Name

White Rose Education

Legal name

White Rose Education

Website

https://whiteroseeducation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

K-12 Educational Resources

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

STEM Teacher Tools, Curriculum & Lesson Planning Platforms (EDAFANAK)

akta.pro secondary industries

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH), STEM & Computer Science Curriculum (EDAGAAAB), Science & STEM Instruction (School-Delivered) (EDAJAFAH)

Keywords

• Mathematics curriculum resources
• Science curriculum resources
• K-12 educational resources
• Digital learning platform
• Teacher professional development

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. School Subscriptions: Annual subscriptions for schools providing access to premium resources including worksheets, teaching slides, assessments, and digital tools. Tiered pricing based on number of teachers or pupils. Includes Primary Maths (£350), Secondary Maths (£350), Primary Science (£170), Secondary Science (£350), Infant packages (£60-90), and Post-16 (£100).
2. Individual Teacher Subscriptions: Subscriptions for individual teachers offering access to single year group resources at lower price points (£50/year for Australian teachers).
3. Printed Workbooks and Physical Products: Sale of printed workbooks for primary maths (£11+ annual orders), secondary maths (£14+), science (£7.50 per pupil), Fluency Bee workbooks (£4.50-6), and merchandise including soft toys. One-time purchase model.
4. CPD and Professional Development: On-demand CPD subscription (£250) and webinar tokens for professional development sessions. Includes pedagogical courses, year-specific videos, and live webinar access.
5. Add-on Digital Products: Premium add-ons including Infinity (£350) for pupil tracking and Fluency Bee (£80) as standalone or add-on subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

White Rose Education develops and sells curriculum-aligned maths and science teaching resources for schools from early years through Post-16. Its portfolio includes subscriptions to schemes of learning, worksheets, assessments, teaching slides, printed workbooks, digital tools (such as the Infinity fluency generator), and on-demand professional development, built around a 'small-step' mastery pedagogical approach aligned to the UK National Curriculum and international equivalents.

Product overview

White Rose Education offers a comprehensive educational platform providing maths and science resources across early years to Post-16 education. The core offerings are White Rose Maths and White Rose Science, both built on a 'small step' mastery approach curriculum aligned to the UK National Curriculum. These are supported by premium subscription products including White Rose Infinity (digital quiz generator with pupil tracking), Fluency Bee (daily 15-minute fluency sessions), and CPD On-demand (professional development). Physical products include Printed Workbooks and Power Maths textbooks (in partnership with Pearson). The portfolio also extends internationally through White Rose Australia, with resources tailored to Australian Curriculum requirements. Additional offerings include 1-Minute Maths app, Axiom Maths problem-solving resources, Champion Schools programme, and BBC micro:bit integrated science lessons. Resources are available through school and individual subscriptions, with free schemes of learning and premium paid content.

Differentiator

Problem solved

Functional benefit

Brands

• Infinity: A versatile digital fluency question generator for KS1/KS2 that tracks pupil data in real time, enabling teachers to adapt to every need in their classroom.
• 1-Minute Maths
• Fluency Bee
• Power Maths

Products and services

• White Rose Maths Comprehensive maths curriculum resources covering early years through to Post-16, aligned to the UK National Curriculum with a 'small step' approach to teaching mathematics. Offered as school and individual teacher subscriptions.
• White Rose Science Primary and secondary science curriculum resources featuring practical experiments, investigations, and working scientifically skills aligned to the National Curriculum. Includes adaptations for BBC micro:bit data-logging in Key Stage 2.
• White Rose Infinity Digital fluency question generator for KS1/KS2 enabling teachers to create custom maths quizzes and worksheets. Tracks pupil data in real time and presents results in intelligent dashboards for adaptive planning, intervention targeting, and success tracking.
• 1-Minute Maths Free mobile application for teachers, parents and pupils providing quick maths practice in one-minute sessions, designed for fluency development at home and in the classroom.
• Fluency Bee Structured teaching programme of daily 15-minute maths fluency sessions with fully animated PowerPoint slides, practical tasks, mathematical talk, and fluency-based tasks for KS1 and lower KS2.
• Power Maths Innovative textbook and workbook series in partnership with Pearson, tailored for whole-class teaching and cultivating a mastery approach in mathematics. Available in digital and print formats.
• CPD On-demand On-demand professional development subscription providing instant, self-paced training in bite-sized chunks, including five Jigsaw pedagogical courses and year/block-specific CPD videos for teachers.
• White Rose Australia Resources tailored to the Australian Curriculum and New South Wales Syllabus for primary schools in Australia. Available as school or individual teacher subscriptions.
• Printed Workbooks High-quality printed workbooks and assessments aligned to White Rose schemes for primary maths, secondary maths and science, sold on a per-pupil basis with annual orders.
• Webinar Tokens Individual tokens for attending live professional development webinars, valid for 12 months after purchase, with flexible sharing among teachers within a school.
• Maths Practice Journals Maths practice journals published in association with Oxford University Press, providing structured exercises and activities to support maths learning.
• Axiom Maths Problem-solving and reasoning resources including perimeter investigations and mathematical challenges for Key Stage 2 and Key Stage 3.
• Intervention Resources Resources specifically designed for teaching assistants to support intervention work with students who need additional maths help.

Quantifiable outcome

• 5 million+ learners gaining confidence with maths and science through White Rose resources
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Renaissance (Nearpod)coreStrategic or Co-development Partner · 3 June 2026Strategic partnership to bring Digital White Rose Maths to life through the Nearpod interactive teaching platform. Combines White Rose's trusted UK maths curriculum with Nearpod's tools for engagement, formative assessment, and personalised learning. Target of 2,500+ British international schools globally.
• BBC micro:bitcoreStrategic or Co-development PartnerWhite Rose Science X BBC micro:bit integration embeds micro:bit data logging into science lessons across Key Stage 2. Uses micro:bit as measurement tool for experiments in Light, States of Matter, Sound, Electricity, Properties of Materials, and Renewable Energy.
• PearsoncoreStrategic or Co-development PartnerPartnership between White Rose Maths and Pearson to create Power Maths, an innovative textbook and workbook series for whole-class mastery teaching. New Power Maths: White Rose Maths edition aligned to version 3 schemes.
• Mott Macdonald Cambridge EducationmajorImplementation/ SI/ Consulting PartnerTechnical support partner for the Malawi National Numeracy Programme. White Rose is developing curriculum, lesson plans, workbooks, and teacher training for 6000 schools across Malawi.
• UK Government (UK Aid)coreOthersFunder of the Malawi National Numeracy Programme, a Government of Malawi programme led by Ministry of Education to improve maths outcomes for girls and boys in Standards 1-4.
• Oxford University PressminorChannel Partner/ Reseller/ DistributorFeatured partner logo on website. Associated through Maths Practice Journals distribution.
• Trinity Multi Academy TrustcoreOthersParent company/trust. White Rose Education is part of the Trinity family, with Trinity Multi Academy Trust as the governing trust.
• Comic ReliefminorGTM or Marketing PartnerPartner logo displayed on website, indicating collaborative relationship.
• BBCminorGTM or Marketing PartnerPartner logo displayed on website indicating collaborative relationship.
• Children in NeedminorGTM or Marketing PartnerPartner logo displayed on website indicating collaborative relationship.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• BBC Bitesize: BBC Bitesize is the UK's free, publicly funded curriculum-aligned learning resource covering maths, science, and other subjects. It competes directly with White Rose's free schemes of learning as a default home for teachers and pupils searching for curriculum support, even though it is not a paid subscription service.
• Oxford University Press (Education): Oxford University Press is a White Rose partner (Maths Practice Journals distribution) and a broader incumbent in UK and international educational publishing, with overlapping maths and science textbook and assessment offerings, though its portfolio spans far beyond the STEM core White Rose specialises in.
• Pearson: Pearson is a global education and publishing incumbent, and a White Rose partner on the Power Maths textbook series. It operates broadly across K–12 and higher education publishing and assessment, overlapping with White Rose in maths curriculum resources (especially KS3/KS4) but competing as a much larger incumbent rather than a niche specialist.
• Khan Academy: Khan Academy is a global free EdTech platform offering maths, science, and other curriculum content aligned to multiple national curricula. It is an indirect peer through teacher- and pupil-facing free content but operates at vastly larger scale with no subscription pricing.

Direct peers

• Education Perfect: Education Perfect is a New Zealand-based curriculum-aligned digital learning platform used by schools across Australia, NZ, and internationally. It directly parallels White Rose's curriculum-aligned subscription model with localised curriculum variants (Australia, NZ, UK), making it one of the closest international comparables.
• HegartyMaths: HegartyMaths is a UK-based video-and-quiz maths resource widely adopted in UK secondary schools for retrieval practice and GCSE preparation. It competes most directly with White Rose's Secondary Maths scheme and the 1-Minute Maths / Infinity digital tools in the UK maths classroom.
• Renaissance Learning: Renaissance Learning is a US-headquartered K–12 assessment and instructional software company (including Nearpod), with whom White Rose has a 2026 strategic partnership. It overlaps with White Rose in maths formative assessment and curriculum delivery for schools internationally and is a distribution channel as well as a broad competitor.
• Mathletics (3P Learning): Mathletics is a subscription maths practice and curriculum platform used by primary and secondary schools worldwide, directly comparable to White Rose's Infinity and maths subscription products in both target customer (schools) and delivery model (subscription digital content).
• Twinkl: Twinkl is a UK-headquartered digital educational publisher offering subscription teaching resources (worksheets, lesson plans, assessments) for primary and secondary schools across the UK and internationally. It is the closest direct competitor to White Rose in curriculum-aligned, subscription-based K–12 teaching resources, with overlapping maths and science coverage.

Emerging players

• Sumdog: Sumdog is a UK-anchored subscription maths practice platform used by primary schools, comparable in delivery format (adaptive practice, pupil dashboards) and pricing tier to White Rose Infinity and 1-Minute Maths, though smaller in overall catalogue and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteRoseEd
• YouTubeyoutube.com/channel/UC_N77kci_H7QM41tMs2ph7w
• Facebookfacebook.com/whiteroseedu
• LinkedInlinkedin.com/company/white-rose-education
• Instagraminstagram.com/whiteroseeducation
• TikToktiktok.com/@whiteroseeducation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Rose Education