Phoenix AirMid Biomedical

What Phoenix AirMid Biomedical does

Phoenix AirMid Biomedical is a Canadian multi-divisional distributor of diagnostic products and laboratory equipment, headquartered in Oakville, Ontario. The company was incorporated in 2008 through the combination of Phoenix Bio-Tech Corporation (founded 1992) and Airmid Biomedical Corporation, bringing together two legacies in diagnostic kit distribution and TEE/ultrasound probe reprocessing. It serves clinical laboratories, hospitals, and specialized healthcare facilities across Canada, distributing products across ten categories: Clinical Chemistry, Hematology, Microbiology, Pathology, Transfusion Medicine, Biomarkers, Pre-Analytical systems, Disinfection Systems, EQA, and Food Sensitivity. The company holds exclusive Canadian distribution rights for numerous global manufacturers including Biomerica, Siemens Healthineers, Fujirebio, Alcor Scientific, CS Medical, Mikrogen, OptiMedical (an IDEXX subsidiary), CellPath, Bio-Optica, Dynex, Primera, Energium, Gilardoni, and LabSystems.

The product portfolio spans high-throughput chemiluminescent immunoassay analyzers (Fujirebio LUMIPULSE G1200), ESR analyzers (Alcor iSED, iSED Pro, miniSED), automated TEE probe cleaners/disinfectors (CS Medical TEEClean, TD-100, TD-200), X-ray blood irradiators (Gilardoni RADGIL2), blood gas analyzers (OptiMedical OPTI CCA-TS2), automated immunoassay analyzers (Mikrogen CARL), newborn screening systems (LabSystems NeoMass), histology equipment and consumables (CellPath, Bio-Optica), barcode labeling systems (Energium HEND/HENm), specialty printers (Primera), and the recently launched Biomerica inFoods IBS diagnostic-guided therapy platform. Phoenix AirMid complements distribution with instrument service, application specialist support, preventative maintenance, assay optimization, operator training, and IT/LIS integration services delivered by a multidisciplinary technical team.

Phoenix AirMid generates revenue primarily through hardware sales of diagnostic kits, instruments, and consumables, supplemented by professional service revenue from technical support, maintenance, and integration work. The company operates a direct sales model organized around Account Executives, Product Specialists, and Business Development representatives, complemented by manufacturer-channel partnerships. It offers bilingual customer support in English and French with field service across Canadian time zones. Pricing is established via direct sales inquiry and is not publicly disclosed. The firm is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Phoenix AirMid Biomedical

Legal name

Phoenix Airmid Biomedical

Website

https://phoenixairmid.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix AirMid Biomedical is a Canadian multi-divisional distributor of diagnostic kits, laboratory equipment, and disinfection systems serving clinical laboratories and hospitals across Canada. Founded in 2008, it offers exclusive distribution partnerships with global manufacturers including Biomerica, Siemens Healthineers, and Fujirebio.

Ownership category

akta.pro rank

Product category

Diagnostic Product Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), In Vitro & In Vivo Diagnostic Substances (2835), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Biologics & Biosimilars Distributors (HLAIAJAH)

akta.pro secondary industry

Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)

Keywords

• Diagnostic product distribution
• Clinical laboratory equipment
• Autoimmune infectious disease testing
• Medical device distribution
• Laboratory automation integration

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Diagnostic Products Distribution: Phoenix Airmid Biomedical generates revenue through the distribution of diagnostic kits, laboratory equipment, and medical devices to Canadian healthcare laboratories. The company distributes a wide range of products including autoimmune, infectious disease, and molecular diagnostic products, as well as disinfection systems for TEE and ultrasound probes.
2. Technical Services and Support: The company provides technical services including instrument maintenance, application support, assay optimization, operator training, and IT/LIS support for diagnostic systems. These services complement product distribution and support customer retention.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Phoenix AirMid Biomedical is a Canadian multi-divisional distributor that distributes diagnostic kits, automated laboratory analyzers, and medical devices for autoimmune, infectious disease, and molecular diagnostics, as well as TEE/ultrasound probe disinfection and transfusion medicine solutions. The company serves as the exclusive Canadian distributor for global diagnostic manufacturers including Biomerica, Fujirebio, Alcor Scientific, CS Medical, Siemens Healthineers, Mikrogen, CellPath, OptiMedical, Bio-Optica, Primera, and Dynex Technologies. Complementing its product distribution, Phoenix AirMid provides technical services including instrument maintenance, assay optimization, application specialist support, operator training, and IT/LIS integration for diagnostic systems across Canada.

Product overview

Phoenix Airmid Biomedical is a multi-divisional Canadian distributor in the biotech market, serving as exclusive distributor of Biomerica's inFoods IBS platform in Canada. The company distributes a broad portfolio of diagnostic products and provides technical services. Its product offering spans multiple categories: Clinical Chemistry (OPTI CCA-TS2 blood gas analyzer), Hematology (iSED Pro, iSED, and miniSED ESR analyzers from Alcor Scientific), Microbiology and Infectious Disease (Mikrogen ELISA and immunoblot diagnostic systems, Mikrogen CARL automated analyzer), Pathology (CellPath histology equipment and consumables), Transfusion Medicine (RADGIL2 X-ray blood irradiator), Disinfection Systems (TEEClean, TD-200, and TD-100 automated TEE probe disinfectors from CS Medical), Biomarkers (Fujirebio LUMIPULSE G1200 chemiluminescent immunoassay platform), Pre-Analytical (Energium HEND and HENm barcode labeling systems), Food Sensitivity (inFoods IBS diagnostic-guided therapy), EQA (ESfEQA external quality assessment service), and Laboratory Equipment (Primera printers, LabSystems NeoMass newborn screening system). The company also provides Instrument Service and Application Specialist support, logistics, and ordering services across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• LUMIPULSE G1200 Chemiluminescent Enzyme Immunoassay Analyzer A high-throughput chemiluminescent enzyme immunoassay (CLEIA) analyzer delivering 120 tests per hour with results in approximately 30 minutes. Supports up to 36 analytes on board with 24 measurable simultaneously per sample, covering oncology, infectious diseases, endocrinology, metabolic, and neurology assay menus. Distributed for Fujirebio in the Canadian market.
• iSED Pro ESR Analyzer Automated ESR analyzer supporting high-volume testing with a 120-sample hematology rack capacity, automated QC scheduling, and onboard consumables storage. Achieves throughput of up to 180 tests per hour using photometric rheology principle.
• iSED ESR Analyzer Compact ESR analyzer providing rapid results within 20 seconds using quantitative capillary photometry. Features continuous feed operation with no disposables and primary EDTA tube compatibility including pediatric samples.
• miniSED ESR Analyzer Ultra-compact ESR analyzer delivering results in 15 seconds using photometric rheology. Designed for point-of-care and labs with limited space.
• TEEClean Automated TEE Probe Cleaner Disinfector Automated cleaner and high-level disinfector for transesophageal (TEE) ultrasound probes, delivering 5-minute high-level disinfection with integrated barcode scanning and data entry capabilities. Distributed for CS Medical in Canada.
• TD-200 Automated TEE Probe Disinfector High-level automated disinfector for TEE probes completing disinfection in 3 minutes with built-in vapor management system that captures and neutralizes disinfectant fumes. Distributed for CS Medical in Canada.
• TD-100 Automated TEE Probe Disinfector High-level automated disinfector for TEE probes completing disinfection in 5 minutes with five individual rinse cycles. Distributed for CS Medical in Canada.
• RADGIL2 X-Ray Blood Irradiator Self-contained X-ray irradiator for irradiation of blood and blood products, serving as a non-radioisotope alternative to Cesium-137 sourced irradiators for the prevention of Transfusion-associated Graft-versus-Host Disease (TA-GvHD). Health Canada and FDA cleared.
• OPTI CCA-TS2 Blood Gas Analyzer Blood gas analyzer providing fast accurate results for blood gases, acid-base balance, electrolytes, ionized calcium, glucose, and lactate using innovative optical technology. Runs whole blood, plasma, and serum on single-use disposable cassettes in under 120 seconds. CE, UL, IVDD, FDA 510(k) cleared.
• Mikrogen CARL Automated Immunoassay Analyzer Automated diagnostic instrument integrating drying, strip processing, and scanning for up to 44 samples per run with full walk-away automation, disposable tips for sample preparation, and integrated barcode reader. Distributed for Mikrogen Diagnostik in Canada.
• NeoMass Newborn Screening System Comprehensive newborn screening panel based on tandem mass spectrometry (MS/MS) enabling simultaneous quantification of 15 amino acids, 13 acylcarnitines, argininosuccinic acid, and succinylacetone from dried blood spot samples. Kit for 960 tests covering over 50 disorders including urea cycle disorders.
• Energium HEND Barcode Labeling System Compact barcode labeling system for blood collection tubes with continuous tube loading, 3.2-second tube ejection speed, and direct tube supply method. Supports tube diameters of 13-18mm and lengths of 82-128mm.
• Energium HENm Barcode Labeling System Automated barcode labeling system for blood collection tubes with production volume of 1,200 tubes per hour and tube discharge speed of 3 seconds per tube. Supports up to 14 inlets with 2D barcode scanning capability.
• Primera Healthcare and Laboratory Printers Specialty printing equipment for healthcare including slide and tissue cassette printers, CD/DVD disc publishers, and label printers for laboratory use. Distributed for Primera Technology in Canada.
• MYR Automated Rotary Microtome Automated rotary microtome for precision cutting of tissue sections in histology laboratories, supporting cellular pathology workflows in clinical settings across Canada.
• CellPath Histology Equipment and Consumables Range of histology equipment including tissue baths, hotplates, forceps, dryers, and square baths, along with consumables such as cassettes, slides, blades, filters, and transport/archiving products for cellular pathology laboratories. Distributed for CellPath in Canada.
• ESfEQA External Quality Assessment Service External quality assessment service providing independent evaluations of laboratory performance and diagnostic quality through high-quality samples, organized surveys, and professional statistical evaluations covering blood grouping, clinical chemistry, hematology, infectious diseases, and other diagnostic categories.
• Instrument Service and Application Specialist Technical Support Technical support service encompassing preventative maintenance, emergency service, advanced troubleshooting, assay optimization, operator training, and IT/LIS support delivered by field service and application specialist teams across Canada with bilingual English and French phone support.
• inFoods IBS Diagnostic-Guided Therapy Platform Diagnostic-guided therapy platform providing a personalized, non-pharmaceutical approach to identifying food triggers causing gastrointestinal symptoms, designed for IBS patients in Canada. Distributed by Phoenix AirMid as Biomerica's exclusive Canadian partner, with processing performed by CanAlt Health Labs.
• Mikrogen, Fujirebio, and LabSystems Diagnostic Kits Distribution Distribution of autoimmune, infectious disease, and molecular diagnostic test kits including Mikrogen ELISA and immunoblot test systems, Fujirebio immunoassay products, and LabSystems neonatal screening assays for the Canadian market.

Quantifiable outcome

• Support available Monday to Friday 7:00-17:00 (EST) for Service Center, with Field Service available 8:00-17:00 local time. Bilingual phone support in English and French at 1-866-718-0515.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BiomericacoreChannel Partner/ Reseller/ Distributor · 14 April 2026Phoenix Airmid Biomedical serves as the exclusive distributor for Biomerica's inFoods IBS diagnostic-guided therapy platform in Canada. This partnership marks Biomerica's first commercial entry into the Canadian market, providing Canadian patients with personalized, non-pharmaceutical approaches to identifying food triggers causing gastrointestinal symptoms.
• CanAlt Health LabscoreStrategic or Co-development Partner · 14 April 2026CanAlt Health Labs serves as the certified laboratory processing partner for Biomerica's inFoods IBS product in Canada, working in conjunction with Phoenix Airmid Biomedical for the commercial launch.
• Alcor ScientificcoreChannel Partner/ Reseller/ DistributorAlcor Scientific, founded in 2001 and based in Smithfield, Rhode Island, specializes in diagnostic instruments including the iSED ESR analyzer line and Sentinel enteral feeding pumps. All equipment is designed, manufactured, and supported in the USA with worldwide distribution.
• FujirebiocoreChannel Partner/ Reseller/ DistributorFujirebio, established in 1950 and headquartered in Tokyo, Japan, is a global leader in in vitro diagnostics. The company specializes in neurodegenerative disease diagnostics, operates eight manufacturing facilities worldwide, and produces over 250 million tests annually with over 300 R&D employees.
• CS MedicalcoreChannel Partner/ Reseller/ DistributorCS Medical LLC, founded in 2003 and based in Creedmoor, North Carolina, develops and manufactures devices for cleaning and high-level disinfection of ultrasound probes, including the Ethos and TEEClean automated systems.
• Siemens HealthineerscoreChannel Partner/ Reseller/ DistributorSiemens Healthineers is a leading medical technology company with over 120 years of experience and 18,500 patents globally. Headquartered in Erlangen, Germany, the company provides solutions in diagnostic and therapeutic imaging, laboratory diagnostics, and molecular medicine.
• MikrogencoreChannel Partner/ Reseller/ DistributorMikrogen Diagnostik, founded in 1989 and based in Neuried, Germany, specializes in diagnostic test systems for infectious diseases, autoimmune diseases, and allergies, known for high-quality ELISA and immunoblot tests used worldwide.
• CellPathminorChannel Partner/ Reseller/ DistributorCellPath Ltd, established in 1990 and headquartered in Newtown, Wales, is a leading manufacturer and supplier of products and services for cellular pathology, offering consumables, equipment, and services for histology, cytology, and immunohistochemistry laboratories.
• OptiMedicalcoreChannel Partner/ Reseller/ DistributorOptiMedical Systems, a subsidiary of IDEXX Laboratories and based in Roswell, Georgia, is a global leader in blood gas and electrolyte analyzers for critical care settings.
• Bio-OpticaminorChannel Partner/ Reseller/ DistributorBio-Optica Milano S.p.A., founded in 1977 and based in Milan, Italy, is a leading manufacturer of diagnostic reagents and instruments for histopathology and cytology laboratories, offering fixatives, stains, and automated staining systems.
• PrimeraminorChannel Partner/ Reseller/ DistributorPrimera Technology, Inc., founded in 1998 and headquartered in Plymouth, Minnesota, is a leading manufacturer of specialty printing equipment including label printers, disc publishers, and medical slide printers.
• Dynex TechnologiesminorChannel Partner/ Reseller/ DistributorDynex Technologies, founded in 1952 and based in Chantilly, Virginia, is a leading manufacturer of automated microplate processing systems including ELISA readers, washers, and automated workstations for clinical diagnostics and research.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• McKesson Canada: Canada's largest medical products and pharmaceutical distributor with a broad portfolio spanning labs, hospitals, and pharmacies. Comparable to Phoenix as a multi-line medical distributor serving Canadian healthcare providers, though at vastly greater scale and breadth.
• Henry Schein: Global medical and dental distributor with substantial Canadian operations serving physician offices, dental practices, and labs. Comparable to Phoenix in offering multi-vendor specialty distribution with value-added services and exclusive principal partnerships.
• Medline Industries: Largest privately held medical manufacturer and distributor in North America with Canadian operations serving hospitals and labs. Comparable to Phoenix as a specialty medical distributor with manufacturing partnerships and a multi-category product portfolio.
• Abbott Diagnostics: Major diagnostic manufacturer with a direct Canadian presence across immunoassay, hematology, and molecular diagnostics. Comparable as a competing direct supply channel for the same Canadian lab customers Phoenix serves.
• Patterson Companies: North American distributor focused on dental and animal health with a Canadian presence. Comparable to Phoenix as a specialty medical/dental distributor with exclusive principal partnerships and value-added service offerings.
• Cardinal Health: Global medical products distributor with Canadian operations spanning labs, hospitals, and home health. Comparable to Phoenix as a multi-divisional medical distributor, though much larger and serving broader end markets.
• Roche Diagnostics Canada: Major in vitro diagnostics manufacturer selling directly into Canadian hospital and reference labs with a portfolio spanning immunoassays, molecular diagnostics, and clinical chemistry. Comparable as an alternative supply channel that competes with Phoenix's distributed diagnostic kit offerings.
• Siemens Healthineers: Global diagnostic and imaging manufacturer with a direct Canadian sales operation and a portfolio that overlaps Phoenix's clinical chemistry and immunoassay categories. Comparable as both a Phoenix principal partner and a potential direct-sales competitor to Phoenix's lab customers.

Direct peers

• Stevens Company: Canadian medical products distributor with a comparable specialty distribution model serving hospitals and laboratories across multiple diagnostic and therapeutic categories. Most directly comparable to Phoenix in size, Canadian footprint, and multi-principal specialty distribution focus.

Regional players

• bioMérieux Canada: In vitro diagnostics manufacturer specializing in infectious disease and microbiology with Canadian operations. Comparable as a competing diagnostic supplier in the infectious disease and microbiology categories where Phoenix distributes Mikrogen products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phoenix-airmid-biomedical-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix AirMid Biomedical