Street Attack Marketing
Street Attack Marketing is a privately held, NYC-headquartered experiential and street-level marketing agency founded in 2002 that helps enterprise brands execute culturally embedded, hyperlocal campaigns across the US, Japan, and Hawaii via five service lines anchored by its proprietary Cultural Mapping methodology.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Street Attack Marketing does
Street Attack Marketing is a privately held, New York-headquartered experiential and street-level marketing agency founded in 2002 (one firmographic source cites 2003) that helps enterprise brands connect with consumers through culturally embedded, hyperlocal street-level campaigns. The firm operates four offices (NYC, Nashville, Tokyo, Honolulu) and reports 11-50 employees. Its service offering is organized around five named capability lines: Strategy/Cultural Mapping and Program Design (the strategic backbone using a proprietary 'Science of the Streets' methodology), OOH Media and Creative Placements, Video Production and Content, Field Marketing and Street Activations, and Experiential and Pop-Up Activations.
The underlying technology is a Cultural Mapping platform combining human intelligence with machine learning to generate hyperlocal blueprints (zip codes, census data, consumer profiles, migratory patterns, POIs) that inform where, how, and to whom activations should be targeted. A Programmatic OOH layer connects ROAS to specific media units and placements for real-time optimization. The agency's business model is project-based professional services with custom, quote-based pricing and multi-year engagements; revenue is not publicly disclosed. Customers include enterprise and select startup brands across automotive (THK, Range Rover, Sea-Doo), banking (Webster Bank), beauty (SK-II), CPG (Danone/Oikos, Bubly, Pabst), healthcare (Oscar Health), tourism (JNTO), media (BBC Storyworks, CNBC), and nonprofit (UNWANTED) sectors, with documented outcomes such as Oscar Health exceeding enrollment goals by 4x, Webster Bank opening 5,600 new accounts with $120MM in balances, and SK-II's Tokyo Wonderland pop-up drawing 9,000 attendees at 98% engagement.
Street Attack Marketing firmographics
Firmographics- Name
- Street Attack Marketing
- Legal name
- Street Attack
- Website
- https://streetattack.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Street Attack Marketing is a privately held, NYC-headquartered experiential and street-level marketing agency founded in 2002 that helps enterprise brands execute culturally embedded, hyperlocal campaigns across the US, Japan, and Hawaii via five service lines anchored by its proprietary Cultural Mapping methodology.
- Ownership category
- akta.pro rank
Street Attack Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Guerrilla & Street Marketing (MPAAAGAH)
- akta.pro secondary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Street Attack Marketing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Street Attack Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Experiential Marketing Services: Project-based professional services including strategy, cultural mapping, field marketing, street activations, experiential events, pop-ups, OOH media, and video production. Every engagement is unique with custom pricing based on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Street Attack Marketing product offering
Product offeringCore offering
Street Attack Marketing is an experiential and street-level marketing agency that designs and executes custom, hyperlocal brand activations for enterprise clients. Its offering spans five service lines — Strategy & Cultural Mapping, OOH Media & Creative Placements, Video Production, Field Marketing & Street Activations, and Experiential & Pop-Up Activations — built around a proprietary Cultural Mapping methodology that fuses human intelligence with AI.
Product overview
Street Attack Marketing is an experiential and street-level marketing agency offering a integrated suite of services built around its proprietary 'Science of the Streets' methodology. The core offering consists of five interconnected service lines: Strategy/Cultural Mapping & Program Design (strategic foundation), OOH Media & Creative Placements (outdoor media), Video Production & Content (content creation), Field Marketing & Street Activations (direct engagement), and Experiential & Pop-Up Activations (immersive events). These services work together to help brands connect with audiences through culturally-embedded, hyperlocal street-level marketing campaigns. The company has operated since 2002 and serves clients including SK-II, Sea-Doo, Oscar, Danone, Range Rover, and others across markets in North America, Japan, and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy, Cultural Mapping & Program Design
Quantifiable outcome
- Exceeded enrollment goals by 4x for Oscar Health
- +4 more outcomes
Companies that use Street Attack Marketing
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Street Attack Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Street Attack Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Street Attack Marketing competitors and assessment
Company assessmentDirect peers
- GMR Marketing: Experiential marketing agency serving global brands with sports, entertainment, and consumer activations. Overlaps with Street Attack on field marketing, street activations, and large-scale brand experience execution for enterprise clients.
- MKG: Independent experiential marketing agency specializing in brand activations, pop-ups, and cultural strategy for enterprise brands. Directly comparable to Street Attack in scope, service mix (strategy, creative, field execution), and enterprise client base across CPG, beauty, and tech.
- Amplify: Independent brand activation and experiential agency with strengths in shareable cultural moments, pop-ups, and field marketing. Comparable to Street Attack in mid-sized positioning and emphasis on culturally resonant, non-traditional brand experiences.
- MAS Event Design: Experiential event and brand activation agency producing immersive experiences for enterprise clients. Comparable on the experiential activations and creative fabrication capabilities that Street Attack emphasizes in its service stack.
- Sparks: Global experiential agency focused on brand experiences, pop-up activations, and live events for enterprise clients. Comparable to Street Attack in delivery of integrated experiential campaigns and similar reliance on cultural insights and creative fabrication.
- Factory 360: Mid-sized experiential marketing agency delivering brand activations, pop-ups, and field marketing programs for enterprise brands. Directly comparable in size, service mix, and cultural/experiential positioning.
Broad incumbents
- Jack Morton Worldwide: Large global brand experience agency and part of IPG, offering experiential, content, and sponsorship services. Competes with Street Attack on enterprise experiential RFPs but at materially larger scale and with broader service lines.
- The Integer Group: Omnicom experiential and shopper marketing agency with strong CPG client roster. Comparable to Street Attack on retail- and street-level activations but with significantly larger scale and broader integrated commerce capabilities.
- Octagon: Global sports and experiential marketing agency (part of IPG) with strong CPG and brand sponsorship capabilities. Overlaps with Street Attack on experiential and brand activation work but operates with much greater scale and sports-marketing specialization.
- Momentum Worldwide: Global experiential and shopper marketing agency within IPG, serving major CPG and tech brands. Comparable on the experiential and brand activation axis but operates with far greater headcount, geographic reach, and holding-company distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Street Attack Marketing social profiles
Digital presenceStreet Attack Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Street Attack Marketing leadership team
Management profileNumber of profiles
Street Attack Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Street Attack Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Street Attack Marketing
What does Street Attack Marketing do?
Street Attack Marketing is an experiential and street-level marketing agency that designs and executes custom, hyperlocal brand activations for enterprise clients. Its offering spans five service lines — Strategy & Cultural Mapping, OOH Media & Creative Placements, Video Production, Field Marketing & Street Activations, and Experiential & Pop-Up Activations — built around a proprietary Cultural Mapping methodology that fuses human intelligence with AI.
Is Street Attack Marketing a public or private company?
Street Attack Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Street Attack Marketing founded?
Street Attack Marketing was founded in 2002. It employs 11 to 50 people.
Where is Street Attack Marketing based?
Street Attack Marketing is headquartered in New York, United States, in the North America region.
How does Street Attack Marketing make money?
One revenue line is on record: experiential Marketing Services.
Who are Street Attack Marketing's main competitors?
Direct peers on record are GMR Marketing, MKG, Amplify, MAS Event Design, Sparks and Factory 360. Broad incumbents are Jack Morton Worldwide, The Integer Group, Octagon and Momentum Worldwide.
Does Street Attack Marketing have an API?
No public API is recorded for Street Attack Marketing.
What industry is Street Attack Marketing in?
Street Attack Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAH, Guerrilla & Street Marketing, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.