Minnesota Roller Derby
Minnesota Roller Derby is a skater-owned, WFTDA-member flat-track roller derby league in Saint Paul, Minnesota, founded in 2004, that stages live bouts, travel-team competition, and youth programs for fans, athletes, and local sponsors in the Upper Midwest.
- Company typePrivate
- Founded2004
- HeadquartersSaint Paul, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Minnesota Roller Derby does
Minnesota Roller Derby, operating as Minnesota RollerGirls, LLC, is a skater-owned and -operated flat-track roller derby league founded in 2004 and headquartered in Saint Paul, Minnesota. The organization competes as a member league of the Women's Flat Track Derby Association (WFTDA), fielding four home teams (Bodies of Water, Maul Rats, Roller Vortex, Wednesday Warnings), two travel teams (All-Stars A-team and Windchill B-team), the Minnesota Nice travel squad, and a junior program (Frostbite). Its core product is live flat-track roller derby bouts — a full-contact sport played on quad roller skates in two 30-minute periods of two-minute jams — staged primarily at Roy Wilkins Auditorium (1,600-seat capacity) and at Hopkins Pavilion, with competitive qualification extending into WFTDA Regional Playoffs and International Championships.
The league generates revenue through five core streams: (1) ticketed bout admissions and season-ticket packages distributed via Ticketmaster and on-site box office; (2) sponsorship and advertising packages reaching audiences of approximately 1,600 spectators per bout, with quote-based multi-year pricing; (3) online merchandise sales (jerseys, helmet covers, apparel) through shop.mnrollerderby.com; (4) clinics, tryouts, and officiating training programs at unit-based fees; and (5) community events and fundraisers such as the Wheels of Fortune benefit events, Fanny Pack burlesque show, and Girl Scout Badge Day programs. Pricing is event-specific — general admission tickets, annual subscriptions (season tickets), group/VIP packages, and unit-priced youth/community programming (e.g., $10 officiating clinics; Badge Day moved from $17–18/person to free in 2026).
Go-to-market is event-driven and direct-to-consumer, anchored on the league's home venue and an annual invitational tournament ('Have a Nice Day'). Marketing is executed through owned channels — the Hot Dish newsletter, Facebook, Instagram, YouTube, Bluesky, Flickr, Yelp — plus partnerships with Girl Scouts (mid-funnel youth engagement) and local businesses (sponsorship). The organization is governed as a member-owned LLC with no institutional investment, no parent company, and no subsidiaries, operating within the Midwest USA market under WFTDA-sanctioned rules.
Minnesota Roller Derby firmographics
Firmographics- Name
- Minnesota Roller Derby
- Legal name
- Minnesota RollerGirls, LLC
- Website
- https://mnrollerderby.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Minnesota Roller Derby is a skater-owned, WFTDA-member flat-track roller derby league in Saint Paul, Minnesota, founded in 2004, that stages live bouts, travel-team competition, and youth programs for fans, athletes, and local sponsors in the Upper Midwest.
- Ownership category
- akta.pro rank
Where Minnesota Roller Derby is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Minnesota Roller Derby business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Ticket Sales: Revenue from individual bout tickets, season tickets, and group sales/VIP packages sold to fans attending home games and tournaments at venues like Roy Wilkins Auditorium and Hopkins Pavilion.
- Sponsorship and Advertising: Advertising packages positioned in front of audiences of approximately 1,600 per bout, offering businesses targeted promotional opportunities.
- Merchandise Sales: Online shop selling merchandise including jerseys, helmet covers, and league-branded items.
- Clinic and Training Fees: Revenue from skating clinics, boot camps, tryouts, and officiating training sessions offered to community members.
- Events and Fundraisers: Special events like Fanny Pack burlesque show, Wheels of Fortune benefit events, and Girl Scout badge day programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual bout tickets for single game attendance |
| Subscription | Annual | Season tickets for full season access |
| Transaction based/ take rate | Pay-as-you-go | Group ticket sales and VIP experiences |
| Other | Multi-year contract | Advertising/sponsorship packages positioned before live audience |
| Unit Pricing | Pay-as-you-go | Girl Scout Badge Day event participation |
| Unit Pricing | Pay-as-you-go | Officiating clinic participation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Minnesota Roller Derby product offering
Product offeringCore offering
Minnesota Roller Derby is a skater-owned, flat-track roller derby league based in Saint Paul, Minnesota. The organization fields multiple home teams and travel squads that compete in WFTDA-sanctioned bouts, and sells ticketed bout events, season ticket packages, group/VIP experiences, an annual invitational tournament, merchandise, and youth/clinic programs. It also sells advertising and sponsorship packages to local businesses.
Product overview
Minnesota Roller Derby is a skater-owned flat-track roller derby league operating as a sports entertainment organization. The company offers a portfolio of live event products centered on competitive roller derby bouts featuring multiple home teams (Maul Rats, Bodies of Water, Roller Vortex, Wednesday Warnings), plus elite All-Star travel team programs that compete nationally in WFTDA-sanctioned tournaments. Additional offerings include season tickets, group/event packages, an annual invitational tournament (Have a Nice Day), open tryouts and skill clinics, sponsorship/advertising opportunities, and a merchandise shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Team Bout Events Ticketed live roller derby bouts featuring the league's home teams competing at Roy Wilkins Auditorium and other venues; offered to fans and general audiences for entertainment.
- Season Ticket Packages Multi-game ticket packages granting access to all home bouts during a season; priced as an annual subscription for fans attending multiple games.
- Group Ticket Sales & VIP Experiences Reserved group seating and VIP experiences for corporate outings, birthday parties, and private events at bout venues.
- Have a Nice Day Tournament Annual multi-day invitational tournament hosted at Hopkins Pavilion featuring top roller derby talent from across the country; ticketed to fans and participating leagues.
- Tryouts and Skating Clinics Open tryouts, boot camps, and skill development clinics for prospective skaters, officials, and referees interested in joining the league or learning roller derby.
- Officiating Clinic Officiating and referee training clinics offered to community members at a unit price per participant.
- Girl Scout Badge Day Badge-earning day program for Girl Scout troops (Juniors, Cadettes, Seniors) teaching sportsmanship, fitness, and roller derby skills through hands-on activities at the venue.
- Sponsorship and Advertising Packages Quote-based advertising and sponsorship packages positioning local and regional businesses in front of bout audiences averaging 1,600 spectators per event.
- Merchandise Shop Online store selling league-branded merchandise including jerseys, helmet covers, apparel, and fan gear to supporters.
Quantifiable outcome
- Venue and production named best in the country by Derby News Network
- +1 more outcomes
Companies that use Minnesota Roller Derby
Customer profileNamed customers3 records
Segments3 records
Minnesota Roller Derby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minnesota Roller Derby partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Women's Flat Track Derby Association (WFTDA)coreMinnesota Roller Derby is a proud member of the Women's Flat Track Derby Association, the governing organization for flat-track roller derby. This membership provides league certification, competitive rankings, tournament sanctions, and access to WFTDA resources and insurance programs.
- Madison Roller DerbyminorMadison Roller Derby is a competing league participating in the Have a Nice Day 2026 Tournament hosted by Minnesota Roller Derby, featuring their A team against Minnesota teams.
- Naptown Roller DerbyminorNaptown Roller Derby is participating in the Have a Nice Day 2026 Tournament hosted by Minnesota Roller Derby.
- Hopkins PavilionminorPrimary venue for the Have a Nice Day Tournament series, located in Hopkins, MN.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Minnesota Roller Derby competitors and assessment
Company assessmentDirect peers
- Rose City Rollers: Portland-based WFTDA member flat-track roller derby league operating home teams, travel teams, and a junior program with a comparable skater-owned structure and event-driven revenue model.
- Gotham Girls Roller Derby: New York City-based founding WFTDA league operating multiple home and travel teams out of a single metropolitan market with a similar membership-owned, bout-and-sponsorship revenue mix.
- Angel City Derby: Los Angeles-based WFTDA flat-track league with home teams and travel programs, competing for premium sponsorships and audience share in a major U.S. metro, structurally analogous to Minnesota Roller Derby.
- Windy City Rollers: Chicago-based WFTDA league operating home teams, travel teams, and a junior program in a Midwest U.S. metro with a comparable audience-development and sponsorship model.
- Bay Area Derby: San Francisco Bay Area WFTDA league running multiple home teams and competitive travel teams with ticketed bouts and sponsorship-driven revenue, directly comparable to Minnesota Roller Derby's operating model.
- Denver Roller Derby: Denver-based WFTDA member league with home and travel teams hosting bouts and tournaments in a U.S. regional market, comparable in scale, governance, and audience profile.
- Pittsburgh Roller Derby: Pittsburgh-based WFTDA league operating skater-owned home and travel teams with ticketed events and sponsorship programs, structurally analogous to Minnesota Roller Derby.
- Atlanta Roller Derby: Atlanta-based WFTDA league with home teams, travel programs, and junior derby, competing in a major Southeast metro for sponsorship and audience share against an analogous member-owned structure.
- Madison Roller Derby: Wisconsin-based WFTDA league participating in Minnesota Roller Derby's Have a Nice Day tournament, operating a comparable Midwest flat-track model with home and travel teams.
Others
- Women's Flat Track Derby Association (WFTDA): Governing body for women's flat-track roller derby, of which Minnesota Roller Derby is a member in good standing. WFTDA sets competitive rankings, tournament sanctions, and league certification standards across the peer set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Minnesota Roller Derby social profiles
Digital presenceMinnesota Roller Derby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minnesota Roller Derby leadership team
Management profileNumber of profiles
Minnesota Roller Derby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minnesota Roller Derby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minnesota Roller Derby
What does Minnesota Roller Derby do?
Minnesota Roller Derby is a skater-owned, flat-track roller derby league based in Saint Paul, Minnesota. The organization fields multiple home teams and travel squads that compete in WFTDA-sanctioned bouts, and sells ticketed bout events, season ticket packages, group/VIP experiences, an annual invitational tournament, merchandise, and youth/clinic programs. It also sells advertising and sponsorship packages to local businesses.
Is Minnesota Roller Derby a public or private company?
Minnesota Roller Derby is a private company. It is classified as management employee owned and is currently operating.
When was Minnesota Roller Derby founded?
Minnesota Roller Derby was founded in 2004. It employs 51 to 100 people.
Where is Minnesota Roller Derby based?
Minnesota Roller Derby is headquartered in Saint Paul, United States, in the North America region.
How does Minnesota Roller Derby make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and Advertising, merchandise Sales, clinic and Training Fees and events and Fundraisers.
Who are Minnesota Roller Derby's main competitors?
Direct peers on record are Rose City Rollers, Gotham Girls Roller Derby, Angel City Derby, Windy City Rollers, Bay Area Derby, Denver Roller Derby, Pittsburgh Roller Derby, Atlanta Roller Derby and Madison Roller Derby. Women's Flat Track Derby Association (WFTDA) is listed as an others.
Does Minnesota Roller Derby have an API?
No public API is recorded for Minnesota Roller Derby.