespoke furniture and residential work.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Indidesign does
Indidesign is an award-winning, privately held interior architecture and design studio headquartered at 12814 Venice Blvd, Los Angeles, founded in 2003 by Beatrice Girelli. The studio delivers interior architecture, interior design and branding concepts for luxury and lifestyle hospitality projects, with a secondary practice in high-end residential design. Its portfolio spans completed work (Reality Projects) for marquee hotel owners and operators — including Grand Hyatt Indian Wells, Westin Maui, Hilton Los Cabos, JW Marriott Desert Ridge, The Palace San Francisco, Romer House, and Southall Farms and Inn — alongside conceptual pieces (Fantasy Projects) such as The Modern Monastery and Waterlust, and a Pieces program of bespoke furniture, lighting and textiles designed specifically for each engagement.
The studio's underlying craft model is end-to-end project ownership: concept development through schematic design, construction documentation and FF&E specification, including project-specific custom furnishings, lighting and textiles. It produces hundreds of bespoke designs annually and supports a holistic delivery that emphasizes the "sense of place" and storytelling narrative for each property. Founder Beatrice Girelli (NCIDQ certified, RIBA chartered, licensed in Italy and the UK) leads creative direction personally, supported by a team described as a small, diverse group of creative professionals.
Indidesign generates revenue primarily through professional services — project-based design engagements priced per scope (not publicly disclosed). GTM is direct, relationship-driven enterprise sales to hotel owners, operators and developers. Marketing is portfolio-led via the studio's website, Instagram (@indithoughts), and ongoing earned media in Architectural Digest, Wallpaper, Time, Interior Design and Metropolis. Pricing is quote-based; there are no disclosed subscription, licensing, or recurring revenue streams. The company is self-funded, with no disclosed venture, private equity, or institutional capital, no parent company, and no subsidiaries.
Indidesign firmographics
Firmographics- Name
- Indidesign
- Legal name
- Indidesign
- Website
- https://indidesign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Indidesign is a Los Angeles-based interior architecture and design studio founded in 2003, specializing in luxury hospitality projects for enterprise owners and operators, including Hyatt, Hilton, Marriott, and independent boutique hotel properties, with complementary bespoke furniture and residential work.
- Ownership category
- akta.pro rank
Indidesign industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420), Interior Design Services (541410)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
Keywords
Where Indidesign is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Indidesign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Architecture and Design Services: Design studio providing interior architecture, interior design and branding concepts for luxury and lifestyle hospitality projects. Revenue generated through professional design service engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Indidesign product offering
Product offeringCore offering
Indidesign is a design studio specializing in interior architecture and design for luxury hospitality and high-end commercial projects. The studio delivers complete interior design commissions (Reality Projects), conceptual design explorations (Fantasy Projects), and bespoke furniture and product design (Pieces), all under a single principal-led creative direction.
Product overview
Indidesign is an award-winning design studio specializing in interior architecture, interior design and branding concepts for luxury and lifestyle hospitality projects. The portfolio includes Reality Projects (completed hotel, restaurant, resort, and residential designs), Fantasy Projects (conceptual designs), and Pieces (bespoke furniture and products). Notable projects include Grand Hyatt Indian Wells, Westin Maui, The Palace San Francisco, Southall Farms and Inn, and Hilton Los Cabos. The studio also provides full-service design capabilities including concept development through construction documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Reality Projects
- Fantasy Projects
- Pieces
Quantifiable outcome
- Southall Farms and Inn included in 2024 Michelin Guide
- +2 more outcomes
Companies that use Indidesign
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Indidesign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Indidesign partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Indidesign competitors and assessment
Company assessmentDirect peers
- Hirsch Bedner Associates (HBA): Global luxury hospitality interior design firm with deep relationships across major hotel brands. Most directly comparable peer in terms of service offering, target customers (luxury/lifestyle hotel owners), and end-to-end design-to-construction delivery model.
- Yabu Pushelberg: Toronto-based luxury hospitality and residential interior design studio with a strong brand-identity and storytelling emphasis. Comparable to Indidesign in marrying interior architecture with brand concept work for flagship hotel and resort projects.
- Champalimaud Design: Boutique luxury hospitality interior design studio with a project-specific, bespoke approach. Directly comparable in scope (full-property luxury hotel design), client base, and emphasis on narrative-driven interiors.
- Studio Munge: Toronto-based interior design studio specializing in luxury hotels, resorts, and high-end residential. Comparable service offering, target customer (luxury hotel developers), and bespoke FF&E capability.
- Rottet Studio: Houston-based luxury hospitality and residential interior design firm with a long track record on flagship hotel renovations and new builds. Comparable in luxury hospitality focus and end-to-end design services.
- Pierre-Yves Rochon: Paris-based luxury hospitality interior design studio with strong European hotelier relationships. Comparable bespoke FF&E and full-property luxury hotel design capability.
- ForrestPerkins: International luxury hospitality interior design firm serving hotel owners and operators. Comparable in service offering (concept through construction), target customers, and scale of luxury hotel projects.
- Bill Rooney Studio: Chicago-based boutique interior design studio focused on luxury hotels, restaurants, and residences. Comparable in size, bespoke approach, and luxury hospitality client mix.
- AvroKO: New York-based hospitality-focused design firm integrating brand strategy, interior design, and concept development for hotels and restaurants. Comparable storytelling-driven approach and luxury hospitality client base.
Broad incumbents
- Gettys: Large multi-disciplinary design firm with a significant hospitality interior design practice serving major hotel brands. Broader portfolio than Indidesign but overlapping in luxury hospitality interior design and FF&E services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Indidesign social profiles
Digital presenceIndidesign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indidesign leadership team
Management profileNumber of profiles
Profiles1 record
Indidesign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indidesign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indidesign
What does Indidesign do?
Indidesign is a design studio specializing in interior architecture and design for luxury hospitality and high-end commercial projects. The studio delivers complete interior design commissions (Reality Projects), conceptual design explorations (Fantasy Projects), and bespoke furniture and product design (Pieces), all under a single principal-led creative direction.
Is Indidesign a public or private company?
Indidesign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Indidesign founded?
Indidesign was founded in 2003. It employs 11 to 50 people.
Where is Indidesign based?
Indidesign is headquartered in Los Angeles, United States, in the North America region.
How does Indidesign make money?
One revenue line is on record: interior Architecture and Design Services.
Who are Indidesign's main competitors?
Direct peers on record are Hirsch Bedner Associates (HBA), Yabu Pushelberg, Champalimaud Design, Studio Munge, Rottet Studio, Pierre-Yves Rochon, ForrestPerkins, Bill Rooney Studio and AvroKO. Gettys is listed as a broad incumbent.
Does Indidesign have an API?
No public API is recorded for Indidesign.
What industry is Indidesign in?
Indidesign's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 54141 and its SIC code is 2590.