Pluto LMS
Pluto LMS (operating as PETE LMS) is a cloud-based enterprise Learning Management System that helps organizations deliver workforce training. Its white-labelled, multi-tenant SaaS platform serves South African, UK, and international clients across retail, hospitality, insurance, and manufacturing with mobile, analytics, and gamification features.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pluto LMS does
Pluto LMS (also doing business as PETE LMS) is a cloud-based enterprise Learning Management System that enables organizations to deliver, track, and manage workforce training. Founded in 2015 and headquartered in the United Kingdom with operational presence in South Africa, the company targets enterprise and mid-market customers including multi-location franchise networks, retail and hospitality chains, financial services, and skills-development consultancies. Named enterprise customers include Ocean Basket, Badger Holdings, Pepkor Speciality, BMA, Coca-Cola, Tekkie Town, Dotsure, ShoeCity, Refinery, and OKFoods.
The platform is delivered as a single integrated SaaS product rather than a modular architecture. Its core technology stack includes a multi-tenant SaaS backbone supporting multiple companies or geographies within a single deployment, full white-labelling for branded learning experiences, a native mobile application with offline content access on iOS and Android, integrated content authoring with a 400+ ready-made video library, role-based user management and segmentation, gamification mechanics (leaderboards, points, badges), and a reporting suite covering completion, engagement, risk analysis, annual training, and training-costing analytics. Integration capabilities span HR systems, Active Directory, Single Sign-On, and an API for enterprise system connections. AI features, including AI In-App Support for Administrators, AI Course Builder, and AI Content Builder, are in BETA or on the roadmap.
The business model is SaaS subscription-based, with a sales-led go-to-market anchored on demo requests and consultative onboarding (training is provided upon sign-up). A free learner experience is offered for evaluation, with paid plans gated behind it, though pricing tiers are not publicly disclosed. Pricing is offered in local currencies for South African customers as a hedge against exchange-rate volatility, and support coverage spans GMT+2 (Africa/Europe) and GMT-5 (Americas). Distribution is direct, with inside sales supporting mid-market and field sales pursuing enterprise accounts; current markets served include South Africa, the United Kingdom, and Cyprus, with claims of broader global footprint.
Pluto LMS firmographics
Firmographics- Name
- Pluto LMS
- Legal name
- PETE LMS
- Website
- https://plutolms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pluto LMS (operating as PETE LMS) is a cloud-based enterprise Learning Management System that helps organizations deliver workforce training. Its white-labelled, multi-tenant SaaS platform serves South African, UK, and international clients across retail, hospitality, insurance, and manufacturing with mobile, analytics, and gamification features.
- Ownership category
- akta.pro rank
Pluto LMS industry classification
Industry- Product category
- Learning Management System
- NAICS
- Computer Training (611420)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Mobile/Offline & Microlearning LMS (EDAFAAAG), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), LMS Analytics, Insights & Learning Record Stores (LRS) (EDAFAAAJ), Learning Technology & LMS/LXP Implementation (BPACANAH)
Keywords
Where Pluto LMS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pluto LMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LMS Platform Subscription: SaaS-based learning management system subscription model with tiered pricing plans. The company offers competitive pricing in local currencies for South African customers. Training is provided upon signing up, and the platform includes a free learner experience option for evaluation purposes. Subscription likely scales based on user count or feature tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Learner Experience |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Pluto LMS product offering
Product offeringCore offering
Pluto LMS, operating as PETE LMS, is a cloud-based Learning Management System designed for corporate and workforce training. The platform enables organizations to author, deliver, and track online learning programs at scale. It supports white-labelled deployments, multi-tenant architectures, mobile offline learning, and integration with HR/identity systems.
Product overview
PETE LMS (also referred to as PlutoLMS) is a unified, cloud-based Learning Management System (LMS) designed for workforce development and corporate training. The platform operates as a single integrated product rather than a modular architecture, combining all core LMS capabilities within one system. The product portfolio includes the core PETE LMS platform, enhanced by built-in features for white-labelled custom branding, content authoring with over 400 ready-made videos, comprehensive reporting dashboards (Completion, Engagement, Risk Analysis), gamification (leaderboards, points, badges), user management with segmentation, a mobile app (iOS/Android with offline access), learning paths, multi-company/multi-tenancy support, a course library, gradebook system, and social learning/communication tools. The system also offers API integration capabilities for enterprise system connections.
Differentiator
Problem solved
Functional benefit
Products and services
- PETE LMS (Pluto LMS)
Quantifiable outcome
- 3,392 course completions in 6 months for a single client (Ocean Basket)
- +3 more outcomes
Companies that use Pluto LMS
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles1 record
Pluto LMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Pluto LMS partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pluto LMS competitors and assessment
Company assessmentDirect peers
- LearnUpon: Cloud LMS for mid-market and enterprise with strong customer service and integrations. Direct peer targeting the same sales-led, mid-market GTM motion that Pluto LMS employs.
- Absorb LMS: Enterprise LMS with robust reporting, integrations, and mobile apps. Direct competitor in the mid-market and enterprise LMS category with similar feature breadth.
- LearnDash: WordPress-based LMS with course authoring, gamification, and content monetization. Direct peer competing for the same mid-market customers seeking customizable LMS solutions.
- iSpring: LMS platform with strong content authoring, mobile access, and corporate training focus. Direct competitor offering comparable workforce-development LMS capabilities.
- TalentLMS: Cloud-based LMS targeting SMB and mid-market with similar white-labelling, course authoring, and scalability features. Direct competitor in the mid-market LMS segment where Pluto LMS competes most actively.
- Moodle: Open-source LMS widely used globally for education and corporate training. Serves as a freely available alternative that Pluto LMS must displace with superior UX, support, and mobile capabilities.
Broad incumbents
- Docebo: Public LMS company with AI-driven learning and broad enterprise presence. Larger competitor with broader portfolio, including extended enterprise LMS capabilities overlapping with Pluto's offering.
- Cornerstone OnDemand: Large enterprise talent and learning platform. Established incumbent providing LMS as part of a broader talent management suite — competes with Pluto on enterprise deals.
- SAP Litmos: Enterprise LMS within SAP's broader HCM/cloud suite. Major incumbent that competes with Pluto for enterprise training budgets, especially where customers want full-stack HRIS integration.
Emerging players
- Disco: Newer cohort-based learning platform gaining traction in professional development. Emerging player in a related but differentiated LMS segment focused on community-driven learning experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pluto LMS social profiles
Digital presencePluto LMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pluto LMS leadership team
Management profileNumber of profiles
Pluto LMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pluto LMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pluto LMS
What does Pluto LMS do?
Pluto LMS, operating as PETE LMS, is a cloud-based Learning Management System designed for corporate and workforce training. The platform enables organizations to author, deliver, and track online learning programs at scale. It supports white-labelled deployments, multi-tenant architectures, mobile offline learning, and integration with HR/identity systems.
Is Pluto LMS a public or private company?
Pluto LMS is a private company. It is classified as unknown and is currently operating.
When was Pluto LMS founded?
Pluto LMS was founded in 2015. It employs 11 to 50 people.
Where is Pluto LMS based?
Pluto LMS is headquartered in London, United Kingdom, in the Europe region.
How does Pluto LMS make money?
One revenue line is on record: LMS Platform Subscription.
Who are Pluto LMS's main competitors?
Direct peers on record are LearnUpon, Absorb LMS, LearnDash, iSpring, TalentLMS and Moodle. Broad incumbents are Docebo, Cornerstone OnDemand and SAP Litmos. Disco is listed as an emerging player.
Does Pluto LMS have an API?
Yes. PETE LMS offers API integration capabilities, enabling organisations to link enterprise applications and systems together. The API supports seamless data connections, streamlines workflows, and enhances security. Specific API documentation URL, authentication methods, rate limits, and versioning details are not publicly available on the website.
What industry is Pluto LMS in?
Pluto LMS's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAC, Extended Enterprise LMS (Customer/Partner/Franchise Training). Its NAICS code is 611420.