FC Urban
FC Urban operates a mobile-first platform that books casual 5-a-side football matches on demand, serving busy professionals, social groups, and corporate clients across 13+ European cities via subscription and per-game payment tiers.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FC Urban does
FC Urban is a privately-held, Amsterdam-based sports technology company founded in 2018 that operates a mobile-first booking platform for casual 5-a-side football. The company serves individuals and groups seeking flexible, commitment-free access to organized football matches across 13+ cities in six European countries (Netherlands, UK, Belgium, Germany, Sweden, and Spain), with the core customer segments being busy professionals, social groups, and corporate clients. Host-staffed matches remove the traditional friction of assembling teams and coordinating schedules; equipment (bibs and balls) is provided on-site, and matches are held on 3G and outdoor pitches.
The company's core technology is a native mobile application (iOS and Android) supported by a direct website platform. The app provides real-time match search and booking, automatic post-match statistics tracking (goals, games played, win/loss ratio over the last 10 games, updated 120 minutes after each match), friend-following, profile creation, weekly leaderboards, and a gamified World Cup Leaderboard that ranks players of 171 nationalities. Distribution is product-led and direct-to-consumer via app stores and the company website, with no disclosed reseller or marketplace channel.
FC Urban monetizes through two complementary tiers: an annual subscription offering approximately 31% savings versus the per-game option, and a usage-based 'FlexPay Per Game' alternative for casual players. Membership is monthly terminable, with free match cancellations up to 10 hours before kick-off. The company also offers a Groups module for corporate and private event pitch rentals, extending the core consumer proposition into B2B use cases. Endorsement by former Dutch international Ronald de Boer is used for brand credibility. Founder and managing partner Joep Lamme leads the company, which employs 11–50 staff.
FC Urban firmographics
Firmographics- Name
- FC Urban
- Legal name
- FC Urban
- Website
- https://fcurban.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FC Urban operates a mobile-first platform that books casual 5-a-side football matches on demand, serving busy professionals, social groups, and corporate clients across 13+ European cities via subscription and per-game payment tiers.
- Ownership category
- akta.pro rank
FC Urban industry classification
Industry- Product category
- Recreational Sports Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industry
- Corporate Team-Building & Offsite Services (HSACADAF)
Keywords
Where FC Urban is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices13 records
Markets served
FC Urban business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership subscriptions: Recurring monthly membership providing access to book and play football matches at FC Urban venues. The membership is described as 'monthly terminable' with easy cancellation options.
- Per-game payments (FlexPay): Alternative payment option allowing users to pay per individual game without committing to a full subscription, marketed as 'FlexPay Per Game'. Annual subscription offers approximately 31% savings compared to per-game pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | FlexPay - Pay per game option |
| Subscription | Annual | Annual subscription with 31% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FC Urban product offering
Product offeringCore offering
FC Urban operates a mobile-first platform that lets individual users discover, book, and play 5-a-side football matches at indoor and outdoor venues across multiple European cities. The service handles team organization, provides equipment (bibs and balls), tracks personal statistics, and enables participation without long-term team commitments. Group and corporate pitch rental is offered as an add-on service for companies, friend groups, and events.
Product overview
FC Urban is a flexible football booking platform offering a unified service through its mobile app and website. The core product is the FC Urban Mobile App, which enables spontaneous 5-a-side football bookings at various indoor and outdoor locations. The FC Urban Website Platform serves as the discovery and information hub. FC Urban Groups extends the service to corporate and group bookings. The platform operates on a FlexPay per-game and monthly subscription model with no long-term commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- FC Urban Mobile App
- FC Urban Website Platform Web-based platform for browsing football locations, viewing pricing across multiple countries, accessing the FC Urban blog, and managing account registration and free trial sign-ups.
- FC Urban Groups Service for organizing group and company football sessions, including pitch rental for corporate events, team-building activities, birthday celebrations, and private friend groups who want to play together.
Quantifiable outcome
- 20,000+ registered players across the platform
- +2 more outcomes
Companies that use FC Urban
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
FC Urban technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FC Urban partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ronald de BoerminorFormer Dutch professional footballer (former FC Barcelona, Rangers, and Dutch national team player) featured in a promotional video endorsing FC Urban. The partnership leverages his football credibility and celebrity status to enhance brand awareness and trust among potential users. This is a marketing/endorsement relationship rather than a commercial or product partnership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FC Urban competitors and assessment
Company assessmentEmerging players
- TopCourt: App-based platform for booking padel and tennis courts across European cities. Comparable product technology and user experience to FC Urban's app, though concentrated in racquet sports rather than football.
- Urban Sports Club: Berlin-headquartered sports and wellness membership platform offering flexible access to a network of partner facilities across Europe. Overlaps with FC Urban on the flexible-commitment membership model and pan-European city footprint.
- Playtomic: European app-based marketplace for booking padel, tennis and other court sports with similar PLG, host, and stats mechanics to FC Urban. Comparable on the technology layer and consumer booking model even though it focuses on racquet sports.
Direct peers
- Powerleague: UK-based chain of owned 5-a-side football venues operating leagues and drop-in matches. Closest direct competitor to FC Urban in the casual small-sided football category, with the structural difference of owning its pitches.
- OpenPlay: UK-based booking platform for casual sports including football, netball and basketball across multiple venue operators. Comparable on the multi-venue, app-led casual sports booking layer that FC Urban uses for football.
- Goals Soccer Centres: UK operator of owned small-sided football centres offering leagues, casual bookings, and kids' coaching. Directly comparable to FC Urban's core 5-a-side offering but with vertically integrated venue infrastructure.
Broad incumbents
- Better (GLL): Large UK leisure centre operator offering casual football, group fitness and team-building facilities including pitch hire. Comparable on corporate and casual football pitch rental demand in UK cities where FC Urban also operates.
- ClassPass: Global fitness and wellness subscription marketplace giving users flexible access to multiple studios and venues. Comparable to FC Urban on flexible-membership, app-led booking, and consumer targeting, though at a much broader category level.
Regional players
- 5aside.com: UK-focused online directory and booking service for 5-a-side football pitches. Overlaps with FC Urban's UK drop-in football positioning, though more of a listings model than a host-led community product.
Others
- WeFitter: European corporate wellness platform that subsidises employee sports activity. Comparable adjacent infrastructure for monetising group/corporate bookings — a segment FC Urban also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FC Urban social profiles
Digital presenceFC Urban financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Urban leadership team
Management profileNumber of profiles
Profiles1 record
FC Urban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Urban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Urban
What does FC Urban do?
FC Urban operates a mobile-first platform that lets individual users discover, book, and play 5-a-side football matches at indoor and outdoor venues across multiple European cities. The service handles team organization, provides equipment (bibs and balls), tracks personal statistics, and enables participation without long-term team commitments. Group and corporate pitch rental is offered as an add-on service for companies, friend groups, and events.
Is FC Urban a public or private company?
FC Urban is a private company. It is classified as unknown and is currently operating.
When was FC Urban founded?
FC Urban was founded in 2018. It employs 11 to 50 people.
Where is FC Urban based?
FC Urban is headquartered in Amsterdam, Netherlands, in the Europe region.
How does FC Urban make money?
Two revenue lines are on record. Membership subscriptions are the primary driver. The others are per-game payments (FlexPay).
Who are FC Urban's main competitors?
Emerging players on record are TopCourt, Urban Sports Club and Playtomic. Direct peers are Powerleague, OpenPlay and Goals Soccer Centres. Broad incumbents are Better (GLL) and ClassPass. 5aside.com is listed as a regional player. WeFitter is listed as an others.
Does FC Urban have an API?
No public API is recorded for FC Urban.
What industry is FC Urban in?
FC Urban's product category is Recreational Sports Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of HSACADAF, Corporate Team-Building & Offsite Services. Its NAICS code is 71394 and its SIC code is 7997.