What Arival does

Arival is a Boulder, Colorado-based B2B media, events, and research company founded in 2017 that serves the global in-destination experiences sector — tours, activities, attractions, and multi-day experiences. The company operates a vertically focused platform combining large-scale in-person conferences (the Arival 360 series, with events rotating annually across North America, Europe, and Asia-Pacific/Oceania), co-branded research publications produced with Phocuswright (including the annual Global Operator Landscape and Experiences Traveler Outlook series), a two-tier Arival Insider membership community (Free and paid Pro Access), and a content library of 400+ on-demand video sessions. Arival does not develop or sell technology products; its proprietary assets are its research methodology, community platform, and curated content.

The company monetizes through three primary revenue streams: ticket sales for Arival 360 conferences (operator and non-operator pricing differentiated, with current rates ranging from $879–$2,249 in North America and €599–€1,849 in Europe), tiered event sponsorships (Global, Strategic, and standard sponsor packages from a dozen plus repeat partners including Viator, GetYourGuide, Klook, Bokun, FareHarbor, TourConnect, Propellic, Xola, and Gray Line), and recurring Insider Pro Access annual memberships that unlock the full research library, on-demand content, exclusive meetups, and partner discounts including the Arival ProShield insurance product co-developed with Granite Insurance. Additional formats include Executive Summits, AI Forums, webinars, and Insider Pro Meetups.

Arival serves four customer segments: tour/activity/attraction operators (primary), distribution/reseller partners including major OTAs such as Viator, GetYourGuide, and Klook, technology providers such as FareHarbor, Bokun, and Xola, and destination marketing organizations such as Tourism Australia and Tourism Tasmania. The company is led by Co-Founder and CEO Douglas Quinby and Co-Founder and Chief Commercial Officer Bruce Rosard, with Lynne Fetterman serving as COO, and operates with approximately 17 employees and no disclosed external funding.

Name

Arival

Legal name

Arival, LLC

Website

https://arival.travel

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Arival is a Boulder, Colorado-based B2B media and events company serving the global tours, activities, and attractions sector through conferences (Arival 360), co-branded research with Phocuswright, and a two-tier Insider membership community for operators, OTAs, technology providers, and DMOs.

Ownership category

akta.pro rank

Product category

Travel Industry Events & Research

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

All-in-One Event Registration & Event Management Suites (THAHAFAA)

Keywords

• Travel industry events
• Experiences market research
• Tours and activities conferences
• Destination experiences community
• Travel industry membership

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Conference and Event Ticket Sales: Arival generates primary revenue from ticket sales to its flagship Arival 360 in-person conferences held annually in North America, Europe, and Asia-Pacific. Tickets are priced differently for operators vs. non-operators (distributors, tech providers), with early-bird and walk-in pricing tiers. Membership discounts (20% for Insider Pro) apply.
2. Event Sponsorships: Arival derives significant revenue from event sponsorships. The company offers tiered sponsorship packages (Global Partner, Strategic Partner, Sponsor) that give brands visibility, speaking slots, networking access, and logo placement at events. Sponsors span OTAs, booking tech, attractions, DMOs, and tour operators.
3. Insider Pro Access Membership: Paid membership subscription offering 20% event discounts, full research library access, 400+ on-demand videos, exclusive webinars and roundtables, private meetups, Arival ProShield insurance (U.S. only via Granite Insurance), and discounts on third-party digital marketing and tech services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Arival operates a B2B events, research, and community platform for the in-destination experiences industry (tours, activities, attractions, multi-day experiences). Its primary offerings include the Arival 360 conference series held across North America, Europe, and Asia-Pacific, industry research produced in partnership with Phocuswright, and the Arival Insider membership program (free and Pro tiers). The platform connects operators with distributors (OTAs), technology providers, and destination marketing organizations through paid events, research reports, webinars, a podcast, and a gated content library.

Product overview

Arival is a media, events, and research company serving the in-destination experiences industry (tours, activities, attractions, and multi-day experiences). The company operates a multi-product platform centered on Arival 360 Events (major annual conferences in North America, Europe, and Asia-Pacific), Arival Research & Reports (industry-leading market research and operator studies), and Arival Insider Membership (a two-tier community program offering free and paid Pro Access tiers). Supporting products include an on-demand video library, industry podcast, job board, awards program, insurance offering (ProShield), technology directories, and webinar-based meetups. The portfolio is designed to serve operators, distributors, and technology providers across the experiences ecosystem with insights, connections, and practical resources for business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Arival 360 Events
• Arival Research & Reports
• Arival Insider Pro Access Membership
• Arival ProShield Insurance
• Arival Job Board
• Arival Spotlight Awards

Quantifiable outcome

• Nearly 75% of operators remained profitable despite only 4% multiday tour market growth
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, supporting, flagship and regional.

• PhocuswrightcoreStrategic or Co-development PartnerArival co-produces industry research with Phocuswright, including the annual Global Operator Landscape series, U.S. and European Experiences Traveler Outlook reports, and the comprehensive market sizing projecting the experiences sector to reach $342B+ by 2029. This partnership positions Arival as a leading research authority in the sector.
• CivitatiscoreStrategic or Co-development PartnerCivitatis co-sponsored a webinar with Arival and Phocuswright on 'Inside the New European Experiences Traveler.' Civitatis is a major European experiences distributor and Arival Global Partner, collaborating on content and market research.
• GetYourGuidecoreStrategic or Co-development PartnerGetYourGuide co-sponsored the webinar 'The Profitable Operator: Growing Your Bottom Line in 2025' and partnered on research regarding AI discovery for experiences. GetYourGuide is a Global Partner of Arival and regularly contributes speakers to Arival events.
• ETOA (European Tourism Association)supportingGTM or Marketing PartnerETOA co-sponsored the webinar 'The State of Experiences in Europe' with Arival. ETOA promotes European tourism products and is a community partner supporting Arival events.
• Tourism AustraliaflagshipStrategic or Co-development PartnerTourism Australia is a Strategic Partner for Arival 360 | Brisbane 2026. The national tourism organization helps shape the APAC event program and provides a speaker (Acting Executive General Manager Global Markets). Tourism Australia promotes the event to its operator network across Australia.
• ATEC (Australian Tourism Export Council)regionalStrategic or Co-development PartnerATEC (Australian Tourism Export Council) is a Strategic Partner for the Arival 360 | Brisbane 2026 event, representing Australian tour and activity operators engaged in inbound international tourism. ATEC contributes regional programming and speaker representation.
• ATDW (Australian Tourism Data Warehouse)regionalStrategic or Co-development PartnerATDW is a Strategic Partner for Arival 360 | Brisbane 2026, serving as Australia's national tourism data platform that distributes operator product data to multiple channels.
• Granite Insurance (Arival ProShield)supportingImplementation/ SI/ Consulting PartnerGranite Insurance provides the Arival ProShield insurance program exclusively for U.S.-based Arival Insider Pro Access Members. This is a white-labeled insurance solution providing tailored coverage for tour and activity operators, including templates, forms, and risk management resources.
• Viator (TripAdvisor)flagshipGTM or Marketing PartnerViator is a Global Partner of Arival and one of the largest OTAs in the experiences sector. The company actively contributes speakers to Arival events and is referenced in Arival's research as a dominant distribution channel. Arival events help facilitate connections between Viator and the operator community.
• KlookflagshipGTM or Marketing PartnerKlook is a Global Partner of Arival and contributes executives as speakers at multiple Arival 360 events. Klook's VP Western Markets and Sport & Events Lead (US, EMEA & ANZ) have spoken at Arival events.
• BokunsupportingTechnology or IntegrationBokun is a Global Partner of Arival, providing booking and reservation technology for tour and activity operators. Bokun participates in events to connect with operators and demonstrate its platform.
• FareHarborsupportingTechnology or IntegrationFareHarbor is a Global Partner of Arival, offering booking technology for attractions and activities. FareHarbor contributes speakers to APAC events (e.g., Director APAC Mike Middaugh at Brisbane 2026).
• VentratasupportingTechnology or IntegrationVentrata is a Global Partner of Arival, providing booking and channel management technology for the tours and activities industry. Ventrata's Head of Partnerships spoke at Arival 360 | Brisbane 2026.
• TourConnectsupportingTechnology or IntegrationTourConnect is a Global Partner of Arival and a sponsor of Arival 360 | Brisbane 2026, providing connectivity and integration solutions for the experiences industry.
• Gray LinesupportingChannel Partner/ Reseller/ DistributorGray Line is a Global Partner of Arival, representing a global network of sightseeing and day tour operators. As a major distribution network, Gray Line participates in Arival events to connect with operators and technology partners.
• PropellicsupportingTechnology or IntegrationPropellic is a Global Partner of Arival, specializing in Google Things to Do optimization and AI search visibility for tour operators. Propellic CEO Brennen Bliss speaks at Arival events on AI, SEO, and direct bookings topics.
• XolasupportingTechnology or IntegrationXola is a Global Partner of Arival, providing booking and ticketing technology for experiences businesses. Xola participates in events as a technology partner connecting with operator buyers.
• Magpie TravelsupportingTechnology or IntegrationMagpie Travel is a Global Partner of Arival and sponsor of Arival 360 | Brisbane 2026. Founder & CEO Christian Watts is a recurring speaker at Arival events on tour technology and operations topics.
• Travel Voice JapanregionalGTM or Marketing PartnerTravel Voice Japan is a Media Partner for Arival 360 | Spokane 2026, promoting the event to the Japanese travel and experiences industry audience.
• wmnsWORKsupportingGTM or Marketing PartnerwmnsWORK, a community for women in travel and tourism leadership, is a community partner of Arival. The organizations co-produce Insider Pro Meetups focused on women in travel leadership topics.
• NYU SPS (School of Professional Studies)supportingStrategic or Co-development PartnerNYU SPS is a community partner of Arival and hosts the NYU SPS Incubator. Richie Karaburun, Director of NYU SPS Incubator and Clinical Associate Professor, speaks at Arival events on innovation and entrepreneurship in travel experiences.
• TourpreneursupportingGTM or Marketing PartnerTourpreneur is a community partner of Arival, supporting events and content focused on tour and activity entrepreneurship and business growth.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skift: Skift is a travel industry media, research, and events company covering the global travel sector including tours, activities, and attractions. It runs Skift Global Forum and related events and produces research directly competitive with Arival's positioning, making it the closest direct peer.
• Phocuswright: Phocuswright is the leading travel industry research firm and Arival's research co-production partner. It also publishes travel research and hosts events (Phocuswright Conference), overlapping with Arival's research and community positioning while serving many of the same OTA, operator, and tech provider clients.
• Web in Travel (WiT): WiT is an APAC-focused travel industry media and events platform running Web in Travel conferences and Phocuswright-affiliated events. It serves a similar audience of operators, OTAs, and travel tech providers and overlaps with Arival's APAC/Oceania event coverage.

Broad incumbents

• Northstar Travel Group: Northstar Travel Group is a large travel trade media and events company operating brands like Travel Weekly, TravelAge West, and PhoCusWright-adjacent events. It serves travel sellers and suppliers across multiple verticals, providing a broader incumbent comparison to Arival's niche experiences focus.
• Informa Markets (Travel Portfolio): Informa is a global events and exhibitions giant with a significant travel and hospitality portfolio (e.g., Arabian Travel Market, travel trade shows). Its scale, sponsor salesforce, and global event infrastructure make it a broad incumbent comparable to Arival's conference business.
• Questex: Questex is a B2B media and events operator with travel and hospitality verticals alongside other industries. It competes for travel trade sponsorship and audience attention with a portfolio model similar in structure to Arival's multi-product offering.
• Travel Weekly: Travel Weekly is a leading travel trade publication covering agents, tour operators, and suppliers, with associated events and research. It serves overlapping B2B travel audiences with Arival but with a broader travel-agent focus rather than experiences-specific.
• Travel Daily Media: Travel Daily Media is a global travel trade publication and events organizer covering destinations, hospitality, and the experience economy. It overlaps with Arival's B2B travel media positioning across multiple regions.

Emerging players

• Tourpreneur: Tourpreneur is a community and content platform specifically for tour and activity operators and is an Arival community partner. It overlaps with Arival's operator-focused content and community positioning but operates at a smaller, more entrepreneur-focused scale.

Others

• Travolution: Travolution is a UK-based travel technology media outlet covering digital transformation in travel including tours, activities, and distribution. It overlaps thematically with Arival's distribution-strategy content for operators and OTAs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Arivaltravel
• Facebookfacebook.com/arivaltravel
• LinkedInlinkedin.com/company/arivaltravel
• Instagraminstagram.com/arivaltravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arival