Madison Roller Derby
Madison Roller Derby is a volunteer-run 501(c)(3) non-profit women's flat track roller derby league in Madison, Wisconsin, founded in 2004 and a WFTDA founding member. It serves adult skaters, recreational players, officials, and fans through home teams, travel teams, training programs, and the annual Udder Chaos tournament.
- Company typePrivate
- Founded2004
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Madison Roller Derby does
Madison Roller Derby, Inc. (MRD) is a volunteer-run 501(c)(3) non-profit organization founded in late 2004 and based in Madison, Wisconsin. It operates as one of the fifth flat track roller derby leagues ever formed and a founding member of the Women's Flat Track Derby Association (WFTDA), which sets standardized rules, codes of conduct, and tournament sanctioning. The league fields four home teams (Quad Squad, Reservoir Dolls, Unholy Rollers, Vaudeville Vixens), two WFTDA-sanctioned travel teams (Dairyland Dolls A and The Herd B), a non-chartered travel team (Team Unicorn), and a recreational league (Mad Wreckin' Dolls), with over 200 local organizations supported through the Community Outreach Program since founding.
Core products and offerings include home team bouts, the annual Udder Chaos invitational tournament (expanded to 12 games across two days for 2026), interleague travel team competition, training/bootcamp programs ($50/month summer skate camp), recreational skating, and merchandise. The supporting infrastructure is community-built: a WordPress website, a Square-hosted merchandise storefront, a YouTube live-stream product, and a FlipCause donation platform for tax-deductible fundraising. Media access is managed via a formal Media Policy and Pass system that retains MRD's image rights.
Revenue is generated through five streams: ticket sales ($12-$20 adult, $8-$14 discounted), merchandise (Square e-commerce), event sponsorships ($150-$500 tiered packages for Udder Chaos 2026), tax-deductible donations via FlipCause, and training programs ($50/month skate camp, $5 Wrecker open skates). Distribution spans online and door ticket sales plus five physical ticket outlets (Willy Street Co-op, Mr. Rudd's Barbershop, Pegasus Games, 608 Skate, Delta Beer Lab). No paid staff are employed; operations are entirely volunteer-driven, with named Executive Director and General Manager roles held by community members.
Madison Roller Derby firmographics
Firmographics- Name
- Madison Roller Derby
- Legal name
- Madison Roller Derby, Inc.
- Website
- https://madisonrollerderby.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madison Roller Derby is a volunteer-run 501(c)(3) non-profit women's flat track roller derby league in Madison, Wisconsin, founded in 2004 and a WFTDA founding member. It serves adult skaters, recreational players, officials, and fans through home teams, travel teams, training programs, and the annual Udder Chaos tournament.
- Ownership category
- akta.pro rank
Madison Roller Derby industry classification
Industry- Product category
- Amateur Sports League
- NAICS
- Sports Teams and Clubs (711211), Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where Madison Roller Derby is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Madison Roller Derby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Ticket Sales: Revenue from home games and tournaments sold at the door and online. Adult tickets range from $12-$20 depending on advance vs door purchase. Children tickets $8-$10.
- Merchandise Sales: Online merchandise store selling apparel and gear through Square site.
- Event Sponsorships: Sponsorship packages for tournaments including livestream ads, announcer mentions, banner placement, and social media shout-outs. Packages range from $150-$500.
- Donations and Fundraising: Tax-deductible donations through FlipCause platform for capital campaigns and Moo-tual Aid fund for member support.
- Training Programs: Summer skate camp registration at $50/month ($150 total) and Wrecker open skates at $5 per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Udder Chaos 2026 Sponsorship - Very Gouda Package |
| One time/ perpetual license | Multi-year contract | Udder Chaos 2026 Sponsorship - Jam Line/Penalty Box Naming Rights |
| One time/ perpetual license | Multi-year contract | Udder Chaos 2026 Sponsorship - Star Pass/Apex Jump/Power Jam Naming Rights |
| One time/ perpetual license | Multi-year contract | Udder Chaos 2026 - Banner Display |
| Transaction based/ take rate | Pay-as-you-go | Season 19 Individual Game Tickets (Online Pre-sale) |
| Transaction based/ take rate | Pay-as-you-go | Season 19 Door Tickets |
| Subscription | Monthly | Summer Skate Camp Registration |
| Unit Pricing | Pay-as-you-go | Wrecker Open Skate Sessions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Madison Roller Derby product offering
Product offeringCore offering
Madison Roller Derby operates a competitive women's flat track roller derby league featuring four home teams and interleague travel squads, hosting live bouts and the annual Udder Chaos invitational tournament. The 501(c)(3) non-profit sells tickets, merchandise, and sponsorship packages, while running training/bootcamp programs and community outreach initiatives. Revenue supports league operations, member development, and community giving.
Product overview
Madison Roller Derby is a volunteer-run 501(c)(3) non-profit women's flat track roller derby league offering a portfolio of athletic programs and community services. The core offerings include competitive home team bouts (Quad Squad, Reservoir Dolls, Unholy Rollers, Vaudeville Vixens), travel team programs (Dairyland Dolls A/B teams, Team Unicorn), and recreational derby through the Mad Wreckin' Dolls. Supplementary offerings include the annual Udder Chaos invitational tournament, sponsorship packages for local businesses, merchandise sales via Square e-commerce, community outreach partnerships with 200+ organizations, training/bootcamp programs, and media services. The organization also supports skaters competing internationally, including at the Roller Derby World Cup.
Differentiator
Problem solved
Functional benefit
Products and services
- Madison Roller Derby Home Games Live roller derby bouts featuring MRD's four home teams (Quad Squad, Reservoir Dolls, Unholy Rollers, Vaudeville Vixens) competing at venues including the Arena at Alliant Energy Center and LEGACY20 Arena DeForest.
- Udder Chaos Invitational Tournament
- Dairyland Dolls (Travel Team)
- Team Unicorn (Travel Team)
- Sponsorship Packages (Udder Chaos 2026)
- Summer Skate Camp
- Wrecker Open Skate Sessions
Quantifiable outcome
- Dairyland Dolls achieved 5th place at WFTDA D1 Playoffs in Charleston as #7 seed (2014)
- +1 more outcomes
Companies that use Madison Roller Derby
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Madison Roller Derby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Madison Roller Derby partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WFTDA (Women's Flat Track Derby Association)coreMRD is one of the founding members of the WFTDA, a democratic governing body that sets standardized rules and codes of conduct, and provides sanctioning for games & tournaments. The WFTDA sets rules and standards that MRD operates under.
- Chocolate Shoppe Ice CreamminorLocal Madison ice cream sponsor with logo displayed on MRD website.
- UW HealthminorHealthcare sponsor with logo displayed on MRD website.
- Ian's PizzaminorLocal Madison pizza sponsor with logo displayed on MRD website. Ian's Pizza is a post-bout food destination for skaters.
- Madison Sourdough (MSCO)minorLocal Madison bakery sponsor with logo displayed on MRD website.
- Tursiops StudiosminorGaming studio sponsor with logo displayed on MRD website.
- LEGACY20 Arena at DeForest YardscoreNew venue hosting Udder Chaos 2026 tournament. Located at 6251 Monticello Dr, DeForest, WI 53532. State-of-the-art venue for 12-game tournament.
- Dutcher PhotographyminorOfficial photography partner for MRD events and streams. Provides announcer-reads during streaming broadcasts.
- 608 SkateminorSkate shop booth at Udder Chaos tournaments. Legendary Madison Roller Derby alum Mouse represents the booth.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Madison Roller Derby competitors and assessment
Company assessmentDirect peers
- Gotham Girls Roller Derby: NYC-based WFTDA-member flat track league with home teams, travel squads, and a community programs division. Comparable member-league structure, sponsorship-ticketed bout model, and nonprofit/community-impact orientation.
- Rose City Rollers: Portland, OR WFTDA-member flat track league and one of the most decorated founding-era organizations in the sport. Comparable in operating model (home teams, travel teams, charter A/B) and a peer benchmark MRD teams compete against.
- Bay Area Derby Girls: San Francisco Bay Area WFTDA-member flat track league with a long operational history similar to MRD. Operates comparable home teams, travel teams, and bout-day revenue streams relevant for member-league benchmarking.
- Windy City Rollers: Chicago-based WFTDA flat track roller derby league explicitly named as a travel-team opponent in MRD's interleague competition. Operates multiple home and travel teams in the same WFTDA structure with comparable tiered sponsorship, ticket, and merchandise models.
- Texas Roller Derby: Austin-based WFTDA-member flat track derby league running multiple home and travel teams under a comparable nonprofit operating model. Engages in similar interleague competition and tournament hosting as MRD.
- Arch Rival Roller Derby: St. Louis WFTDA-member flat track league of comparable vintage. Operates home teams, travel teams, and community programming under a similar volunteer-led, non-profit model, making it a structural peer for MRD.
- Denver Roller Derby: Denver, CO WFTDA-member flat track league with multi-tier home teams and travel programs. Closely mirrors MRD's tiered team architecture, sponsorship packaging, and tournament participation in the WFTDA ecosystem.
- Angel City Derby: Los Angeles-based WFTDA-member flat track roller derby league operating multi-tier home teams, travel programs, and inclusive policies similar to MRD's positioning as an inclusive member-led league.
- Ohio Roller Derby: Ohio-based WFTDA-member flat track derby league cited by MRD as an interleague opponent. Operates a comparable home-team and travel-team structure with event-driven revenue (bouts, sponsorships, merchandise) similar to MRD.
Others
- Women's Flat Track Derby Association (WFTDA): Governing body of women's flat track roller derby and the sanctioning organization for MRD's competitions. Not a competitor, but the strategic/industry umbrella under which MRD operates, comparable to a sports league's federation relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Madison Roller Derby social profiles
Digital presenceMadison Roller Derby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Roller Derby leadership team
Management profileNumber of profiles
Profiles10 records
Madison Roller Derby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Roller Derby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Roller Derby
What does Madison Roller Derby do?
Madison Roller Derby operates a competitive women's flat track roller derby league featuring four home teams and interleague travel squads, hosting live bouts and the annual Udder Chaos invitational tournament. The 501(c)(3) non-profit sells tickets, merchandise, and sponsorship packages, while running training/bootcamp programs and community outreach initiatives. Revenue supports league operations, member development, and community giving.
Is Madison Roller Derby a public or private company?
Madison Roller Derby is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Madison Roller Derby founded?
Madison Roller Derby was founded in 2004. It employs 1 to 10 people.
Where is Madison Roller Derby based?
Madison Roller Derby is headquartered in Madison, United States, in the North America region.
How does Madison Roller Derby make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, event Sponsorships, donations and Fundraising and training Programs.
Who are Madison Roller Derby's main competitors?
Direct peers on record are Gotham Girls Roller Derby, Rose City Rollers, Bay Area Derby Girls, Windy City Rollers, Texas Roller Derby, Arch Rival Roller Derby, Denver Roller Derby, Angel City Derby and Ohio Roller Derby. Women's Flat Track Derby Association (WFTDA) is listed as an others.
Does Madison Roller Derby have an API?
No public API is recorded for Madison Roller Derby.
What industry is Madison Roller Derby in?
Madison Roller Derby's product category is Amateur Sports League. Its primary akta.pro industry code is MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 711211 and its SIC code is 7997.